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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

This article will inform you of the best B2B social media marketing strategies, offering practical tips on engaging your audience, choosing the right platforms, and creating content that attracts like-minded organizations. Each piece should be well-researched, clear, and relevant to your target market’s needs.

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Link Relevance: What is Link Relevance in SEO

seo.co

Link relevance is incredibly relevant to SEO success. This guide will explain what link relevance is and why it matters for your site SEO. What is Link Relevance in SEO? Link relevance refers to the content similarity and usefulness of the linking website when they link to yours. Link Relevancy Or Link Authority?

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What Are the 4 Ps of Marketing, and How Are They Still Relevant?

Marketing Insider Group

As you determine your advertising methods and models, you promote yourself best by educating, informing, and entertaining your audience. The post What Are the 4 Ps of Marketing, and How Are They Still Relevant? Catchphrases and jingles just aren’t enough anymore. appeared first on Marketing Insider Group.

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The Best ChatGPT Plugins for Marketers

Marketing Insider Group

This article will explore the best ChatGPT plugins for marketers, providing a guide to help you leverage these powerful tools and achieve your marketing goals. It also ensures you always have fresh, relevant material to share with your audience. Quick Takeaways Competition is fierce in the digital marketing landscape.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. How to best evaluate intent data sources for your organization.

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Email Segmentation Strategies for Hyper-Targeted BFCM Campaigns: Maximizing Relevance

SmartBug Media

Also known as list segmentation, email segmentation happens when you organize email recipients into tight, targeted groups so you can send them information that will be relevant to them. Implementing deliverability best practices to maximize success during BFCM includes creating content that will captivate your audience and provide value.

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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

Act-On

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. As a result, they research how to best align content with a buyer’s journey.

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How to Match Online Customers with the Products They Are Searching For

Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.

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Loyalty Auctions: The Next Reward For B2B Markets

Auction techniques remain an inexpensive, highly interactive, fun and under-utilized method to recognize and reward your best customers while keeping them engaged. This technique is especially relevant in the B2B, channel or employee loyalty space because the universe of members is typically much smaller than a consumer program.