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Are Social Reels Relevant for Brands?


TikTok is probably the best-known platform for brand videos. But it’s worth noting that best practices for Reels are mostly the same regardless of the channel. Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions.

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What Are the 4 Ps of Marketing, and How Are They Still Relevant?

Marketing Insider Group

As you determine your advertising methods and models, you promote yourself best by educating, informing, and entertaining your audience. The post What Are the 4 Ps of Marketing, and How Are They Still Relevant? Catchphrases and jingles just aren’t enough anymore. appeared first on Marketing Insider Group.

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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

Here are six best practices to follow to be the podcast guest that maximizes the opportunity and gets invited back: 1. Your audience will appreciate the new, relevant content, and you’ll get the most value out of your podcast appearance. Start with a goal in mind. Click here to schedule a call with one of our team members.

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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles


In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. As a result, they research how to best align content with a buyer’s journey.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate. How to best evaluate intent data sources for your organization.

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The 3 Rs of marketing automation: Relevance, response and ROI


That’s personalization at its best. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. In today’s hyper-connected world, relevance is the secret sauce differentiating a memorable campaign from a forgettable one. Get MarTech!

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Good morning: The goal is relevance


Good morning, Marketers, and what is the best way to personalize your messaging in 2022? But the goal for any personalized messaging, now more than ever, is relevance. Relevance, helpfulness…value. The post Good morning: The goal is relevance appeared first on MarTech. Chris Wood, Editor.

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How to Match Online Customers with the Products They Are Searching For

Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.

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Loyalty Auctions: The Next Reward For B2B Markets

Auction techniques remain an inexpensive, highly interactive, fun and under-utilized method to recognize and reward your best customers while keeping them engaged. This technique is especially relevant in the B2B, channel or employee loyalty space because the universe of members is typically much smaller than a consumer program.