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How influencers and content creators are reshaping brand strategies

Martech

This burgeoning ecosystem, powered by content creators, influencers and the platforms that host their work, represents a significant shift in how value is created and consumed digitally. Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

In it, you’ll learn the basics of channel sales and how it can work for you. For those already well-versed in working with partners, feel free to skip ahead to the sections most helpful to you. See how it works What is channel sales? Independent brokers or agents. The largest company isn’t always your best partner.

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The Power of Strong Networks

Biznology

For some, networking is a dirty word – transactional at best, smarmy and self-serving on steroids, at worst. But, it takes a deliberate approach – a practice of sorts – that requires dedicated energy and time, two things in ever-short supply these days. For others, networking is of interest. What to do? They’re not.

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Meet ZoomInfo’s Chief Compliance Officer: Q&A with Simon McDougall

Zoominfo

He’ll also advise us on best practices for how we and our customers can remain at the forefront of data privacy , building trust in how data is used, and supporting compliance with the General Data Protection Regulation (GDPR ) in Europe, and the evolving range of privacy regulations around the world. during the COVID-19 pandemic.

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How to Sell Your E-Commerce Business for 3-10x the Profit

SmartBug Media

If your email marketing isn’t converting, it may be vital to take a step back and reevaluate your practices before selling your business. Get a Broker. Working with a broker can help speed up and facilitate the sale of your business. A lot of brokers have valuation tools baked into their processes, as well.

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B2B Marketing Database: How to Create the Best One

PureB2B

The Best Practices in B2B Data Management. The Best Practices in B2B Data Management. That way, someone can go through, quickly spot the problem areas, and work on updating everything. Instead, it’s a work in progress. If neglected, this ‘work’ will fall rapidly into disrepair.

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3 email marketing shifts to make in 2023

Martech

I myself was fielding calls for strategy help, working on business deals and managing the chaos all the way to the eve of Christmas Eve, something that rarely happens in my 20-plus-year career. That permission-based practice is what you want to be involved in. Spamming people doesn’t work in the long term. Then do another.