Vision6

JULY 24, 2023

This article will help your business navigate the complexities associated with data ownership, privacy, and encryption. By the end of this article, you will be able to make informed decisions about managing your organisational data. What is Australian data sovereignty?

Marketing Management 52

Marketing Management Ad Building Privacy Allocation 52

Binary Demand

MARCH 1, 2024

In this article Overview What to Look for in an AI Platform How is AI helping in B2B marketing? AI platform must embody adaptability, openness, scalability, user-friendliness, and security across all markets it serves. In AI and B2B marketing , the goal is securing sales. But what is the path to reeling in those big fish?

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. The growth of SaaS businesses, where retention and renewals are the key to breakeven, not to mention profit. A need to avoid price wars.

Tactics 116

Tactics Work Management B2B Marketing Marketing Management 116

Directive Agency

OCTOBER 13, 2021

In the SaaS industry, your most lucrative opportunities will be within your existing client base. Unfortunately, many SaaS organizations put too much focus and attention on gaining new clients. Unfortunately, many SaaS organizations put too much focus and attention on gaining new clients. Free Trials on New SaaS Products.

Effectiveness 69

Effectiveness Marketing & Strategy Peer-to-peer Keywords 69

nDash

DECEMBER 14, 2020

My job as a B2B SaaS & enterprise software content strategist is to wrangle brands into champions in the eyes of their audience—and my approach has worked. Computer and network security . Computer and network security . Area of expertise: Information security . Computer and network security . Cloud migration .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Whale Pages

APRIL 1, 2020

6 Best Hosting Companies For SaaS | 2020. “In this article we’ll explore what the best hosting options are for SaaS companies. We’ll place a heavy focus on hosting companies with great reputations for reliability, affordability, scalability and security.”  7 Minute Read.

Enterprise Management 52

Enterprise Management Marketing Management Paid Search Agency Companies 52

TrustRadius Marketing

FEBRUARY 11, 2022

Cloud management platforms cater to different cloud types, and can also be IaaS or SaaS. . If you need more background on cloud platforms and cloud computing we have an enlightening article about what cloud management software is. Most CMPs have common features and benefits like security, monitoring and cost management.

Enterprise Management 52

Enterprise Management Budget Programs Pricing Price 52

Sana Commerce

MAY 8, 2023

In this article, we’re going to compare our e-commerce solution, Sana Commerce Cloud , to Shopware’s and break down the pros and cons of each solution. Migrating from Shopware 5 to a solution like Sana Commerce Cloud (SCC) also means switching from self-hosted to a Software as a Service (SaaS) based platform.

Work Management 52

Work Management Marketing Management API Paid Search Agency 52

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Here’s a quick look at what we’ll be covering: What is SaaS marketing?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. The SaaS Sales Model. Newsletters.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

Salesforce Marketing Cloud

JULY 18, 2023

By homing in on clear ROI (supported by case studies), showing confidence in your solution, and anticipating down-the-line costs, you can secure buy-in from even the most risk-averse CFOs. Here’s an example: Earlier in my career, I was selling a SaaS product to a major greeting card company. Here’s how: 1.

Work Management 52

Work Management Marketing Management Marketing Proposals Case Studies 52

Salesforce Marketing Cloud

JULY 18, 2023

By homing in on clear ROI (supported by case studies), showing confidence in your solution, and anticipating down-the-line costs, you can secure buy-in from even the most risk-averse CFOs. Here’s an example: Earlier in my career, I was selling a SaaS product to a major greeting card company. Here’s how: 1.

Work Management 52

Work Management Marketing Management Marketing Proposals Case Studies 52

ClearVoice

MARCH 10, 2020

1 core content … pause, read that article, then proceed with this one. Anyway, we work with B2B service providers and SaaS companies, usually well-funded startups and established mid-sized orgs. Their platform helps business professionals who respond to RFPs, security questionnaires, and a multitude of other complex documents.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Optinmonster

AUGUST 19, 2023

In this article, we’ll share 20 recent and relevant affiliate marketing statistics you need to find profitable opportunities and boost your conversion rates. Blogging secures the third spot, with 65% of marketers doing it. Some SaaS products might only give you as little as 20% commissions. Let’s get started.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

Whale Pages

JULY 16, 2020

Software Development Cost: Launching Your SaaS. “In this blog post we’ll explore the costs associated with software development for startup founders who are interested in building and launching a SaaS project.” designed to teach SaaS founders how to get to their first $10,000 in MRR within as little as 90 days .

Budget Programs 59

Budget Programs Work Management Marketing Management Cost 59

Marketing Graham

SEPTEMBER 1, 2021

Here’s what I’ve found works well… Please, please, please, before you start SaaS marketing do some homework. A key SaaS marketing tool and one that you need to get done pretty quick. Also, it’s pretty robust and secure. 5 Initial SaaS marketing channels. Try using follower lookalikes and. #2

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Budget Marketing & Strategy Marketing Strategy 52

Hubspot

JANUARY 17, 2023

Software solutions can be sold as programs or as a service ( SaaS ) that requires a subscription. This involves selling security, consulting, or troubleshooting services to companies. Meaning, there's no strict criteria you have to meet to secure a job. Examples include CRMs, billing software, and project management software.

Work Management 76

Work Management Marketing Management Sales Qualified Leads Startups 76

Zoominfo

AUGUST 5, 2021

Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Blog posts, checklist articles, and white papers are great for building traffic. Focus on Customer Success.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. Related Posts.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. The SaaS Sales Model. Newsletters.

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

Kapost

JANUARY 3, 2017

It can be a physical, in-person conference or event, a help article, or a get-started guide. Let’s think back to our Securita fable and imagine how our fictitious security SaaS company, Securita, might define a customer experience. A content asset can be a blog post, email, or video. a sales rep).

Marketing Management 94

Marketing Management Touchpoints Forrester B2B Sales 94

ClearVoice

FEBRUARY 22, 2021

She tested all of these tactics: Listened for hot topics and buzz words popping up in that time — heard data security, data privacy, patient confidentiality, construction, renovation, manufacturing, etc. In most cases, I was brought on and completing articles within two weeks of my original message.”.

Paid Search Agency 135

Paid Search Agency Copywriting Work Management Communities 135

TrustRadius Marketing

DECEMBER 12, 2019

This article will dive into the nitty-gritty of what exactly ecommerce is, the 6 main types of ecommerce businesses, different types of selling and fulfillment models, and give you a quick primer on what ecommerce software is. On-premise Software-as-a-Service (SaaS) Open Source. What is Ecommerce? Types of Ecommerce Businesses.

eCommerce 52

eCommerce Enterprise Management Work Management Marketing Management 52

Martech Advisor

FEBRUARY 10, 2020

CMSs have simplified content and website management while providing robust security, on-page SEO, and automation features. In this article, we’ll look at the ten best content management systems (CMS) in 2020. One of the biggest concerns with CMS software platforms is that they're vulnerable to security attacks.

CMS Development 62

CMS Development Enterprise Management Marketing Management Marketing Automation Services 62

Sprout Social

OCTOBER 31, 2023

Also, ideate and draft compelling content such as product descriptions, web articles and social posts. For example, an AI writing prompt aimed at executive audiences could say, “Write a blog for business leaders in the SaaS industry about data security”.

Budget Programs 99

Budget Programs Tools Best Practices Enterprise Management 99

Martech

MARCH 14, 2022

With that said, let’s begin the journey to unlock the power of your marketing technology with this advice: Do not purchase another platform, point solution, service, or analyst report until you read this article and share it with the rest of your marketing organization. You’ll thank me later, I promise.

Work Management 126

Work Management Marketing Management Paid Search Agency Planning 126

Sprout Social

MARCH 12, 2020

Check out the articles and advice below to harness the power of social data and put it into action. Check out this Adapt article to learn more about how to build a culture around data. . It is the most prominent stepping stone on the path to purchase in every industry, including the B2B SaaS, internet and technology space. .

Enterprise Management 101

Enterprise Management Business Peer-to-peer Work Management 101

eDataSource

AUGUST 12, 2019

A web feed that allows users and apps to fetch updates, news articles and other content from websites. Secure Sockets Layer - a deprecated cryptographic protocol used to encrypt and secure internet messaging. Transport Layer Security - the current cryptographic protocol used to encrypt and secure internet messaging.

Deliverability 51

Deliverability CAN-SPAM Domain SMS 51

Biznology

DECEMBER 12, 2016

The purpose of this article is to elaborate why online software documentation is so important today, and how it benefits various aspects of the business. If your company provides SaaS or if you offer an online platform for storing documents, you need to be able to address the concerns of your users. Increased security.

Work Management 80

Work Management Software FAQ Business 80

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. Related Posts.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Martech Advisor

FEBRUARY 12, 2020

In this article, inSided CEO, Robin van Lieshout, argues that it’s human instinct to form communities and look to each other for direction. He claims it’s an economic strategy that more SaaS companies need to embrace. This is vital to the long-term sustainability of any SaaS company.

Peer-to-peer 66

Peer-to-peer Business Word of Mouth Communities 66

Convert

APRIL 26, 2022

For example, Convert posted a public roadmap , where we clearly state which actions were taken to become GDPR compliant (per each article required). Does this record correspond to the legal requirements of Article 30 GDPR ? ePrivacy (Cookie Law) (2002) Ensures ??”privacy Have all the measures planned by the company been implemented?

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

chiefmartech

MARCH 6, 2017

This article is a guest post by Chris Spears of Arke Systems. In fact, according to research from PSFK and MasterCard , 86% of people who completed a survey said “they would invest more time or energy into adopting new payment technologies if they promised greater security.” Assessment of SaaS Platforms.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Planning 45

Zoominfo

AUGUST 5, 2021

Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Blog posts, checklist articles, and white papers are great for building traffic.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Golden Spiral

MARCH 5, 2019

SaaS companies — especially start ups — may not have the thousands of dollars required to do video “right” readily available. Skepticism: Perhaps you read the Wall Street Journal article about how Facebook overestimated video viewership for two years. Or, check out this video from B2B security company Sophos.

Paid Search Agency 88

Paid Search Agency Video Marketing Companies Top of Funnel 88

Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. By demonstrating a positive ROI, you can show the value of your strategy to stakeholders and secure resources for future growth.

Marketing Analytics Tools 122

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 122

Webbiquity

APRIL 21, 2020

Modern office buildings are an incredibly complex orchestration of steel, glass, concrete, and an array of subsystems: heating and cooling, security, telecom, power, plumbing, and more. We have established relationships with many of the editors which has led to articles and editorials focusing on ICT Tracker.

Enterprise Management 170

Enterprise Management Work Management Marketing Management Budget Programs 170