KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Parse.ly

AUGUST 12, 2020

Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” What is Shadow Traffic? What Causes Shadow Traffic? The Rise of Shadow Traffic.

Traffic 135

Traffic Work Management Marketing Management Privacy 135

SmartBug Media

JUNE 8, 2023

As a CMO, you know how important it is to maintain good organic traffic to your website. Organic, or unpaid, website traffic often accounts for the highest percentage of website traffic, and a sudden drop can be detrimental to your digital marketing strategy.

Traffic 98

Traffic Organization Marketing Websites Lead Scoring 98

seo.co

FEBRUARY 15, 2022

But the sad truth is that most blogs receive zero traffic and shares: Despite this example of the Pareto Principle, all indicators point to the notion that blogging continues to gain in popularity and shows no sign of slowing down. A great tool for sharing useful information. Useful for optimizing content for search.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. Boil your message down to a short, informal video message and let the world see it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Optinmonster

DECEMBER 26, 2022

Do you want to get more sales and traffic without spending any money? Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

seo.co

NOVEMBER 22, 2021

And websites use these terms by the chock-full hoping to attract some of that traffic. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords. The question here is: how can a post targeting no search volume keyword gets a lot of traffic?

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Do they want guidance, how-to articles, a list of nearby shops, or something else completely? Identifying this will help inform the content strategy for your page, and give you an opportunity to expand on their success. This could consist of traffic loss or a drop in form completes and leads. How long is their content?

Keywords 105

Keywords Research Traffic Lead Scoring 105

The Lead Agency

AUGUST 6, 2020

They engage in more research, seek more information and must discuss and get approvals from more people. Therefore, the strategies that will drive traffic to a B2B website are different from those that will attract the individual consumer. When focusing on building traffic to your B2B website organically, you have to be strategic.

Traffic 118

Traffic Organization Marketing Websites Ad Building 118

Only B2B

DECEMBER 8, 2020

When we invest all our time and efforts creating an incredible in-depth piece of content that’s engaging and loved by our customers, prospects, and clients – why not receive Google’s love too and improve qualified organic traffic of our website? You can take help from Ahrefs and SEMrush to check the traffic, synonyms variants and more.

Traffic 127

Traffic Lead Scoring Lead Ranking SEO 127

ClearVoice

JUNE 10, 2020

What can you learn from ~25 million bylined articles? In December 2019, our colleagues at SEMrush published a study on “ The Anatomy of Top Performing Articles.” And after they analyzed the engagement rates on 700,000+ articles on a series of factors, one set of their key takeaways centered on article length. The results?

Studies 101

Studies Trends Lead Scoring Lead Ranking 101

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. They also know both on-page and off-page SEO and can create articles and blog posts accordingly. Shorter articles usually get less traction.

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Stephanie Yang.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Navigate the Channel

JUNE 2, 2023

What served your construction company website a few years ago (hello, online brochure) won’t cut it today—if you want to drive traffic and generate leads. Update your construction website for better traffic and lead generation. Today, mobile internet traffic accounts for almost 60 percent of total web traffic.”

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

ClearVoice

FEBRUARY 3, 2021

What is an article? An article is a piece of writing that educates, informs and/or colorfully illustrates a topic using purpose-driven writing, provocative insights and a unique perspective designed to engage an audience. Articles also can be… Blog posts. What can articles do for a business? Content ladders.

Thought Leadership 52

Thought Leadership FAQ Viral Marketing Fulfillment 52

Valasys

AUGUST 10, 2023

This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. There are several ways to bring old content back to life to increase traffic. Here is how: 7 Ways To Augment Your Website’s Traffic By Reforming Past Content 1.Optimize

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Perhaps you were slowly losing traffic, but you didn’t notice. Keep reading as we discuss the most common reasons for a sudden drop in website traffic and how you can fix them. Why is organic traffic important? Don’t panic.

Traffic 91

Traffic Organization CTR Lead Scoring 91

Convert

FEBRUARY 10, 2022

Read on because we’ve put together a list of eight product page tips that you can use to increase traffic and conversions. And, it’ll give you information about your audience, like their location. With this information, you can optimize your profits and grow your company even more. Analyze Your Product Pages.

Traffic 97

Traffic Conversion Product Cross-Selling 97

seo.co

AUGUST 8, 2022

If you want local, targeted traffic, you have two options: Dominate the search results nationally or. Want to get traffic faster without having to wait a long time for SEO? Although you can certainly optimize for local SEO website to generate local traffic, you’ll need time and a large budget for that.

Ideal Customer Profiles 105

Ideal Customer Profiles Profiling Traffic Google 105

Valasys

FEBRUARY 22, 2024

By leveraging these resources understanding foot traffic no longer needs to be left to chance; it can be a thought out strategy. This article explores how professionals in B2B settings at the level can utilize these technologies to rejuvenate their presence in the market and attract visitors.

Traffic 40

Traffic Marketing & Strategy Business Mobile Advertising 40

SmartBug Media

FEBRUARY 23, 2022

How are you collecting their information? Before you start sending emails and text messages, discover the five best ways to gather contact information in this article. Why Is Collecting Contact Information Important? Think about all the traffic coming to a website through advertising and organic search.

SMS 98

SMS Contacts Campaigns Ad Building 98

Circle Studio

DECEMBER 22, 2019

These posts are indicative of our blog’s mission to be the go-to resource for marketing best practices and information for both clients and prospects. Read Article. While proposals play a role in the process, interviewing and asking the right questions can provide you with the insight needed to better inform your selection decision.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

Marketing Insider Group

AUGUST 15, 2023

Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. The Role of Fresh Content in SEO Just like how viewers expect to see new stories and updates on the news every day, your audience and search engines expect to see new information on your website regularly.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. Craft Your LinkedIn Article. Users prefer articles between 1.900 and 2,000 words. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Stephanie Yang.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

SEMrush has analyzed more than 6,000 articles using the SEO Writing Assistant tool to determine the preferences of content gurus. According to our study, editors use an average of two target keywords in their articles, with at least one of them in the title. The optimal number of target keywords recommended for use in articles is 15.

SEO 133

SEO Content Marketing SERP Case Studies 133

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

RebelMouse

MARCH 30, 2021

Facebook Instant Articles are a great Facebook feature, but sometimes there can be issues that need to be addressed. The URL will take you to the configuration dashboard where you can see various pieces of information about your setup. Take Live Instant Articles?: The token can be found in your Facebook Instant Articles app.

Facebook 52

Facebook API Validation Ideal Customer Profiles 52

Optinmonster

OCTOBER 7, 2021

Are you struggling to figure out how to convert traffic into leads on your website? An optin campaign is an effective and easy way to convert your website traffic into actual leads. OptinMonster has multiple campaign types and designs that can help you create the perfect optin campaign and start turning traffic into leads.

Traffic 72

Traffic Lead Scoring Lead Ranking Leads 72

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Journalistic content also has a narrative throughline.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

CoSchedule

AUGUST 4, 2022

You can reach the traffic growth and increase your leads much faster – 2-3 months. By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Your download should start shortly.

Traffic 62

Traffic Tactics Optimization Organization 62

Marketing Insider Group

JANUARY 2, 2024

These are highly specific phrases that may not generate a large amount of overall search traffic, but they attract a more targeted audience that is likely closer to the point of purchase.” SEO efforts in the B2B space extend beyond mere website traffic. Content tailored for B2B audiences.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. Knowing your business is a key part of driving traffic to your site. Use the highest ranking articles to determine which are driving the most ROI and accurately addressing SEO (more on that later, wink-wink). Quick Takeaways.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Parse.ly

OCTOBER 29, 2018

On your typical news or content website, articles are queued up so that readers always have opportunities for a next click. Article recommendations based on successful metrics can clue in a reader to make sure they don’t miss anything that’s trending: top by views, most shared, actively commented. Recommendations by metric.

Click Rate 76

Click Rate Privacy Promotion Traffic 76

Biznology

JUNE 26, 2018

Micro-Influencer Marketing Can Jumpstart Site Traffic and Brand Awareness. I am talking about the realtime effect of a good outreach campaign that comes flooding in an extreme traffic volume spike immediately after and in the 72-hours after each influencer outreach. ” — Wikipedia. That’s branding.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Circle Studio

AUGUST 23, 2018

One of the key metrics to measuring the impact of your firm’s website is traffic. Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Here are four fundamental ways to start driving more traffic to your firm’s website.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Blue Flame Thinking

NOVEMBER 17, 2022

SEO is essential for driving consistent traffic to your web properties, growing brand awareness and audiences, and strengthening overall brand authority. They may be seeking validation for information they heard or searching for a product, service, or topic that you’re involved in. On-page SEO is the first in a series of articles.

Traffic 52

Traffic SEO Optimization Brand Identity 52