Twitter’s New Analytics: What You Need to Know

Vertical Response

Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers.

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

Trending Sources

The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

5 Essential Insights You Can Uncover Using Twitter Analytics

Hubspot

When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app.

The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well?

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

Twitter Starts Rolling Out Tweet Performance Analytics to More Users

Hubspot

Stay tuned for more updates about this once Twitter makes an official announcement. Although there''s been no official word from Twitter, today The Next Web alerted us to a brand new Twitter feature. Tweet Performance Analytics! Why Twitter Analytics Are Helpful.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time.

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing.

Three Things Twitter Needs to Thrive

Webbiquity

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products. Still, Twitter’s best days may be ahead of it. Here are Twitter’s options: Image credit: agency:2.

Twitter Releases Card Analytics: Here's How to Use 'Em

Hubspot

If there was a magic wand you could wave to suddenly make your Twitter presence more successful, I''d bet that most people on the platform would do it. Twitter Card Metrics: 3 High-Level Metrics to Track. Twitter Card Reports: A Deep Dive. Social Media analytics

Why You're Thinking About Digital Marketing Analytics All Wrong

Hubspot

The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. So why exactly do digital marketing analytics matter?

15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. Twitter offers B2B marketers another avenue to participate in conversations with prospects.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. How can Twitter to used to support SEO efforts?

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. Jennifer can be found @jenniferdavis on Twitter and on LinkedIn at www.linkedin/in/jenniferbdavis.

How High Growth Companies Use Marketing Analytics to Their Advantage

Crimson Marketing

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. And here you can see an interesting wrinkle in the story about web analytics. You can follow Sylvia on Twitter @BrandStrong.

Maximize your social media marketing with Twitter’s new analytics

Biznology

For years, Twitter has been a very tricky platform to measure marketing ROI on. Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. Not a Twitter advertiser?

15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer.

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. B2B_Chat – # B2BChat – Weekly Twitter chat for B2B marketers – 8 p.m.

The best automagical Twitter following tools for your business

Biznology

Now, we’re on to automating Twitter following, following-back, and unfollowing. Before ManageFlitter offered its Remote Management tool and after Twitter shut the door on doing everything with one click, SocialOomph as my go-to when it came to following, following back, and.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.

The Basics of Twitter Marketing in 2016

Content Standard

Today, almost every brand you can name has a Twitter account. Through the short-form communication, unique language, and innovative approaches to holding a conversation that have grown from its 140-character constraint, Twitter has become a platform for diverse interactions and engagement.

Useful Google Analytics: Goals and Attribution Models

Vertical Response

Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Which tools do you find most useful in Google Analytics?

How to Get Verified on Twitter [Infographic]

Hubspot

Aside from the fact that you can hear from all three at INBOUND 2016 , each of these people has a verified account on Twitter. That blue "verified" badge indicates to Twitter users that the individual or organization is authentic and that their content is of wide public interest.

From Persuasion to Participation: The 5 Values for Nurturist Organizations (with Daina Middleton, Twitter’s Head of Global Business Marketing)

Crimson Marketing

This evolution was on the mind of Daina Middleton, the Head of Global Business Marketing for Twitter, when she published her own marketing book four years ago— Marketing in the Participation Age. Marketing Technology Podcasts marketing technology Twitter

Top Tips For Successful Community Building on Twitter

Modern B2B Marketing

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics.

5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level

Webbiquity

If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? Follow him on Twitter @LM_Strain.

How to Build a Memorable Personal Brand on Twitter

Hubspot

We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. When it comes to those that have managed to scale their following and build a reputable brand on Twitter, there's a lot we can learn.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. One source of inspiration was Twitter’s Top 75 Badass Women by Diana Adams ( @adamsconsulting ) and Amy D.

Social Media Metrics & Analytics; Measuring Success

NuSpark

4-5 years ago- a number of PR folk and marketing consultants discovered Twitter, then Facebook. Twitter. . Answer: (Retweets Received/ # of Tweets) x 100 = Twitter Amplification Rate. . Analytics Social Media

5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage.

12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. Twitter Favorite Spam. The Dirty Dozen: Twitter’s B2B Marketing Spammers. Big data analytics company.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Which companies are really succeeding on Twitter, and how are they doing it? How to Get More Followers on Twitter.

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Understanding Google Analytics Custom Reports by Justin Cutroni.

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New Twitter Dashboard Lets You Measure Performance of Organic Tweets

Hubspot

On Friday, Twitter rolled out an enhanced tweet activity dashboard , which lets you s ee how many times other users have viewed and engaged with your organic tweets. There''s only one catch: The new tool is only available to Twitter advertisers, Twitter Card publishers, and verified users.

2 Key Tips To Help Rethink Your Marketing Analytics

Modern Marketing

Oracle Marketing Cloud is hosting monthly twitter chats where you can ask Oracle experts and Topliners the things you have always wanted to know. ” Here are two key takeaways from the Twitter chat: 1. Analytics could reshape your sales funnel.

What, When, and How to Measure Your Twitter Marketing

Content Standard

I’m not talking about the real-time analytics tools built into platforms. I’m talking about the most basic indicators of Twitter marketing success: the “like,” the Retweet, and the follow.

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Press Release: New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI.

16 Remarkable Web Analytics Guides, Tips and Techniques

Webbiquity

There’s no question that web analytics are vital, but even Shakespeare acknowledged that one can have too much of a good thing. Which Google Analytics (GA) metrics are most important? How can you take action on analytics reports?