Sprout Social

AUGUST 17, 2022

With so many networks and interactions across social media, tracking your engagement data can be tricky. Below we’ve broken down some of the best social media monitoring tools and how to pick one that makes sense. Social media monitoring is the process of tracking and reacting to social engagements.

Social Media 121

Social Media Tools Campaigns Media 121

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. In fact, 91% of marketers named engagement metrics, such as social media interactions, time on site, and bounce rate, as the number one way to measure success ( source ). Let’s jump right in!

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Tiecas

MAY 17, 2024

For more on the complexities of industrial website redesigns, see my article Industrial Website Redesign: Why It’s Not a DIY Project. Plant Managers: Focused on efficiency, productivity gains, and cost savings. Consult with Experts: Talk to your engineers, sales team, or industry consultants for their insights on realistic outcomes.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Navigate the Channel

FEBRUARY 2, 2022

You already know that keeping track of your website visitors is important. However, not all metrics carry the same weight in terms of importance or even warrant paying attention to. That said, if not all website metrics are important, which ones are vital to pay attention to? Here are a few to really keep an eye on.

Marketing Websites 65

Marketing Websites Eye-Tracking Click Rate Marketing Analytics Tools 65

Convert

JANUARY 17, 2024

How will online findability change in the course of this year and further on? There are no definitive answers to either of these questions because we are not yet sure where this is all going and how much AI will change our lives overall. ChatGPT and other generative AI solutions rely on human knowledge.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Sprout Social

APRIL 12, 2022

Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy.

Paid Content 119

Paid Content Facebook Ideal Customer Profiles Work Management 119

Conductor

SEPTEMBER 9, 2021

But, as we navigate a new normal, one thing remains the same. Based on recent Conductor research, 82% of organic marketers cite increased website performance this year driven by SEO and content—there’s never been a better time to invest in Organic Marketing. There’s no question that this summer has looked a little different.

Features 59

Features SERP Correlation Content 59

Customer Experience Matrix

APRIL 4, 2014

To give some idea of the scale involved, the company said that simply monitoring “Beyoncé” across social and broadcast media creates 220 billion (with a “b”) data points relating to 2 billion times series tracking more than 100 metrics on 2.5 The underlying technology for all this involves a variety of tools, some proprietary.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. Tracking, measuring, and managing the data. Deciding what to track.

Lead Scoring 106

Lead Scoring Lead Ranking Enterprise Management Template 106

accelerate agency

FEBRUARY 21, 2022

If you’re operating in the SaaS sector , it can often take longer to see a significant ROI (return on investment) than in other niches. Because of this, it’s perhaps more essential to track and monitor SaaS KPIs and metrics than it might be with other business types. LVR lets you look forwards to see how your organization is growing.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

accelerate agency

FEBRUARY 21, 2022

If you’re operating in the SaaS sector , it can often take longer to see a significant ROI (return on investment) than in other niches. Because of this, it’s perhaps more essential to track and monitor SaaS KPIs and metrics than it might be with other business types. LVR lets you look forwards to see how your organization is growing.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

accelerate agency

FEBRUARY 21, 2022

If you’re operating in the SaaS sector , it can often take longer to see a significant ROI (return on investment) than in other niches. Because of this, it’s perhaps more essential to track and monitor SaaS KPIs and metrics than it might be with other business types. Along with churn rates, this is one of your most important metrics.

Paid Search Agency 52

Paid Search Agency Lead Ranking Churn Rate Optimization 52

Navigate the Channel

SEPTEMBER 27, 2023

The emotional shorthand doesn’t require further discussion because it’s based on a fabrication that’s existed for decades—maybe centuries. As a result, it’s all too easy to dismiss their potential contributions and explain whatever they do with a non-specific, narrow description. The myth has legs, as marketers say.

Creativity 65

Creativity Effectiveness Marketing Proposals Work Management 65

Valasys

AUGUST 10, 2023

This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. The analytics of old content will oftentimes show that there is still value to be extracted from reviving dead content. Brian Dean termed this “ Content Relaunch ” in one of my favorite blog posts.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Outbrain

DECEMBER 3, 2018

No matter how eye-catching, consumers will scroll right by an offer if it is not tailored to their specific needs. If brands had a presence across all channels, they were bound to meet and engage their target consumer at some point. They help marketers to track engagements on the path to purchase to prove ROI.

Analytics 27

Analytics Optimization Multi-Channel Lead Ranking 27

seo.co

MAY 2, 2021

The number of quality backlinks a website has a massive impact on its ranking in Google search. This makes link building essential on your to-do list when optimizing your site for search result dominance. of the world’s web traffic, and over 86,000 searches happen on Google every second. So don’t give up just yet.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Hubspot

MAY 10, 2019

Businesses, like HubSpot , are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more (we’ll discuss the “more” shortly). This also includes updates from the companies and businesses I care about. So, you might be wondering what makes Twitter unique. What makes Twitter unique?

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Sprout Social

MAY 20, 2021

As both a metric and a concept, workplaces have been laser-focused on employee engagement in recent years. On the flip side, companies with higher engagement rates are more productive and attract employees that stick around for the long haul. Was it poor performance on your part or their part? Micromanagers. Tedious tasks.

Work Management 125

Work Management Customer Surveys Marketing Management Customer Satisfaction 125

Conductor

MARCH 24, 2020

In times of uncertainty or crisis, it’s critical to have a pulse on how changes are impacting your business. One of the larger bottlenecks for gleaning insights and prescribing action in times of great pressure is noise. When you fold those up into one trend line, how can you know where the irregularity is coming from?

SEO 49

SEO Enterprise Management Correlation Comparison 49

Metadata

JULY 21, 2022

Organic social media is often positioned as the be-all and end-all of social media marketing. Read on to learn why paid social ads should be part of your comprehensive social media strategy — especially if you find the sweet spot of the ideal audience, channel, type of ad, and offer. Because the two work better together.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

SnapApp

APRIL 4, 2018

All others must bring data.” – W. While correlation does not always equal causation, the connection isn't hard to argue. The goals and KPIs will vary based on the campaign and company, however the 10 metrics listed below will be meaningful to any B2B organization. . #1. Common tool used: Google Analytics . . . #2:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. One of my favorite parts of the conference is that Patrick Reinhart and I hold a session where we try to rattle off 30+ quick SEO tips and tricks in under 30 minutes. Then came Covid-19. 8 Ryan Metcalf with DoctorLogic.

SEO 64

SEO Tips SERP Forrester 64

Convince & Convert

JULY 19, 2011

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Everyone wants to know what the magic metric or metrics are to track website engagement. A Practical Case Study of Tracking Engagement. It’s not that easy.

Marketing Websites 122

Marketing Websites Lead Ranking Lead Scoring Correlation 122

Convince & Convert

JULY 19, 2011

The concept of “engagement&# follows a similar storyline and is quickly becoming one of those words that makes you throw up a little in your mouth. Everyone wants to know what the magic metric or metrics are to track website engagement. A Practical Case Study of Tracking Engagement. It’s not that easy.

Marketing Websites 116

Marketing Websites Lead Ranking Lead Scoring Correlation 116

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. As predicted, brands are going all-in on video and ephemeral content in lieu of more “traditional” posts.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Hubspot

JULY 13, 2023

On the other hand, only 6% think that AI is overhyped and useless. Once approved, it’ll become the first-ever rule on AI. For open-source AI solutions, you should have the right resources, such as storage and infrastructure, before getting your hands on it. But what brings about these AI concerns in sales?

Marketing AI 56

Marketing AI Tips Work Management Ethics 56

Convince & Convert

MAY 21, 2014

All of them take minimal effort, but offer measurable value. Average click rates in email, meanwhile, hover between 3 and 4 percent , depending on industry. The truly surprising thing about signup forms is that there is no one spot on your site that will account for most of the signups. One of my favorites?

Social Networks 167

Social Networks Marketing Analytics Tools Click Rate Network Marketing 167

Hubspot

MARCH 14, 2017

In this post, we're going to review the business value of video and walk you through a step-by-step guide for using Wistia -- a video hosting platform -- to create video content for all of your marketing and business needs. And perhaps best of all, one video can speak to thousands of customers. Why Video Content.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Click Rate Budget Programs 93

Hinge Marketing

FEBRUARY 9, 2017

But your ability to quantify the return on marketing investment was severely limited. When marketers in the professional services discussed return on investment, they relied on broad, bottom-line metrics like revenues or imprecise metrics such as magazine circulation to estimate advertising exposure.

Work Management 48

Work Management Marketing Management Service ROMI 48

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? I’m @ajavuu on Twitter. What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? How to Use Google Analytics. More on this below.).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Sprout Social

JULY 8, 2016

For better or worse, how you’re perceived in person and across your social and digital platforms can have an impact on your career opportunities. The experts fielded our community’s questions and offered advice on how to perfect the art of personal branding to unlock new opportunities and achieve success. You're unique.

Ad Building 46

Ad Building Brand Identity Branding Peer-to-peer 46

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. The bright side is, they can also be extremely rewarding from a return-on-investment perspective. But how do you know if all that commitment is actually leading to a positive ROI? Analytics, my friends.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

SocialPilot

FEBRUARY 13, 2024

Influencer Marketing is a ray of hope for sore marketers’ eyes. More and more businesses are considering influencer marketing to promote their product and services on social media. However, one of the most critical aspects businesses are interested in is the return of their investments. Let’s take you through it all.

ROI 90

ROI Top of Funnel Planning Work Management 90

QuanticMind

OCTOBER 24, 2017

Reporting & Analytics: “What’s Your Audience Thinking? Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Want to see all the 40 Heatmap tools right now? This article was months in the making. What Are Heatmaps?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Sprout Social

MARCH 2, 2020

We need to translate the raw data, which lacks context, to a holistic vision that helps everyone understand the impact social has on an organization. As the name implies, social media relies on human networks, open communication and connections. What better way to express its impact than with one of our most social practices?

Storytelling 124

Storytelling Analysis Buy Correlation 124

Sprout Social

OCTOBER 3, 2023

In this post, we take a deep dive into what data visualization is all about and what role it plays in your business. In this post, we take a deep dive into what data visualization is all about and what role it plays in your business. Selection bias and distortion On its own, data visualization leaves interpretation up to the audience.

Lead Scoring 93

Lead Scoring Lead Ranking Social Media Work Management 93