Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing. Do we have management buy-in?

Work Management 103

Work Management Marketing Management Analytics Tools 103

Martech

AUGUST 18, 2022

This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. The journey also includes different levels of engagement through digital experience (DX) touchpoints. Timeline for rollout.

Digital Experience Platform 95

Digital Experience Platform Analytics Ideal Customer Profiles Touchpoints 95

Martech

OCTOBER 3, 2022

Analytics platforms. It is not unheard of for a company to change analytics platforms within its stack. There are numerous options for each type of component and plenty of reasons why a company may change which components they use. A common example is a web analytics platform. Here are a few examples.

Analytics 106

Analytics Privacy Protection Privacy Marketing Analytics Tools 106

Televerde

JUNE 14, 2022

Customer service has never been more important for companies. As companies improve their customer service, they see positive results. Customer service analytics is the process of collecting and analyzing metrics from your customer service teams. What Exactly are Customer Service Analytics? The good news? Key Takeaways.

Analytics 114

Analytics Service Customer Satisfaction Word of Mouth 114

Martech

OCTOBER 14, 2021

Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. In addition, businesses must understand what customers and prospects are trying to achieve and how existing touchpoints are falling short.

Marketing Automation Services 105

Marketing Automation Services Enterprise Management Work Management Marketing Management 105

Martech

MARCH 4, 2022

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Reporting: Do you provide real-time analytics?

Marketing Management 93

Marketing Management Vendors Analytics Ideal Customer Profiles 93

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Martech

OCTOBER 5, 2021

Choosing the best marketing analytics tools for your organization’s website takes a certain level of discernment. “Over the years I’ve seen teams build up troves of unusable data,” said Lex Roman, Growth Designer at website optimization and design company Super Easy Digital, in her recent MarTech presentation.

Analytics 100

Analytics Tools Marketing Analytics Tools Best Practices 100

Martech

MAY 5, 2022

1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou, director, digital acquisition analytics for CarMax at its recent presentation at The MarTech Conference. More need for analytics as channels increase. Image: CarMax. Cross-channel measurement.

Budget Management 79

Budget Management Analytics Spending Optimization 79

LeadsRX

JANUARY 12, 2022

Vancouver, BC — Wednesday, January 12, 2021 — Unbounce , the leading conversion intelligence platform, today announced the acquisition of LeadsRx , a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels. LeadsRx is deeply committed to consumer data privacy.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

LeanData

FEBRUARY 9, 2021

Still, only 13 percent of the study’s 420 marketers at B2B technology and business service companies described their ABM programs as fully embedded and a driver of strategic growth. . With regards to ABM, engagement is defined as any touchpoint a key account has with your brand. ABM engagement insights. Report what matters.

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

ClearVoice

DECEMBER 5, 2022

You need to work to make customers warm up to you through many touchpoints. How long has it been since your company posted on social media? You need to nurture them with many touchpoints to move them from one end to the other. Go past your business’s analytical and logical side and dig deep to find the emotional side.

Marketing Budget Creation 105

Marketing Budget Creation Planning Marketing Budget Paid Search Agency 105

LeadsRX

SEPTEMBER 8, 2021

In Part 1 of this “analytics hurdles” topic , we explored the 5 biggest obstacles facing marketers when it comes to collecting and using marketing data: poor quality data, inability to manage data, getting lost in data, trusting instinct over data, and shallow and vague customer data. Analytics Don’t Match a Marketer’s Personal Bias.

Work Management 83

Work Management Marketing Management Multi-Touch Attribution Analytics 83

Vision Edge Marketing

APRIL 27, 2021

A customer buying map captures all of the touchpoints and behaviors of a customer from their initial discovery of your organization to the sale and delivery of your product or service, right through initial consumption. Your company decides to move its website to a new hosting provider. Your company is already a customer.

Touchpoints 228

Touchpoints Word of Mouth Work Management Customer Satisfaction 228

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

B2B Marketing Directions

OCTOBER 30, 2022

As a result, many marketers have made substantial investments in data collection and analytics capabilities. In the September 2022 edition of The CMO Survey , respondents reported that marketing analytics is used in 48.9% In the September 2022 edition of The CMO Survey , respondents reported that marketing analytics is used in 48.9%

Analytics 52

Analytics Gartner Customer Satisfaction Paid Search Agency 52

Vision Edge Marketing

OCTOBER 23, 2023

Without distinctive positioning, companies and products risk becoming mere commodities, blending into a sea of options, and losing customers because there is no compelling reason to choose their company rather than their competitors. Use surveys, interviews, and data analytics to gather valuable insights.

Positioning 217

Positioning Best Practices Differentiation Touchpoints 217

Webbiquity

OCTOBER 21, 2020

Companies who fail to keep pace with today’s fast-paced and ever-expanding digital platforms, and decreasing consumer attention spans , will be left behind. As branding evolves to keep pace with consumers and B2B buyers in the digital age, there are four pillars on which companies need to base their branding. Technology.

Brand Identity 297

Brand Identity Branding Mobile Advertising Touchpoints 297

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Martech

APRIL 28, 2022

Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report. Having advanced measurement techniques and analytics to bring more rigor: 28.5% Consolidating customer intelligence to integrate customer data across all touchpoints: 27.9%.

Digital Transformation 77

Digital Transformation Paid Search Agency Companies Multi-Channel 77

Martech

MARCH 26, 2024

Multichannel means the company interacts with customers through multiple channels, both online and offline. Customers have the option to engage with the company through various touchpoints, such as physical stores, websites, mobile apps, social media platforms, email, telephone and more. What is multichannel?

Marketing Automation Services 100

Marketing Automation Services Touchpoints Terms and Conditions Interactive Marketing 100

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. It demonstrates the value a company puts on its customers, adds credibility, and keeps the business relevant to the target audience.

Loyalty 258

Loyalty Personalization Budget Programs Marketing Automation Services 258

NuSpark Consulting

JULY 8, 2023

This information is invaluable, as it helps companies allocate their marketing budget more effectively and invest in the channels that yield the highest returns. By incorporating a specific time frame, companies can attribute conversions to the most relevant marketing touchpoints, rather than just the last click or interaction.

Allocation 130

Allocation Efficiency Buy Media 130

Sage Marketing

JULY 23, 2023

Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

Bluetext

JUNE 6, 2024

In the dynamic realm of private equity , where strategic investments and value creation define success, one critical element often shapes the trajectory of portfolio companies: effective marketing. It’s not just a tool for immediate sales growth but a long-term investment that amplifies the overall value of portfolio companies.

Effectiveness 26

Effectiveness Lead Scoring Lead Ranking Paid Search Agency 26

BOP Design

APRIL 22, 2020

Website Analytics Tools. Even if you have a paid analytics tool you are using or plan on using, we always recommend installing Google Analytics tracking to provide a baseline of activity. What you expect or need from your analytics tool will drive the options you consider. Key Website Analytics to Track.

Analytics 77

Analytics Marketing Websites Marketing Budget Creation B2B 77

Vision Edge Marketing

MAY 19, 2020

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. Data and analytics are needed in both. In the downstream, you use your data and analysis to address activities, touchpoints and channels.

Lead Ranking 292

Lead Ranking Lead Scoring Planning Work Management 292

Webbiquity

NOVEMBER 28, 2023

And B2B sales experience is the journey you create for your business buyer, from the initial touchpoint to the eventual sale. Now, apply data analytics. For instance, some LinkedIn Premium plans provide valuable analytics that can be utilized to refine and optimize B2B sales strategies. Why does this matter so much?

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Vision Edge Marketing

SEPTEMBER 19, 2023

A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X revenue growth by companies reporting a “very mature” level of customer-centricity compared with those reporting their company was “very immature.” Plus, positive customer reviews impact future business.

Enterprise Management 238

Enterprise Management Allocation Customer Satisfaction Lead Ranking 238

Convince & Convert

MARCH 7, 2024

AI that is built-in to technology you already use has higher adoption and a bigger impact on performance against goals… But, right now, most companies (73%) don’t have built-in solutions in their existing stack. Most companies are increasing hiring due to AI, emphasizing AI skills. Robots aren’t replacing people yet.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Valasys

FEBRUARY 19, 2024

With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively. Today’s digital world demands you to leverage the power of technology to stay ahead of the marketing curve.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). First-touch attribution.

Marketing Attribution 236

Marketing Attribution Multi-Touch Attribution Lead Ranking B2B Marketing 236

Heinz Marketing

JANUARY 24, 2024

It uses data analysis about customers’ history with a company to improve business relationships, focusing on customer retention and driving sales growth. These technologies offer the necessary computational power and storage capacity, along with advanced analytics capabilities, to handle large datasets efficiently.

CRM 109

CRM Marketing AI Marketing Management Customer Satisfaction 109

Heinz Marketing

MAY 17, 2023

Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. The post The Path to B2B Personalization at Scale: Using Content AI, Automation and Analytics to Optimize Journeys appeared first on Heinz Marketing.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. The post The Path to B2B Personalization at Scale: Using Content AI, Automation and Analytics to Optimize Journeys appeared first on Heinz Marketing.

Analytics 52

Analytics Personalization Automation Case Studies 52

Sprout Social

NOVEMBER 2, 2023

A customer journey map is a visual representation of each point of interaction your customers have with your company. Along the way, you might find pain points or touchpoints you didn’t know existed. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through.

CMS Development 97

CMS Development Examples Work Management Touchpoints 97

Martech

MARCH 1, 2023

Multichannel marketing Multichannel marketing uses various channels to reach customers, including in-store, email, social media and other touchpoints. It suits companies that want to provide a seamless customer experience and improve customer loyalty. Many companies struggle to manage the complexity of the customer journey effectively.

Touchpoints 109

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 109