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Boomers are purchasing more online – are you prepared to win their business?

Liveintent

Make things easy – to navigate your site, to enter purchase details, to read product descriptions, and to speak with a human representative. Highlight delivery services you work with like Amazon Prime Now, Shipt, and Instacart, which about half of boomer respondents said they’ve used or are interested in trying out.

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How B2B Purchasing Decisions Have Changed

MarketJoy

This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. Usually, you’ll have to get buy-in from every decision maker before a purchasing decision is made. Group Purchasing Dynamics. people are now involved in a B2B purchase.

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Ecommerce businesses have an unprecedented opportunity to blend 1P & 3P channels for optimal growth

ClickZ

In a new white paper, Sellercloud notes several promising post-pandemic ecommerce trends, including consumers’ willingness to branch out into smaller marketplaces and seek out D2C options in their search for goods. Growth was driven by an omnichannel approach, with consumers using multiple channels to make purchases.

eCommerce 111
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How Georgia-Pacific connects with customers on retail media networks

Martech

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. I was actually leading the ecommerce sales business, so basically building out our relationships with all the different grocery (digital) channel players like Kroger, Sam’s Club, Amazon, Walmart.

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Current trends in marketing and data have deep roots

Martech

At Amazon Go stores, you don’t even do that; you just walk out while Amazon dips into your digital wallet. Video — or, more broadly, graphics and visuals — will indeed be everywhere because we’re not going to drift through the phygital with our noses in an essay or white paper. Hence, with apologies, phygital.

Trends 112
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A Guide to the Decision Stage of the Buyer’s Journey

Stevens & Tate

Although the consumer has decided on a solution by this stage, they have yet to decide on a product or service or the vendor that they will purchase from. Types of content you’ll want to offer during this stage include downloadable white papers, case studies , use cases, which show off the benefits of your products or services.

Vendors 109
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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

They found consumers evenly split between expecting to spend more or less over-all, with a just 32% expecting to shift purchases online. Food, healthcare, and, yes, toilet paper were high on their shopping lists. Ecommerce platform Yotpo ran its own survey on March 17, reaching 2,000 consumers across the U.S., Really, no free shipping?)