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25 White Paper Examples To Inspire Your Strategy

CoSchedule

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.

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A Guide to the Decision Stage of the Buyer’s Journey

Stevens & Tate

Types of content you’ll want to offer during this stage include downloadable white papers, case studies , use cases, which show off the benefits of your products or services. Services like Netflix and Amazon offer free 30-day trials. This way they will get in touch with you.

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Industrial B2B marketers have an untapped digital opportunity

Biznology

No, you don’t have to be the Amazon of your industry. White Papers and Case Studies. In many cases, folks are just measuring the basics. It’s probably something like downloading a white paper or filling out a contact form. Well, if customers didn’t have personal lives that might be okay.

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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

That means your website isn’t just competing with other websites for search results—it’s also competing with Amazon products and Google listings. With over 27% of the global online population using voice search, this is an emerging trend to build into your business marketing strategy.

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Amazon Dash Introduces the Real “Easy Button” to the American Household

Content Standard

The Amazon Dash button is brilliant. The Dash button, introduced by Amazon last week, is a Wi-Fi enabled device that connects with the Amazon app through an Amazon Prime member’s smartphone. When you’re running low on products such as paper towels or diapers, you simply press the button and order more.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. And they stocked up on basic supplies like facemasks, baby formula, and toilet paper rolls. Amazon Prime : Discount While Supplies Last Amazon Prime Now has a weekly ad with a time-sensitive discount.

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Connecting with Today’s Digital Consumer

Porch Group Media

Groceries, clothes, medicine, toilet paper, pet supplies, home improvement, cleaning supplies, school supplies – the list is simply endless. While Amazon certainly got its share of orders, almost two-thirds of consumers in a survey by Cheetah Digital stated that they purchased from sites beyond Amazon.

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