Martech

SEPTEMBER 26, 2023

Seventy-eight percent of marketers surveyed say email is given priority in their budget, followed by social media (66%) and SEO/content marketing (56%). In her experience, email has proven to be a preferred channel for consumers of a certain age. Most marketing budgets as they stand prioritize email — a good start. Get MarTech!

Budget Programs 116

Budget Programs Marketing Report Marketing Management Marketing Budget 116

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives. Christopher S. LinkedIn is a TopRank Marketing client.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Marketing Insider Group

AUGUST 17, 2020

The Nature Conservancy got their employees to make a short video to thank their sponsors: Post-event Surveys: When sending out post-event surveys, include the logos of your sponsors in the survey home and completion pages. You can also send out surveys on behalf of sponsors to your attendees directly. Polling Results.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Webbiquity

NOVEMBER 10, 2020

Nearly two-thirds of B2B tech buyers are now under age 40. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. According to this study, “60% of all B2B technology buyers are millennials (age 25 – 39), and 2% are from Generation Z (24 and younger).

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Hubspot

DECEMBER 5, 2023

As we enter the age of AI, one thing is for sure - the relationship between sales pros and their prospects will never be the same. When I surveyed 1,477 global sales professionals to determine the top trends and challenges that teams were facing , one key finding became apparent.

Sales Cycle 71

Sales Cycle Customer Surveys Consulting Trends 71

Martech

FEBRUARY 14, 2024

Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report. Click here to download!

Marketing AI 114

Marketing AI Effectiveness Privacy Ideal Customer Profiles 114

Marketing Insider Group

FEBRUARY 13, 2023

I wrote about that in “ Momentum ITSMA Marketing Vision 2022: Next-Generation B2B Marketing in an Age of Convergence “ and the extremely positive feedback validated that others are seeing and experiencing the same. In the spirit of new year’s planning and execution, Rob and Adam discussed “six keys for ABM in 2023 and beyond”.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Zoominfo

OCTOBER 26, 2020

If you leave anything alone for too long, it will age and, usually, become outdated. Dun and Bradstreet surveyed more than 250 B2B professionals in businesses of all sizes, across numerous industries for the 6th Annual B2B Marketing Data Report. Decay is natural. When it comes to data, this process is considerably speedier.

B2B 242

B2B Zoominfo Work Management B2B Sales 242

The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Valasys

AUGUST 22, 2023

Drawing insights from two comprehensive surveys—one involving 3,000 C-level executives across 28 countries and another encompassing 21,000 workers in 22 nations—IBM’s report underscores the transformative potential of AI. billion individuals—will require reskilling over the next three years due to AI’s implementation.

Studies 98

Studies Lead Ranking Domain Customer Surveys 98

Martech

NOVEMBER 9, 2022

Currently 38% of Americans over the age of 12 — 109 million people — listen to podcasts monthly, according to Edison Research. In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

KoMarketing Associates

FEBRUARY 12, 2019

DemandGen recently conducted the “ABM Benchmark Survey Report” along with Uberflip and Vidyard, and statistics showed that 52 percent of B2B marketers have had an ABM strategy in place for up to a year. In addition, about 50 percent claim that their ABM efforts are meeting their organizational expectations.

Account Based Marketing 172

Account Based Marketing Marketing Report B2B Marketing ABM 172

Salesforce Marketing Cloud

AUGUST 2, 2022

Is age part of your equation when you think about diversity, equity and inclusion? Companies need to meet the needs of this intergenerational workforce, and those that do see a positive impact from age diversity and age-friendly workplaces. A key barrier those over 50 face is age discrimination. The company they founded?

Generation 98

Generation Burn Rate Case Studies Work Management 98

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Social Media 140

Social Media Generation Media Lead Ranking 140

KoMarketing Associates

MARCH 27, 2019

Coschedule recently surveyed 1,597 marketers to determine how their marketing strategies are shaping up in the digital age. About 43 percent report lackluster results. However, marketers who have a documented strategy are 538 percent more likely to report success than those who do not.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy CMO 156

Marketing Insider Group

JANUARY 2, 2023

91% of people reported that they don’t trust websites that contain grammatical errors or mistakes . You’re not alone – 91% of people reported that they don’t trust websites that contain grammatical errors or mistakes. Data from this survey can be used to estimate your audience’s reading level if you know their demographics.

Tools 172

Tools High Quality Lead SEO Trust Marketing 172

Hinge Marketing

MAY 4, 2022

Typically, there is an abrupt change in behavior in someone who is middle-aged. A Report For The Professional Services , that percentage rises to 30% when you look at those surveyed who quit or switched jobs in the past year. Mid-Career employees accounted for 91 of those survey responses. We have all seen?or

Lead Scoring 158

Lead Scoring Lead Ranking Thought Leadership Work Management 158

Zoominfo

JANUARY 20, 2021

The age-old fight to find new customers and retain existing ones is the biggest business challenge ahead for many companies this year. . A survey in April 2020 from RBC Capital Research showed that 42% of respondents purchased groceries online at least once a week , up from 22% in 2018, as reported by GeekWire. . Face masks?

Zoominfo 246

Zoominfo eCommerce Loyalty Paid Search Agency 246

Hubspot

OCTOBER 29, 2021

Real Estate in the Digital Age Statistics. NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ).

Stats 78

Stats Statistics Social Media Customer Surveys 78

B2B Marketing Directions

FEBRUARY 28, 2021

In a 2017 report, the global research firm Ipsos MORI wrote, "Myths and misunderstandings [about millennials] abound, with bad research jumping to general conclusions based on shallow caricatures." A research report published last November by The B2B Institute and GWI provides a detailed and nuanced view of millennial attitudes and behaviors.

B2B Marketing 96

B2B Marketing Planning Peer-to-peer B2B 96

ClickZ

JUNE 19, 2023

In an age where consumers demand fast, insightful, and relevant helpful content providing them with a seamless experience is essential to improve content performance. Over 58% of marketers recently surveyed are not using analytics in their marketing projects.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Brandpoint

APRIL 3, 2024

Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Consumers are gravitating toward companies that prioritize CSR, driving the demand for transparency and social impact reporting. Explore our key survey takeaways!

PR 48

PR Trends Public Relations Ethics 48

Martech

NOVEMBER 15, 2023

Nearly half (42%) of consumers will begin their holiday shopping on Black Friday or later, according to a survey by research firm Cint. A survey of U.S. A recent consumer survey by marketing automation company Klaviyo found that 45% of consumers prefer online buying, while 20% prefer in-store.

Act-On 118

Act-On Trends Paid Search Agency eCommerce 118

Zoominfo

APRIL 20, 2022

A more nuanced understanding of marketing’s effect on the sales cycles, a better case for increased budgets, and another step forward in the age-old struggle for better sales and marketing alignment. In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Martech

DECEMBER 10, 2021

A new report from social media management platform Sprout Social finds that familiarity with brands drives social commerce purchases. Fully 80% of those surveyed said that knowledge of a brand makes them more likely to buy on social. The survey, conducted for Sprout Social by Lucid, questioned over 1,000 U.S.

Brand Identity 115

Brand Identity Branding Forecasting Social Media 115

ClickZ

JANUARY 30, 2020

30-second summary: In the wake of a NY Times story about sales of location data, location intelligence firm HEROW has released a survey report about “the other side of mobile geolocation.” In general, the report finds that users are fine with sharing their location if they know why, and if they have control.

Privacy 108

Privacy Mobile Marketing Marketing Report Customer Surveys 108

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office?

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. 80% or more businesses have relied on third-party cookies , and 67% have reported feeling confused, disappointed, or even helpless when hearing about Google’s plans to eliminate them.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

ClearVoice

DECEMBER 15, 2021

As we close out 2021, we assume you’re spending most of your time explaining to executives and colleagues why the data and reports you shared with them earlier this year are no longer relevant. Your coworkers may not always understand how quickly digital marketing reports and estimates can change, but we do. smm Click To Tweet.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

B2B Marketing Directions

AUGUST 21, 2022

Image Source: TrustRadius In June, TrustRadius published the findings of its sixth annual survey of B2B technology buyers. The 2022 B2B Buying Disconnect report is based on a February 2022 survey of business professionals who were involved in the purchase of new software or hardware for their organization in the year preceding the survey.

Marketing Management 52

Marketing Management Research B2B Vendors 52

SalesGrape

SEPTEMBER 26, 2023

Traditional methods of lead generation have been effective to some extent, but in the age of digital transformation, the pharmaceutical sector is embracing data-driven insights to revolutionize its approach. Statistics : A report by HubSpot states that companies using lead scoring see a 77% increase in lead generation ROI.

Telemarketing 73

Telemarketing Lead Ranking Lead Generation Lead Scoring 73

ClickZ

DECEMBER 6, 2019

30-second summary: According to a new survey, the ways users employ voice interaction, and particularly voice search, depends in part on their age. Voice interaction habits vary by age. So says a new survey report by business news and how-to site The Manifest, “ How Do People Use Voice Search ?”

Customer Surveys 85

Customer Surveys Startups Search Marketing Marketing Report 85

Martech

DECEMBER 7, 2023

This includes: Demographic data (age, gender, income level, etc.) Dig deeper: Third-party data in advertising: Best of the MarTechBot Measurement and reporting When it comes to measuring and reporting website performance, there are a few key metrics you should pay attention to. What about data privacy?

Paid Content 83

Paid Content Acquisitions Cost per Acquisition Marketing AI 83

Salesforce Marketing Cloud

FEBRUARY 20, 2024

But for Brooke Eby, an abrupt limp on her way to a conference one day ultimately led to a diagnosis of amyotrophic lateral sclerosis (ALS) at the age of 33. A recent survey found that Asian, black, and Hispanic respondents were nearly twice as likely as white respondents to have never heard of clinical research.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

QuanticMind

OCTOBER 5, 2023

This research report, based on a survey of 2,000 US consumers age 16+ and conducted in partnership with GWI, provides valuable insights into the evolving landscape of holiday shopping—giving you a strategic advantage when planning and fine-tuning your advertising efforts for the 2023 holiday season. And that's just the start.

Trends 52

Trends Forecasting Planning Marketing Report 52

Martech

OCTOBER 20, 2023

Data has become the lifeblood of businesses in today’s digital age. Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians? However, their reports rarely delve into the crucial “why” behind the data.

Analytics 124

Analytics Marketing Analytics Tools Forecasting Budget Programs 124