Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. Research and Customer Advocacy. Disruption could occur in any industry.

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

Outgrow

APRIL 17, 2024

About our guest: Yue Wang , Head of Advanced Network Research at Samsung Electronics, is a trailblazing leader in 6G innovation. Leading a dynamic team, she drives research in network architecture and AI-native networks, earning recognition such as the ‘Chinese Women of the Year – Technology’ Award. Yue Wang: Pass.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Industrial Marketing Today

NOVEMBER 14, 2013

Let me give credit where credit is due, I first heard the phrase “The Age of the Customer” from Forrester Research. Visit my website for more content on industrial marketing.]. Inbound Marketing Industrial Marketing Sales Strategies Age of the customer Conversions Digital marketing' This is only a content summary.

Forrester 60

Forrester Inbound Marketing Marketing & Strategy Marketing 60

B2B Marketing Directions

JULY 24, 2022

For the past few years, marketers have been inundated by research studies purporting to prove that consumers and business buyers now place great importance on the social responsibility track record of the companies they do business with. In August of last year, YouGov surveyed consumers in 17 global markets.

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Televerde

JANUARY 14, 2020

Findings from Arizona State University’s Seidman Research Institute. We recently partnered with Arizona State University’s Seidman Research Institute to measure the effectiveness of our prison workforce development program. depending on age. Until today…. My hat is off to them for being with us from the start.).

Research 116

Research Budget Programs Lead Ranking Eloqua 116

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Sword and the Script | B2B

OCTOBER 19, 2021

Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor. Sure, I don’t want to promote a competitor per se, but if they’ve published a credible study or made a point that advances the industry, why can’t you mention it? And the results? But wait, there’s more!

Research 62

Research Tips Sales Cycle B2B Sales 62

Webbiquity

MAY 26, 2020

The coronavirus that has shut down the live events industry is likely to have some lasting impacts even after cases and concerns decline. But once the pandemic is behind us, some of the big trends predicted for the industry in late 2019 and early 2020 will regain importance. Here are more key findings from the research.

Conference 181

Conference Case Studies Practices Trends 181

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. An alternative perspective is provided by new research from Storyblok, the headless CMS platform. Age matters. By the numbers.

Sample 108

Sample Customer Surveys Mobile Marketing Statistics 108

Contently

SEPTEMBER 9, 2016

Artsy has become the world’s largest online database of contemporary art, allowing users to browse artwork, access artist biographies, research art shows, connect with galleries, and even bid on pieces. Since the company was founded in 2009, its goal has been to break down the exclusivity barrier of the art industry.

Content 60

Content Barriers Custom Publishing Amazon 60

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services. Expanding into new industries. Expand your team to handle the larger content workload.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

JUNE 14, 2021

Choose the platform(s) that best align with your business goals, industry, market, and audience potential. The top users on Facebook are between ages 25 and 34, and 56% are male. Its largest age group is the same as Facebook’s, but 57% are female. The largest age group of users consists of 15 to 25-year-olds.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

BenchmarkONE

APRIL 18, 2019

But in order to get to that point, you absolutely must perform in-depth market research. Some of the key characteristics to identify in this persona include: Age Gender Geographic Location Job Title Income Major Challenges. Being prepared in advance will help to ensure that you get the most out of your market research activities.

Research 85

Research Marketing & Strategy Marketing Strategy Buyer Personas 85

Martech Advisor

DECEMBER 6, 2019

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. What is Market Research?

Research 95

Research Marketing Websites Buyer Personas Tips 95

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content will be passed over if it isn’t useful or trusted.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. Identify your audience’s age, gender, location, job title, and income level to make sure your strategy resonates. Why Is B2B Digital Marketing Important? Pain Points.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Hubspot

JULY 13, 2018

In some circles, market research is a catch-all term for asking the industry what it wants. "Do Let me do some market research to find out," someone might say. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Hubspot

JANUARY 30, 2020

While research says that interactive stickers, such as Quizzes, Polls, or Questions are highly engaging, you might also be thinking about the times you've tapped through an influencer or brand's behind the scenes videos via their Story. In fact, they're still a commonly used tactic in many brands and industries, despite consumer preferences.

Research 101

Research Work Management Storytelling Custom Publishing 101

Albacross

JUNE 5, 2019

Doing a thorough research of the market can help you come up with better products and services, decide the pricing plan, and come up with marketing strategies that can help boost your revenue. Before we take a look at the various market research techniques, let us understand what is market research and what are its benefits in brief.

Research 84

Research Marketing Strategy Marketing & Strategy SWOT 84

Contently

SEPTEMBER 26, 2017

” But according to Brian Millar, founder of the Emotional Intelligence Agency (EIA) and one of the UK’s top content research firms, there’s a deeper science to branded content. So age and gender, by attitude, by geography, by platform, by time of day. I’m Joe Lazauskas, Contently’s editor-in-chief.

Research 133

Research Paid Search Agency Content Best Practices 133

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. The data indicates that the podcast marketing industry’s competitiveness will intensify in the following years.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Optinmonster

DECEMBER 28, 2023

In fact, 43% of people use social media to research before buying. 230 million users Proton Mail: 50 million users Next, let’s break down the data by age group. Global Usage of Email by User Age Group 15-24: 90% 25-44: 93.6% Worldwide Social Media Usage by Age Group 13-19: 12.7% 45-64: 90.1% 65+: 84.1% 20-29: 31.8%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Salesforce Marketing Cloud

FEBRUARY 20, 2024

But for Brooke Eby, an abrupt limp on her way to a conference one day ultimately led to a diagnosis of amyotrophic lateral sclerosis (ALS) at the age of 33. There has been a shift in the industry with more organizations working directly with people who have personal experience with the conditions. I did what any millennial would do.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Marketing Insider Group

NOVEMBER 30, 2021

Without established brand awareness in your industry, you’ll be constantly battling uphill for their attention. When you measure brand awareness, you look beyond your established customer base to understand how well your brand is known in your industry and the general consumer marketplace at large. Image Source.

Brand Identity 301

Brand Identity Branding SERP Paid Search Agency 301

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. The B2B buyer’s journey can vary depending on your organization and industry.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Belkins

JANUARY 21, 2020

Their industry, company size and revenue are a 100% match to your Ideal Customer Profile. Regardless of the industry, people like it when the vendor takes time and effort to understand them and their core values. Whenever we talk about data research, it comes with a “don’t try this at home” hint.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Research 59

Stevens & Tate

NOVEMBER 9, 2023

Having an effective online presence is crucial for businesses across all industries, including senior living communities. With the internet being the go-to resource for information, potential residents and their families are increasingly relying on websites to research and choose the right community for their loved ones.

Communities 77

Communities Marketing Websites Internet Marketing Mobile Marketing 77

Go Beyond SEO

FEBRUARY 21, 2024

In today’s digital age, having a strong online presence is crucial for any business, including accounting firms. Keyword research, on-page optimization, and link building are key factors in effective SEO for accountants. Welcome to our guide on SEO for Accountants !

SEO 78

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 78

Hinge Marketing

JANUARY 10, 2023

We are in an age of uncertainty. Every year, the Hinge Research Institute conducts a study of professional services firms to identify emerging trends and determine what the fastest growing, most profitable firms do differently. Over 700 firms participated, representing the six industry groups shown below. There’s no escaping it.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Contently

OCTOBER 20, 2021

Check out these courses, research, playbooks, and more to take your content to the next level. Our Content Measurement Maturity Model—the industry’s first—gives marketers the roadmap they need to prove success. Yet, many content programs still find themselves stuck in the dark ages, keyword-stuffing in vain. The good news?

Resources 195

Resources Content Marketing Lead Gen Course 195

Go Beyond SEO

APRIL 18, 2024

Targeted keyword research is essential for successful PPC campaigns. Target by place, age, or even what people like. They understand the industry well and make your ads work. Targeted Keyword Research Good PPC starts with finding the right keywords. Increased visibility: Your business shows at the top in search results.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Salesforce Marketing Cloud

OCTOBER 31, 2023

Meanwhile, a competitor does their research, knows what buyers want, and delivers it. Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. This includes market, customer, and competitive research that uncovers problems your product can solve.

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

ConvertKit

DECEMBER 19, 2018

Instead, you can expect to be in a competitive market like most industries. They battle Luxottica , an eyeglass manufacturer with a monopoly-like presence in their industry. But before you take a page from Warby Parker’s book, it’s important to assess your product’s market size and the number of competitors in your industry.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. National newspapers (36%) and virtual industry events (35%) came next. Currently 38% of Americans over the age of 12 — 109 million people — listen to podcasts monthly, according to Edison Research.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Industrial Marketing Today

AUGUST 4, 2020

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. While the age-old problem of “What should we write about?” still exists, new research findings show a myriad of other challenges. Visit my website for more content on industrial marketing.].

Content Marketing 144

Content Marketing Content Marketing Research 144