Metadata

SEPTEMBER 22, 2021

It’s difficult or impossible to aggregate audiences by typical B2B variables like job title, industry, and employee count, you can’t upload account lists to find employees, etc. When the top executives in your company present marketing results to the board, do they include impressions? Aggregate all of your own data. I hope not.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

It’s difficult or impossible to aggregate audiences by typical B2B variables like job title, industry, and employee count, you can’t upload account lists to find employees, etc. When the top executives in your company present marketing results to the board, do they include impressions? Aggregate all of your own data. I hope not.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Parse.ly

JULY 23, 2019

When I’m thinking of our present and future content, I ask, ‘What is the purpose of this article? An analysis, in aggregate, of the 30 refreshed articles from January 19th – March 4th (pre-refresh) compared to March 5th – April 18th (post-refresh) showed: . SEO that scales: a reader-first tagging strategy.

Organization 68

Organization Tagging Webinar Metrics Traffic 68

The Customer

APRIL 21, 2021

That said, a minimalist design can still pack a lot of aggregated insights – the meaning behind it is just embedded in the navigation. The goal of the design is to present the information in a way that unfold for the users, allowing them to follow the relevant leads they were trained to spot. Outdated or incorrect tags.

Analytics 52

Analytics Budget Programs Work Management Advertising Agencies 52

Sprout Social

APRIL 27, 2022

As social media grew in popularity, lengthy URLs began to present a problem. View aggregated metrics in the dashboard. Manage links by campaigns and tags. Tag your links. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. Key features: Create branded and custom links .

Best Practices 104

Best Practices Deep Linking Enterprise Management Domain 104

Parse.ly

JUNE 9, 2022

Because Google Analytics 4 is an entirely new analytics product, this change is causing issues in the widely deployed UA world and presents a major challenge for GA implementers and end users. . In 2012, Google introduced a new tagging setup called Universal Analytics, which became popular quickly as a simple upgrade from the historical GA.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

Biznology

JUNE 24, 2016

I had searched the hashtag of a convention that was going on nearby, interested in who was presenting and what attendees were saying about it. A group of attendees at this prestigious conference have gone off to a strip club, and not only are they tweeting about it, they’re using the convention tag? This is incredible,” I thought. “A

Twitter 136

Twitter Work Management Aggregators Marketing Management 136

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. Each use case presents a different content scenario. Source: Percolate.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Contify

FEBRUARY 21, 2020

For example, if your competitive intelligence content has job postings of your competitors, should your taxonomy include terms for tagging those job postings? Yes, if the strategy team members will use it to prepare an aggregate report to spot new trends. Caution : Don’t include a term just because you’ve got the content to tag.

Guidelines 52

Guidelines Sample Tagging Marketing Management 52

ConvertKit

JULY 1, 2021

Charts help you visualize your progress through goal progress trackers and aggregated reports. Add tags to tasks for better organization. This goal tracker is for: Creators who struggle to focus on the present and want a goal tracker with custom tracking systems. Image via GoalsOnTrack. Cost : $68/year. Image via StickK.

Tools 130

Tools Work Management Template Allocation 130

Moz

MARCH 2, 2021

I used “city” and “near me” as tags to distinguish between the query types. Each row is a different organic listing and includes the keyword, monthly search volume, rank (includes the local pack), base rank (does not include the local pack), https/http protocol of the ranking URL, the ranking URL, and your tags.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

KoMarketing Associates

MARCH 23, 2016

In this case I would recommend either upgrading to Premium (which removes Sampling and gives you full processing power) or leveraging the Google Analytics API for Google Sheets to automate the data pulling and aggregation. Direct Channel Attribution.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

Sprout Social

AUGUST 9, 2019

The menu as it’s presented to you is the interface. Before, you would log into Facebook and Twitter separately, check messages, run search terms and respond when you were tagged. When airlines share data about flights and prices, travel aggregating sites can compile them all and help you compare. Businesses are built on APIs.

API 109

API Social Media Work Management Marketing Management 109

Brightedge

MAY 20, 2021

Taken in aggregate, those insights can point to trends and changing tastes, which can inform content creation both on your websites and in other online channels. By using YouTube search insights you do a better job presenting and describing the video in a way that aligns with the search data and the searcher’s intent. Google Trends.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

Sprout Social

JUNE 7, 2023

These are aggregated so you get a holistic sentiment score for your brand and individual topics. These insights are presented as intuitive reports that can then be shared with multiple teams to improve the overall brand experience. Sentiment is measured for topics and categories and assigned positive, negative and neutral scores.

Work Management 112

Work Management Marketing AI Brand Identity Branding 112

Parse.ly

NOVEMBER 22, 2019

Many were inspired to replicate the analysis using their own tagging strategies. Of these 20 categories, 11 receive more than half their audience from external sources, the likes of social domains, search engines, and other aggregators or syndicators. Identifying niche audiences with tagging strategies. Interesting.

Newsletter 52

Newsletter Domain Aggregators Traffic 52

Content4Demand

MAY 21, 2020

These new challenges present an opportunity for marketers to dig deep and come up with innovative ways to engage with prospects and customers. Tyler Lessard, VP of Marketing at Vidyard, also explored how businesses are using the spike in virtual events to engage target audiences with visual content during his presentation.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Sprout Social

FEBRUARY 5, 2020

It helps you understand why, where and how these conversations are happening, and what people think—even when you’re not tagged. Then head to the Tag Report to see all of those messages in one place and share aggregate feedback regularly. . What power! Build trust and satisfaction with customer service and support.

Tools 92

Tools Work Management Marketing Management Business 92

Hubspot

APRIL 10, 2019

Have you ever wondered how Google can whip up such accurate, precise answers in so little time … and present them in such an easy-to-read way? Embedded tags of code (a.k.a. Highlight page elements and assign data tags. Heck, I’d love my business to pop up when consumers search for criteria relevant to me … wouldn’t you?

Organization 78

Organization Marketing Websites Optimization SERP 78

The Point

SEPTEMBER 23, 2015

That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. With IP tracking, you can also choose to only show the pop-up to visitors who aren’t already subscribed, or present current subscribers with a different offer.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Convince & Convert

NOVEMBER 23, 2010

I recently gave a presentation to the Measured Marketing Roundtable at Techpoint , Indiana’s technology and economic development association, that outlines these new metric must-dos. View more presentations from Jay Baer. Behavior-Based instead of Aggregated Data. The 4 Modern Metrics Mandates.

Paid Search Agency 128

Paid Search Agency Advertising Agencies Banner Ads Stats 128

Buzz Marketing for Technology

JUNE 1, 2008

This venture comes partly from my experiences doing presentations, workshops, blogging around eLearning 2.0. Some ways to Participate : Subscribe RSS Feed for the Work Literacy Blog RSS Feed for an aggregation of related content. tag: WorkLiteracy Comment Blog your thoughts. Answer a poll on work skills opportunities.

RSS 100

RSS Aggregators Tagging Consulting 100

Engagio

SEPTEMBER 9, 2020

Excellent communication and presentation skills. Your ABM Director needs to be comfortable aggregating data from multiple systems and digging into it. Asking the candidate to present the pros and cons of a previous ABM team experience should provide insight into their ability to think strategically and problem solve.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Vidyard

AUGUST 10, 2017

Consider this for the moment: When somebody goes onto Google or other search engines and enters a search query, they’re presented with a few different tabs of results, which give you a few different chances at bat. First, is the All tab, which is going to present all the different web pages that are the a best fit for the search query.

SEO 70

SEO Video Marketing Domain Lead Scoring 70

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re trying to master the social media marketing basics of hashtags, tagging and social media etiquette, look no further. Define your content strategy. No respect.

Social Media 106

Social Media Social Marketing Media Business 106

Customer Experience Matrix

JULY 16, 2009

This would be a major step beyond using aggregate social media data as a way to measure marketing performance – although even such measurement would be itself a great leap forward for most companies today. Results can be streamed to an external viewer as an RSS feed or presented in standard reports.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Conductor

AUGUST 24, 2022

Provide recommendations for keywords that should be used throughout the piece, including the title tag, on-page title, meta description, headers, body content, social copy, and alt text. It should have title tags and meta descriptions – these are the best way to help convince searchers to click through. Brief support. Uncover insights.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Customer Experience Matrix

JULY 3, 2007

The problem here is that aggregate measures of marketing activity are too broad to correlate meaningfully with aggregate business results. Instead, you need to look at the details of specific marketing efforts, past and present, to estimate how they each contribute to current business results.

Planning 120

Planning Marketing Budget Creation Correlation Work Management 120

SalesIntel

JUNE 28, 2021

So, you can tag them as good leads but not qualified leads as you don’t know if they meet your qualification criteria. With numerous aggregated intent signals, businesses can identify “ready to buy” prospects and fine-tune their campaigns accordingly. MOFU Leads. Lead prioritization and nurturing are the core of the lead funnel.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Sales Qualified Leads 52

B2B Memes

SEPTEMBER 22, 2010

I’ve included key quotes from most of the sources below in the hopes that even if you haven’t heard my presentation, you’ll be interested in exploring the originals on your own. Since the webinar format isn’t particularly conducive to embedded links, I’ve listed here the main sources cited in my talk. What Would Google Do? , by Jeff Jarvis.

Social Media 100

Social Media Work Management Media Bandwidth 100

Customer Experience Matrix

OCTOBER 10, 2009

Specifically, data from several sources can be merged on a common key, filtered, aggregated and processed through complex formulas. Present the manipulated data for reporting: the system automatically classifies input data as dimensions (text, dates, etc.) and measures (numbers which can be aggregated).

Business 120

Business Aggregators Vendors Pricing 120

Content Standard

SEPTEMBER 23, 2015

The limited roll-out is still vague on details, but regardless, it marks an important shift in thinking for Facebook while presenting some important possibilities for marketers. In lieu of dislikes, Facebook has rolled out stickers and “feeling __” tags that allow users to be more specific with their emotional expressions.

Social Media 40

Social Media Social Marketing Media Aggregators 40

KoMarketing Associates

NOVEMBER 2, 2017

These include: Hashtags: Create a hashtag for the event and use a hashtag aggregator like Tagboard or Keyhole to track it across multiple social media networks. LifeatAcme) and ask them to geo-tag their posts to your office so it shows up in local searches. Use a hashtag (e.g.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Vidyard

FEBRUARY 18, 2016

You’ve printed your name tags, triple checked your conference bookings, and finally got all your slide decks in order. All of this helped build excitement for return attendees, but also presented Dreamforce 2015 to new attendees in an engaging, visually appealing way. But the big question is, will your event live on beyond this week?

Press 50

Press Aggregators Youtube Video Marketing 50

Outbound Engine

DECEMBER 19, 2018

Your followers are already expecting industry insight, so if you can present relevant industry news that’s informative, intriguing or just plain entertaining, you’re already a step ahead. Consider asking followers to tag one or a friend or family member who would benefit from your products and services. Discuss DIY projects.

Conversion 75

Conversion Social Media RSS Loyalty 75

Smashmouth Marketing

JUNE 8, 2009

Tags: marketingprofs demand socialmedia marketing events sales2.0 At least we're not alone. 90% of the people at #mpb2b raised their hands. mpb2b MichaelGrover : Give as many people as possible as many ways as possible to consume your content. link] ( expand ) (via @bostontweetup ) #mpb2b LewisG : @swoodruff Sounds kinky. Can't wait.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Webbiquity

APRIL 26, 2010

Garrett Pierson advises marketers to capitalize on their brands in all areas of online marketing, such as by search-optimizing for all common variants of company and product names, and presenting consistent brand images and messages across all areas of the firm’s social media presence. What made the Digital Marketing World-Go-Round?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100