Martech

MARCH 2, 2022

No sitting around waiting for intent signals. Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent. So, why isn’t intent data enough? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams.

Top of Funnel 109

Top of Funnel Activities Intent Signal Advertising Channels 109

DiscoverOrg

OCTOBER 19, 2017

Intent data shows what people at companies are searching for and consuming on the internet (not just your website). Intent” is based on prospects’ current interests ; for example. Engagement data aggregates activity from all the people who interact with your company at the account level. Engagement.

Account Based Marketing 184

Account Based Marketing Ideal Customer Profiles Planning Lead Ranking 184

Martech

DECEMBER 19, 2022

Intent plays an essential role in exposing account timing and need to prioritize account and buyer engagement.” ” Dig deeper: How to leverage intent and engagement in the buying cycle. What can GTM leaders do now to get more value from intent signals? content, creative assets, talk tracks) when they need it.”

Intent Data 117

Intent Data Intent Marketing Analytics Tools Intent Signal 117

Adobe Experience Cloud Blog

JUNE 9, 2017

The two biggest questions marketers have right now are: What types of intent signals are most relevant to my business? In other words, which intent signals are the best predictors of purchase behavior? How do I use intent data in practice? As a result, intent signals around certain topics will be sparse.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Zoominfo

MAY 21, 2021

These platforms collect and aggregate online research activity from a data-sharing co-op that includes thousands of B2B websites, media publishers, and other sources. By aggregating activities each week, they create baselines for each company’s average content consumption over time — and look for spikes above normal levels of topic searches.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Adobe Experience Cloud Blog

JULY 7, 2017

In using social intent data for our own lead scoring, Socedo found that over the course of a month the leads generated from social intent signals were 45% more likely to convert into opportunities, and in about two-thirds the time it traditionally takes to convert. They also closed at a 23% higher ASP.

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Zoominfo

OCTOBER 28, 2020

Problem #1: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intent signals. These companies deliver over 3 million tailored intent signals per week. Not every company is in your target market.

Intent Data 100

Intent Data Zoominfo Buyer Intent Intent 100

ClickZ

SEPTEMBER 9, 2021

And while you can certainly aggregate “intent signals” yourself using two or more apps, it’s far more scalable to pay an intent provider processing billions of these digital actions to measure “domain-level intent” for you.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

Zoominfo

MAY 22, 2024

These alerts can be shared across multiple channels, allowing teams to quickly triage emerging opportunities and act decisively on high-quality intent signals. ZoomInfo Copilot also allows salespeople to seize time-sensitive opportunities in real time with Breaking Alerts delivered through Slack.

Zoominfo 130

Zoominfo Marketing Analytics Tools Ideal Customer Profiles Lead Ranking 130

Zoominfo

MAY 22, 2024

Copilot for Optimized Sales Flows Copilot aggregates and analyzes your own CRM and website data, ZoomInfo’s unrivaled B2B data and intent signals, and partner data sources to create rich summaries for each account, allowing customer-facing teams to become instant experts on the opportunities that matter most.

Zoominfo 130

Zoominfo Marketing Analytics Tools Outreach Ideal Customer Profiles 130

Martech

OCTOBER 28, 2021

Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. Understanding buyer intent. According to Tabaran, buyer intent is calculated through an aggregation of multiple data sources.

Top of Funnel 115

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 115

Only B2B

SEPTEMBER 21, 2021

Businesses may identify “ready to buy” prospects and fine-tune their ads using a variety of aggregated intent signals. Intent Data could well be utilized for future prospecting since it reveals trends that can assist you enhance your prospects’ purchasing choices throughout their buyer journey.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

SalesIntel

OCTOBER 20, 2021

Businesses may identify “ready to buy” prospects and fine-tune their campaigns using a variety of aggregated intent signals. Intent Data can be used for future prospecting because it reveals patterns that might assist you to increase your prospects’ purchasing decisions along their buyer journey.

Buyer Intent 93

Buyer Intent Intent Data Intent Ideal Customer Profiles 93

Zoominfo

FEBRUARY 8, 2022

We have a very large data team that, day in and day out, aggregates, cleans, and creates sets of data. Now when you create an audience for a campaign, you can use a successful combination of ZoomInfo’s third-party data, such as intent signals, and your first-party data, such as website visitors.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

ClickZ

OCTOBER 27, 2020

It isn’t simply aggregated registration data from services like Groupon, either. Rather than simply adding someone to an “auto-intender” audience because she visited Cars.com, second-party data provides transparent, reliable audiences based on real intent signals such as requests for test drives or lease information.

Advertising Agencies 131

Advertising Agencies Privacy Mobile Advertising Transparency 131

Only B2B

OCTOBER 2, 2024

Second-party intent data : Information sourced from another company’s first-party data, such as reviews or feedback from platforms like G2 or Capterra. Third-party intent data : Data compiled from various sources, aggregated into one (e.g., intent data from providers like Bombora).

Intent Data 71

Intent Data Intent Lead Ranking ROI 71

Martech

JANUARY 13, 2023

This can come from optimizing ABM tools, intent engines or solutions that apply AI models to identify account propensity, priority, fit and timing. Aggregate and mine intent signals across all the sources and tools we are using. No longer can we skim the surface.

Marketing Analytics Tools 129

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 129

Zoominfo

MARCH 7, 2023

In this example, the workflow might look like this: When intent signals are identified for [list of target accounts], select [buying committee], add to [campaign] and assign to [sales rep]. Reporting It’s important to gauge the effectiveness of your ABM strategy by tracking certain ABM metrics across channels.

Sales Management 130

Sales Management Account Based Marketing ABM Ideal Customer Profiles 130

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Only B2B

SEPTEMBER 25, 2024

There are two primary types of buyer intent data: First-party intent data : Collected directly from a company’s owned assets like websites, email campaigns, and social media interactions. Third-party intent data : Gathered from external sources such as partner websites, content syndication networks, and data providers.

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

NetLine

MARCH 2, 2023

But even though B2B marketers want to take advantage of this intent data, actually finding, structuring and using it is a huge challenge. This information is most often aggregated at the account-level with the overall total engagement being assessed for intent signals.

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Zoominfo

DECEMBER 28, 2020

The most straightforward way to access buying signals data is through a third-party vendor. Every week, vendors collect and aggregate internet search activity from thousands of B2B websites and online publishers, creating a baseline for content consumption. Here’s what that would look like on the ground.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

SmartBug Media

DECEMBER 12, 2019

Its capabilities include: Complex organizational charts with intent data reports and buying scoops reported by researchers.

Zoominfo 81

Zoominfo Class Marketing Automation Services Enterprise Management 81

Leadspace

APRIL 5, 2023

Each buyer profile within your TAM is assigned an intent score (High, Medium, Low, or No Intent), where a score of “High Intent” represents that people from that account have demonstrated intent by searching for terms relevant to your product that you’ve determined ahead of time.

Lead Ranking 62

Lead Ranking Lead Scoring Intent Paid Search Agency 62

Martech

JULY 27, 2022

Using advanced analytics and modeling, marketers can create a variety of personalization scenarios based on different channels, intent signals, and propensity scores for each user. It will almost always perform better than a marketer who pays for aggregated third-party data.

Advertising Agencies 100

Advertising Agencies Advertising Advertisements Personalization 100

Content4Demand

MAY 21, 2020

Intent signals — such as keywords — can be used to identify where the buyer is in their journey and understand their pain points. The more specific your keywords are, the better you can understand your intent signals,” said Jay Tuel, VP of Sales at Demandbase, during his session.“A

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Litmus

JUNE 29, 2021

In aggregate, that is used to set ad rates and tell advertisers what kind of audience reach they can expect. Opens are a particularly critical performance metric for those of you who sell or place advertisements in your emails, like some media companies do. Opens tell you approximately how many ad impressions an email generated.

Privacy Protection 97

Privacy Protection Privacy Open Rate Deliverability 97

illumin

AUGUST 14, 2019

Supernodes are large social multinational companies, celebrities, influencers, and/or aggregators focused around a central interest. When consumers “raise their hands” via social signals, marketers need to be one step ahead of the vast competition and be able to quickly and efficiently identify target audiences.

Intent Signal 64

Intent Signal Aggregators Segmentation Advertisements 64

Hubspot

JULY 15, 2020

Not all activity is equal (a product demo is probably a stronger signal than a blog visit). However, aggregating activity from all the people who are interacting with a company at the account level is critical so that marketing and sales teams can respond rapidly when engagement is spiking.

Demand Generation 99

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 99

Salesforce Marketing Cloud

SEPTEMBER 3, 2024

But what makes these curated digital experiences possible isn’t some trillion-parameter, custom-trained large language model (LLM) but a new kind of data platform that aggregates and connects the dots between each and every data point. Without that connection, AI is simply not that helpful. Without it, your AI is just guessing.

Training 52

Training Intent Signal Aggregators eCommerce 52

Content4Demand

NOVEMBER 16, 2021

Third-party data is typically collected from multiple sources and aggregated to provide broad insights. From an intent data perspective, these give you a view of what your existing and targeted audience are interested in—usually before they have engaged with you.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

PureB2B

FEBRUARY 3, 2022

These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content. These intent signals allow B2B sales teams to accurately identify and prioritize in-market prospects with the highest propensity to buy.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

DealSignal

MAY 15, 2022

Although similar, web tracking data should not be confused with intent data – intent data is aggregated across tens of thousands of websites. Intent data shows what a buyer is interested in and what they are likely to do or buy next Imagine targeting a buyer before they even start their buyer journey.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

ABM in Action

JUNE 29, 2023

Avatars help identify intent and then drive meaningful conversations to improve lead quality. What Makes It Special SalesboxAI leverages first-party intent signals to reach and engage with IT buyers and the buying committee members. What It Solves The solution is designed to solve lead volume, velocity and quality challenges.

Demand Generation 52

Demand Generation Account Based Marketing ABM Marketing Management 52

SalesIntel

NOVEMBER 21, 2024

In this blog, we’ll dive deep into how intent data works, why it’s a game-changer for sales, and how SalesIntel can help you leverage it to connect with your ideal audience faster and more effectively. What Is Intent Data? The Secret Sauce to Smart Selling Intent data, aka intent signals, is like reading your prospect’s mind.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Data Intent Intent Signal 40

Only B2B

JUNE 30, 2023

Research by TOPO reveals that organizations using sales intelligence platforms powered by intent data see a 32% increase in sales acceptance rates. Intent Data Platforms: Intent data platforms aggregate and analyze vast amounts of data to provide actionable insights.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

6sense

NOVEMBER 22, 2021

Sellers armed with leading account engagement technologies can track, aggregate and de-anonymize these intent signals. As buyers conduct research, they leave behind digital “breadcrumb trails” or “footprints in the snow” across the internet. ABM tools help them better understand the buyers’ research and buying processes.

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Account Based Marketing Tips ABM Intent Signal 62