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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

Intent Data: How it Works Intent data detects what your leads and accounts are actively researching on third-party sites across the web. When a company is consuming a larger-than-usual amount of information on a particular topic, the ZoomInfo platform will display an intent spike for that account.

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Why ZoomInfo is Acquiring Clickagy

Zoominfo

By bringing together our subject matter experts in data collection, natural language processing, and data science we had greatly improved the strength and confidence of our intent signals while also reducing noise. Streaming Intent by ZoomInfo and Clickagy.

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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product

Zoominfo

After discovery, three key problems needed to be addressed: The problem: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intent signals. These companies deliver over 3 million tailored intent signals per week.

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The Future of Go-to-Market AI: Introducing ZoomInfo Copilot

Zoominfo

These alerts can be shared across multiple channels, allowing teams to quickly triage emerging opportunities and act decisively on high-quality intent signals. ZoomInfo Copilot also allows salespeople to seize time-sensitive opportunities in real time with Breaking Alerts delivered through Slack.

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Sales Made Smarter: How ZoomInfo Copilot Helps Reps Win Faster With AI

Zoominfo

Copilot for Optimized Sales Flows Copilot aggregates and analyzes your own CRM and website data, ZoomInfo’s unrivaled B2B data and intent signals, and partner data sources to create rich summaries for each account, allowing customer-facing teams to become instant experts on the opportunities that matter most.

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Activate the ‘Dark Funnel’ and unlock fresh leads in this new channel

Martech

No sitting around waiting for intent signals. Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent. So, why isn’t intent data enough? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

The most straightforward way to access buying signals data is through a third-party vendor. Every week, vendors collect and aggregate internet search activity from thousands of B2B websites and online publishers, creating a baseline for content consumption. Related: How Business Search Behavior has Shifted During the Coronavirus.