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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. ANALYTIC AGGREGATORS.

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Advertisers Ramping Up on Local Spending, Popular News Aggregator Reports

readwrite

Local news aggregator Topix held a “State of Local Online Advertising” survey with some of the top U.S. CPM Works for Topix, Will Not Work for Small Local Publishers. Topix can function on a CPM (cost per thousand impressions) basis because it can target ad inventory on a state or county level. advertising agencies.

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Should CTR be a Key Performance Indicator for B2B Advertisers?

KoMarketing Associates

The merits and pitfalls of CPM-modeled placement campaigns are to be discussed elsewhere, but assuming you are paying per thousand impressions, you would need to convert a large amount of them to actual traffic to make good business sense. If you are running a display campaign on a cost per impression model. In a display campaign.

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8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

Key features: Influencer analysis Fake influencer tool Influencer comparisons Influencer lookalike audiences Engagement rate calculator CPM calculator Engagement metrics 6. Creator.co is a user-friendly influencer marketing platform dedicated to challenger brands and micro-influencers.

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The absolutely epic Periodic Table of Marketing Signals

chiefmartech

Based on this exercise, you end up with the following set of signals to measure: TV : Gross Impressions, Net Reach, GRP, TRP, Cost per Point, CPM. Display : Impressions, Reach, Display Time, CPM. Social : Impressions, Unique Impressions, CPM. Signal Breakdown : Certain signals are themselves aggregates of smaller sub-signals.

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Marketing analytics: What it is and why marketers should care

Martech

Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Marketing data aggregators like Domo and Supermetrics. Customer data : Feedback, behavior, and purchase history. Customer journey analytics (CJA) software like Sprinklr, Thunderhead, and Pointillist.

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Growing your business in a world without Google

Biznology

Sure, search engines and social sites like Google and Facebook aggregate loads of people. Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM). Selling business-to-business? Look at how you use LinkedIn. Want more press? Try HARO ( HelpAReporter.com ). more targeted) audience.