Only B2B

SEPTEMBER 25, 2024

Turn to buyer-intent data tools, and you will gain that edge—the competitive edge. Buyer intent data provides information about a prospect’s online behavior that signals their intent to purchase. The Advantages of Using Buyer Intent Data Tools Integrating buyer intent data offers several advantages.

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

chiefmartech

AUGUST 25, 2024

(I humbly suggest the New Rules of Marketing Technology & Operations as one helpful framing, as well as a perspective on aggregation within tech stacks , both horizontal and vertical.) But today I’d like to propose a model for how martech businesses could be aggregated. Let’s call it a “martech aggregator company.”

Aggregators 83

Aggregators Enterprise Management Work Management Paid Search Agency 83

Martech

NOVEMBER 13, 2024

The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying and engaging B2B buyers. In the ABM space, Terminus competes with 6sense, DemandBase and Bombora, among others.

Account Based Marketing 112

Account Based Marketing B2B Marketing Paid Search Agency Bombora 112

Inbox Insight

APRIL 23, 2019

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries).

Buyer Intent 61

Buyer Intent Intent Data Demand Generation Intent 61

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Martech

OCTOBER 28, 2021

” Not all customers have the same level of intent when they enter your business sales funnel. That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Understanding buyer intent. Define the intent data. Act on buyer interest data.

Top of Funnel 115

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 115

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

NetLine

OCTOBER 19, 2023

In this post, we’ll explore how B2B sales professionals can harness the power of intent data without crossing ethical boundaries. Buyer intent data represents some of the most actionable information available to organizations. If it’s not used correctly, some people might interpret intent data as being…creepy.

Buyer Intent 52

Buyer Intent Intent Data Intent Ethics 52

Valasys

FEBRUARY 25, 2020

On the 24 th of February 2020, Dun & Bradstreet unveiled proprietary buyer intent, D&B Buyer Intent. The company announced the availability of D&B Buyer Intent to enable B2B marketing & sales teams to unveil early-stage buying signals from companies who are in the market to buy.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. Where does Intent data come from? The trifecta: Fit + Opportunity + Intent data.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Only B2B

SEPTEMBER 21, 2021

When you combine prospect signals with buyer intent data, you have a clearer view of how to make the most of customer insights. Businesses may identify “ready to buy” prospects and fine-tune their ads using a variety of aggregated intent signals.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

Zoominfo

DECEMBER 28, 2020

Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. How Do You Access Buyer Intent Data?

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Zoominfo

AUGUST 30, 2023

When used in tandem, you’ll be able to reach more buyers at the right time. How is Buyer Intent Data Collected? Intent data comprises billions of online browsing events that are logged across different digital platforms when prospects research products and solutions.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

NetLine

MARCH 2, 2023

In this post, we’ll provide a brief overview about intent data; specifically, what is the definition of intent data, why it has become such a hot topic, the types and sources of intent data, and how B2B marketers and salespeople are putting it to use. What is the Definition of B2B Buyer Intent Data?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Zoominfo

FEBRUARY 12, 2024

Not only that, CRMs enhance sales forecasting accuracy by aggregating historical data and current trends, allowing teams to plan more strategically based on engagement insights. Leadfeeder: A buyer intent tool that offers a free plan for small businesses.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Tools Marketing Management 130

Outreach

APRIL 20, 2020

Aggregated Outreach activity data tells a similar story, though the swings aren’t as prolonged or dramatic, likely because sales teams can’t ever truly let off the gas. The integration will automatically create Outreach tasks for reps to engage with the accounts showing the highest intent.

Intent 102

Intent B2B Sales Activities Bombora 102

Martech

MARCH 2, 2022

Buyer intent is highest at the beginning of the buying journey while solutions to the buyer’s problem are explored. At this point, many intent signals are collected by data aggregators to re-sell for marketing purposes. This all occurs in 10 seconds, and the prospect hasn’t even reached a company’s website.

Top of Funnel 109

Top of Funnel Activities Intent Signal Advertising Channels 109

PureB2B

APRIL 6, 2022

Buyer intent data has become an effective and powerful analytical tool for B2B marketers. Quite simply, it’s changed how we approach campaign development, because we’re now able to generate leads from targeted, in-market buyers. Intent data is the essential ingredient to reaching your best leads first.

Intent Data 62

Intent Data Intent B2B Sales Stats 62

ClickZ

SEPTEMBER 9, 2021

And while you can certainly aggregate “intent signals” yourself using two or more apps, it’s far more scalable to pay an intent provider processing billions of these digital actions to measure “domain-level intent” for you.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

Zoominfo

JUNE 27, 2022

Be ready to ask questions when you hear terms like artificial intelligence, algorithms, proprietary processes, or search aggregation. B2B data providers sell a variety of data types for improving sales and marketing efforts including contact and account information, buyer intent data, fit data, and signals about company news.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Only B2B

OCTOBER 2, 2024

Intent data is gathered from buyer behavior, enabling businesses to anticipate customer needs by analyzing their online actions—such as search patterns, content engagement, and website visits. Third-party intent data : Data compiled from various sources, aggregated into one (e.g., intent data from providers like Bombora).

Intent Data 71

Intent Data Intent Lead Ranking ROI 71

Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? Marketers can leverage the power of B2B buyer intent data in ABM, to monitor surges in intent topics.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

SmartBug Media

SEPTEMBER 6, 2019

We’ve compiled our list of some of the leading intent data providers in the market today. Bombora collects and aggregates online research activity (specific to the B2B industry) across thousands of websites and media publishers. Aberdeen works directly with data-collecting and buyer intent companies.

Intent Data 78

Intent Data Marketing AI Intent Bombora 78

SalesIntel

SEPTEMBER 13, 2021

Instead, your sales reps can target warm, qualified leads that may not have reached out yet with Buyer Intent Data. Avoid Blind Spot in Your Lead Scoring with Buyer Intent Data. Intent Data is the set of behavioral signals to understand the intention of your prospects to purchase a product or service. .

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

SalesIntel

MARCH 26, 2022

Combining prospect signals with buyer Intent Data provides a clearer bird’s eye view to help leverage customer insights to the company’s advantage. This means prospects have an intention to buy a product or services and a sales rep has to focus on the remaining 33% to close the deal. Identifying Early Opportunities.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

SalesIntel

AUGUST 6, 2021

Combining prospect signals with buyer Intent Data provides a clearer bird’s eye view to help leverage customer insights to the company’s advantage. This means prospects have an intention to buy a product or services and a sales rep has to focus on the remaining 33% to close the deal. Identifying Early Opportunities.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Aberdeen

MAY 30, 2019

The Numbers: Manufacturer Buyer Intent in Supply Chain Management. Aberdeen captured 36 million buyer intent signals in its sub-sample of manufacturing categories over the past year. Figure 1: Supply Chain Management Buyer Intent in Manufacturing.

Marketing Management 40

Marketing Management Intent Signal Buyer Intent Intent 40

Heinz Marketing

MARCH 12, 2019

While it’s nice seeing metrics like views, clicks, and downloads, those don’t do a great job of showcasing actual buyer intent. These metrics can then be viewed on an individual contact level or can be aggregated for account-level views making it much easier to know where prospects are in the sales cycle. Stakeholders and roles.

Webinar Metrics 62

Webinar Metrics Account Based Marketing ABM Ad Building 62

SalesIntel

JUNE 28, 2021

The answer – using Buyer Intent Data. Buyer Intent Data is a set of behavioral signals that can help you figure out if your prospects want to buy a product or service. Any marketer hoping for a higher success rate must first understand the intent of their buyers. How do you prioritize your leads?

Sales Management 52

Sales Management Top of Funnel Lead Ranking Sales Qualified Leads 52

SalesIntel

MAY 13, 2024

Third-Party Data Providers: Businesses may also purchase demographic data from third-party providers, which aggregates information from various sources such as public records, surveys, and consumer databases. Third-Party Data Collection: Brands like Bombora and SalesIntel provide buyer intent data and predictive intent data to their users.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

SalesIntel

JANUARY 26, 2023

Contact Data: In the context of lead generation, contact data is collected either internally by a company’s customer relationship management system (CRM) or externally by third-party data providers who aggregate this data from various sources or collect it from the public web using their infrastructure.

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Martech Advisor

AUGUST 30, 2019

Bombora is an aggregator of B2B intent data, providing B2B marketing and sales teams insights about when their audiences have buyer intent. With the help of behavioral signals and data science, B2B marketers can spot buyer intent and target active buyers, therefore, increasing sales at scale.

Bombora 47

Bombora Enterprise Management Work Management Marketing Management 47

Binary Demand

JUNE 29, 2023

In this article Overview Functioning of B2B Intent Data Use Cases of B2B Intent Data Using B2B Intent Data in Campaigns Gathering Buyer Intent Data Conclusion FAQ’s [ps2id id=’functioning-of-b2b-intent-data’ target=”/]How Does B2B Intent Data Work A company analyzes the individual’s intent by gathering their data.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

In this article Overview Functioning of B2B Intent Data Use Cases of B2B Intent Data Using B2B Intent Data in Campaigns Gathering Buyer Intent Data Conclusion FAQ’s [ps2id id=’functioning-of-b2b-intent-data’ target=”/]How Does B2B Intent Data Work A company analyzes the individual’s intent by gathering their data.

Intent Data 52

Intent Data Intent ROI B2B 52

Engagio

NOVEMBER 19, 2020

For example, if multiple contacts in an account have been proactively searching for a new solution over the past one to two months, that information indicates buyer criteria and buyer intent. It’s important to leverage intent data to identify interest in a solution like yours. Perform this exercise with each data point.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

DealSignal

APRIL 10, 2024

When you wait, you miss out on potential earned revenue from buyers who are ready to buy your solution now. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52