Influitive

MAY 26, 2021

The post Customer Advocacy is a Two-Way Street appeared first on Influitive. The two of you meet at a quaint coffee shop (outdoors of course–social distancing). The barista brings your hot beverages to the table. Half a drink through and you […].

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Oktopost

JUNE 20, 2023

Olivia Messina takes on a solo episode to discuss tactics for reigniting employee advocacy shares. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Youtube Advertising Benchmark 118

Sprout Social

APRIL 4, 2023

One way is through brand advocacy. Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy. Is brand advocacy right for you?

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Brand Identity Branding Word of Mouth Social Media 129

Influitive

JUNE 29, 2020

As we start to fall into a routine in this “new normal,” the need for customer engagement and advocacy continues to grow. According to data presented at the Forrester/SiriusDecisions Summit in May, companies who focus on advocacy in their customer marketing programs drive deeper relationships over time.

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Marketing Insider Group

MARCH 18, 2020

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation. Think about what’s in it for your employees too.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Martech

JUNE 21, 2023

Enter stage right: the power of an employee advocacy program. ” Well, let’s dive deep to uncover why an employee advocacy program might be the secret sauce your content marketing strategy needs to truly sizzle. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 138

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. So the question boils down to: social selling vs. employee advocacy – how are these two strategies alike, where do they differ, and which marketing goals do they help accomplish? What is Employee Advocacy?

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Top of Funnel Ideal Customer Profiles 62

Oktopost

OCTOBER 26, 2023

However, the stringent regulatory environment often poses a challenge, dissuading many institutions from fully embracing employee advocacy. Consequently, the fear of non-compliance and the potential repercussions has led to a certain reluctance among financial institutions to fully leverage the power of employee advocacy.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? This is where employee advocacy comes in. We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. Does Advocacy Posting Vary by Industry? Short answer–yes.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

Sprout Social

NOVEMBER 23, 2022

And LinkedIn employee advocacy is how you reach them. Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

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CMSWire

FEBRUARY 21, 2024

How you can unlock brand growth with key customer advocacy strategies. What your customers have to say matters. Continue reading.

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Marketing Insider Group

SEPTEMBER 18, 2019

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. First, What is Advocacy Marketing? How to Establish Advocacy Marketing.

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Planning Paid Search Agency Work Management Guidelines 201

Influitive

AUGUST 12, 2022

Cisco started its customer advocacy program (Cisco Insider Advocates) six years ago and, since then, it has evolved into a vibrant community of customers and partners In fact, Cisco’s advocates aren’t just customers who are in it for rewards. Rather, they’re genuine brand champions who share ideas and discuss insights at the highest levels.

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Lead Ranking Lead Scoring Webinar Metrics Leads 130

Oktopost

JANUARY 31, 2024

Employee advocacy operates on a similar principle. Despite the growing prominence of advocacy programs, gauging their effectiveness and showcasing tangible business value from them presents challenges. This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy.

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ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Influitive

MAY 20, 2022

In my webinar titled “Building a Greenhouse: How Jamf Nurtures Advocates and Creates the Right Environment for Growth” we discussed how organizations with customer advocacy programs already have premiere environments […]. The post 6 Essential Elements of a Budding Advocacy Program appeared first on Influitive.

Webinar Metrics 130

Webinar Metrics Organization Ad Building Communities 130

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. However, many advocacy initiatives are informal side projects.

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Influitive

JULY 22, 2022

is to grow advocacy within your community by showing customers your appreciation. The post How to Leverage the 5 Love Languages to Drive Customer Advocacy appeared first on Influitive. Now, all that remains (ha, ha!) There is a lovely selection of swag and a couple of gift cards to select, […].

Communities 147

Communities 147

Influitive

DECEMBER 21, 2022

The post How Customer Success, Marketing, & Advocacy Work Better Together to Scale Customer Relationships appeared first on Influitive. With speakers from across industries and experiences, the insights were aplenty. […].

Marketing 130

Marketing 130

Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Claire then dives into her winning advocacy strategy.

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Sprout Social

FEBRUARY 7, 2023

When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. Organizations leading the advocacy charge have an edge over their competitors.

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Stats Buy Budget Programs Sales Qualified Leads 94

EveryoneSocial

NOVEMBER 9, 2023

“Every company has a social media management solution, but not every company has a brand advocacy program,” the CEO of a large marketing automation software company said to me recently. so why don’t they have an advocacy program? Your marketing team is intimidated by running an advocacy program. “Why is that?”

Paid Search Agency 72

Paid Search Agency Companies Work Management Marketing Management 72

Oktopost

SEPTEMBER 15, 2022

However, without marketing leading an employee advocacy initiative, and truly understanding the type of persona that defines your organization, you most likely will fail. Barney tackles the tremendous level of insight he has gained while leading an advocacy program. How to mobilize an entire organization to be marketing for your brand.

B2B Thought Leadership 117

B2B Thought Leadership Transparency Buyer Personas Thought Leadership 117

Marketing Insider Group

OCTOBER 30, 2019

Developing a customer advocacy approach includes many facets, including data, measurement and research. Let’s explore what customer advocacy is, why it matters and the role of data, measurement and research in building a successful program. What is customer advocacy? Data and Customer Advocacy. Social media interaction.

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Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

Influitive

JULY 14, 2020

Customer advocacy has come a long way since its inception. Today, the most fervent supporters of customer advocacy report an uptick in both customer loyalty and customer engagement, and a stronger sense of community among their customers. But creating and launching a strong advocacy program can’t be done overnight.

Loyalty 147

Loyalty Communities Practices Best Practices 147

Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. The time to build your social advocacy program is now. ” That’s where employee advocacy comes in.

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Examples Zoominfo Work Management Webinar Metrics 93

DivvyHQ

AUGUST 29, 2023

You're going to need a strategic content plan developed specifically for employee advocacy. Ready to turn your employees into brand advocates? Now, let's talk content. But what does that look like? The focus revolves around amping up awareness, making content easy to share, and showcasing your company culture. Sound interesting?

Marketing & Strategy 88

Marketing & Strategy Content Planning Brand Identity 88

Influitive

MAY 18, 2021

On April 29, we chatted with Nicole Dingley, VP of Marketing, and Jessica Mitchell, Customer Advocacy Program […]. The post Advocacy and Wiley: Proving ROI, Driving Reviews, and Fostering Loyalty appeared first on Influitive.

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Loyalty ROI Communities Marketing 130

Onalytica B2B

NOVEMBER 12, 2018

But to get to the question at hand, is employee advocacy just for B2B? If we look at this strictly in the context of employee advocacy, there are perhaps more similarities than we’d expect when comparing sectors, so the short answer is no. DOWNLOAD EMPLOYEE ADVOCACY 2.0. Employee Advocacy in B2B. Program Focus.

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Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Sprout Social

NOVEMBER 1, 2021

Employee advocacy has a lot of benefits for both the company and the employee. Why not harness that into a thoughtful employee advocacy program that gives a win-win to everyone involved? What is employee advocacy? Employee advocacy is the promotion of a brand or company that an individual works at. Social media advocacy.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

Biznology

DECEMBER 18, 2019

As we know, employee advocacy software has been around for almost ten years, but it’s still a growing industry that not everyone has taken advantage of. Similar to any marketing stack, there are different methods and customizations you can take for your employee advocacy program.

Advertising Agencies 180

Advertising Agencies Planning Paid Search Agency Social Media 180

Influitive

DECEMBER 8, 2021

The post Advocacy Blooms and Business Booms When Customers and Employees Engage appeared first on Influitive. That answer—if true—has vast positive implications on an individual and organizational level. Business doesn’t boom without consistently delivering exceptional customer […].

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Influitive

NOVEMBER 13, 2020

The post Advocacy Insights Inside Salesforce Deepen Customer Relationships appeared first on Influitive. Your sales reps, CSMs, and the rest of your go-to-market teams spend a lot of their workday in Salesforce—they have to in order to do their job effectively.

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Influitive

FEBRUARY 12, 2021

In a recent episode of our customer success webinar series, How Blackbaud build a thriving advocate community, I had the opportunity to chat with Tim Newborn, Customer Advocacy and Engagement Manager at Blackbaud. The post Built with heart: How Blackbaud drives advocacy with empathy and engagement appeared first on Influitive.

Communities 147

Communities Webinar Metrics Software Ad Building 147

Convince & Convert

OCTOBER 22, 2021

Welcome employee social advocacy! By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. By outlining the individual benefits, identifying existing champions, and educating and empowering employees, you can strategically build a powerful advocacy program.

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Social Media Customer Surveys Eye-Tracking Opt-out 125

ClickDimensions

MARCH 23, 2022

The days when it was virtually impossible to measure social media in general, and employee advocacy ROI specifically, are long gone. With the right methodology and supporting tools, you can quantify the impact of your employee advocacy program , just as you do for any other B2B marketing channel. Happy Marketing!

ROI 98

ROI Paid Social Agency Buyer Personas Sales Cycle 98