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Crafting the Perfect Buyer Persona: A Step-by-Step Guide

Contently

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. The good news is that if you’re willing to invest the effort, the result will yield a powerful tool in your content toolbox. What Is a Buyer Persona?

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Five Reasons Why Amazon Is the Third Largest Digital Advertising Platform

QuanticMind

If you’ve glanced at the headlines recently, you likely know that Amazon has far exceeded expectations when it comes to its digital ad business, and is set to be the world’s third largest digital advertising platform, according to market research firm eMarketer. In short, companies are increasingly buying ads on Amazon.

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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. aamnaadel The best Korean toner on Amazon?? somebymi.official Let’s try it out! definitely. ?

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How AI is Changing the Sales Process

InsightSquared

Whether it be selecting a movie on Netflix, shopping on Amazon, or ordering an Uber, AI is powering many of the decisions we make on a daily basis. With the potential to maximize sales leads, reduce costs, increase sales, and optimize return on investment, AI is soon to become a sales rep’s best friend.

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The Impact of Corporate Consolidation in Big Tech

ClearVoice

The 2000s saw the rise of Google, Amazon, and Facebook (now Meta). Alphabet (Google), Apple, Amazon, Meta, and Microsoft are some of the most powerful corporations in existence. In a recent Yale study , researchers tracked the percentage of tech startups that were being acquired. It’s the same with Amazon.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

But discounted iPhones sold only during a 2-day Amazon Prime Day sale have buyers clawing for them like there’s no tomorrow. Research suggests that about 69% of millennials experience FOMO, and 60% make impulsive purchases because of it. It’s the value that we put in these natural resources that make them so scarce.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

Brands that have worked with Jivox have saved approximately $642 million from automating this process, with more than $1billion overall return on Investment. Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008.

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