Martech

MAY 21, 2024

Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m. based on peak running times and digital video ads during “high-scroll” times. However, direct-response door-buster ads are easily ignored without previously established brand trust.

Paid Search Agency 112

Paid Search Agency Campaigns Ads Ad Building 112

KoMarketing Associates

JULY 2, 2020

It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. He tried to purchase YouTube reservation ads — only to be told by his Google rep that they had never heard of them. “I I have been trying to purchase these ads for three months — surely it cannot be this hard?”

Paid Search Agency 117

Paid Search Agency Work Management Marketing Management Advertising Agencies 117

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Brand is the long game. One in the U.S.,

Paid Search Agency 125

Paid Search Agency Ads Campaigns Account Based Marketing 125

Salesforce Marketing Cloud

JULY 27, 2022

Insights from the State of Commerce report show that businesses are leveraging certain technologies (like headless, self-service, and post-purchase solutions) to enable speed and agility — for the benefit of both customers and sales teams. Headless doesn’t just save time for your technology teams. Here’s how. It’s a win/win.

Research 98

Research Customer Satisfaction Fulfillment eCommerce 98

Martech

APRIL 19, 2024

As leaders in this field, it is our responsibility to adapt and evolve. Analytics departments are being impacted the most, along with legal and compliance, ad operations and programmatic teams, due to their heavy reliance on data. Consumer privacy has become a major focus in the digital advertising industry.

Paid Search Agency 121

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 121

Matchcraft

FEBRUARY 7, 2023

Providing Resellers and Agencies with Campaign Management and In-Depth Reports for Their Video Ads Los Angeles, CA, February 7, 2023 – MatchCraft, a leading provider of digital advertising solutions, is proud to announce the launch of its newest feature, YouTube Video Ads.

Paid Search Agency 98

Paid Search Agency Youtube Advertising Agencies Video Marketing 98

Martech

DECEMBER 19, 2023

“As the programmatic advertising continues to evolve, addressing ad fraud and ensuring transparency has become paramount for success,” said Dmytro Chebakov, CEO of BidsCube. “Our collaboration with Pixalate reflects our commitment to delivering trustworthy and secure programmatic advertising solutions.”

Paid Search Agency 107

Paid Search Agency Advertising Agencies Ads Work Management 107

ClearVoice

SEPTEMBER 14, 2022

We all have ads we remember throughout our lifetime, and the better ones help define a brand for decades. While celebrity endorsements and big budgets can help boost the signal, it would all be for nothing without clever ad copy. What is ad copy? Excellent ad copy examples. It takes talent to create great ad copy.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

FunnelEnvy

APRIL 3, 2023

One of the key advantages of paid ads (also called PPC) is that they offer quicker access to a larger audience than organic strategies like SEO and referral marketing. Based on our experiences working with clients incorporating paid advertising campaigns into their funnel, we’ve found a few specific strategies work best for cost reduction.

Paid Search Agency 78

Paid Search Agency Ads Advertising Funnels Funnel Advertising 78

Buffer

APRIL 20, 2021

A little while ago, I decided to answer questions about our four-day work week policy on Twitter, and I got a fantastic response. The pandemic meant added stress for all of us, especially for the parents in the team. I wanted to get through it with the team, mentally, in the best position. Or is it based on teams?

Work Management 93

Work Management Paid Search Agency Correlation Class 93

Digilant

JULY 2, 2024

In today’s competitive digital landscape, every ad dollar counts. However, in the race to get the best ad placement, fears surrounding ad fraud and low-quality placements can hinder these goals. However, by 2021, MFA sites had grown to 15% of the ad-supported web , and by 2022, they represented 20%.

Spending 59

Spending Paid Search Agency Ads Tips 59

Adobe Experience Cloud Blog

JULY 22, 2021

Last summer, my son and I set our sights on Snowmass Mountain. Ads and Attribution. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Sure, LinkedIn Ads might cost a little more than some competitors, but do they get you to the top of the mountain? The ROI of LinkedIn Ads and Bizible.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Digilant

JANUARY 17, 2024

In the last installment of our 2024 Partner Predictions series, we met with Crissie Perez, Head of South, Midwest, and West Emerging Sales, at Samsung Ads to discuss her predictions for CTV advertising in 2024 and beyond. Check out our previous predictions featuring insights from FreeWheel , Or acle Advertising , and Audigent.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ads Funnel Advertising 59

Martech

JANUARY 7, 2022

“Initially we were spending media dollars on account-based ad platforms and were generally getting a high volume of traffic to our site,” said Ken Kuperstein, director of marketing at One Door in his presentation at our MarTech conference. More from the MarTech Conference >> Develop persona-specific creative ad content.

Display 115

Display Top of Funnel Ads Ad Building 115

SmartBug Media

AUGUST 1, 2024

Mastering the synergy between e-commerce ads, targeted Facebook and Google ad campaigns , and a robust Black Friday marketing strategy is crucial for capturing consumer attention and driving sales. Explore our comprehensive guide to discover effective strategies for crafting standout Black Friday and Cyber Monday ads.

Paid Search Agency 59

Paid Search Agency Ads Allocation Urgency Marketing 59

Buffer

APRIL 13, 2020

So in the spirit of sharing, here are all of the internal messages we’ve shared with our team and shareholders during this time. As an international team, we were already beginning to see the effects of COVID-19 in our APAC teammates’ lives.

Guidelines 74

Guidelines Business Positioning Small Business Marketing 74

Heinz Marketing

OCTOBER 31, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. What Is Ad Fatigue? + Sick of hearing the same ads over and over again? Lead Nurturing Campaigns | 6 Tips From a Small, But Mighty Marketing Team.

Paid Search Agency 138

Paid Search Agency Cross-Selling Ads B2B 138

Liveintent

JULY 17, 2023

Roll out the red carpet and ready the fireworks – the team at LiveIntent is thrilled to showcase our new ad serving improvements. Direct-sold ads are the top revenue source for publishers, but we know that growing your email newsletter program can be an operational burden that’s tricky to solve for.

Paid Search Agency 62

Paid Search Agency Ads Forecasting Advertising Agencies 62

Oktopost

NOVEMBER 8, 2021

”, we occasionally get asked by our customers. And when we say data we mean Social BI , our powerful analytics tool that allows you to ask business-related questions and dig into your social data to find answers. LinkedIn Ads reporting in Social BI. Share stunning and professional PDF dashboards with your team in seconds.

Linkedin 152

Linkedin Organization Ads Knowledge Base 152

Ahrefs

MARCH 12, 2024

Our marketing team was fairly split on whether we should have a section like this and whether it would help. I’ve had great results with this personally on sites with a lot of content, and I was convinced it would … Read more ›

Ads 129

Ads Personalization Content Studies 129

Zoominfo

MARCH 15, 2022

You’re kind of like friends because they distribute your ads, and kind of like enemies because you’re both self-interested. “The more profitable experience for search engines is more people clicking on ads. Get a Demo 5 Tips to Optimize Your Paid Ad Bidding Strategy 1. However, make sure you consider your target audience.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Salesforce Marketing Cloud

FEBRUARY 14, 2024

IT teams are at the center of AI implementation. Why AI implementation is often a headache — and what to do about it According to our recent State of IT report , three-quarters of IT leaders (74%) anticipate a surge in upcoming business demands, putting a strain on their already stretched teams.

Paid Search Agency 105

Paid Search Agency Tips Ads Lead Ranking 105

Hubspot

FEBRUARY 19, 2019

Here, learn what our team figured out about advertising on Reddit, and whether it's worth the attempt for your own company. The goal of the campaign," Chang explained, "was to drive awareness and conversion for our products. However, there's a blue "Promoted" tag in the top left, signifying it's a paid ad.

Cost Per Click 77

Cost Per Click Advertisements Advertising CPC 77

Unbounce

JUNE 1, 2021

You know that one ad you keep seeing: The one for that embarrassing t-shirt your friend messaged you about that just couldn’t be real? ( But the truth is that most people kinda like retargeted ads —when they’re well-targeted. That engagement can come in a variety of forms: Click through an intriguing display ad. Request a demo.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Top Rank Marketing

NOVEMBER 10, 2023

Social Media Today “Not everyone gets it – not our parents or friends or loved ones. Rival IQ Google Ads Editor version 2.5 The Drum Ad, PR Jobs Increased 2.3% In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Advertising Benchmark 111

Advertising Benchmark Marketing Report B2B Marketing Linkedin 111

Optinmonster

MARCH 8, 2021

Do you want to know how to optimize Facebook ads but not sure where to get started? Facebook ads can be one of the biggest assets to growing your company. But, if not set up correctly, these ads can also be more costly than their worth. That’s because Facebook ads are incredibly competitive. Let’s get started.

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Liveintent

JULY 7, 2021

Native ads have been around for a while, and as consumer behaviors and expectations have changed, native ads have evolved to suit those changes better. billion in 2021, a fitting figure for a format that garners 53 percent more engagement than display ads. Here’s how you and your team can benefit from Native Ad Blueprints.

Paid Search Agency 71

Paid Search Agency Newsletter Ads Emarketing 71

Top Rank Marketing

JANUARY 5, 2024

.” — Chris Celletti @ChrisCelletti Click To Tweet LinkedIn Ad Prices Surge As Brands Reallocate Spending From X Microsoft’s LinkedIn has seen advertising revenue climb as an increasing number of brands have either lowered spending or ceased advertising altogether on X, formerly known as Twitter, propelling LinkedIn to account for some 1.5

Paid Search Agency 115

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 115

Sprout Social

AUGUST 3, 2022

Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. But if you’re new to the process, this guide will help determine the best types of YouTube ads for your channel and how to make them as effective as possible. Types of YouTube ads. Skippable in-stream ads.

Youtube 116

Youtube Advertising Agencies Advertisements Advertising 116

Martech

OCTOBER 22, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. Taking control of video ad inventory.

Paid Search Agency 104

Paid Search Agency Video Marketing Ads Service 104

Bionic

DECEMBER 9, 2022

Let’s face it – TV and radio ads don’t always go as planned. Your wish is our command! ✨ Bionic’s brilliant product team just released a new Ad Spot Monitoring Tool that analyzes your radio and TV ad spots, then goes a step further and exposes all the problems with your ad delivery. Ad Creatives.

Paid Search Agency 93

Paid Search Agency Ads Advertising Agencies Ad Frequency 93

Valasys

JANUARY 24, 2024

In today’s digital battlefield, bombarded with irrelevant ads on every screen, consumers are jaded and attention spans are shorter than a TikTok dance. Research shows the average user sees over 5,000 ads per day, yet less than 1% resonate. Here’s how: 1.

Marketing AI 40

Marketing AI Advertisements Advertising Ads 40

DAGMAR Marketing

JULY 24, 2023

More Industries Can Use LSAs In March 2023, Google announced the launch of 5 additional categories to the Local Service Ads offerings, allowing over 70 different industries to utilize LSAs to grow their business. For more information on setting up your new Local Service Ads account, read our LSA Guide.

Work Management 52

Work Management Marketing Management Service Ads 52

Contently

OCTOBER 6, 2016

Ad blocking is growing. Giants like Facebook and Google currently vacuum up 74 percent of new ad spend. Rather than eschewing ad tech, it’s attempting to build better ad tech, which it plans to sell to other publishers and clients. We understand what our users want. Web advertising is beset with problems.

Paid Search Agency 167

Paid Search Agency Ads Advertising Agencies Mobile Advertising 167

Bluetext

FEBRUARY 12, 2024

Some call it a national pastime, others call it the sporting event of the year, but in the marketing industry, it might as well be our Christmas. Keeping with our annual tradition, Bluetext digital marketers ‘watched’ the game, but truly tuned in for the advertising. That’s right, we’re referring to the Super Bowl.

Ads 49

Ads Advertisements Advertising Creativity 49

PureB2B

JANUARY 3, 2022

Table of Contents Introduction Ad Delivery Done Right Four-Step Solution to Account-Level Engagement Target Account List Identification Precision Targeting Programmatic Ad Delivery Account-Level Reporting. Despite best efforts, B2B marketers sometimes miss the mark when it comes to strategic ABM initiatives, like digital ad delivery.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62