Writing on the Web

FEBRUARY 21, 2011

You do this by going to the same page where you added your blog and clicking on the tweets application. Post on Google Buzz. The second option is to add your Twitter stream to LinkedIn and then by default as long as your blog posts are appearing in Twitter they will also appear on LinkedIn. Blog this on Blogger. Share this on Facebook.

Twitter 100

Twitter Linkedin Digg RSS 100

Webbiquity

JULY 6, 2010

How to Write an Ad Agency RFP. How to Choose a Marketing Agency (Ad Agency). Post on Google Buzz. Tags: Random ad agency RFP b2b marketing Business Blogging Facebook social media demographics Social Media Marketing social media myths Web Presence Optimization. This one surprised me. Share this on del.icio.us. Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Writing on the Web

NOVEMBER 9, 2010

79% of men are alienated and barely able to recognize themselves in the ads portraying their gender (Business Week, 2006). Post on Google Buzz. What can we learn from brain science about how to market to men? Here’s what else grabs the attention of male brains…. Blog this on Blogger. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

JUNE 21, 2010

In the past, I used Dreamweaver to create web pages, but it gets complicated coding in HTML, and adding graphics is time-consuming. So I wrote the sales copy, added a few graphics, and hit publish. Post on Google Buzz. First thing I tried to do was create a registration page using my Wordpress site on this blog. Tweet This!

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

AUGUST 16, 2010

Heck, even adding hyperlinks breaks up the text in a blog post. Post on Google Buzz. A lot of text on the screen is like homework shoved in your face and someone telling you, “here, read this.&# That’s why images, photos, diagrams, and video are so important. Remember the statistics about communications ?

Digg 100

Digg Buzz Blogger Class 100

Webbiquity

FEBRUARY 4, 2011

Alyssa Gregory lays out a quick and relatively easy three-step process for adding Google Analytics tracking to a Facebook page tab, while noting that Google Analytics is now the analytics package of choice on 56% of all websites. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Share this on Facebook.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Post on Google Buzz. Well, shorter, for sure. Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

NOVEMBER 15, 2010

The only way to differentiate a company’s products and services is through adding emotional value. Post on Google Buzz. According to Dan Hill in Emotionomics , companies must develop a unique emotional value proposition to provide emotional value to their consumers. This is key to success. Blog this on Blogger.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

JULY 28, 2010

In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Post on Google Buzz. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Blog this on Blogger.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

SEPTEMBER 29, 2010

Invite the viewer to engage with you further by adding a call to action. Post on Google Buzz. Give your audience something that they can’t find anywhere else. Be entertaining, educational or both. Tell the audience a story. I’d love to get your thoughts. What is your definition of engagement? Let me know in the comments!

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Post on Google Buzz. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

JANUARY 5, 2011

She is using quality content, but there needs to be some personal stories added. Post on Google Buzz. .&# You want to come across as friendly and professional, and especially as authentic and real. The articles she uses are 1000 words long, with no personal pronouns. Blog this on Blogger. Subscribe to the comments for this post?

Newsletter 100

Newsletter Digg Work Management Banners 100

Webbiquity

JANUARY 28, 2011

Where do image ads fit in the mix? Including Image Ads In Your Marketing Mix by PPC Hero. “Image ads (a.k.a. banner ads) are run on the content network, and they are a great way to add an additional variable to your ad testing, and reach your customers in a new way.&# When should you use the AdWords Editor?

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Webbiquity

FEBRUARY 10, 2011

A nicely crafted and illustrated reference to how to do a variety of things with WordPress from setting up a static home page and custom navigation bar to adding breadcrumbs and widgetizing a theme, footer and page menu. Post on Google Buzz. 5 Things You Didn’t Know You Could Do with WordPress by Let’s Do It! Share this on Bebo.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Writing on the Web

APRIL 4, 2011

When was the last time you read a white paper that added real value to your research process? Adding multimedia elements to your traditional white paper can drastically increase reader engagement. Post on Google Buzz. Is Your White Paper a Sales Pitch in Disguise? Guest Post by Lauren Carlson, SoftwareAdvice.com.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

JUNE 15, 2010

And this list could go on and on with other people adding their own reasons why Twitter is so powerful. Post on Google Buzz. . • You can publicly thank someone, for example, for speaking on your radio show – or be thanked yourself for speaking on someone else’s show. Bump this on DesignBump. Submit this to DesignFloat. Grind this!

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Post on Google Buzz. Think about it. Blog this on Blogger.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

SEPTEMBER 9, 2010

1) Putting ads on your blog. You can sign up for Google Ads and Adbrite , which are two of the most well-known. The best thing about Google Ads and Adbrite is that you don’t have to have lots of readers to put their ads on your site. You can also sell links in your articles with companies like TNX.net or Text Link Ads.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

AUGUST 2, 2010

Ad people, however, copywriters and marketers don’t use this approach. The people who write ads for TV, or print, or direct mail letters have been using persuasion tactics that appeal to emotions rather than reasons. Post on Google Buzz. Subscribe to the comments for this post? Share this on del.icio.us.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

JULY 27, 2010

This added step is building his reputation and forging connections. Post on Google Buzz. About 75% of the comments left on his blog posts come from LinkedIn group members. And they are usually interesting comments, not just “nice post.&# Because these are people interested in the topic and field this client is in. Tweet This!

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

OCTOBER 18, 2010

Let’s say Fred is reading the news online, and his eye catches a picture of an ad: a business man driving to work in a red sports car. Post on Google Buzz. Let me tell you a story that shows how this works. Information passes to the brain through the sense organs. Let me know what you think. Blog this on Blogger.

Content 100

Content Digg Tagging Marketing Proposals 100

Webbiquity

JUNE 17, 2010

No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. Post on Google Buzz. Same product as before, only they’d made a few tweaks to optimize it for business use.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

NOVEMBER 23, 2010

You can’t get that from a print ad. Post on Google Buzz. Social media also provides a variety of near real-time methods for measuring audience response, so marketers know more quickly what works and what doesn’t. Got your own reasons to be thankful? Leave a comment to share. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Writing on the Web

JANUARY 14, 2011

I suppose I had an “overnight success,&# based on the number of people added to my marketing list (ten times as many), number of clients and amount of money coming in. Post on Google Buzz. It wasn’t until 2004 when I started blogging that I began to use story. I began telling it as it is, for me. My story changed.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Buzz Marketing for Technology

AUGUST 11, 2010

These ads are available to anyone with an advertising budget, from $1 to $1 billion. And many large advertisers, such as Pepsi, Proctor & Gamble, and Wal-Mart are running ads on Facebook, but so are many small businesses. These ads like any other include a headline, an image and body copy. We hope you agree! Tweet This!

Facebook 100

Facebook Advertisements Advertising Digg 100

Writing on the Web

JULY 5, 2010

You’ve just added what works in conversation to make your writing, easier, faster and friendlier. Post on Google Buzz. I know this is may be a new way of writing for you, but practice and you’ll soon find that your brain has rewired itself to make writing like you talk second nature. Blog this on Blogger. Add this link to Box.net.

Ning 100

Ning Digg Buzz Blogger 100

Webbiquity

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Post on Google Buzz. Share this on Bebo.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

DECEMBER 21, 2010

It’s no longer the biggest ad budget that wins. Post on Google Buzz. Tracking mentions of competitors and industry terms using social media monitoring software provides a vast trove of inexpensive, real-time competitive and market intelligence. Answer prospect questions. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Media Business Paid Search Agency 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This! Share this on Facebook.

Social Media 100

Social Media Digg Media RSS 100

Writing on the Web

JULY 7, 2010

Adding voice makes the testimonial alive and credible. Post on Google Buzz. Ask clients to write a testimonial for you and suggest they add a few results from working with you. This makes a testimonial specific and more authentic. Ask clients to call a telephone recording system and record their testimonials. Blog this on Blogger.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Webbiquity

JULY 28, 2010

Spam email led to a consumer backlash over unwanted advertising and the rise of ad-voidance. Post on Google Buzz. Tags: Book Reviews ad-voidance b2b b2c book review Dave Evans Fred Reichheld NASA Net Promoter Score social media marketing an hour a day social media marketing plan social media metrics social media ROI.

Social Media 100

Social Media Social Marketing Planning Media 100

Writing on the Web

NOVEMBER 4, 2010

Dos and don’ts for adding images – make your posts easier on the eyes. Post on Google Buzz. Next, you have to keep their attention – how to write for scanners and readers at the same time. Calls to action – tips to engage your readers without hype. Week Five: Little Things Mean A Lot. Week Six: Practice Makes Perfect.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Webbiquity

MAY 17, 2010

Along the way, he explains why maverick marketing is becoming essential, citing research from Yankelovich that 60% of adults say they feel overwhelmed by commercial messages, are interested in skipping or blocking ads, and feel the volume of marketing is “out of control.&# Share this on del.icio.us. Post this on Diigo.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. 1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. with a Facebook ad just for her and it worked. Think that sounds like the future years from now? Tweet This!

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

Webbiquity

SEPTEMBER 1, 2010

Christina Warren takes “a look at how PR professionals are using social media (such as driving authenticity ad building brand loyalty) to achieve real results when dealing with business-to-business relationships…(and) some of the tools of the trade that PR pros are using to measure the success of their endeavors.&#

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Buzz Marketing for Technology

MARCH 30, 2010

And I stumbled upon this concept while working on a Facebook Ad campaign. Do you know when you get over 1000 people to click on your Facebook ad that you can get a report that will tell you the most common Music, TV shows, Movies, Books, Age and Marital Status among the people who clicked on your ad was. Tweet This!

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Buzz Marketing for Technology

MAY 4, 2010

Totally awesome concept – as an advertiser I finally have the option to have a page ad that actually clicks through to my website directly and that can be totally tracked like all my other media, digitally! So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad. Tweet This! Share this on Reddit.

Advertisements 100

Advertisements Advertising BtoB Digg 100