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Google Ads Retargeting: Everything You Need To Know

Optinmonster

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Where Can You Track It? Don’t worry. Let’s roll!

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Are they running paid social ads or posting organic social content? Use tools like Meta’s Ad Library to see your competitors’ ads. Publishing frequency: Are they publishing new content weekly, monthly or less often? Top posts: Track competitor posts performing the best. Publishing whitepapers/ebooks?

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A quick, handy guide to mobile advertising

illumin

Society has been so glued to our mobile devices that mobile and technology companies develop features and applications that help further integrate our lives into our devices and make everyday tasks that much easier. These devices are used to showcase ads in various formats, such as text ads via SMS, mobile banners, or other display ads.

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Complete guide to content calendar creation

Sprout Social

Calendars can also help streamline collaboration and track marketing performance. Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. Creating a content calendar and managing it regularly gives you a bird’s eye view of your content.

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Media buying in 2024

illumin

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. Media buyers place the ads on selected channels and platforms.

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The new identity landscape: A marketer’s guide

Martech

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. For the marketer who wants a birds-eye view of the leading players, I’ve laid out who they are and how they are building their identity graphs.