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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed.

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Mastering the art of email calls-to-action

SmartBrief - Marketing

Whether you’re aiming to boost click-thru rates, increase conversions or enhance engagement, mastering the art of effective CTAs is key to achieving your email marketing goals. Without CTAs, your emails, even with custom email marketing templates, might just get lost in crowded inboxes and be easily forgotten.

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Closing the Opportunity Gap: How ZoomInfo Copilot Reveals Hidden Buyers

Zoominfo

In today’s intensely competitive market, the coveted first-mover advantage is no longer good enough. To truly sell smarter and win faster, sales and marketing professionals need to be the first to reach their targets precisely when buyers are ready to engage. Sure, they might be the perfect fit for your solutions.

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Five Uncommon Digital Marketing Tactics for Your Small Business

Webbiquity

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before.

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8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

The best way to get people to act (or click) is to invoke emotions like curiosity, urgency or even anxiety. P.S. We’ve included a bonus hack at the end of this article… Don’t miss out! But, if your target market mostly uses a desktop, you need to make sure not to exceed 50 characters. and urgency (offer ends at midnight).

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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset.

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Memorial Day Email and SMS Marketing Best Practices

SmartBug Media

Memorial Day is just around the corner, and it's the perfect opportunity for businesses to reach out to their customers with well-crafted marketing campaigns. With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. Add a sense of urgency.

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