ANNUITAS

DECEMBER 2, 2022

In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization. . The term growth marketing is technically a buzzword, but it’s one that we agree with.

Growth Marketing 130

Growth Marketing B2B Thought Leadership Thought Leadership Marketing & Strategy 130

Sharpspring

FEBRUARY 11, 2021

As a case in point, in this blog we’re going to be talking about growth marketing — but you might be more familiar with this concept being referred to as “growth hacking” or something similar. And should you add growth marketing to your business strategy this year? Why not keep on reading to find out!

Growth Marketing 101

Growth Marketing Planning Top of Funnel Marketing Automation Services 101

Goodish Agency

AUGUST 5, 2021

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? What is Growth Marketing? Authenticity and engagement that lead to advocacy and organic growth are key.

Growth Marketing 116

Growth Marketing Paid Search Agency Work Management Multi-Channel 116

ClickZ

FEBRUARY 27, 2020

Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. These areas—which collectively we will call Customer Acquisition 3.0—have

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

Heinz Marketing

FEBRUARY 5, 2025

Companies prioritized market share over profitability, pouring resources into customer acquisition without a clear path to sustainable returns. According to Gartner , global B2B marketing budgets hit 9.5% New KPIs and Accountability Measures : The shift in focus has changed what marketing leaders prioritize.

Ideal Customer Profiles 73

Ideal Customer Profiles Efficiency Marketing Analytics Tools Cost 73

markempa

SEPTEMBER 12, 2016

Jigsaw was a great acquisition. It was a $175-million-dollar acquisition at that time. The post Fast Growth Marketing: From 0 to 500,000 Users appeared first on B2B Lead Blog. I kind of equate a startup with a bag of problems. There’s just a bunch of issues to solve. You know, I was still a pretty young guy.

Jigsaw 120

Jigsaw Growth Marketing Enterprise Management Work Management 120

Webbiquity

NOVEMBER 29, 2022

Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. Reduces CAC: Strong customer relationships reduce customer acquisition cost by increasing your repeat customer purchase rate, purchase frequency, and average order value.

Loyalty 329

Loyalty Lead Ranking Lead Scoring Budget Programs 329

Martech

APRIL 3, 2025

Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Shrinking brand equity, diminishing returns and unsustainable growth. The result?

Marketing Attribution 89

Marketing Attribution Paid Search Agency ROAS Top of Funnel 89

DivvyHQ

JUNE 8, 2022

We talk a lot here about content development for marketing purposes (brand awareness, lead/demand generation, etc.). There's a term for this broader focus: growth marketing. But for companies to really grow, your strategy needs to consider the whole of the customer funnel.

Growth Marketing 105

Growth Marketing Marketing & Strategy Marketing Strategy Top of Funnel 105

Hinge Marketing

JUNE 3, 2025

Our research, which defines high-growth as an annual, compound rate of growth of at least 20% over three years, reveals that these firms grow four times faster and are up to 30% more profitable, offering a clear model for successful tactics and channels. The team highlighted why these organizations set a high bar for the industry.

Digital Asset Management 71

Digital Asset Management Work Management Marketing Management Marketing Automation Services 71

Rev

AUGUST 9, 2023

Growth marketing is a multi-pronged approach to scaling profits, gaining an edge in a competitive market and driving tangible results with minimal effort. It’s become a respected and core marketing function because of its ability to open opportunities that create massive lift—with minimal effort. What is growth marketing?

Ideal Customer Profiles 78

Ideal Customer Profiles Growth Marketing Paid Search Agency Top of Funnel 78

Webbiquity

MARCH 31, 2025

During my time with BMW , a global automotive leader, they tackled this question by closely monitoring critical metrics like cost per acquisition (CPA) , customer lifetime value (CLV) , and demand gen cycle length. Eduard Klein is an International Digital Growth Marketer, Blogger, and Online Business Coach with a global mindset.

Demand Generation Agencies 180

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 180

Vision Edge Marketing

SEPTEMBER 12, 2023

A successful strategic plan is market and customer-oriented with a focus on expanding market share, improving customer experience, accelerating customer acquisition, retaining more high value customers, and growing customer lifetime value. Break down objectives into smaller, achievable milestones, to ensure steady progress.

Planning 278

Planning SWOT Allocation Contingency Planning 278

Liveintent

JANUARY 11, 2021

First, Salesforce acquired Slack, a business communication platform – its biggest acquisition to date. Curious about what these changes mean for email and growth marketers? Email is here to stay for marketers. Acquisitions may come and go, but email is forever. And Facebook acquired Kustomer, a CRM platform.

Acquisitions 71

Acquisitions Facebook Emarketing Lock-In 71

Marketing Insider Group

SEPTEMBER 1, 2020

In Agile marketing, we measure marketing output by looking at metrics such as: Cycle Time , Efficiency , and Throughput. Business Outcomes : the impact of marketing on the business. Measuring and reporting on marketing output is relatively easier for marketers. Overall Marketing. Brand Marketing.

Planning 315

Planning Work Management Marketing Management ROAS 315

Orange Owl Blog

MAY 26, 2025

As The Good Glamm Group prepares for its much-anticipated public listing in 2025, its journey stands as a compelling case study for entrepreneurs and marketers. One of the biggest challenges was high customer acquisition costs, which hovered around $15 per customer in the early stages. Sirona, and Organic Harvest.

Acquisitions 52

Acquisitions Startups Storytelling Lead Ranking 52

Marsden Marketing Blog

JULY 16, 2024

Foreword by Anne Marsden, Founder, Marsden Marketing Trevelino/Keller’s acquisition of Marsden Marketing is a momentous and exciting step for both companies. Some agencies acquire other agencies for the immediate growth impact.

Paid Search Agency 52

Paid Search Agency Advertising Agencies PR Ad Agencies 52

MKT1

FEBRUARY 8, 2023

Back in August, I tweeted one of my deepest, darkest marketing secrets, I hadn’t yet developed definitive definitions of growth marketing and demand generation. I included growth marketing, but knew I could provide more clarity on this part of the marketing org. 8 months later, and I’m ready.

Growth Marketing 69

Growth Marketing Organization B2B Marketing Marketing Analytics Tools 69

Litmus

SEPTEMBER 25, 2024

Customer acquisition cost (CAC): CAC tells you how much it costs to bring in a new customer—compare it with CLV to ensure your acquisition efforts are worth the investment. Strong skills in email marketing, data analysis, customer segmentation, and campaign management are typically required.

Work Management 99

Work Management Marketing Management Paid Search Agency Webinar Metrics 99

New North

JUNE 3, 2025

Welcome to the world of David vs. Goliath in B2B growth marketing. By focusing on growth marketing efforts, you can leverage data-driven strategies and continuous optimization to drive scalable growth. Effective B2B growth marketing turns a small teams size into a strategic advantagewell beyond simple lead gen.

Paid Content 52

Paid Content Growth Marketing Tactics B2B Marketing 52

Drew Neisser

JULY 1, 2022

The confusing thing about the term “Growth Marketing” is that every business wants to grow. But desire alone does not the growth marketer make. Yes, you need to acquire customers, but you also need to make acquisition easier. Hint: 500% quarterly growth, reducing negative brand sentiment by 90%, etc.).

Growth Marketing 52

Growth Marketing CMO Acquisitions Marketing 52

Vision Edge Marketing

MAY 17, 2018

To help with these initiatives, CEOs expect their Marketing leaders to: Drive revenue growth. With this emphasis on growth, Marketing organization’s must address its processes, systems and tools, data and analytics , alignment , and accountability. Own the customer experience. Master metrics that matter.

Barriers 204

Barriers Marketing Automation Services Paid Search Agency Case Studies 204

Heinz Marketing

SEPTEMBER 17, 2024

Stagnant or Declining Growth Several factors can contribute to stagnant or declining growth. Market saturation, outdated marketing strategies, or ineffective lead generation tactics are common culprits. They offer objective analysis and swift execution.

Demand Generation Agencies 108

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Agencies 1 108

Vision Edge Marketing

APRIL 12, 2022

The benefit, however, is faster time to acquisition. . With fewer people on your team involved in the acquisition process, the cost to acquire customers is less. Steps that provide visibility into the buying journey. Second, because the buying process entails “just a few” clicks, customers onboard themselves.

Enterprise Management 245

Enterprise Management Work Management Marketing Management Product 245

Huptech Web

JANUARY 29, 2024

Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm. Traditional Marketing and Growth Marketing Traditional marketing has been used for decades.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Avitage

AUGUST 8, 2017

.” I have written, useful high-value content is a strategic business imperative in this digital era because it is a primary driver of: New customer acquisition and profitable revenue growth Marketing and sales productivity and lower selling costs Data acquisition about customers and buyers (DBL) Consistent, exceptional customer experience.

Content 120

Content Gartner Acquisitions Custom Publishing 120

Vision Edge Marketing

MAY 17, 2022

Performance management dashboards help Marketing organizations understand where they are performing well, strategically, and operationally, and what improvements need to be made to achieve the desired outcomes. Your Marketing plan and performance targets are key facets in the construction of your dashboard. .

Marketing Attribution 244

Marketing Attribution Multi-Touch Attribution Work Management Effectiveness 244

Outgrow

DECEMBER 15, 2022

What Is Growth Marketing? So, if you’re looking to scale your company or are experiencing high growth and need to tweak your marketing techniques to improve your ROI , consider implementing some effective growth marketing ideas. What Is Growth Marketing? Data-Driven Growth Strategy.

Growth Marketing 52

Growth Marketing Marketing & Strategy Marketing Strategy Examples 52

Ledger Bennett

DECEMBER 18, 2019

What is growth marketing? Growth marketing is the discipline of applying growth hacking principles to marketing. Growth hacking focuses on the full product or service lifecycle and sales funnel. How the role differs from traditional marketing. Growth marketers work cross-funnel.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? Revenue goes up.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

ANNUITAS

MARCH 19, 2020

Yet – and here’s the nuance – Webinars perform best mid-funnel and are typically not great at top-of-funnel acquisition. Investing in a foundation for sustainable, next generation growth [link to blog post on next-gen growth marketing] is good for the short term as well as wildly beneficial for the long term. .

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Vision Edge Marketing

SEPTEMBER 21, 2021

Minimize risks: Poor customer experience, poor alignment to the customer buying journey, mismatched touches, channels and personas, all create acquisition, retention, and growth risks that are within your organization’s control. Data and the ability to apply analytics uncovers those insights.

Contingency Planning 236

Contingency Planning Planning Marketing Management Eye-Tracking 236

Sales Engine

JUNE 23, 2016

Sure, you may be able to tell that you’ve got a positive ROI on overall marketing spend , but when we have to tools available that truly measure what creates the greatest impact, there’s no excuse for only measuring branding initiatives. Ultimately, the only metric that matters is total cost of customer acquisition.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 120

Referral Rock

NOVEMBER 18, 2019

That’s because these metrics effectively measure your company’s growth while at the same time, being practical and straightforward to implement. The groupings are as follows: Acquisition. Acquisition. Any way that allows someone to potentially find your business can be considered an acquisition channel.

Growth Marketing 56

Growth Marketing Churn Rate Lead Scoring Lead Ranking 56

Liveintent

AUGUST 3, 2022

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. Unfortunately, some of the very same tactics that enabled D2C success are hindering scale and growth, namely performance marketing. Keep reading — trust us. Time for an analogy!

Top of Funnel 118

Top of Funnel Branding Brand Identity Advertising Agencies 118

ClickZ

MARCH 9, 2023

Challenges of measuring the impact of paid social channels The use of paid social channels, such as Facebook, has proven to be a successful strategy for many direct-to-consumer (D2C) brands in terms of customer acquisition.

Impressions 119

Impressions Cost per Acquisition Allocation Paid Social Agency 119

Onalytica B2B

APRIL 11, 2017

In either case, startup founders and growth marketers would be foolish to ignore the potential impact of influencer marketing. Influencer Marketing for Startups. Certain channels are most pertinent to startups seeking quick growth.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213