Hinge Marketing

MARCH 8, 2021

As a result of all this turbulence, most Government Contracting (GovCon) firms took a financial hit to their business (53%). In the GovCon industry breakout report, 85 government contractors with a combined revenue of over $90 billion and more than 150 thousand employees are analyzed. The Top Challenges Facing Government Contractors.

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

Biznology

JULY 21, 2021

Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. Governance: Most companies have their own rules and guidelines regarding the governing of social media. So what should you do to enable your social media team to properly handle a merger or acquisition?

Social Media 151

Social Media Advertising Agencies Media Paid Search Agency 151

Heinz Marketing

DECEMBER 1, 2023

Sometimes an acquisition occurs and there isn’t an appointed person to assist with cultural and accountability alignment. Client example: A large corporation became even bigger through the acquisition of a couple of other businesses. Clearly define and communication your cultural governance and stick to enforcing expectations.

Process 99

Process Deliverability Work Management Thought Leadership 99

Bluetext

FEBRUARY 14, 2024

Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year. Entrenched government contractors know the language of Washington and what messages will resonate with stakeholders.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Martech

NOVEMBER 14, 2023

Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. The Boston-based company is purchasing the website accessibility and optimization platform Monsido from CivicPlus, a provider of government technology solutions.

Digital Experience Platform 97

Digital Experience Platform Guidelines Privacy Acquisitions 97

B2B Technologies

JULY 9, 2023

BlueAlly Technology Solutions, a Source Capital portfolio company, has announced its acquisition of B2B Technologies, a pioneering organization renowned for creating new ways of doing business using the internet and specializing in the integration of cloud operations.

Marketing Management 40

Marketing Management Vendors B2B Acquisitions 40

Martech

DECEMBER 22, 2022

Every acquisition Google makes adds to personal information gathered to serve their markets. Would that information be valuable to security application providers, security officers, the government or the private industry? Establish governance over the operation. Google began by analyzing data from the web. and $31.5B.

Lead Scoring 122

Lead Scoring Lead Ranking Tips Work Management 122

Hinge Marketing

FEBRUARY 25, 2022

Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

chiefmartech

MAY 24, 2021

Governance : SaaS management products such as Torii and Blissfully help govern all the SaaS apps in your stack. Governance Layer = Aggregating Control. Aggregating data, workflow, UI/UX, and governance all play a role in aggregating time. Demand-driven multi-sided networks with decreasing acquisition costs.

Aggregators 115

Aggregators Work Management Marketing Management Multi-Channel 115

Martech

AUGUST 12, 2022

A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. Interdepartmental strategy and governance to figure out and then execute your tactics across numerous channels: media buys, web, apps, messaging-oriented campaigns, e-commerce, and customer service. First, a bit of history.

Vendors 136

Vendors Lead Ranking Advertising Agencies Touchpoints 136

Salesforce Marketing Cloud

AUGUST 21, 2023

The full supply chain , including raw material acquisition, manufacturing, packaging, and transportation are big contributors to GHG emissions. both the government and the Environmental Protection Agency want to increase recycling for rare earth minerals. Remember too, that these devices get replaced much more frequently than servers.

Enterprise Management 98

Enterprise Management Work Management Lead Scoring Lead Ranking 98

Martech

FEBRUARY 15, 2023

Of recent concern is wellness service data collection that entices individuals and governments looking for evidence of illegal abortions , in which opportunities for out-of-context misunderstandings abound. Its owner, ByteDance, has strong ties to the Chinese government. This has made many other governments wary.

Ethics 108

Ethics Marketing AI Multivariate analysis Paid Search Agency 108

Martech

DECEMBER 15, 2021

This jumped out at me from a recent study by Microsoft Advertising and the agency Dentsu International: consumers put governments (51%), businesses/brands (43%) and the advertising industry (41%) ahead of themselves (36%) for accountability on who should be held most accountable for decarbonizing the way they experience advertising.

Advertising Agencies 105

Advertising Agencies Marketing Management Paid Search Agency Advertising Mediums 105

LeadsRX

OCTOBER 26, 2021

IT teams can build Data Clean Rooms with support for all major cloud services providers IT has full data governance over consumer data within standard SaaS architecture. This move allows full data governance over consumer data according to corporate policy and demands. Portland, Ore.,

Marketing Attribution 79

Marketing Attribution Paid Search Agency Multi-Touch Attribution Privacy 79

SalesGrape

NOVEMBER 19, 2023

One such challenge is navigating through strict regulations and compliance requirements that govern pharmaceutical marketing. Some essential metrics to consider include conversion rates, cost per lead (CPL), customer acquisition costs (CAC), and return on investment (ROI).

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

ClickZ

APRIL 29, 2020

Companies are now searching for people who understand the nature of these data systems, how they work, and how to use them to create sound data governance, privacy, security, and trust. For example, there have been an impressive number of acquisitions in the industry, suggesting greater consolidation. Good question.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Zoominfo

SEPTEMBER 5, 2023

Create Precision Risk Analysis MarketSpark , a telecom company that helps businesses replace out-of-date copper wire phone systems, used ZoomInfo’s Company Data Cubes to enrich and expand government datasets, allowing customers and prospects to accurately envision their upgrade needs.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

Martech

OCTOBER 6, 2022

The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management). Shell adopted Welcome before its acquisition by Optimizely, and is its largest customer (the second largest is GE). On the expo floor at Opticon 2022. Shell: The heart of the digital eco-system.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Digital Experience Platform 98

Martech

AUGUST 3, 2023

Emails from government lists. Following these steps — or something like them — can give you the confidence to know how much to spend for different types of email acquisition efforts. So you make a list of your sources. Sign-ups for email newsletters. Emails that come with a paid subscription. Emails from lookup services. In your inbox.

Lead Scoring 98

Lead Scoring Lead Ranking Deliverability Ad Exchange 98

LeadsRX

OCTOBER 5, 2021

The architecture allows IT to fully control data governance according to corporate policy while also enabling full analytic access through SaaS applications. This creates a vulnerability when data is stored within vendor platforms, which often do not adhere to enterprise-specific data governance policy.

Budget Programs 84

Budget Programs Privacy Multi-Touch Attribution Software 84

Hinge Marketing

MAY 7, 2020

There are a number of marketing techniques a government contracting firm can choose to prioritize, but often the question is, “Where do I start?” High Growth Study 2020: US Government Contractor Edition Executive Summary. High Growth Study 2020: US Government Contractor Edition Executive Summary.

Marketing Strategy 74

Marketing Strategy Marketing & Strategy Peer-to-peer Work Management 74

LeadsRX

NOVEMBER 9, 2021

Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spotIT has full data governance over consumer data within standard SaaS architecture Solution leads to greater accuracy in multi-touch attribution results for the types of feeds and the times commercials air nationally.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Champion Communications

OCTOBER 7, 2021

Nigel Lahiri, General Manager EMEA at GreyOrange, spoke to Retail Gazette about the cause of these issues, stating that both Brexit and the pandemic had a part to play, but that the government should’ve acted sooner to prevent such nationwide problems. The acquisition will help to strengthen Emplifi’s Social Commerce Cloud offering.

Demand 62

Demand Work Management Cross-Selling Marketing Management 62

Martech

OCTOBER 11, 2022

Is social media simply an informational or acquisition play?” With different proprietary systems that capture the data, there are also distinct rules for data sharing guidance and governance. Cardona asked. “If If somebody were to fill out a lead form internally, does that qualify them as a warmer lead? Are there integrations?

Organization 111

Organization Ideal Customer Profiles Social Media Sales Qualified Leads 111

Bluetext

SEPTEMBER 12, 2023

According to Mordor Intelligence , The mergers and acquisitions (M&A) in aerospace and defense market size is estimated at USD 175.36 Luckily the experts at Bluetext, one of the best DC brand strategy and government PR firms, can help. Billion in 2023 and is expected to reach USD 311.40 Billion by 2028.

Acquisitions 35

Acquisitions Domain Advertising Agencies Paid Search Agency 35

Vision Edge Marketing

APRIL 19, 2022

Tom Redman , “the Data Doc” and President-Data Quality Solutions, writes this: Most companies and government agencies address data quality reactively, after errors are made and, as a direct result, they suffer from bad data.? However, in all the data acquisition that had been done, gender had not been captured. . 3) Question.

Marketing AI 206

Marketing AI Work Management Marketing Management Paid Search Agency 206

Customer Experience Matrix

DECEMBER 1, 2017

But the usual whining about their power from competitors and ad buyers has recently been joined by increasing concerns among the public, media, and government. What’s most surprising is it took so long for the government to recognize the power those companies have accrued and the very real threat they pose to governmental authority.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Martech

DECEMBER 19, 2023

If you have a policy that governs how you decide whether to keep or discard an email address, it’s probably time to review and possibly update it. Accessing inboxes will become more difficult if you don’t follow new rules governing email authentication, validation and unsubscribe links in headers. Google and Yahoo!

Marketing & Strategy 117

Marketing & Strategy Opt-out CAN-SPAM Work Management 117

Champion Communications

AUGUST 11, 2022

From its humble beginnings, Versarien has recently gone from strength to strength with its many acquisitions, partnerships and securing £7m of UK government funding. “One of the problems of being CEO is you don’t necessarily see the world the way everyone else sees it, I think everybody thought I was a little bit crazy”.

Work Management 62

Work Management Advertising Channels B2B Thought Leadership CMO 62

Champion Communications

JUNE 1, 2023

SmartRecruiters SmartRecruiters Earns Strategic Leader Distinction in Fosway 9-Grid for Talent Acquisition for Third Year Straight SmartRecruiters were declared a Strategic Leader for the third year in a row in Fosway Group’s recently released 2023 9-Grid for Talent Acquisition.

Marketing AI 62

Marketing AI Enterprise Management Work Management Urgency Marketing 62

Marketing Insider Group

SEPTEMBER 15, 2020

To get a better idea around the three legal topics (Acquisitions, Laws and Regulation, and Commercial Litigation), we asked lawyer-marketer extraordinaire Kerry O’Shea Gorgone of MarketingProfs to provide some context for why these topics are in such demand in today’s environment – specifically, why Acquisitions lead the pack?

Work Management 217

Work Management Content Marketing Management Paper 217

Zoominfo

OCTOBER 5, 2021

While every customer — and thus every potential business opportunity — is unique, establishing road rules for transitioning prospects to move further down the funnel, based on its likelihood to close, helps support forecasting models, and thus organizes customer acquisition in a systematic way.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Rev

JUNE 14, 2019

Well, the data-driven company acquisition race continues at full throttle. On June 13th, Dun & Bradstreet (D&B) announced their own B2B data play – the intended acquisition of customer data platform Lattice Engines. In the realm of acquisitions though, they haven’t made a strong showing. Head spinning yet?

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Contently

AUGUST 5, 2020

MD Financial discovered three core needs: peace of mind about their portfolios during volatility, how MD was going to address their unique financial needs during the pandemic, and an understanding of what government programs were available to them. Its audience visited the tool over 15,000 times.

Top of Funnel 137

Top of Funnel SME Marketing & Strategy Budget Programs 137

Valasys

SEPTEMBER 6, 2023

This adjustment comes as a result of SoftBank’s acquisition of the remaining 25% stake in Arm that it didn’t directly own from the Saudi-backed Vision Fund. This acquisition was officially confirmed by SoftBank in its filing on Monday, resulting in a 1.4% and British governments and the general economic downturn in China.

Design 52

Design Marketing Proposals Acquisitions Planning 52

Bluetext

NOVEMBER 17, 2023

With extensive experience in government contracting and technology, coupled with considerable M&A integration expertise, she’s a dynamic communicator with an unwavering passion for growth marketing and the creation of strong market positioning for gold-standard brands.

CMO 26

CMO B2B Thought Leadership Thought Leadership Work Management 26

ClickZ

JULY 12, 2023

Implementing a CDP also necessitated establishing robust data governance processes. To ensure data cleanliness and accuracy, Stanley Black & Decker established robust data governance processes. Thorough checks were conducted on data collection forms, ensuring the collection of necessary information and explicit marketing opt-ins.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69