Martech

NOVEMBER 13, 2023

The stack includes Pronto’s CRM (Pronto is an Australia-based business management vendor). ” She also uses Onesend, a solution that scales email and SMS messaging for multi-location and franchise brands. The Onesend acquisition Chicago-based ActiveCampaign acquired the Australian platform Onesend in October.

Paid Search Agency 117

Paid Search Agency Marketing Automation Services Work Management SMS 117

Martech

NOVEMBER 14, 2023

Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. Brand and content compliance by helping to ensure content complies with brand guidelines.

Digital Experience Platform 100

Digital Experience Platform Guidelines Privacy Acquisitions 100

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brand Identity 75

Brand Identity Branding Paid Search Agency Social Media 75

Martech

OCTOBER 22, 2021

Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. Vendors differentiate by offering more frequent or detailed data updates or content marketing features that sometimes require additional investment.

Enterprise Management 140

Enterprise Management Marketing Management Search Marketing Lead Ranking 140

Martech

SEPTEMBER 14, 2023

Even the most successful sales teams, with the best incentive plans, cannot fill the gap when marketing is constrained, let alone deliver the customer experience and convince the audience of brand value. Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning.

Marketing Analytics Tools 132

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 132

Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B.

Tactics 133

Tactics Work Management B2B Marketing Marketing Management 133

Webbiquity

FEBRUARY 24, 2017

To survive in the long run, companies need to have a sound customer acquisition and service strategy. A sound sales strategy should highlight the unique features to create a unique perception of the brand. If their logo and name is removed or replaced from their marketing collateral, their customers may not identify the brand.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Zoominfo

JULY 2, 2020

Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Brand awareness? Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. To determine your goals, consider your overall company objectives.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Martech

FEBRUARY 11, 2022

What I mean is that the standard creatures that used to populate advertising – publishers, brands, ad tech partners – are morphing into elaborate hybrids, almost like the minotaurs, satyrs and sphinxes of legend. Publishers become brands when they build close connections with subscribers through improved customer experience.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Opt-out Custom Publishing 112

Hinge Marketing

MARCH 4, 2019

The digital transformation that has reshaped industry after industry has come to professional services — profoundly impacting how a firm’s brand is shaped and communicated. Digital branding is here to stay. Digital Branding Defined. This broad concept includes both digital and traditional offline approaches to brand building.

Service 91

Service Brand Identity Branding Differentiation 91

Customer Experience Matrix

JULY 20, 2016

The other part – marketing operations functions including planning, workflow, asset management, content distribution, and analytics – will reemerge under the Aprimo brand and be merged with distributed marketing specialist Revenew , which Marline also announced today it has just acquired. with BlueHornet. This makes a lot of sense to me.

Enterprise Management 120

Enterprise Management Resource Management Marketing Management Distribution 120

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 122

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 122

Thinkers360

MARCH 22, 2024

Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory. Thinkers360: How do you like to work with brands who wish to engage you as a thought leader? Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A So merely adequate experiences aren’t enough to differentiate one brand from another. Why it’s hot today. What the tools do.

Touchpoints 109

Touchpoints Gartner Word of Mouth Loyalty 109

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google.

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? Many vendors claim to provide their intent data in “real time,” but let me let you in on a dirty little secret. With the acquisition of Clickagy, our differentiation here is real-time, on time. In other words, real-time doesn’t mean real-time. .

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Marketing Insider Group

SEPTEMBER 9, 2020

When more people click on your site, you develop brand authority and become trustworthy to clients. Customer Acquisition Cost (CAC). Use this formula to calculate CAC: Customer Acquisition Cost = Sales and Marketing Cost / New Customers. You also grow organic traffic, which is free. B2B Marketing Metrics That Matter.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Zoominfo

SEPTEMBER 30, 2020

People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. Basically, personas ensure that everything you do in terms of lead generation and customer acquisition, is tailored to your targeted buyers’ needs.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Hinge Marketing

MAY 14, 2019

Brands can be intangible. In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable. Many B2B marketers today take full advantage of conducting brand studies.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Martech

OCTOBER 28, 2021

Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. But now we’re starting to see movement, with another surge in email company mergers and acquisitions. The next era of acquisition.

Acquisitions 140

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 140

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Salesforce’s acquisition of Datorama happened way back in 2018. Read more here. Perkuto acquired by MERGE .

Acquisitions 111

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 111

Martech

DECEMBER 1, 2022

Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves. With no contracts, subscriptions or fees, it is aimed at the SMB market.

Service 127

Service SMB Fulfillment Sample 127

Martech

OCTOBER 5, 2022

The gap is between the experiences customers increasingly expect and demand from brands and the struggle most brands face in coming even close to fulfilling those needs. A midmarket or large but digitally immature brand simply might not have the teams or talent to run continuous experimentation and execute on the results.

Digital Asset Management 109

Digital Asset Management Enterprise Management CMS Development Work Management 109

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Efficiency FTW. Know the customer.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech

DECEMBER 15, 2021

For consumers with firm convictions, will they also judge your brand on how Earth-friendly your ads are? Many cryptocurrencies and NFT vendors are already out ahead of this with their green values. If you need leads fast, try paid acquisition. The medium, and its environmental impact, will be your message. Chris Wood, Editor.

Advertising Agencies 105

Advertising Agencies Marketing Management Paid Search Agency Advertising Mediums 105

Biznology

MAY 29, 2017

Perhaps what some didn’t realize was that 70-90% of a buyer’s journey occurs prior making contact with a vendor. But what about content with the product brand directly? Does the content our brand shares actually foster familiarity with an individual beyond purchase based on common interest?

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

Martech

JULY 20, 2022

It’s a fairly new niche, and vendors are coming at it from different angles. Others are building upon expertise in other channels, such as call analytics or customer intelligence, by evolving through development or acquisitions. Some players have newly architected solutions specifically targeted at meeting this particular need.

Work Management 98

Work Management Enterprise Management Marketing Management Touchpoints 98

NetLine

AUGUST 16, 2019

Fear mongering through an (ironic) influx of emails and messaging left many questioning their practices and those of their vendors. As a Privacy Shield certified buyer engagement platform , we’re positioned to help marketers better understand the importance of seeking vendors that comply with global privacy protection regulations.

Privacy 45

Privacy Privacy Protection Lead Ranking Brand Identity 45

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. They can choose from brand awareness, driving traffic and collecting leads.

Lead Gen 116

Lead Gen Paid Content Social Media Sales Qualified Leads 116

Martech

OCTOBER 6, 2022

That’s fine as a rallying cry, but what does it mean in practice, and how are brands executing on it? The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management). At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Digital Experience Platform 98

Martech

AUGUST 10, 2021

As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. One of our contributors filed a story this week containing one brief reference to a vendor with an unusual name. Understanding different product roles in marketing technology acquisition. Why we care.

Work Management 112

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 112

KoMarketing Associates

DECEMBER 5, 2017

We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Correct data capture and clear attribution rules – online and offline – help us understand… how performance and branding campaigns impact the bottom line and which ones work best for us.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Martech

MARCH 4, 2022

Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. The smaller outfit lacks the brand equity, data and customer acquisition. Pass it back to the vendor.” Brands also need to refresh creatives to maintain interest and relevancy, which is often overlooked.”

Cost per Acquisition 109

Cost per Acquisition Top of Funnel Cost CPA 109

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Porch Group Media

MAY 4, 2021

Omnichannel strategies have become increasingly critical for brands to engage with consumers across the entire purchase journey. Data accuracy, understanding audience needs, and branding topped the list of omnichannel marketing campaign success factors. Customer Acquisition. Focus Spend on In-Market Shoppers. Data Quality.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Sprout Social

MARCH 30, 2023

More than ever before, these innovations are becoming available for software vendors of all sizes to integrate into their own platforms. Our acquisition of Repustate will only amplify these features across our engagement, customer care and listening products. AI is not ready to represent your brand or business culture on its own.

Marketing AI 120

Marketing AI Peer-to-peer Training Software 120