Customer acquisition with email newsletters

Liveintent

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. What is customer acquisition?

How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition

Vision Edge Marketing

In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. Two Questions Set Up Everything When Regarding New Customer Acquisition.

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13 Customer Acquisition Tools to Grow Your Sales Today

Optinmonster

Are you looking for the best customer acquisition tools to attract new leads to your business and drive MORE revenue? That’s why, in today’s post, we’re going to share 13 of the best customer acquisition tools on the market. 13 Customer Acquisition Tools.

How to Calculate Your Customer Acquisition Cost

RockContent

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very important number to know by heart.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

How to Ace Customer Acquisition with Content Marketing

Marketing Insider Group

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. The connection between customer acquisition and content.

SEO for site acquisitions

Biznology

Considering an acquisition? The post SEO for site acquisitions appeared first on Biznology. What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips! The biggest thing to remember is that you don’t want to lose any search equity that has been built over the years. SEO is hard enough so don’t make it harder for yourself.

Full-funnel customer acquisition with LiveIntent

Liveintent

If that sounds like a lot to focus on, here’s something you’ll be happy to hear: it’s never been easier to drive full-funnel customer acquisition or serve up hyper-relevant content on an individual level, whether you’re an established global brand or just getting started.

Email acquisition principles for CRM success

Liveintent

While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle. Score acquisition sources. Email acquisition is an art, but doing it well requires some science.

6 Customer Loyalty Tactics to Increase Retention and Acquisition

Oracle

However, an estimated 44% of brands focus on acquisition rather than retention. Acquisition strategies often include investment in expensive advertising, marketing materials, events, and social and email marketing. Using Data to Drive Retention and Acquisition Strategies.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

How the loss of trade shows changed the customer acquisition funnel

Zoominfo

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events.

B2B acquisition costs going up? Are they really?

Modern B2B

The post B2B acquisition costs going up? B2B Marketing Strategy Digital Marketing Lead Generation Ad Blockers B2B B2B Acquisition B2B Acquisition Costs B2B buyer B2B Buying Group B2B Marketing B2B Marketing Agency Cookies Cost Per Lead CPL Digital Advertising Marketing Metrics

SaaS CAC: A Guide to Customer Acquisition Costs

Single Grain

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition.

4 Points of Failure in the Typical Customer Acquisition Funnel

Zoominfo

For starters, repeatable success typically originates from using repeatable processes, but combining each and every activity within the customer acquisition journey into a single consistent strategy adds layers of complexities into the equation.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

What customer acquisition and growth marketers can learn from Ash Ketchum and Pokémon

Liveintent

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The same goes for you and your acquisition campaigns.

Benchmark Email Announces Acquisition of Contacts+

Benchmark Email

The acquisition opens the opportunity to extend contact management tools to small businesses as well as integrate with Benchmark’s family of… The post Benchmark Email Announces Acquisition of Contacts+ appeared first on Benchmarkemail.

The age of customer acquisition 3.0

ClickZ

Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. Let’s first quickly define Customer Acquisition 1.0

Hootsuite Announces the Acquisition of Heyday

Valasys

On the 9th of August 2021, Hootsuite, a social media management provider, announced the acquisition of Heyday, a Montreal-based conversational AI platform, in a deal anticipated to be worth $48 million. The post Hootsuite Announces the Acquisition of Heyday appeared first on Valasys Media.

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

The post How to Scale Your E-commerce Traffic Acquisition with Native Advertising appeared first on Single Grain. Advertising E-commerce ad networks digital advertising e-commerce E-commerce Traffic Acquisition ecommerce businesses marketing channels native ads native advertising

3 Ways to Improve Your Association’s Membership Acquisition Strategy

Higher Logic

The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic.

Machine learning is your secret weapon for customer acquisition

ClickZ

30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. Additionally, a CRM with machine learning can help with customer acquisition in these key areas: Defining personas.

LiveIntent’s Lookalike Audiences: The audience solution designed for customer acquisition

Liveintent

The post LiveIntent’s Lookalike Audiences: The audience solution designed for customer acquisition appeared first on LiveIntent Blog. Programmatic Advertising Audience Manager Customer Acquisition Lookalike Audience

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

As marketers shift from mostly focusing on acquisition, it means working to align with product on retention and upsell - key drivers into today’s B2B business models. It's 2019. Business models have shifted.

Hootsuite Announces the Acquisition of Heyday

Valasys

On the 9th of August 2021, Hootsuite, a social media management provider, announced the acquisition of Heyday, a Montreal-based conversational AI platform, in a deal anticipated to be worth $48 million. The post Hootsuite Announces the Acquisition of Heyday appeared first on Valasys Media.

Case study in data-driven B2B customer acquisition marketing

Biznology

The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology. B2B Marketing B-to-B marketing B2B marketing customer acquisition data-driven marketing database marketing lead generationMy new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks.

Lightspeed Announces Closing of Acquisition of NuORDER

Valasys

On the 5th of June 2021, Lightspeed, the one-stop commerce platform for traders across the globe announced the closing of the previously initiated acquisition of NuORDER. Lightspeed finalized the acquisition of cash consideration of approximately $206.9

B2B Reads: Blaming Zoom, Acquisition Attribution, and Meetings

Heinz Marketing

Acquisition Attribution: How AdRoll Measures ROI across Sales and Marketing. An attribution model that quantifies the impact that sales and marketing each has on acquisitions so you can spend less to bring in revenue.

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? In short, creating an experience is more about creating content that pinpoints the issues of the individual buyer, allowing them to engage with you on their own timeframes. In other words, it’s not about you, it’s about them.

Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition

Oracle

by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web. Learn more about the acquisition at oracle.com/responsys. . Digital Marketing B2C marketing software commerce display email mobile Oracle Marketing Cloud Oracle Responsys acquisition social technologies Web

6 Insider Secrets to Lower Customer Acquisition Costs

Televerde

Your customer acquisition cost (CAC) is the amount of money your company spends on marketing and sales to acquire a new customer. Because it covers so much, customer acquisition cost is often one of the first places upper management looks to find cost-saving opportunities.

How to Time Your Backlink Acquisition

seo.co

One of the most important elements of backlink acquisition to get down early is backlink acquisition timing. In this guide, we’ll teach you how to time your backlink acquisition. The Basics of Backlink Acquisition. So what does link acquisition timing have to do with this?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What Is Customer Acquisition Cost?

ClearVoice

What is customer acquisition cost? Customer acquisition cost is the price of winning a new customer or client for your business. Customer acquisition cost includes expenses like advertising, wages paid to salespeople, and overhead of the marketing and sales team.