Act-On

APRIL 28, 2020

Email marketing data permission and acquisition can catapult your outbound communications, resulting in better engagement rates and a major spike in ROI.

Permission 166

Permission Acquisition Email ROI 166

Biznology

JULY 21, 2017

Considering an acquisition? The post SEO for site acquisitions appeared first on Biznology. What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips!

Acquisition 161

Acquisition Sites SEO Guidelines 161

ClickZ

FEBRUARY 27, 2020

Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. Let’s first quickly define Customer Acquisition 1.0

Acquisition 66

Acquisition Aging Customer ROAS 66

ClickZ

APRIL 1, 2020

30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. Additionally, a CRM with machine learning can help with customer acquisition in these key areas: Defining personas.

Acquisition 96

Acquisition Customer FAQ Persona 96

Advertiser: ZoomInfo

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Acquisition

Modern Marketing

FEBRUARY 21, 2020

However, an estimated 44% of brands focus on acquisition rather than retention. Acquisition strategies often include investment in expensive advertising, marketing materials, events, and social and email marketing. Using Data to Drive Retention and Acquisition Strategies.

Loyalty 227

Loyalty Acquisition Tactics Customer 227

Biznology

APRIL 24, 2015

The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology. B2B Marketing B-to-B marketing B2B marketing customer acquisition data-driven marketing database marketing lead generation

Case Study 217

Case Study Acquisition B to B Studies 217

Liveintent

SEPTEMBER 17, 2019

That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. Perspective Acquisition channel D2C direct-to-consumer dtc marketing channels

Acquisition 87

Acquisition Channel CPM CPC 87

SmartBug Media

MAY 27, 2020

A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). If you’re seeing a CAC that goes far above your organization’s target CAC, you might benefit from the following strategies for keeping your customer acquisition costs low: 1.

Acquisition 71

Acquisition Cost Landing Page Conversion Rate 71

KoMarketing Associates

AUGUST 3, 2017

B2B Marketing News Industry News B2B Marketing customer acquisition digital marketingResearch now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. This is greater than the 72 percent who claim that they prefer to hone in on retaining existing customers.

Acquisition 149

Acquisition Studies Customer B to B 149

Speaker: Dawn Colossi, CMO, FocusVision

Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

Lead Gen

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company?

Acquisition 181

Acquisition Strategy Content Blasts 181

Liveintent

JULY 10, 2019

The post Why is it important to test new acquisition channels? Perspective Acquisition Customer Acquisition D2C direct-to-consumer dtc LiveIntentional marketing PartnersWe recently had the opportunity to host a webinar with some of the top D2C brands out there – Vuori , eBags, and Public Rec – and ask them about the challenges they faced in maintaining consistent profitable growth in such a competitive landscape.

Acquisition 61

Acquisition Test Channel Video 61

KoMarketing Associates

DECEMBER 18, 2019

About 49% want to boost customer acquisition, while 43% want to increase customer engagement. Increasing customer acquisition (48%), increasing sales leads generated (48%) and boosting customer engagement (38%) are perceived to be the top challenges for year ahead.

Acquisition 179

Acquisition Custom Publishing Measurement Search Engine 179

KoMarketing Associates

JANUARY 10, 2018

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. This was the sixth year in a row that “customer acquisition” took the number one spot.

Acquisition 191

Acquisition Survey Customer Benchmark 191

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Sales Engine

FEBRUARY 25, 2016

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company?

Acquisition 156

Acquisition Strategy Content Blasts 156

KoMarketing Associates

DECEMBER 18, 2017

According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. At the moment, half of marketers (51 percent) claim that they have a data acquisition strategy, but there is “room for significant improvement.”

Acquisition 191

Acquisition B2B Vertical Validation 191

LeadCrunch

SEPTEMBER 12, 2019

The terms of the acquisition were not disclosed. . These acquisitions, coming on the heels of the recent Dun & Bradstreet grab of Lattice Engines , should have a lot of CDPs, if not nervous, certainly eyeing these moves with raised eyebrows.

Acquisition 124

Acquisition SIC SMB Startup 124

Customer Experience Matrix

MAY 24, 2014

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. After years of big marketing automation acquisitions, these transactions show industry giants investing in a different type of marketing technology.

Acquisition 254

Acquisition Vendor Marketing Automation Automation 254

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

As marketers shift from mostly focusing on acquisition, it means working to align with product on retention and upsell - key drivers into today’s B2B business models. It's 2019. Business models have shifted.

Product

Outbound Engine

SEPTEMBER 27, 2018

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Business Strategy Customer Acquisition Marketing Customer Engagement Customer Retention Customer Retention Marketing Repeat BusinessWe can all agree that customers are the most important part of any business.

Acquisition 67

Acquisition Custom Publishing Customer Stats 67

bizible

JUNE 14, 2016

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. In this post we’ll discuss the possibilities that emerge from one of the biggest tech acquisitions to date.

Acquisition 207

Acquisition Linkedin Skype B2B 207

Marketing Insider Group

JULY 27, 2016

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). The post 15 Effective Ways to Reduce Cost Per Acquisition appeared first on Marketing Insider Group.

Acquisition 177

Acquisition Cost Effective Effectiveness 177

Fusion Marketing Partners

DECEMBER 3, 2018

Addiction to acquisition of customers is taking a toll on customer experience ROI. Did you know that 1.8 trillion dollars […]. Guest Expert Contributor

Acquisition 105

Acquisition ROI Experience Customer 105

Valasys

JANUARY 31, 2019

In order to condense very critical marketing channels to drive brand success, this acquisition made by Integrate validates its long-term ambition of expanding its B2B SaaS inventory.

Acquisition 67

Acquisition Banner Ads Demand Banner 67

Modern Marketing

DECEMBER 20, 2013

by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web.

Acquisition 207

Acquisition Eloqua Proposal Interactive 207

Customer Experience Matrix

JUNE 11, 2019

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend.

Acquisition 271

Acquisition Analytics Vendor Google 271

Valasys

NOVEMBER 28, 2018

This acquisition will give way to expansion opportunities across regions and industries. Colony, Forrester’s chairman and Chief Executive Officer (CEO), the decision to make the acquisition was driven by their clients.

Forrester 64

Forrester Acquisition Cross-Sell Vertical 64

Marketing Action

APRIL 15, 2015

Recently David sat down with me to discuss a topic he said is under-addressed: Using acquisition email in a retention-based world. Acquisition email is mail that goes to someone I don’t have a relationship with yet. The Promise and Peril of Acquisition Email.

Acquisition 96

Acquisition Email Deliverability Strategy 96

ANNUITAS

MARCH 26, 2014

IBM-Silverpop Acquisition Imminent. Read what industry experts are saying about the lastest acquisition of marketing automation vendor, Silverpop. March 26, 2014 – DemandGen Report. News & Press

Acquisition 116

Acquisition Vendor Marketing Automation Automation 116

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers.

Acquisition 225

Acquisition List Develop B2B 225

KoMarketing Associates

AUGUST 23, 2018

The majority (57 percent) claimed that their top goal this year is to influence revenue through new account acquisition. Spiceworks recently surveyed about 200 B2B marketers to determine what is most important to them in terms of key objectives.

Acquisition 195

Acquisition Cross-Sell B2B Research 195

Aberdeen

JUNE 7, 2019

However, just because you improve customer retention doesn’t mean that you’re actively lowering acquisition costs. Focusing on lowering your acquisition costs while also improving retention will help improve your bottom line.

Acquisition 52

Acquisition Intent Custom Publishing Cost 52

ANNUITAS

SEPTEMBER 21, 2018

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. In fact, there is incredible potential for the integration of Adobe’s Creative Cloud into Marketo through this acquisition. And the Marketo acquisition has an ‘expansive view’ of CX as a core tenant.

Marketo 162

Marketo Acquisition Custom Publishing SMB 162

Modern Marketing

SEPTEMBER 23, 2015

To start, you need a plan for capturing commerce data to inform your acquisition strategy. Today’s online customers have all the information they need about your company at their fingertips.

Acquisition 282

Acquisition Funnel Purchase Class 282

Biznology

FEBRUARY 21, 2020

The post 5 Social Media Customer Acquisition Strategies That Can Never Go Wrong appeared first on Biznology.

Acquisition 113

Acquisition Social Media Customer Media 113