How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition

Vision Edge Marketing

In this episode we’re using a fishing story to illustrate how to ensure Marketing and Sales work together when it comes to customer acquisition. Two Questions Set Up Everything When Regarding New Customer Acquisition.

Four Smart Strategies to Improve Customer Experience and Increase Acquisition

Webbiquity

How can you capitalize on these growing trends of CX and acquisition? How to Improve CX and Increase Acquisition. Consider implementing these strategies with CX and customer acquisition in mind. Guest post by Dylan Berger.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Customer acquisition with email newsletters

Liveintent

Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences. What is customer acquisition?

How to Calculate Your Customer Acquisition Cost

RockContent

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very important number to know by heart.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

How to Ace Customer Acquisition with Content Marketing

Marketing Insider Group

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. The connection between customer acquisition and content.

Do Chatbots Really Work for Customer Acquisition?

Marketing Insider Group

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. But chatbots for customer acquisition are bigger than Facebook.

SEO for site acquisitions

Biznology

Considering an acquisition? The post SEO for site acquisitions appeared first on Biznology. What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips! The biggest thing to remember is that you don’t want to lose any search equity that has been built over the years. SEO is hard enough so don’t make it harder for yourself.

Goodish Show [S2E4]: Customer Acquisition in SaaS

Goodish Agency

In this episode, our team was talking about customer acquisition in SaaS. In this episode, our team was talking about customer acquisition in SaaS. podcast Podcast posts Agency customer acquisition Digital Marketing SaaSAnother month, another episode of The Goodish show.

6 Customer Loyalty Tactics to Increase Retention and Acquisition

Oracle

However, an estimated 44% of brands focus on acquisition rather than retention. Acquisition strategies often include investment in expensive advertising, marketing materials, events, and social and email marketing. Using Data to Drive Retention and Acquisition Strategies.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.

Full-funnel customer acquisition with LiveIntent

Liveintent

If that sounds like a lot to focus on, here’s something you’ll be happy to hear: it’s never been easier to drive full-funnel customer acquisition or serve up hyper-relevant content on an individual level, whether you’re an established global brand or just getting started.

How the loss of trade shows changed the customer acquisition funnel

Zoominfo

In this quick read, we look at takeaways from the sudden switch to virtual conferences, the effect going virtual has on the customer acquisition funnel, and the implications this short-term shift can have on the long-term future of your events.

Email acquisition principles for CRM success

Liveintent

While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle. Score acquisition sources. Email acquisition is an art, but doing it well requires some science.

SaaS CAC: A Guide to Customer Acquisition Costs

Single Grain

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition.

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

As marketers shift from mostly focusing on acquisition, it means working to align with product on retention and upsell - key drivers into today’s B2B business models. It's 2019. Business models have shifted.

B2B acquisition costs going up? Are they really?

Modern B2B

The post B2B acquisition costs going up? B2B Marketing Strategy Digital Marketing Lead Generation Ad Blockers B2B B2B Acquisition B2B Acquisition Costs B2B buyer B2B Buying Group B2B Marketing B2B Marketing Agency Cookies Cost Per Lead CPL Digital Advertising Marketing Metrics

The age of customer acquisition 3.0

ClickZ

Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. Let’s first quickly define Customer Acquisition 1.0

Benchmark Email Announces Acquisition of Contacts+

Benchmark Email

The acquisition opens the opportunity to extend contact management tools to small businesses as well as integrate with Benchmark’s family of… The post Benchmark Email Announces Acquisition of Contacts+ appeared first on Benchmarkemail.

4 Points of Failure in the Typical Customer Acquisition Funnel

Zoominfo

For starters, repeatable success typically originates from using repeatable processes, but combining each and every activity within the customer acquisition journey into a single consistent strategy adds layers of complexities into the equation.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Machine learning is your secret weapon for customer acquisition

ClickZ

30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. Additionally, a CRM with machine learning can help with customer acquisition in these key areas: Defining personas.

Top 10 Brilliant Examples of a Winning Customer Acquisition Strategy

Valasys

However, not many know where to begin with or how to get their acquisition strategy right. The post Top 10 Brilliant Examples of a Winning Customer Acquisition Strategy appeared first on Valasys Media. Developing a winning strategy for acquiring more customers is something that all the top brands want to do. Share This Post Shares. B2B Marketing

B2B Reads: Blaming Zoom, Acquisition Attribution, and Meetings

Heinz Marketing

Acquisition Attribution: How AdRoll Measures ROI across Sales and Marketing. An attribution model that quantifies the impact that sales and marketing each has on acquisitions so you can spend less to bring in revenue.

How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

The post How to Scale Your E-commerce Traffic Acquisition with Native Advertising appeared first on Single Grain. Advertising E-commerce ad networks digital advertising e-commerce E-commerce Traffic Acquisition ecommerce businesses marketing channels native ads native advertising

Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

Case study in data-driven B2B customer acquisition marketing

Biznology

The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology. B2B Marketing B-to-B marketing B2B marketing customer acquisition data-driven marketing database marketing lead generationMy new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks.

Hootsuite Announces the Acquisition of Heyday

Valasys

On the 9th of August 2021, Hootsuite, a social media management provider, announced the acquisition of Heyday, a Montreal-based conversational AI platform, in a deal anticipated to be worth $48 million. The post Hootsuite Announces the Acquisition of Heyday appeared first on Valasys Media.

What customer acquisition and growth marketers can learn from Ash Ketchum and Pokémon

Liveintent

Ash and today’s customer acquisition and growth marketers actually have a lot in common: they want to catch them all. There’s plenty that marketers can learn from Ash and how to drive an effective acquisition campaign. The same goes for you and your acquisition campaigns.

Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? In short, creating an experience is more about creating content that pinpoints the issues of the individual buyer, allowing them to engage with you on their own timeframes. In other words, it’s not about you, it’s about them.

Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition

Oracle

by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web. Learn more about the acquisition at oracle.com/responsys. . Digital Marketing B2C marketing software commerce display email mobile Oracle Marketing Cloud Oracle Responsys acquisition social technologies Web

Hootsuite Announces the Acquisition of Heyday

Valasys

On the 9th of August 2021, Hootsuite, a social media management provider, announced the acquisition of Heyday, a Montreal-based conversational AI platform, in a deal anticipated to be worth $48 million. The post Hootsuite Announces the Acquisition of Heyday appeared first on Valasys Media.

Lightspeed Announces Closing of Acquisition of NuORDER

Valasys

On the 5th of June 2021, Lightspeed, the one-stop commerce platform for traders across the globe announced the closing of the previously initiated acquisition of NuORDER. Lightspeed finalized the acquisition of cash consideration of approximately $206.9

[ON-DEMAND WEBINAR] Customer Acquisition Marketing: Tactics to Maximize Success in 2022

V12 Data

While retention may offer a better ROI, clearly both are important for sustainability and growth and the ongoing process of customer acquisition allows you to grow your customer base. Related Post: New Movers -The Untapped Opportunity to Transform Your Customer Acquisition.

Get The Most From Your Customer Acquisition Marketing

Unbound B2B

Customer acquisition is the end marketing goal. Therefore, most industries spend a big portion of their marketing budget on customer acquisition marketing. Here look at customer acquisition costs for top industries: Source. Find The Right Customer Acquisition Channel.

Get The Most From Your Customer Acquisition Marketing

Unbound B2B

Customer acquisition is the end marketing goal. Therefore, most industries spend a big portion of their marketing budget on customer acquisition marketing. Here look at customer acquisition costs for top industries: Source. Find The Right Customer Acquisition Channel.

Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? In short, creating an experience is more about creating content that pinpoints the issues of the individual buyer, allowing them to engage with you on their own timeframes. In other words, it’s not about you, it’s about them.

Customer Retention Marketing vs. Customer Acquisition Marketing

Outbound Engine

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Business Strategy Customer Acquisition Marketing Customer Engagement Customer Retention Customer Retention Marketing Repeat BusinessWe can all agree that customers are the most important part of any business.

How to Time Your Backlink Acquisition

seo.co

One of the most important elements of backlink acquisition to get down early is backlink acquisition timing. In this guide, we’ll teach you how to time your backlink acquisition. The Basics of Backlink Acquisition. So what does link acquisition timing have to do with this?

Use Commerce Data to Inform Top-of-Funnel Acquisition

Oracle

To start, you need a plan for capturing commerce data to inform your acquisition strategy. Today’s online customers have all the information they need about your company at their fingertips. They can easily research your products and brand throughout the course of their day, wherever they are, and on multiple devices. How can you capitalize on the product research your customers perform to encourage purchases?