Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. MORE
The post The Ultimate Guide to Customer Acquisition appeared first on Opentopic. We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying big bucks or thousands visiting your platform for free, how you get and retain customers is what is important. But ask yourself: are you really ready for more customers? Is your team set up to handle an influx of. Brands & Marketers MORE
Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). The post 15 Effective Ways to Reduce Cost Per Acquisition appeared first on Marketing Insider Group. MORE
As mentioned on our FinTech page and confirmed by, among many others, the World Retail Banking Report 2016, partnerships and collaborations in various forms and shapes are the future in the relationships between banks and FinTechs. MORE
Mergers and Acquisitions (M&A) are time-honored strategies to grow a business. In fact, a half-baked acquisition can create major operational headaches, damage your reputation and stop growth in its tracks. According to Harvard Business Review , between 70% and 90% of acquisitions are failures. Remember HP’s disastrous acquisition of Autonomy? Take Bank of America’s acquisition of Merrill Lynch a few years ago. MORE
Marketo’s Take on Salesforce.com’s ExactTarget Acquisition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. MORE
by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web. MORE
Finally, I want to congratulate Pardot CEO, and fellow Duke University alumnae, on the company’s acquisition. Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Payne | Tweet this I never thought I’d be an industry pundit. MORE
Jaime, please introduce yourself and tell us how to use Quora Ads for B2B user acquisition. I run User Acquisition here at Vettery. When you look at the different ways in which marketers go after user acquisition, it seems that more and more people are being very metrics driven. MORE
The post All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help appeared first on Lattice Engines. new customer acquisition predictive marketingHow Predictive Marketing Can Help You Acquire New Customers. MORE
They can be very focused on acquisition and lead generation. To learn more about this method of inbound, download our brand new ebook: Transformational Inbound Marketing: Your Secret Weapon for Acquisition and Retention. MORE
Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Here are a few best practices you can implement to reduce your acquisition costs in your PPC marketing campaigns. MORE
Sadly, the wave of acquisitions that swept the industry in the past year has made this harder: many major vendors are now part of a public company, which severely restricts the information they can share. MORE
Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. There are essentially two kinds of mergers and acquisitions: strategic and financial. MORE
Considering an acquisition? The post SEO for site acquisitions appeared first on Biznology. What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips! MORE
The post Customer Acquisition: In-House or Outsourced? Lead generation capabilities have become a key factor that determines a business’ success or failure. MORE
Customer Acquisition Is Costly. It initially makes sense that we spend more time and money on acquisition as opposed to retention. Here’s a breakdown of common customer acquisition cost centers: Outbound, or traditional, marketing (including advertisement, direct mail, cold calling, etc.). To keep acquisition numbers growing, these programs, and their budget, must keep running. MORE
Yesterday Dun & Bradstreet announced the acquisitio […]. Data InsideView Culture Sales Data Technology Umberto Milletti B2B insideview Sales 2.0 Sales And Marketing Sales Intelligence MORE
The how, where, and when of acquisition are as critical a factor in the success of that email program as anything else you can create. And asking for permission and setting expectations are two basics when it comes to email acquisition. MORE
Author: Dayna Rothman Major acquisitions are everyday occasions in today’s technology sector, and Facebook is one of the most prolific acquirers. Simply put, these acquisitions could have big implications for marketers. MORE
Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. MORE
The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology. B2B Marketing B-to-B marketing B2B marketing customer acquisition data-driven marketing database marketing lead generation MORE
9 Steps to Lower Customer Acquisition Cost (And Higher Value). Lead nurturing done right is just one tactic in the marketer’s arsenal to drive customer acquisition costs (CAC) down and customer lifetime value (LTV) up. Demand generation Lead Generation customer acquisition MORE
To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV). MORE
The potential of a vertically-connected ecosystem in the digital channel is what makes Microsoft’s acquisition of LinkedIn so powerful. The post Microsoft buys LinkedIn: the largest martech acquisition in history? MORE
They spend money in the wrong area and the result is customer acquisition campaigns do not see any return. Here are a few strategies to help overcome customer acquisition challenges and build greater market share. This is called the customer acquisition cost, or CAC. MORE
Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried. MORE
To start, you need a plan for capturing commerce data to inform your acquisition strategy. Today’s online customers have all the information they need about your company at their fingertips. MORE
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? MORE
Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers – and identify other new prospects and markets, as well. Predictive Acquisition Best Practices. MORE
The post Remarket Lead Nurture: Maximize Lead Acquisition & Conversion appeared first on Salesfusion. Marketing Automation Sales and Marketing MORE
Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. In this post we’ll discuss the possibilities that emerge from one of the biggest tech acquisitions to date. MORE
” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. Customers who embrace this approach to open platforms can easily orchestrate complementary experiences alongside the customer acquisition and retargeting done with Bizo. MORE
The post Remarket Lead Nurture: Maximize Lead Acquisition & Conversion appeared first on Salesfusion. Marketing Automation Sales and Marketing MORE
When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. MORE
There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey. MORE
Choice is good for the buyer, and this acquisition creates choice. Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Despite what the press releases would have you believe, “social marketing automation” wasn’t born today. MORE
Author: Matt Zilli Companies spend the majority of their marketing budgets on customer acquisition, but once acquired, those hard-won customers tend to languish. In the great nurturing versus acquisition debate, it’s largely about metrics. MORE
Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition goals. Total customer acquisition and satisfaction results are what matter, not individual or functional greatness. MORE
Now, client acquisition is data-driven. The post 6 Client Acquisition Tips for Agencies appeared first on SharpSpring. Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. MORE
Recently David sat down with me to discuss a topic he said is under-addressed: Using acquisition email in a retention-based world. Acquisition email is mail that goes to someone I don’t have a relationship with yet. The Promise and Peril of Acquisition Email. MORE
On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. After years of big marketing automation acquisitions, these transactions show industry giants investing in a different type of marketing technology. MORE
Companies can’t expect to profit from number acquisition alone, and they’re changing to retention-heavy mobile marketing strategy. The post Why Retention Trumps Acquisition in the Mobile Marketing World appeared first on Marketing Insider Group. MORE
Acquisition Related Topics 
bizible
JUNE 14, 2016
Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. In this post we’ll discuss the possibilities that emerge from one of the biggest tech acquisitions to date.
Modern Marketing
FEBRUARY 3, 2017
Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried.
Customer Experience Matrix
MAY 24, 2014
On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. After years of big marketing automation acquisitions, these transactions show industry giants investing in a different type of marketing technology.
Sales Engine
FEBRUARY 25, 2016
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company?
Listenloop
JULY 3, 2017
Jaime, please introduce yourself and tell us how to use Quora Ads for B2B user acquisition. I run User Acquisition here at Vettery. When you look at the different ways in which marketers go after user acquisition, it seems that more and more people are being very metrics driven.
Biznology
JULY 21, 2017
Considering an acquisition? The post SEO for site acquisitions appeared first on Biznology. What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips!
Sharpspring
JUNE 23, 2017
Now, client acquisition is data-driven. The post 6 Client Acquisition Tips for Agencies appeared first on SharpSpring. Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas.
Customer Experience Matrix
MARCH 13, 2014
Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle.
Crimson Marketing
FEBRUARY 17, 2015
To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV).
Modern Marketing
FEBRUARY 8, 2016
The how, where, and when of acquisition are as critical a factor in the success of that email program as anything else you can create. And asking for permission and setting expectations are two basics when it comes to email acquisition.
B2B Marketing Insider
SEPTEMBER 13, 2016
The post Customer Acquisition: In-House or Outsourced? Lead generation capabilities have become a key factor that determines a business’ success or failure.
Marketing Action
APRIL 15, 2015
Recently David sat down with me to discuss a topic he said is under-addressed: Using acquisition email in a retention-based world. Acquisition email is mail that goes to someone I don’t have a relationship with yet. The Promise and Peril of Acquisition Email.
Modern Marketing
SEPTEMBER 23, 2015
To start, you need a plan for capturing commerce data to inform your acquisition strategy. Today’s online customers have all the information they need about your company at their fingertips.
Lattice
NOVEMBER 13, 2015
The post All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help appeared first on Lattice Engines. new customer acquisition predictive marketingHow Predictive Marketing Can Help You Acquire New Customers.
Biznology
JANUARY 23, 2013
Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers.
Customer Experience Matrix
JULY 30, 2013
Sadly, the wave of acquisitions that swept the industry in the past year has made this harder: many major vendors are now part of a public company, which severely restricts the information they can share.
Biznology
APRIL 24, 2015
The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology. B2B Marketing B-to-B marketing B2B marketing customer acquisition data-driven marketing database marketing lead generation
B2B Lead Generation Blog
FEBRUARY 16, 2015
There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey.
PureB2B
JULY 12, 2016
Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Here are a few best practices you can implement to reduce your acquisition costs in your PPC marketing campaigns.
Hinge Marketing
MAY 10, 2017
Mergers and Acquisitions (M&A) are time-honored strategies to grow a business. In fact, a half-baked acquisition can create major operational headaches, damage your reputation and stop growth in its tracks. According to Harvard Business Review , between 70% and 90% of acquisitions are failures. Remember HP’s disastrous acquisition of Autonomy? Take Bank of America’s acquisition of Merrill Lynch a few years ago.
Modern B2B Marketing
MAY 16, 2014
Author: Dayna Rothman Major acquisitions are everyday occasions in today’s technology sector, and Facebook is one of the most prolific acquirers. Simply put, these acquisitions could have big implications for marketers.
chiefmartech
JUNE 20, 2016
The potential of a vertically-connected ecosystem in the digital channel is what makes Microsoft’s acquisition of LinkedIn so powerful. The post Microsoft buys LinkedIn: the largest martech acquisition in history?
Salesfusion
JANUARY 27, 2015
The post Remarket Lead Nurture: Maximize Lead Acquisition & Conversion appeared first on Salesfusion. Marketing Automation Sales and Marketing
B2B Marketing Insider
MAY 9, 2016
Companies can’t expect to profit from number acquisition alone, and they’re changing to retention-heavy mobile marketing strategy. The post Why Retention Trumps Acquisition in the Mobile Marketing World appeared first on Marketing Insider Group.
Hinge Marketing
MAY 2, 2016
Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. There are essentially two kinds of mergers and acquisitions: strategic and financial.
Salesfusion
JANUARY 27, 2015
The post Remarket Lead Nurture: Maximize Lead Acquisition & Conversion appeared first on Salesfusion. Marketing Automation Sales and Marketing
Modern B2B Marketing
JULY 17, 2015
They can be very focused on acquisition and lead generation. To learn more about this method of inbound, download our brand new ebook: Transformational Inbound Marketing: Your Secret Weapon for Acquisition and Retention.
Opentopic
APRIL 11, 2017
The post The Ultimate Guide to Customer Acquisition appeared first on Opentopic. We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying big bucks or thousands visiting your platform for free, how you get and retain customers is what is important. But ask yourself: are you really ready for more customers? Is your team set up to handle an influx of. Brands & Marketers
Kapost
APRIL 6, 2016
Customer Acquisition Is Costly. It initially makes sense that we spend more time and money on acquisition as opposed to retention. Here’s a breakdown of common customer acquisition cost centers: Outbound, or traditional, marketing (including advertisement, direct mail, cold calling, etc.). To keep acquisition numbers growing, these programs, and their budget, must keep running.
Radius
OCTOBER 6, 2016
Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers – and identify other new prospects and markets, as well. Predictive Acquisition Best Practices.
Modern B2B Marketing
DECEMBER 7, 2015
Author: Matt Zilli Companies spend the majority of their marketing budgets on customer acquisition, but once acquired, those hard-won customers tend to languish. In the great nurturing versus acquisition debate, it’s largely about metrics.
Modern Marketing
APRIL 18, 2012
Choice is good for the buyer, and this acquisition creates choice. Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Despite what the press releases would have you believe, “social marketing automation” wasn’t born today.
Modern B2B Marketing
JUNE 4, 2013
Marketo’s Take on Salesforce.com’s ExactTarget Acquisition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget.
KEO Marketing
MAY 11, 2016
They spend money in the wrong area and the result is customer acquisition campaigns do not see any return. Here are a few strategies to help overcome customer acquisition challenges and build greater market share. This is called the customer acquisition cost, or CAC.
i-Scoop
SEPTEMBER 19, 2016
As mentioned on our FinTech page and confirmed by, among many others, the World Retail Banking Report 2016, partnerships and collaborations in various forms and shapes are the future in the relationships between banks and FinTechs.
Sales Intelligence View
JANUARY 9, 2015
Yesterday Dun & Bradstreet announced the acquisitio […]. Data InsideView Culture Sales Data Technology Umberto Milletti B2B insideview Sales 2.0 Sales And Marketing Sales Intelligence
Modern Marketing
DECEMBER 20, 2013
by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web.
Hubspot
APRIL 19, 2017
When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”.
Marketing Action
AUGUST 27, 2013
9 Steps to Lower Customer Acquisition Cost (And Higher Value). Lead nurturing done right is just one tactic in the marketer’s arsenal to drive customer acquisition costs (CAC) down and customer lifetime value (LTV) up. Demand generation Lead Generation customer acquisition
Modern Marketing
OCTOBER 12, 2012
Finally, I want to congratulate Pardot CEO, and fellow Duke University alumnae, on the company’s acquisition. Because Email Just Isn’t Enough: Joe Payne on ExactTarget’s Acquisition of Pardot is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Payne | Tweet this I never thought I’d be an industry pundit.
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