Email Marketing Data Permission and Acquisition

Act-On

Email marketing data permission and acquisition can catapult your outbound communications, resulting in better engagement rates and a major spike in ROI.

SEO for site acquisitions

Biznology

Considering an acquisition? The post SEO for site acquisitions appeared first on Biznology. What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips!

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The age of customer acquisition 3.0

ClickZ

Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. Let’s first quickly define Customer Acquisition 1.0

Machine learning is your secret weapon for customer acquisition

ClickZ

30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. Additionally, a CRM with machine learning can help with customer acquisition in these key areas: Defining personas.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

6 Customer Loyalty Tactics to Increase Retention and Acquisition

Modern Marketing

However, an estimated 44% of brands focus on acquisition rather than retention. Acquisition strategies often include investment in expensive advertising, marketing materials, events, and social and email marketing. Using Data to Drive Retention and Acquisition Strategies.

Case study in data-driven B2B customer acquisition marketing

Biznology

The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology. B2B Marketing B-to-B marketing B2B marketing customer acquisition data-driven marketing database marketing lead generation

Advice on Evaluating New Acquisition Channels from Top D2C Brands

Liveintent

That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. Perspective Acquisition channel D2C direct-to-consumer dtc marketing channels

10 Ways to Reduce Customer Acquisition Cost

SmartBug Media

A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). If you’re seeing a CAC that goes far above your organization’s target CAC, you might benefit from the following strategies for keeping your customer acquisition costs low: 1.

Study: B2B Marketers Remain Focused on Customer Acquisition

KoMarketing Associates

B2B Marketing News Industry News B2B Marketing customer acquisition digital marketingResearch now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. This is greater than the 72 percent who claim that they prefer to hone in on retaining existing customers.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company?

Why is it important to test new acquisition channels?

Liveintent

The post Why is it important to test new acquisition channels? Perspective Acquisition Customer Acquisition D2C direct-to-consumer dtc LiveIntentional marketing PartnersWe recently had the opportunity to host a webinar with some of the top D2C brands out there – Vuori , eBags, and Public Rec – and ask them about the challenges they faced in maintaining consistent profitable growth in such a competitive landscape.

Boosting Leads and Customer Acquisition are Top Goals for Marketers in 2020

KoMarketing Associates

About 49% want to boost customer acquisition, while 43% want to increase customer engagement. Increasing customer acquisition (48%), increasing sales leads generated (48%) and boosting customer engagement (38%) are perceived to be the top challenges for year ahead.

Survey: Customer Acquisition Top Priority for Manufacturing Marketers in 2017

KoMarketing Associates

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. This was the sixth year in a row that “customer acquisition” took the number one spot.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company?

B2B Marketers Look to Improve Data Acquisition to Achieve Goals

KoMarketing Associates

According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. At the moment, half of marketers (51 percent) claim that they have a data acquisition strategy, but there is “room for significant improvement.”

Dash For the Exit: CDP Acquisitions Rattle MarTech Firms

LeadCrunch

The terms of the acquisition were not disclosed. . These acquisitions, coming on the heels of the recent Dun & Bradstreet grab of Lattice Engines , should have a lot of CDPs, if not nervous, certainly eyeing these moves with raised eyebrows.

Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors

Customer Experience Matrix

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. After years of big marketing automation acquisitions, these transactions show industry giants investing in a different type of marketing technology.

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

As marketers shift from mostly focusing on acquisition, it means working to align with product on retention and upsell - key drivers into today’s B2B business models. It's 2019. Business models have shifted.

Customer Retention Marketing vs. Customer Acquisition Marketing

Outbound Engine

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Business Strategy Customer Acquisition Marketing Customer Engagement Customer Retention Customer Retention Marketing Repeat BusinessWe can all agree that customers are the most important part of any business.

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

bizible

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. In this post we’ll discuss the possibilities that emerge from one of the biggest tech acquisitions to date.

15 Effective Ways to Reduce Cost Per Acquisition

Marketing Insider Group

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). The post 15 Effective Ways to Reduce Cost Per Acquisition appeared first on Marketing Insider Group.

Acquisition Addiction’s Impact on Customer Experience ROI

Fusion Marketing Partners

Addiction to acquisition of customers is taking a toll on customer experience ROI. Did you know that 1.8 trillion dollars […]. Guest Expert Contributor

Integrate – ListenLoop Acquisition: ABM Empowerment

Valasys

In order to condense very critical marketing channels to drive brand success, this acquisition made by Integrate validates its long-term ambition of expanding its B2B SaaS inventory.

Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition

Modern Marketing

by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web.

Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion

Customer Experience Matrix

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend.

Forrester Acquisition ‘The Sirius Way’

Valasys

This acquisition will give way to expansion opportunities across regions and industries. Colony, Forrester’s chairman and Chief Executive Officer (CEO), the decision to make the acquisition was driven by their clients.

Email: Retention Strategies in an Acquisition World

Marketing Action

Recently David sat down with me to discuss a topic he said is under-addressed: Using acquisition email in a retention-based world. Acquisition email is mail that goes to someone I don’t have a relationship with yet. The Promise and Peril of Acquisition Email.

IBM-Silverpop Acquisition Imminent

ANNUITAS

IBM-Silverpop Acquisition Imminent. Read what industry experts are saying about the lastest acquisition of marketing automation vendor, Silverpop. March 26, 2014 – DemandGen Report. News & Press

New developments in B2B marketing list acquisition

Biznology

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers.

57% of B2B Marketers Name New Account Acquisition as Top Objective

KoMarketing Associates

The majority (57 percent) claimed that their top goal this year is to influence revenue through new account acquisition. Spiceworks recently surveyed about 200 B2B marketers to determine what is most important to them in terms of key objectives.

3 Ways Intent Data Helps Lower Customer Acquisition Costs

Aberdeen

However, just because you improve customer retention doesn’t mean that you’re actively lowering acquisition costs. Focusing on lowering your acquisition costs while also improving retention will help improve your bottom line.

The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. In fact, there is incredible potential for the integration of Adobe’s Creative Cloud into Marketo through this acquisition. And the Marketo acquisition has an ‘expansive view’ of CX as a core tenant.

Use Commerce Data to Inform Top-of-Funnel Acquisition

Modern Marketing

To start, you need a plan for capturing commerce data to inform your acquisition strategy. Today’s online customers have all the information they need about your company at their fingertips.

5 Social Media Customer Acquisition Strategies That Can Never Go Wrong

Biznology

The post 5 Social Media Customer Acquisition Strategies That Can Never Go Wrong appeared first on Biznology.