SEO for site acquisitions

Biznology

Considering an acquisition? The post SEO for site acquisitions appeared first on Biznology. What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips!

Acquisition Addiction’s Impact on Customer Experience ROI

Fusion Marketing Partners

Addiction to acquisition of customers is taking a toll on customer experience ROI. Did you know that 1.8 trillion dollars […]. Guest Expert Contributor

Customer Acquisition: In-House or Outsourced?

Marketing Insider Group

The post Customer Acquisition: In-House or Outsourced? Lead generation capabilities have become a key factor that determines a business’ success or failure.

Forrester Acquisition ‘The Sirius Way’

Valasys

This acquisition will give way to expansion opportunities across regions and industries. Colony, Forrester’s chairman and Chief Executive Officer (CEO), the decision to make the acquisition was driven by their clients.

How B2B Marketing is Changing in 2018

one of five categories: • Conversion Rate • Cost per Lead (CPL) • Leads by Source • Lead Quality • Cost per Acquisition / Customer Acquisition Cost It should be noted that “conversion rate” in these answers could take a variety of forms, and. 1How B2B Marketing.

The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. In fact, there is incredible potential for the integration of Adobe’s Creative Cloud into Marketo through this acquisition. And the Marketo acquisition has an ‘expansive view’ of CX as a core tenant.

Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors

Customer Experience Matrix

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. After years of big marketing automation acquisitions, these transactions show industry giants investing in a different type of marketing technology.

Study: B2B Marketers Remain Focused on Customer Acquisition

KoMarketing Associates

B2B Marketing News Industry News B2B Marketing customer acquisition digital marketingResearch now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. This is greater than the 72 percent who claim that they prefer to hone in on retaining existing customers.

Survey: Customer Acquisition Top Priority for Manufacturing Marketers in 2017

KoMarketing Associates

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. This was the sixth year in a row that “customer acquisition” took the number one spot.

B2B Marketers Look to Improve Data Acquisition to Achieve Goals

KoMarketing Associates

According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. At the moment, half of marketers (51 percent) claim that they have a data acquisition strategy, but there is “room for significant improvement.”

Customer Retention Marketing vs. Customer Acquisition Marketing

Outbound Engine

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Business Strategy Customer Acquisition Marketing Customer Engagement Customer Retention Customer Retention Marketing Repeat BusinessWe can all agree that customers are the most important part of any business.

Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

Remarket Lead Nurture: Maximize Lead Acquisition & Conversion

Salesfusion

The post Remarket Lead Nurture: Maximize Lead Acquisition & Conversion appeared first on Salesfusion. Marketing Automation Sales and Marketing

IBM-Silverpop Acquisition Imminent

ANNUITAS

IBM-Silverpop Acquisition Imminent. Read what industry experts are saying about the lastest acquisition of marketing automation vendor, Silverpop. March 26, 2014 – DemandGen Report. News & Press

Remarket Lead Nurture: Maximize Lead Acquisition & Conversion

Salesfusion

The post Remarket Lead Nurture: Maximize Lead Acquisition & Conversion appeared first on Salesfusion. Marketing Automation Sales and Marketing

SAP – Qualtrics Acquisition: Operation Meets Experience

Valasys

This deal comes with the risk that the high-flying startup could get lost inside one of tech’s largest global multinationals especially since it is one of SAP’s largest acquisitions in recent years.

15 Effective Ways to Reduce Cost Per Acquisition

Marketing Insider Group

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). The post 15 Effective Ways to Reduce Cost Per Acquisition appeared first on Marketing Insider Group.

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

bizible

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. In this post we’ll discuss the possibilities that emerge from one of the biggest tech acquisitions to date.

Why Retention Trumps Acquisition in the Mobile Marketing World

Marketing Insider Group

Companies can’t expect to profit from number acquisition alone, and they’re changing to retention-heavy mobile marketing strategy. The post Why Retention Trumps Acquisition in the Mobile Marketing World appeared first on Marketing Insider Group.

57% of B2B Marketers Name New Account Acquisition as Top Objective

KoMarketing Associates

The majority (57 percent) claimed that their top goal this year is to influence revenue through new account acquisition. Spiceworks recently surveyed about 200 B2B marketers to determine what is most important to them in terms of key objectives.

Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company?

Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects

Radius

Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers – and identify other new prospects and markets, as well. Predictive Acquisition Best Practices.

Email: Retention Strategies in an Acquisition World

Marketing Action

Recently David sat down with me to discuss a topic he said is under-addressed: Using acquisition email in a retention-based world. Acquisition email is mail that goes to someone I don’t have a relationship with yet. The Promise and Peril of Acquisition Email.

Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects

Radius

Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers – and identify other new prospects and markets, as well. Predictive Acquisition Best Practices.

Top 5 Customer Acquisition Hacks

Radius

With decreasing marketing resources and lengthening sales cycles, there is no doubt that customer acquisition is an arena in desperate need of hacks. (A Here is a list of our top 5 customer acquisition hacks to help marketers and sales teams run more effective campaigns and focus on more impactful activities. These five hacks are taken from our newest eBook, “ Customer Acquisition Hacks For the Multi-Channel B2B Marketer.”

Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition

Modern Marketing

by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web.

Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company?

New developments in B2B marketing list acquisition

Biznology

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers.

Use Commerce Data to Inform Top-of-Funnel Acquisition

Modern Marketing

To start, you need a plan for capturing commerce data to inform your acquisition strategy. Today’s online customers have all the information they need about your company at their fingertips.

Outreach Announces Acquisition of Sales Hacker

Outreach

Outreach is proud to announce our acquisition of Sales Hacker , the world’s top destination for sales innovation, thought leadership from the successful practitioners, and actionable advice any sales rep can put to use right away! At Outreach, we believe sales is the lifeblood of innovation, and salespeople are the backbone of any business.

High-Lifetime Value Acquisition Solution Introduced

Semcasting

The post High-Lifetime Value Acquisition Solution Introduced appeared first on Semcasting. Dealer Marketing Solution Highlight in. SmartTarget Conquest is Semcasting’s highly targeted marketing solution that attracts brand new High-Lifetime Value (HLV) customers to your dealership.

Lead Generation: How an insurance company reduced acquisition costs in purchased leads

B2B Lead Generation

There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey.

Spamhaus Risk and the Future of Email Acquisition

Modern Marketing

Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried.

4 Talent Acquisition Strategies to Find the Best Employees

Hubspot

But it's a daunting task, which is why you need a talent acquisition strategy. Talent acquisition vs. recruitment. Talent acquisition aims to attract talent regardless of specific vacancies. Talent acquisition. Use data and marketing to create better acquisition material.

Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers

Customer Experience Matrix

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle.

Did IPG Hit A Home Run With AMS Acquisition?

Liveintent

This week, we explain how this acquisition is representative of a larger shift in the world of agencies that’s akin to 2002 Oakland Athletics – we mean beyond the sense of inevitable doom. The post Did IPG Hit A Home Run With AMS Acquisition? The Interpublic Group (or IPG), the world’s fourth-largest agency company, recently agreed to acquire Acxiom’s Marketing Solutions (AMS) business for the sum of $2.3 billion.

Tear Down the Silos: 5 Steps to Improving Customer Acquisition

Modern Marketing

Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition goals. Total customer acquisition and satisfaction results are what matter, not individual or functional greatness.

All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

The post All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help appeared first on Lattice Engines. new customer acquisition predictive marketingHow Predictive Marketing Can Help You Acquire New Customers.

What LinkedIn’s Acquisition of Bizo Means For Marketing

Modern Marketing

” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. Customers who embrace this approach to open platforms can easily orchestrate complementary experiences alongside the customer acquisition and retargeting done with Bizo.

Recruitment Process Outsourcing: The Best-in-Class Secret to Talent Acquisition

Aberdeen

Recruitment Process Outsourcing is one of the most strategic partnerships for talent acquisition; 43% of Best-in-Class companies are likely to partner with an RPO provider today.

15 Effective Ways to Reduce Cost Per Acquisition

PureB2B

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Here are a few best practices you can implement to reduce your acquisition costs in your PPC marketing campaigns.

What Adobe’s acquisition of Marketo will mean for B2B marketers in 5 years

Bulldog Solutions

This week, Adobe announced its acquisition of the marketing-automation firm Marketo for $4.75 With that, here are my top six (100% true) predictions for what this acquisition will mean to marketers in five years. .

Learn How To Use Quora Ads for B2B User Acquisition

Listenloop

Jaime, please introduce yourself and tell us how to use Quora Ads for B2B user acquisition. I run User Acquisition here at Vettery. When you look at the different ways in which marketers go after user acquisition, it seems that more and more people are being very metrics driven.