Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. MORE
As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. This was the sixth year in a row that “customer acquisition” took the number one spot. MORE
Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). The post 15 Effective Ways to Reduce Cost Per Acquisition appeared first on Marketing Insider Group. MORE
I don't usually bother to post "breaking news" here, but I've recently seen two acquisitions by Microsoft that seem worth noting. The Zoomix acquisition seems more straightforward. On July 14, the company announced purchase of data quality software vendor Zoomix , and just today it announced purchase of data appliance vendor DATAllegro. MORE
Mergers and Acquisitions (M&A) are time-honored strategies to grow a business. In fact, a half-baked acquisition can create major operational headaches, damage your reputation and stop growth in its tracks. According to Harvard Business Review , between 70% and 90% of acquisitions are failures. Remember HP’s disastrous acquisition of Autonomy? Take Bank of America’s acquisition of Merrill Lynch a few years ago. MORE
With decreasing marketing resources and lengthening sales cycles, there is no doubt that customer acquisition is an arena in desperate need of hacks. (A Here is a list of our top 5 customer acquisition hacks to help marketers and sales teams run more effective campaigns and focus on more impactful activities. These five hacks are taken from our newest eBook, “ Customer Acquisition Hacks For the Multi-Channel B2B Marketer.” MORE
by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web. MORE
Jaime, please introduce yourself and tell us how to use Quora Ads for B2B user acquisition. I run User Acquisition here at Vettery. When you look at the different ways in which marketers go after user acquisition, it seems that more and more people are being very metrics driven. MORE
The post All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help appeared first on Lattice Engines. new customer acquisition predictive marketingHow Predictive Marketing Can Help You Acquire New Customers. MORE
Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Here are a few best practices you can implement to reduce your acquisition costs in your PPC marketing campaigns. MORE
B2B Marketing News Industry News B2B Marketing customer acquisition digital marketingResearch now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. This is greater than the 72 percent who claim that they prefer to hone in on retaining existing customers. MORE
IBM-Silverpop Acquisition Imminent. Read what industry experts are saying about the lastest acquisition of marketing automation vendor, Silverpop. March 26, 2014 – DemandGen Report. News & Press MORE
Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. There are essentially two kinds of mergers and acquisitions: strategic and financial. MORE
This video discusses talent acquisition and recruiting for AEC, why it’s important and how to use your employer brand to attract talent. Hi, I’m Karl, and today we are gonna talk about talent acquisition and recruiting for AEC. MORE
Considering an acquisition? The post SEO for site acquisitions appeared first on Biznology. What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips! MORE
The post Customer Acquisition: In-House or Outsourced? Lead generation capabilities have become a key factor that determines a business’ success or failure. MORE
It’s been a few weeks since the announcement of the Marketo acquisition by Vista Equity Partners. Primarily, in my opinion, the acquisitions reiterate both the strong valuations and business potential for good marketing software plays. For Marketo, the acquisition reflects that the underlying value of the platform had been discounted by the market, given the 60%-plus premium Vista paid over the price even a month ago. MORE
In this article, we will talk about the pros and cons of both internal and external customer acquisition and how both can help your business achieve its sales and business objectives. The post Customer Acquisition: In-House or Outsourced? MORE
The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology. B2B Marketing B-to-B marketing B2B marketing customer acquisition data-driven marketing database marketing lead generation MORE
Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. MORE
9 Steps to Lower Customer Acquisition Cost (And Higher Value). Lead nurturing done right is just one tactic in the marketer’s arsenal to drive customer acquisition costs (CAC) down and customer lifetime value (LTV) up. Demand generation Lead Generation customer acquisition MORE
To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV). MORE
The potential of a vertically-connected ecosystem in the digital channel is what makes Microsoft’s acquisition of LinkedIn so powerful. The post Microsoft buys LinkedIn: the largest martech acquisition in history? MORE
Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried. MORE
To start, you need a plan for capturing commerce data to inform your acquisition strategy. Today’s online customers have all the information they need about your company at their fingertips. MORE
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? MORE
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? MORE
While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics. Putting Acquisition Into Action. MORE
Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers – and identify other new prospects and markets, as well. Predictive Acquisition Best Practices. MORE
Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers – and identify other new prospects and markets, as well. Predictive Acquisition Best Practices. MORE
The post Remarket Lead Nurture: Maximize Lead Acquisition & Conversion appeared first on Salesfusion. Marketing Automation Sales and Marketing MORE
The post Remarket Lead Nurture: Maximize Lead Acquisition & Conversion appeared first on Salesfusion. Marketing Automation Sales and Marketing MORE
Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. In this post we’ll discuss the possibilities that emerge from one of the biggest tech acquisitions to date. MORE
” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. Customers who embrace this approach to open platforms can easily orchestrate complementary experiences alongside the customer acquisition and retargeting done with Bizo. MORE
According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. At the moment, half of marketers (51 percent) claim that they have a data acquisition strategy, but there is “room for significant improvement.” MORE
There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey. MORE
Recently David sat down with me to discuss a topic he said is under-addressed: Using acquisition email in a retention-based world. Acquisition email is mail that goes to someone I don’t have a relationship with yet. The Promise and Peril of Acquisition Email. MORE
Now, client acquisition is data-driven. The post 6 Client Acquisition Tips for Agencies appeared first on SharpSpring. Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. MORE
Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition goals. Total customer acquisition and satisfaction results are what matter, not individual or functional greatness. MORE
Consolidation amongst B2B marketing technology and service providers has been a constant over the past several years, and 2018 started with a bang with Terminus’s announced acquisition of BrightFunnel earlier this week. Matt: What does this acquisition mean for marketers? This acquisition was led by her and Spett. You need a CFO to analyze every aspect of an organization to make sure an acquisition makes sense. MORE
On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. After years of big marketing automation acquisitions, these transactions show industry giants investing in a different type of marketing technology. MORE
However, improving your chances of success in today’s digitally streamlined business landscape does not mean employing traditional volume-based customer acquisition strategies. Marketing as a whole is not a numbers game, but lead generation certainly is. We’re all blind going in. MORE
Companies can’t expect to profit from number acquisition alone, and they’re changing to retention-heavy mobile marketing strategy. The post Why Retention Trumps Acquisition in the Mobile Marketing World appeared first on Marketing Insider Group. MORE
Acquisition Related Topics Biznology
JULY 21, 2017
Considering an acquisition? The post SEO for site acquisitions appeared first on Biznology. What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips!
Marketing Insider Group
SEPTEMBER 13, 2016
The post Customer Acquisition: In-House or Outsourced? Lead generation capabilities have become a key factor that determines a business’ success or failure.
Customer Experience Matrix
MAY 24, 2014
On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. After years of big marketing automation acquisitions, these transactions show industry giants investing in a different type of marketing technology.
KoMarketing Associates
JANUARY 10, 2018
As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. This was the sixth year in a row that “customer acquisition” took the number one spot.
KoMarketing Associates
AUGUST 3, 2017
B2B Marketing News Industry News B2B Marketing customer acquisition digital marketingResearch now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. This is greater than the 72 percent who claim that they prefer to hone in on retaining existing customers.
Sales Engine
FEBRUARY 25, 2016
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company?
Radius
OCTOBER 6, 2016
Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers – and identify other new prospects and markets, as well. Predictive Acquisition Best Practices.
Marketing Insider Group
JULY 27, 2016
Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). The post 15 Effective Ways to Reduce Cost Per Acquisition appeared first on Marketing Insider Group.
Radius
OCTOBER 7, 2016
Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers – and identify other new prospects and markets, as well. Predictive Acquisition Best Practices.
Salesfusion
JANUARY 27, 2015
The post Remarket Lead Nurture: Maximize Lead Acquisition & Conversion appeared first on Salesfusion. Marketing Automation Sales and Marketing
Marketing Insider Group
MAY 9, 2016
Companies can’t expect to profit from number acquisition alone, and they’re changing to retention-heavy mobile marketing strategy. The post Why Retention Trumps Acquisition in the Mobile Marketing World appeared first on Marketing Insider Group.
Sales Engine
FEBRUARY 25, 2016
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company?
Salesfusion
JANUARY 27, 2015
The post Remarket Lead Nurture: Maximize Lead Acquisition & Conversion appeared first on Salesfusion. Marketing Automation Sales and Marketing
bizible
JUNE 14, 2016
Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. In this post we’ll discuss the possibilities that emerge from one of the biggest tech acquisitions to date.
Hinge Marketing
AUGUST 24, 2017
This video discusses talent acquisition and recruiting for AEC, why it’s important and how to use your employer brand to attract talent. Hi, I’m Karl, and today we are gonna talk about talent acquisition and recruiting for AEC.
Modern Marketing
FEBRUARY 3, 2017
Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried.
Marketing Action
APRIL 15, 2015
Recently David sat down with me to discuss a topic he said is under-addressed: Using acquisition email in a retention-based world. Acquisition email is mail that goes to someone I don’t have a relationship with yet. The Promise and Peril of Acquisition Email.
Lattice
NOVEMBER 13, 2015
The post All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help appeared first on Lattice Engines. new customer acquisition predictive marketingHow Predictive Marketing Can Help You Acquire New Customers.
Listenloop
JULY 3, 2017
Jaime, please introduce yourself and tell us how to use Quora Ads for B2B user acquisition. I run User Acquisition here at Vettery. When you look at the different ways in which marketers go after user acquisition, it seems that more and more people are being very metrics driven.
Sharpspring
JUNE 23, 2017
Now, client acquisition is data-driven. The post 6 Client Acquisition Tips for Agencies appeared first on SharpSpring. Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas.
Biznology
JANUARY 23, 2013
Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers.
Modern Marketing
JANUARY 18, 2016
Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition goals. Total customer acquisition and satisfaction results are what matter, not individual or functional greatness.
Radius
AUGUST 19, 2015
With decreasing marketing resources and lengthening sales cycles, there is no doubt that customer acquisition is an arena in desperate need of hacks. (A Here is a list of our top 5 customer acquisition hacks to help marketers and sales teams run more effective campaigns and focus on more impactful activities. These five hacks are taken from our newest eBook, “ Customer Acquisition Hacks For the Multi-Channel B2B Marketer.”
Modern Marketing
DECEMBER 20, 2013
by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web.
Modern B2B Marketing
FEBRUARY 9, 2018
While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics. Putting Acquisition Into Action.
Modern Marketing
SEPTEMBER 23, 2015
To start, you need a plan for capturing commerce data to inform your acquisition strategy. Today’s online customers have all the information they need about your company at their fingertips.
Customer Experience Matrix
MARCH 13, 2014
Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle.
Heinz Marketing
JANUARY 5, 2018
Consolidation amongst B2B marketing technology and service providers has been a constant over the past several years, and 2018 started with a bang with Terminus’s announced acquisition of BrightFunnel earlier this week. Matt: What does this acquisition mean for marketers? This acquisition was led by her and Spett. You need a CFO to analyze every aspect of an organization to make sure an acquisition makes sense.
Hinge Marketing
MAY 10, 2017
Mergers and Acquisitions (M&A) are time-honored strategies to grow a business. In fact, a half-baked acquisition can create major operational headaches, damage your reputation and stop growth in its tracks. According to Harvard Business Review , between 70% and 90% of acquisitions are failures. Remember HP’s disastrous acquisition of Autonomy? Take Bank of America’s acquisition of Merrill Lynch a few years ago.
PureB2B
JULY 12, 2016
Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Here are a few best practices you can implement to reduce your acquisition costs in your PPC marketing campaigns.
Crimson Marketing
FEBRUARY 17, 2015
To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV).
Marketing Action
AUGUST 27, 2013
9 Steps to Lower Customer Acquisition Cost (And Higher Value). Lead nurturing done right is just one tactic in the marketer’s arsenal to drive customer acquisition costs (CAC) down and customer lifetime value (LTV) up. Demand generation Lead Generation customer acquisition
PureB2B
AUGUST 28, 2016
In this article, we will talk about the pros and cons of both internal and external customer acquisition and how both can help your business achieve its sales and business objectives. The post Customer Acquisition: In-House or Outsourced?
Leadspace
JUNE 9, 2016
It’s been a few weeks since the announcement of the Marketo acquisition by Vista Equity Partners. Primarily, in my opinion, the acquisitions reiterate both the strong valuations and business potential for good marketing software plays. For Marketo, the acquisition reflects that the underlying value of the platform had been discounted by the market, given the 60%-plus premium Vista paid over the price even a month ago.
Customer Experience Matrix
JULY 24, 2008
I don't usually bother to post "breaking news" here, but I've recently seen two acquisitions by Microsoft that seem worth noting. The Zoomix acquisition seems more straightforward. On July 14, the company announced purchase of data quality software vendor Zoomix , and just today it announced purchase of data appliance vendor DATAllegro.
Modern Marketing
JULY 22, 2014
” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. Customers who embrace this approach to open platforms can easily orchestrate complementary experiences alongside the customer acquisition and retargeting done with Bizo.
Navigate the Channel
MARCH 13, 2018
However, improving your chances of success in today’s digitally streamlined business landscape does not mean employing traditional volume-based customer acquisition strategies. Marketing as a whole is not a numbers game, but lead generation certainly is. We’re all blind going in.
Hinge Marketing
MAY 2, 2016
Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. There are essentially two kinds of mergers and acquisitions: strategic and financial.
chiefmartech
JUNE 20, 2016
The potential of a vertically-connected ecosystem in the digital channel is what makes Microsoft’s acquisition of LinkedIn so powerful. The post Microsoft buys LinkedIn: the largest martech acquisition in history?
B2B Lead Generation
FEBRUARY 16, 2015
There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey.
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