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However, just because you improve customer retention doesn’t mean that you’re actively lowering acquisition costs. Focusing on lowering your acquisition costs while also improving retention will help improve your bottom line. MORE
As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. This was the sixth year in a row that “customer acquisition” took the number one spot. MORE
Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). The post 15 Effective Ways to Reduce Cost Per Acquisition appeared first on Marketing Insider Group. MORE
This acquisition will give way to expansion opportunities across regions and industries. Colony, Forrester’s chairman and Chief Executive Officer (CEO), the decision to make the acquisition was driven by their clients. MORE
by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web. MORE
Addiction to acquisition of customers is taking a toll on customer experience ROI. Did you know that 1.8 trillion dollars […]. Guest Expert Contributor MORE
B2B Marketing News Industry News B2B Marketing customer acquisition digital marketingResearch now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. This is greater than the 72 percent who claim that they prefer to hone in on retaining existing customers. MORE
IBM-Silverpop Acquisition Imminent. Read what industry experts are saying about the lastest acquisition of marketing automation vendor, Silverpop. March 26, 2014 – DemandGen Report. News & Press MORE
how to set (and leverage) cost per acquisition targets in healthcare. Solution: Set a cost per acquisition target to gain influence and demonstrate return on marketing investment. Cost per acquisition (CPA) targets are a great place to start. setting (and leveraging) cost per acquisition targets. Outside healthcare, cost per lead (CPL) is a benchmark metric that illustrates marketing’s influence on key acquisition actions. MORE
However, an estimated 44% of brands focus on acquisition rather than retention. Acquisition strategies often include investment in expensive advertising, marketing materials, events, and social and email marketing. Using Data to Drive Retention and Acquisition Strategies. MORE
Considering an acquisition? The post SEO for site acquisitions appeared first on Biznology. What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips! MORE
The post Customer Acquisition: In-House or Outsourced? Lead generation capabilities have become a key factor that determines a business’ success or failure. MORE
One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. MORE
Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. Let’s first quickly define Customer Acquisition 1.0 MORE
About 49% want to boost customer acquisition, while 43% want to increase customer engagement. Increasing customer acquisition (48%), increasing sales leads generated (48%) and boosting customer engagement (38%) are perceived to be the top challenges for year ahead. MORE
Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Business Strategy Customer Acquisition Marketing Customer Engagement Customer Retention Customer Retention Marketing Repeat BusinessWe can all agree that customers are the most important part of any business. MORE
A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. In fact, there is incredible potential for the integration of Adobe’s Creative Cloud into Marketo through this acquisition. And the Marketo acquisition has an ‘expansive view’ of CX as a core tenant. MORE
The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology. B2B Marketing B-to-B marketing B2B marketing customer acquisition data-driven marketing database marketing lead generation MORE
Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. MORE
To start, you need a plan for capturing commerce data to inform your acquisition strategy. Today’s online customers have all the information they need about your company at their fingertips. MORE
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? MORE
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? MORE
In order to condense very critical marketing channels to drive brand success, this acquisition made by Integrate validates its long-term ambition of expanding its B2B SaaS inventory. MORE
The post 5 Social Media Customer Acquisition Strategies That Can Never Go Wrong appeared first on Biznology. MORE
The majority (57 percent) claimed that their top goal this year is to influence revenue through new account acquisition. Spiceworks recently surveyed about 200 B2B marketers to determine what is most important to them in terms of key objectives. MORE
That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. Perspective Acquisition channel D2C direct-to-consumer dtc marketing channels MORE
Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. In this post we’ll discuss the possibilities that emerge from one of the biggest tech acquisitions to date. MORE
According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. At the moment, half of marketers (51 percent) claim that they have a data acquisition strategy, but there is “room for significant improvement.” MORE
The post Why is it important to test new acquisition channels? Perspective Acquisition Customer Acquisition D2C direct-to-consumer dtc LiveIntentional marketing PartnersWe recently had the opportunity to host a webinar with some of the top D2C brands out there – Vuori , eBags, and Public Rec – and ask them about the challenges they faced in maintaining consistent profitable growth in such a competitive landscape. MORE
Recently David sat down with me to discuss a topic he said is under-addressed: Using acquisition email in a retention-based world. Acquisition email is mail that goes to someone I don’t have a relationship with yet. The Promise and Peril of Acquisition Email. MORE
The terms of the acquisition were not disclosed. . These acquisitions, coming on the heels of the recent Dun & Bradstreet grab of Lattice Engines , should have a lot of CDPs, if not nervous, certainly eyeing these moves with raised eyebrows. MORE
On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. After years of big marketing automation acquisitions, these transactions show industry giants investing in a different type of marketing technology. MORE
The Expansion Sale is the culmination of many years of academic research we’ve conducted on the difference between customer acquisition and customer expansion messaging. The post Industry Insider: Customer Engagement Strategies for Acquisition and Expansion appeared first on HG Insights. MORE
Companies can’t expect to profit from number acquisition alone, and they’re changing to retention-heavy mobile marketing strategy. The post Why Retention Trumps Acquisition in the Mobile Marketing World appeared first on Marketing Insider Group. MORE
Acquisition Related Topics Biznology
JULY 21, 2017
Considering an acquisition? The post SEO for site acquisitions appeared first on Biznology. What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips!
ClickZ
FEBRUARY 27, 2020
Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. Let’s first quickly define Customer Acquisition 1.0
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Marketing Insider Group
SEPTEMBER 13, 2016
The post Customer Acquisition: In-House or Outsourced? Lead generation capabilities have become a key factor that determines a business’ success or failure.
Liveintent
SEPTEMBER 17, 2019
That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. Perspective Acquisition channel D2C direct-to-consumer dtc marketing channels
Advertiser: ZoomInfo
As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
Biznology
APRIL 24, 2015
The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology. B2B Marketing B-to-B marketing B2B marketing customer acquisition data-driven marketing database marketing lead generation
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KoMarketing Associates
DECEMBER 18, 2019
About 49% want to boost customer acquisition, while 43% want to increase customer engagement. Increasing customer acquisition (48%), increasing sales leads generated (48%) and boosting customer engagement (38%) are perceived to be the top challenges for year ahead.
Modern Marketing
FEBRUARY 21, 2020
However, an estimated 44% of brands focus on acquisition rather than retention. Acquisition strategies often include investment in expensive advertising, marketing materials, events, and social and email marketing. Using Data to Drive Retention and Acquisition Strategies.
Sales Engine
FEBRUARY 25, 2016
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company?
KoMarketing Associates
JANUARY 10, 2018
As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. This was the sixth year in a row that “customer acquisition” took the number one spot.
Speaker: Dawn Colossi, CMO, FocusVision
Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.
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Sales Engine
FEBRUARY 25, 2016
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company?
KoMarketing Associates
DECEMBER 18, 2017
According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. At the moment, half of marketers (51 percent) claim that they have a data acquisition strategy, but there is “room for significant improvement.”
Liveintent
JULY 10, 2019
The post Why is it important to test new acquisition channels? Perspective Acquisition Customer Acquisition D2C direct-to-consumer dtc LiveIntentional marketing PartnersWe recently had the opportunity to host a webinar with some of the top D2C brands out there – Vuori , eBags, and Public Rec – and ask them about the challenges they faced in maintaining consistent profitable growth in such a competitive landscape.
Customer Experience Matrix
MAY 24, 2014
On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. After years of big marketing automation acquisitions, these transactions show industry giants investing in a different type of marketing technology.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Marketing Insider Group
JULY 27, 2016
Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). The post 15 Effective Ways to Reduce Cost Per Acquisition appeared first on Marketing Insider Group.
Marketing Insider Group
MAY 9, 2016
Companies can’t expect to profit from number acquisition alone, and they’re changing to retention-heavy mobile marketing strategy. The post Why Retention Trumps Acquisition in the Mobile Marketing World appeared first on Marketing Insider Group.
LeadCrunch
SEPTEMBER 12, 2019
The terms of the acquisition were not disclosed. . These acquisitions, coming on the heels of the recent Dun & Bradstreet grab of Lattice Engines , should have a lot of CDPs, if not nervous, certainly eyeing these moves with raised eyebrows.
Valasys
JANUARY 31, 2019
In order to condense very critical marketing channels to drive brand success, this acquisition made by Integrate validates its long-term ambition of expanding its B2B SaaS inventory.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
As marketers shift from mostly focusing on acquisition, it means working to align with product on retention and upsell - key drivers into today’s B2B business models. It's 2019. Business models have shifted.
Fusion Marketing Partners
DECEMBER 3, 2018
Addiction to acquisition of customers is taking a toll on customer experience ROI. Did you know that 1.8 trillion dollars […]. Guest Expert Contributor
Outbound Engine
SEPTEMBER 27, 2018
Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Business Strategy Customer Acquisition Marketing Customer Engagement Customer Retention Customer Retention Marketing Repeat BusinessWe can all agree that customers are the most important part of any business.
bizible
JUNE 14, 2016
Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. In this post we’ll discuss the possibilities that emerge from one of the biggest tech acquisitions to date.
Valasys
NOVEMBER 28, 2018
This acquisition will give way to expansion opportunities across regions and industries. Colony, Forrester’s chairman and Chief Executive Officer (CEO), the decision to make the acquisition was driven by their clients.
Customer Experience Matrix
JUNE 11, 2019
One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend.
HG Data
MARCH 17, 2020
The Expansion Sale is the culmination of many years of academic research we’ve conducted on the difference between customer acquisition and customer expansion messaging. The post Industry Insider: Customer Engagement Strategies for Acquisition and Expansion appeared first on HG Insights.
Marketing Action
APRIL 15, 2015
Recently David sat down with me to discuss a topic he said is under-addressed: Using acquisition email in a retention-based world. Acquisition email is mail that goes to someone I don’t have a relationship with yet. The Promise and Peril of Acquisition Email.
Modern Marketing
DECEMBER 20, 2013
by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web.
Biznology
FEBRUARY 21, 2020
The post 5 Social Media Customer Acquisition Strategies That Can Never Go Wrong appeared first on Biznology.
KoMarketing Associates
AUGUST 23, 2018
The majority (57 percent) claimed that their top goal this year is to influence revenue through new account acquisition. Spiceworks recently surveyed about 200 B2B marketers to determine what is most important to them in terms of key objectives.
Aberdeen
JUNE 7, 2019
However, just because you improve customer retention doesn’t mean that you’re actively lowering acquisition costs. Focusing on lowering your acquisition costs while also improving retention will help improve your bottom line.
ANNUITAS
MARCH 26, 2014
IBM-Silverpop Acquisition Imminent. Read what industry experts are saying about the lastest acquisition of marketing automation vendor, Silverpop. March 26, 2014 – DemandGen Report. News & Press
Biznology
JANUARY 23, 2013
Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers.
ANNUITAS
SEPTEMBER 21, 2018
A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. In fact, there is incredible potential for the integration of Adobe’s Creative Cloud into Marketo through this acquisition. And the Marketo acquisition has an ‘expansive view’ of CX as a core tenant.
Modern Marketing
SEPTEMBER 23, 2015
To start, you need a plan for capturing commerce data to inform your acquisition strategy. Today’s online customers have all the information they need about your company at their fingertips.
Fathom
MARCH 19, 2019
how to set (and leverage) cost per acquisition targets in healthcare. Solution: Set a cost per acquisition target to gain influence and demonstrate return on marketing investment. Cost per acquisition (CPA) targets are a great place to start. setting (and leveraging) cost per acquisition targets. Outside healthcare, cost per lead (CPL) is a benchmark metric that illustrates marketing’s influence on key acquisition actions.
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