Expert insights. Personalized for you.
CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition. MORE
Despite the many hurdles that organizations have had to overcome in 2020, there has been a recent uptick in acquisitions that have shaken-up the CX space. In the first part of this series, we covered Salesforce’s recent acquisition of Slack — but they aren’t the only one making waves. MORE
As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. This was the sixth year in a row that “customer acquisition” took the number one spot. MORE
10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. Or, maybe you found the best acquisition channels and fueled your SEO strategy. MORE
With such abrupt changes impacting businesses around the world, merger and acquisition (M&A) activities have naturally come to a near full stop — until recently. Following Twilio’s acquisition of Segment in October , this week marked several significant acquisitions in the CX space. MORE
by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web. Learn more about the acquisition at oracle.com/responsys. . Digital Marketing B2C marketing software commerce display email mobile Oracle Marketing Cloud Oracle Responsys acquisition social technologies Web MORE
In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very important number to know by heart. MORE
Many marketers believe that both the strategies of gaining more customers, increasing market penetration or customer acquisition, and selling more to existing customers, retention or loyalty strategy, are both equally good strategies. MORE
One of the most important elements of backlink acquisition to get down early is backlink acquisition timing. In this guide, we’ll teach you how to time your backlink acquisition. The Basics of Backlink Acquisition. So what does link acquisition timing have to do with this? MORE
Email marketing data permission and acquisition can catapult your outbound communications, resulting in better engagement rates and a major spike in ROI. Email Marketing MORE
B2B Marketing News Industry News B2B Marketing customer acquisition digital marketingResearch now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. This is greater than the 72 percent who claim that they prefer to hone in on retaining existing customers. MORE
30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. Machine learning is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. MORE
However, an estimated 44% of brands focus on acquisition rather than retention. Acquisition strategies often include investment in expensive advertising, marketing materials, events, and social and email marketing. Perhaps one of the reasons retailers focus on acquisition is that it seems like an effective indication of growth and provides a quick-win for a commission-based in-store staff. Using Data to Drive Retention and Acquisition Strategies. MORE
A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). If you’re seeing a CAC that goes far above your organization’s target CAC, you might benefit from the following strategies for keeping your customer acquisition costs low: 1. Calculate Customer Acquisition Cost Correctly. Although these 10 ways to reduce customer acquisition costs may seem like a lot, a staggered implementation approach can help improve your return on investment. MORE
Considering an acquisition? The post SEO for site acquisitions appeared first on Biznology. What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips! The biggest thing to remember is that you don’t want to lose any search equity that has been built over the years. SEO is hard enough so don’t make it harder for yourself. MORE
The post Customer Acquisition: In-House or Outsourced? Lead generation capabilities have become a key factor that determines a business’ success or failure. You are out of business if you don’t have a prospect!” – Zig Ziglar A survey from Ascend2 found that 70 percent of B2B marketers said that improving the quality of their leads is the number one objective of any […]. appeared first on Marketing Insider Group. Content Marketing MORE
These are the six essential steps to building a review acquisition strategy. Step 1: Identify the Best Channels for Your Review Acquisition Strategy. With all the planning and preparation complete, it’s now time to launch your review acquisition program! MORE
Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. AI-powered machines can help orchestrate acquisition campaigns that more efficiently move toward these goals compared to the relatively brittle process of manual campaign intervention. These areas—which collectively we will call Customer Acquisition 3.0—have MORE
Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Business Strategy Customer Acquisition Marketing Customer Engagement Customer Retention Customer Retention Marketing Repeat BusinessWe can all agree that customers are the most important part of any business. MORE
The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology. B2B Marketing B-to-B marketing B2B marketing customer acquisition data-driven marketing database marketing lead generationMy new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. MORE
Acquisition Attribution: How AdRoll Measures ROI across Sales and Marketing. An attribution model that quantifies the impact that sales and marketing each has on acquisitions so you can spend less to bring in revenue. MORE
To start, you need a plan for capturing commerce data to inform your acquisition strategy. Today’s online customers have all the information they need about your company at their fingertips. They can easily research your products and brand throughout the course of their day, wherever they are, and on multiple devices. How can you capitalize on the product research your customers perform to encourage purchases? MORE
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? In short, creating an experience is more about creating content that pinpoints the issues of the individual buyer, allowing them to engage with you on their own timeframes. In other words, it’s not about you, it’s about them. MORE
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? In short, creating an experience is more about creating content that pinpoints the issues of the individual buyer, allowing them to engage with you on their own timeframes. In other words, it’s not about you, it’s about them. MORE
SWZD has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research. Blogs Press Releases MORE
That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. A new customer may look around a site after seeing an ad from an acquisition partner, but not sign up for an email program or make a purchase until a subsequent site visit – or subsequent click on a partner ad. Evaluating new partnership channels can be challenging. MORE
This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?”. Customer Acquisition Drives Growth. MORE
According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. At the moment, half of marketers (51 percent) claim that they have a data acquisition strategy, but there is “room for significant improvement.” MORE
As a result of the acquisition, we’re launching a new integrated offering called Seismic LiveSocial , a social engagement solution for sales and client-facing teams. For more details on the acquisition, visit Seismic’s Newsroom for our press release. MORE
The post Why is it important to test new acquisition channels? Perspective Acquisition Customer Acquisition D2C direct-to-consumer dtc LiveIntentional marketing PartnersWe recently had the opportunity to host a webinar with some of the top D2C brands out there – Vuori , eBags, and Public Rec – and ask them about the challenges they faced in maintaining consistent profitable growth in such a competitive landscape. MORE
The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. MORE
Unlike others, however, CX technology providers have afforded acquisitions recently that are creating exciting new opportunities and capabilities for their clients. This acquisition is one of the rather interesting M&A activities of the week. MORE
First, Salesforce acquired Slack, a business communication platform – its biggest acquisition to date. But its acquisition of Kustomer proves how much the social media platform understands the power of email in building customer loyalty and engagement. MORE
In this series, we’ve examined many of the acquisitions that impacted the CX space — Salesforce acquiring Slack , ServiceNow acquiring Element AI , Facebook acquiring Kustomer — and how these actions are altering the way organizations provide customer experience. MORE
Acquisition Related Topics RockContent
JANUARY 20, 2021
In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very important number to know by heart.
Biznology
JULY 21, 2017
Considering an acquisition? The post SEO for site acquisitions appeared first on Biznology. What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips! The biggest thing to remember is that you don’t want to lose any search equity that has been built over the years. SEO is hard enough so don’t make it harder for yourself.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Act-On
APRIL 28, 2020
Email marketing data permission and acquisition can catapult your outbound communications, resulting in better engagement rates and a major spike in ROI. Email Marketing
Single Grain
AUGUST 18, 2020
CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition.
Advertiser: ZoomInfo
As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
Heinz Marketing
SEPTEMBER 26, 2020
Acquisition Attribution: How AdRoll Measures ROI across Sales and Marketing. An attribution model that quantifies the impact that sales and marketing each has on acquisitions so you can spend less to bring in revenue.
ClickZ
FEBRUARY 27, 2020
Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. AI-powered machines can help orchestrate acquisition campaigns that more efficiently move toward these goals compared to the relatively brittle process of manual campaign intervention. These areas—which collectively we will call Customer Acquisition 3.0—have
KoMarketing Associates
AUGUST 3, 2017
B2B Marketing News Industry News B2B Marketing customer acquisition digital marketingResearch now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. This is greater than the 72 percent who claim that they prefer to hone in on retaining existing customers.
Higher Logic
OCTOBER 21, 2020
The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic.
ClickZ
APRIL 1, 2020
30-second summary: Machine learning (ML) is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition. If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. Machine learning is the AI focal point for your customer relationship management (CRM) tool and can be the key to boosting your customer acquisition.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Liveintent
JULY 10, 2019
The post Why is it important to test new acquisition channels? Perspective Acquisition Customer Acquisition D2C direct-to-consumer dtc LiveIntentional marketing PartnersWe recently had the opportunity to host a webinar with some of the top D2C brands out there – Vuori , eBags, and Public Rec – and ask them about the challenges they faced in maintaining consistent profitable growth in such a competitive landscape.
Liveintent
JANUARY 11, 2021
First, Salesforce acquired Slack, a business communication platform – its biggest acquisition to date. But its acquisition of Kustomer proves how much the social media platform understands the power of email in building customer loyalty and engagement.
seo.co
DECEMBER 1, 2020
One of the most important elements of backlink acquisition to get down early is backlink acquisition timing. In this guide, we’ll teach you how to time your backlink acquisition. The Basics of Backlink Acquisition. So what does link acquisition timing have to do with this?
SmartBug Media
AUGUST 4, 2020
These are the six essential steps to building a review acquisition strategy. Step 1: Identify the Best Channels for Your Review Acquisition Strategy. With all the planning and preparation complete, it’s now time to launch your review acquisition program!
Speaker: Dawn Colossi, CMO, FocusVision
Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.
KoMarketing Associates
JANUARY 10, 2018
As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. This was the sixth year in a row that “customer acquisition” took the number one spot.
Seismic
DECEMBER 1, 2020
As a result of the acquisition, we’re launching a new integrated offering called Seismic LiveSocial , a social engagement solution for sales and client-facing teams. For more details on the acquisition, visit Seismic’s Newsroom for our press release.
Biznology
APRIL 24, 2015
The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology. B2B Marketing B-to-B marketing B2B marketing customer acquisition data-driven marketing database marketing lead generationMy new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks.
KoMarketing Associates
DECEMBER 18, 2017
According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. At the moment, half of marketers (51 percent) claim that they have a data acquisition strategy, but there is “room for significant improvement.”
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
As marketers shift from mostly focusing on acquisition, it means working to align with product on retention and upsell - key drivers into today’s B2B business models. It's 2019. Business models have shifted.
Marketing Insider Group
SEPTEMBER 13, 2016
The post Customer Acquisition: In-House or Outsourced? Lead generation capabilities have become a key factor that determines a business’ success or failure. You are out of business if you don’t have a prospect!” – Zig Ziglar A survey from Ascend2 found that 70 percent of B2B marketers said that improving the quality of their leads is the number one objective of any […]. appeared first on Marketing Insider Group. Content Marketing
Outbound Engine
SEPTEMBER 27, 2018
Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Business Strategy Customer Acquisition Marketing Customer Engagement Customer Retention Customer Retention Marketing Repeat BusinessWe can all agree that customers are the most important part of any business.
Liveintent
SEPTEMBER 17, 2019
That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. A new customer may look around a site after seeing an ad from an acquisition partner, but not sign up for an email program or make a purchase until a subsequent site visit – or subsequent click on a partner ad. Evaluating new partnership channels can be challenging.
Integrated B2B
AUGUST 26, 2020
Many marketers believe that both the strategies of gaining more customers, increasing market penetration or customer acquisition, and selling more to existing customers, retention or loyalty strategy, are both equally good strategies.
Sales Engine
FEBRUARY 25, 2016
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? In short, creating an experience is more about creating content that pinpoints the issues of the individual buyer, allowing them to engage with you on their own timeframes. In other words, it’s not about you, it’s about them.
Oracle
DECEMBER 20, 2013
by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web. Learn more about the acquisition at oracle.com/responsys. . Digital Marketing B2C marketing software commerce display email mobile Oracle Marketing Cloud Oracle Responsys acquisition social technologies Web
Outgrow
AUGUST 12, 2020
10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. Or, maybe you found the best acquisition channels and fueled your SEO strategy.
Aberdeen HCM Essentials
DECEMBER 7, 2020
With such abrupt changes impacting businesses around the world, merger and acquisition (M&A) activities have naturally come to a near full stop — until recently. Following Twilio’s acquisition of Segment in October , this week marked several significant acquisitions in the CX space.
Aberdeen HCM Essentials
DECEMBER 4, 2020
Unlike others, however, CX technology providers have afforded acquisitions recently that are creating exciting new opportunities and capabilities for their clients. This acquisition is one of the rather interesting M&A activities of the week.
SmartBug Media
AUGUST 18, 2020
This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?”. Customer Acquisition Drives Growth.
Sales Engine
FEBRUARY 25, 2016
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? In short, creating an experience is more about creating content that pinpoints the issues of the individual buyer, allowing them to engage with you on their own timeframes. In other words, it’s not about you, it’s about them.
SmartBug Media
MAY 27, 2020
A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). If you’re seeing a CAC that goes far above your organization’s target CAC, you might benefit from the following strategies for keeping your customer acquisition costs low: 1. Calculate Customer Acquisition Cost Correctly. Although these 10 ways to reduce customer acquisition costs may seem like a lot, a staggered implementation approach can help improve your return on investment.
SWZD
NOVEMBER 23, 2020
SWZD has acquired Aberdeen, a leading global provider of behavioral-based marketing solutions, from intent-targeted media to demand gen programs and independent industry research. Blogs Press Releases
Aberdeen HCM Essentials
DECEMBER 7, 2020
In this series, we’ve examined many of the acquisitions that impacted the CX space — Salesforce acquiring Slack , ServiceNow acquiring Element AI , Facebook acquiring Kustomer — and how these actions are altering the way organizations provide customer experience.
Aberdeen HCM Essentials
DECEMBER 3, 2020
Despite the many hurdles that organizations have had to overcome in 2020, there has been a recent uptick in acquisitions that have shaken-up the CX space. In the first part of this series, we covered Salesforce’s recent acquisition of Slack — but they aren’t the only one making waves.
Oracle
SEPTEMBER 23, 2015
To start, you need a plan for capturing commerce data to inform your acquisition strategy. Today’s online customers have all the information they need about your company at their fingertips. They can easily research your products and brand throughout the course of their day, wherever they are, and on multiple devices. How can you capitalize on the product research your customers perform to encourage purchases?
77 
Let's personalize your content