Dealing with the New Customer Acquisition Challenge
AUGUST 29, 2011
Topping the list of priorities for the next 12 months for marketing is increasing new customer acquisition. Jim Dickie is the Managing Partner with CSO Insights ; a research firm that specializes in benchmarking how companies are leveraging people, process, and technology to optimize the way they market to, sell to, and service customers. CSO Insights recently completed our 7 th annual Lead Management Optimization study , gathering data on over 65 metrics from over 600 companies.