What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers


Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. In this post we’ll discuss the possibilities that emerge from one of the biggest tech acquisitions to date.

Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors

Customer Experience Matrix

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. After years of big marketing automation acquisitions, these transactions show industry giants investing in a different type of marketing technology.

Trending Sources

Spamhaus Risk and the Future of Email Acquisition

Modern Marketing

Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried.

Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company?

Tear Down the Silos: 5 Steps to Improving Customer Acquisition

Modern Marketing

Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition goals. Total customer acquisition and satisfaction results are what matter, not individual or functional greatness.

Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers

Customer Experience Matrix

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle.

Study: B2B Marketers Remain Focused on Customer Acquisition

KoMarketing Associates

B2B Marketing News Industry News B2B Marketing customer acquisition digital marketingResearch now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. This is greater than the 72 percent who claim that they prefer to hone in on retaining existing customers.

Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV).

What Email Marketing Acquisition Best Practices and a First Date Have in Common

Modern Marketing

The how, where, and when of acquisition are as critical a factor in the success of that email program as anything else you can create. And asking for permission and setting expectations are two basics when it comes to email acquisition.

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6 Client Acquisition Tips for Agencies


Now, client acquisition is data-driven. The post 6 Client Acquisition Tips for Agencies appeared first on SharpSpring. Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas.

Customer Acquisition: In-House or Outsourced?

B2B Marketing Insider

The post Customer Acquisition: In-House or Outsourced? Lead generation capabilities have become a key factor that determines a business’ success or failure.

Email: Retention Strategies in an Acquisition World

Marketing Action

Recently David sat down with me to discuss a topic he said is under-addressed: Using acquisition email in a retention-based world. Acquisition email is mail that goes to someone I don’t have a relationship with yet. The Promise and Peril of Acquisition Email.

Use Commerce Data to Inform Top-of-Funnel Acquisition

Modern Marketing

To start, you need a plan for capturing commerce data to inform your acquisition strategy. Today’s online customers have all the information they need about your company at their fingertips.

SEO for site acquisitions


Considering an acquisition? The post SEO for site acquisitions appeared first on Biznology. What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips!

All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help


The post All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help appeared first on Lattice Engines. new customer acquisition predictive marketingHow Predictive Marketing Can Help You Acquire New Customers.

New developments in B2B marketing list acquisition


Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers.

Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

Sadly, the wave of acquisitions that swept the industry in the past year has made this harder: many major vendors are now part of a public company, which severely restricts the information they can share.

Lead Generation: How an insurance company reduced acquisition costs in purchased leads

B2B Lead Generation Blog

There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey.

Case study in data-driven B2B customer acquisition marketing


The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology. B2B Marketing B-to-B marketing B2B marketing customer acquisition data-driven marketing database marketing lead generation

15 Effective Ways to Reduce Cost Per Acquisition


Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Here are a few best practices you can implement to reduce your acquisition costs in your PPC marketing campaigns.

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Facebook Spent $22 Billion on Acquisitions, What Else Could That $$$ Buy? [Infographic]

Modern B2B Marketing

Author: Dayna Rothman Major acquisitions are everyday occasions in today’s technology sector, and Facebook is one of the most prolific acquirers. Simply put, these acquisitions could have big implications for marketers.

Remarket Lead Nurture: Maximize Lead Acquisition & Conversion


The post Remarket Lead Nurture: Maximize Lead Acquisition & Conversion appeared first on Salesfusion. Marketing Automation Sales and Marketing

Microsoft buys LinkedIn: the largest martech acquisition in history?


The potential of a vertically-connected ecosystem in the digital channel is what makes Microsoft’s acquisition of LinkedIn so powerful. The post Microsoft buys LinkedIn: the largest martech acquisition in history?

Why Retention Trumps Acquisition in the Mobile Marketing World

B2B Marketing Insider

Companies can’t expect to profit from number acquisition alone, and they’re changing to retention-heavy mobile marketing strategy. The post Why Retention Trumps Acquisition in the Mobile Marketing World appeared first on Marketing Insider Group.

Why Merger and Acquisition (M&A) Growth Strategies Fail

Hinge Marketing

Mergers and Acquisitions (M&A) are time-honored strategies to grow a business. In fact, a half-baked acquisition can create major operational headaches, damage your reputation and stop growth in its tracks. According to Harvard Business Review , between 70% and 90% of acquisitions are failures. Remember HP’s disastrous acquisition of Autonomy? Take Bank of America’s acquisition of Merrill Lynch a few years ago.

Remarket Lead Nurture: Maximize Lead Acquisition & Conversion


The post Remarket Lead Nurture: Maximize Lead Acquisition & Conversion appeared first on Salesfusion. Marketing Automation Sales and Marketing

Mergers and Acquisitions as Part of Your Growth Strategy

Hinge Marketing

Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. There are essentially two kinds of mergers and acquisitions: strategic and financial.

[Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention

Modern B2B Marketing

They can be very focused on acquisition and lead generation. To learn more about this method of inbound, download our brand new ebook: Transformational Inbound Marketing: Your Secret Weapon for Acquisition and Retention.

The Cost of Customer Acquisition vs. Customer Retention


Customer Acquisition Is Costly. It initially makes sense that we spend more time and money on acquisition as opposed to retention. Here’s a breakdown of common customer acquisition cost centers: Outbound, or traditional, marketing (including advertisement, direct mail, cold calling, etc.). To keep acquisition numbers growing, these programs, and their budget, must keep running.

The Ultimate Guide to Customer Acquisition


The post The Ultimate Guide to Customer Acquisition appeared first on Opentopic. We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying big bucks or thousands visiting your platform for free, how you get and retain customers is what is important. But ask yourself: are you really ready for more customers? Is your team set up to handle an influx of. Brands & Marketers

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The Paradigm Shift of the Acquisition Model: The Best Customers Are the Ones That Last a Lifetime

Modern B2B Marketing

Author: Matt Zilli Companies spend the majority of their marketing budgets on customer acquisition, but once acquired, those hard-won customers tend to languish. In the great nurturing versus acquisition debate, it’s largely about metrics.

Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects


Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers – and identify other new prospects and markets, as well. Predictive Acquisition Best Practices.

Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory

Modern Marketing

Choice is good for the buyer, and this acquisition creates choice. Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Despite what the press releases would have you believe, “social marketing automation” wasn’t born today.

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget.

Overcome New Customer Acquisition Challenges with Inbound Marketing

KEO Marketing

They spend money in the wrong area and the result is customer acquisition campaigns do not see any return. Here are a few strategies to help overcome customer acquisition challenges and build greater market share. This is called the customer acquisition cost, or CAC.

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FinTech 2017: how digital transformation challenges of banks will lead to acquisitions


As mentioned on our FinTech page and confirmed by, among many others, the World Retail Banking Report 2016, partnerships and collaborations in various forms and shapes are the future in the relationships between banks and FinTechs.

The NetProspex Acquisition and Why Platform Matters Most

Sales Intelligence View

Yesterday Dun & Bradstreet announced the acquisitio […]. Data InsideView Culture Sales Data Technology Umberto Milletti B2B insideview Sales 2.0 Sales And Marketing Sales Intelligence

Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition

Modern Marketing

by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web.

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Talent Acquisition and Recruiting in AEC [VIDEO]

Hinge Marketing

This video discusses talent acquisition and recruiting for AEC, why it’s important and how to use your employer brand to attract talent. Hi, I’m Karl, and today we are gonna talk about talent acquisition and recruiting for AEC.

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide


When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”.