INDUSTRY INSIGHTS YOUR PEERS ARE READING
However, just because you improve customer retention doesn’t mean that you’re actively lowering acquisition costs. Focusing on lowering your acquisition costs while also improving retention will help improve your bottom line. MORE
This deal comes with the risk that the high-flying startup could get lost inside one of tech’s largest global multinationals especially since it is one of SAP’s largest acquisitions in recent years. MORE
As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. This was the sixth year in a row that “customer acquisition” took the number one spot. MORE
Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). The post 15 Effective Ways to Reduce Cost Per Acquisition appeared first on Marketing Insider Group. MORE
Yesterday evening, news broke that McDonald’s is acquiring personalization vendor Dynamic Yield for $300 million. Not to mix fast food expressions, but that’s a whopper of a deal, with supersize importance for the industry. At first glance, this seems like an unlikely pairing. MORE
This acquisition will give way to expansion opportunities across regions and industries. Colony, Forrester’s chairman and Chief Executive Officer (CEO), the decision to make the acquisition was driven by their clients. MORE
In the paid acquisition world, clicks can seem like the holy grail. In your advertising campaigns, the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition. How to Optimize Your Cost Per Acquisition Costs. MORE
One of the surest ways to grow a business is having the ability to attract and retain a significant number of buying consumers. However, this is never the easiest of tasks, especially with the competition now growing faster than ever in nearly all industries. MORE
by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web. MORE
Addiction to acquisition of customers is taking a toll on customer experience ROI. Did you know that 1.8 trillion dollars […]. Guest Expert Contributor MORE
B2B Marketing News Industry News B2B Marketing customer acquisition digital marketingResearch now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. This is greater than the 72 percent who claim that they prefer to hone in on retaining existing customers. MORE
IBM-Silverpop Acquisition Imminent. Read what industry experts are saying about the lastest acquisition of marketing automation vendor, Silverpop. March 26, 2014 – DemandGen Report. News & Press MORE
how to set (and leverage) cost per acquisition targets in healthcare. Solution: Set a cost per acquisition target to gain influence and demonstrate return on marketing investment. Cost per acquisition (CPA) targets are a great place to start. setting (and leveraging) cost per acquisition targets. Outside healthcare, cost per lead (CPL) is a benchmark metric that illustrates marketing’s influence on key acquisition actions. MORE
Considering an acquisition? The post SEO for site acquisitions appeared first on Biznology. What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips! MORE
The post Customer Acquisition: In-House or Outsourced? Lead generation capabilities have become a key factor that determines a business’ success or failure. MORE
One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. MORE
A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. In fact, there is incredible potential for the integration of Adobe’s Creative Cloud into Marketo through this acquisition. And the Marketo acquisition has an ‘expansive view’ of CX as a core tenant. MORE
Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Business Strategy Customer Acquisition Marketing Customer Engagement Customer Retention Customer Retention Marketing Repeat BusinessWe can all agree that customers are the most important part of any business. MORE
The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology. B2B Marketing B-to-B marketing B2B marketing customer acquisition data-driven marketing database marketing lead generation MORE
Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. MORE
To start, you need a plan for capturing commerce data to inform your acquisition strategy. Today’s online customers have all the information they need about your company at their fingertips. MORE
Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried. MORE
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? MORE
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? MORE
The post Leveraging Incentives to Achieve SEO and Customer Acquisition Goals appeared first on Conductor Spotlight. Imagine you’re on your favorite shopping site, browsing for some fresh looks for summer. You add a few things to your cart and are well on your way to checking out. MORE
In order to condense very critical marketing channels to drive brand success, this acquisition made by Integrate validates its long-term ambition of expanding its B2B SaaS inventory. MORE
The majority (57 percent) claimed that their top goal this year is to influence revenue through new account acquisition. Spiceworks recently surveyed about 200 B2B marketers to determine what is most important to them in terms of key objectives. MORE
That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. Perspective Acquisition channel D2C direct-to-consumer dtc marketing channels MORE
On May 22 nd 2019, Zendesk announced its acquisition of Montreal-based Smooch Technologies. This acquisition will help Zendesk deliver the best omnichannel experiences by linking conversations between businesses and their customers on any messaging channel. MORE
Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. In this post we’ll discuss the possibilities that emerge from one of the biggest tech acquisitions to date. MORE
According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. At the moment, half of marketers (51 percent) claim that they have a data acquisition strategy, but there is “room for significant improvement.” MORE
There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey. MORE
The post Why is it important to test new acquisition channels? Perspective Acquisition Customer Acquisition D2C direct-to-consumer dtc LiveIntentional marketing PartnersWe recently had the opportunity to host a webinar with some of the top D2C brands out there – Vuori , eBags, and Public Rec – and ask them about the challenges they faced in maintaining consistent profitable growth in such a competitive landscape. MORE
Recently David sat down with me to discuss a topic he said is under-addressed: Using acquisition email in a retention-based world. Acquisition email is mail that goes to someone I don’t have a relationship with yet. The Promise and Peril of Acquisition Email. MORE
The terms of the acquisition were not disclosed. . These acquisitions, coming on the heels of the recent Dun & Bradstreet grab of Lattice Engines , should have a lot of CDPs, if not nervous, certainly eyeing these moves with raised eyebrows. MORE
On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. After years of big marketing automation acquisitions, these transactions show industry giants investing in a different type of marketing technology. MORE
Companies can’t expect to profit from number acquisition alone, and they’re changing to retention-heavy mobile marketing strategy. The post Why Retention Trumps Acquisition in the Mobile Marketing World appeared first on Marketing Insider Group. MORE
At the beginning of June 2019, the world of marketing saw two of the biggest acquisitions in the last decade: Google acquired Looker and Salesforce acquired Tableau. So, what do these acquisitions mean for the world of business intelligence? Why are these acquisitions happening? MORE
Acquisition Related Topics Biznology
JULY 21, 2017
Considering an acquisition? The post SEO for site acquisitions appeared first on Biznology. What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips!
Marketing Insider Group
SEPTEMBER 13, 2016
The post Customer Acquisition: In-House or Outsourced? Lead generation capabilities have become a key factor that determines a business’ success or failure.
Liveintent
SEPTEMBER 17, 2019
That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. Perspective Acquisition channel D2C direct-to-consumer dtc marketing channels
Biznology
APRIL 24, 2015
The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology. B2B Marketing B-to-B marketing B2B marketing customer acquisition data-driven marketing database marketing lead generation
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one of five categories: • Conversion Rate • Cost per Lead (CPL) • Leads by Source • Lead Quality • Cost per Acquisition / Customer Acquisition Cost It should be noted that “conversion rate” in these answers could take a variety of forms, and. 1How B2B Marketing.
KoMarketing Associates
AUGUST 3, 2017
B2B Marketing News Industry News B2B Marketing customer acquisition digital marketingResearch now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. This is greater than the 72 percent who claim that they prefer to hone in on retaining existing customers.
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Liveintent
JULY 10, 2019
The post Why is it important to test new acquisition channels? Perspective Acquisition Customer Acquisition D2C direct-to-consumer dtc LiveIntentional marketing PartnersWe recently had the opportunity to host a webinar with some of the top D2C brands out there – Vuori , eBags, and Public Rec – and ask them about the challenges they faced in maintaining consistent profitable growth in such a competitive landscape.
KoMarketing Associates
JANUARY 10, 2018
As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. This was the sixth year in a row that “customer acquisition” took the number one spot.
ANNUITAS
SEPTEMBER 21, 2018
A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. In fact, there is incredible potential for the integration of Adobe’s Creative Cloud into Marketo through this acquisition. And the Marketo acquisition has an ‘expansive view’ of CX as a core tenant.
Sales Engine
FEBRUARY 25, 2016
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company?
Speaker: Dawn Colossi, CMO, FocusVision
Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.
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KoMarketing Associates
DECEMBER 18, 2017
According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. At the moment, half of marketers (51 percent) claim that they have a data acquisition strategy, but there is “room for significant improvement.”
ANNUITAS
MARCH 26, 2014
IBM-Silverpop Acquisition Imminent. Read what industry experts are saying about the lastest acquisition of marketing automation vendor, Silverpop. March 26, 2014 – DemandGen Report. News & Press
Outbound Engine
SEPTEMBER 27, 2018
Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Business Strategy Customer Acquisition Marketing Customer Engagement Customer Retention Customer Retention Marketing Repeat BusinessWe can all agree that customers are the most important part of any business.
Marketing Insider Group
JULY 27, 2016
Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). The post 15 Effective Ways to Reduce Cost Per Acquisition appeared first on Marketing Insider Group.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
As marketers shift from mostly focusing on acquisition, it means working to align with product on retention and upsell - key drivers into today’s B2B business models. It's 2019. Business models have shifted.
Valasys
JANUARY 31, 2019
In order to condense very critical marketing channels to drive brand success, this acquisition made by Integrate validates its long-term ambition of expanding its B2B SaaS inventory.
Marketing Insider Group
MAY 9, 2016
Companies can’t expect to profit from number acquisition alone, and they’re changing to retention-heavy mobile marketing strategy. The post Why Retention Trumps Acquisition in the Mobile Marketing World appeared first on Marketing Insider Group.
Customer Experience Matrix
MAY 24, 2014
On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. After years of big marketing automation acquisitions, these transactions show industry giants investing in a different type of marketing technology.
Fusion Marketing Partners
DECEMBER 3, 2018
Addiction to acquisition of customers is taking a toll on customer experience ROI. Did you know that 1.8 trillion dollars […]. Guest Expert Contributor
bizible
JUNE 14, 2016
Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. In this post we’ll discuss the possibilities that emerge from one of the biggest tech acquisitions to date.
Valasys
NOVEMBER 28, 2018
This acquisition will give way to expansion opportunities across regions and industries. Colony, Forrester’s chairman and Chief Executive Officer (CEO), the decision to make the acquisition was driven by their clients.
Customer Experience Matrix
JUNE 11, 2019
One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend.
Aberdeen
JUNE 7, 2019
However, just because you improve customer retention doesn’t mean that you’re actively lowering acquisition costs. Focusing on lowering your acquisition costs while also improving retention will help improve your bottom line.
Marketing Action
APRIL 15, 2015
Recently David sat down with me to discuss a topic he said is under-addressed: Using acquisition email in a retention-based world. Acquisition email is mail that goes to someone I don’t have a relationship with yet. The Promise and Peril of Acquisition Email.
Spiralytics
SEPTEMBER 18, 2019
One of the surest ways to grow a business is having the ability to attract and retain a significant number of buying consumers. However, this is never the easiest of tasks, especially with the competition now growing faster than ever in nearly all industries.
Modern Marketing
DECEMBER 20, 2013
by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web.
KoMarketing Associates
AUGUST 23, 2018
The majority (57 percent) claimed that their top goal this year is to influence revenue through new account acquisition. Spiceworks recently surveyed about 200 B2B marketers to determine what is most important to them in terms of key objectives.
LeadCrunch
SEPTEMBER 12, 2019
The terms of the acquisition were not disclosed. . These acquisitions, coming on the heels of the recent Dun & Bradstreet grab of Lattice Engines , should have a lot of CDPs, if not nervous, certainly eyeing these moves with raised eyebrows.
Biznology
JANUARY 23, 2013
Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers.
Valasys
MAY 23, 2019
On May 22 nd 2019, Zendesk announced its acquisition of Montreal-based Smooch Technologies. This acquisition will help Zendesk deliver the best omnichannel experiences by linking conversations between businesses and their customers on any messaging channel.
Fathom
MARCH 19, 2019
how to set (and leverage) cost per acquisition targets in healthcare. Solution: Set a cost per acquisition target to gain influence and demonstrate return on marketing investment. Cost per acquisition (CPA) targets are a great place to start. setting (and leveraging) cost per acquisition targets. Outside healthcare, cost per lead (CPL) is a benchmark metric that illustrates marketing’s influence on key acquisition actions.
Hubspot
MAY 9, 2019
In the paid acquisition world, clicks can seem like the holy grail. In your advertising campaigns, the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition. How to Optimize Your Cost Per Acquisition Costs.
Modern Marketing
SEPTEMBER 23, 2015
To start, you need a plan for capturing commerce data to inform your acquisition strategy. Today’s online customers have all the information they need about your company at their fingertips.
B2B Lead Generation
FEBRUARY 16, 2015
There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey.
Modern Marketing
FEBRUARY 3, 2017
Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried.
Evergage
MARCH 26, 2019
Yesterday evening, news broke that McDonald’s is acquiring personalization vendor Dynamic Yield for $300 million. Not to mix fast food expressions, but that’s a whopper of a deal, with supersize importance for the industry. At first glance, this seems like an unlikely pairing.
Conductor
JUNE 28, 2019
The post Leveraging Incentives to Achieve SEO and Customer Acquisition Goals appeared first on Conductor Spotlight. Imagine you’re on your favorite shopping site, browsing for some fresh looks for summer. You add a few things to your cart and are well on your way to checking out.
ClearVoice
AUGUST 5, 2019
At the beginning of June 2019, the world of marketing saw two of the biggest acquisitions in the last decade: Google acquired Looker and Salesforce acquired Tableau. So, what do these acquisitions mean for the world of business intelligence? Why are these acquisitions happening?
Valasys
NOVEMBER 13, 2018
This deal comes with the risk that the high-flying startup could get lost inside one of tech’s largest global multinationals especially since it is one of SAP’s largest acquisitions in recent years.
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