SEO for site acquisitions

Biznology

Considering an acquisition? The post SEO for site acquisitions appeared first on Biznology. What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips!

Customer Acquisition: In-House or Outsourced?

Marketing Insider Group

The post Customer Acquisition: In-House or Outsourced? Lead generation capabilities have become a key factor that determines a business’ success or failure.

Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors

Customer Experience Matrix

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. After years of big marketing automation acquisitions, these transactions show industry giants investing in a different type of marketing technology.

Survey: Customer Acquisition Top Priority for Manufacturing Marketers in 2017

KoMarketing Associates

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. This was the sixth year in a row that “customer acquisition” took the number one spot.

Study: B2B Marketers Remain Focused on Customer Acquisition

KoMarketing Associates

B2B Marketing News Industry News B2B Marketing customer acquisition digital marketingResearch now suggests that marketers are placing a greater priority on acquiring new customers, rather than retaining existing ones, despite the cost associated with doing so. The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. This is greater than the 72 percent who claim that they prefer to hone in on retaining existing customers.

Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company?

Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects

Radius

Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers – and identify other new prospects and markets, as well. Predictive Acquisition Best Practices.

15 Effective Ways to Reduce Cost Per Acquisition

Marketing Insider Group

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). The post 15 Effective Ways to Reduce Cost Per Acquisition appeared first on Marketing Insider Group.

Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects

Radius

Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers – and identify other new prospects and markets, as well. Predictive Acquisition Best Practices.

Remarket Lead Nurture: Maximize Lead Acquisition & Conversion

Salesfusion

The post Remarket Lead Nurture: Maximize Lead Acquisition & Conversion appeared first on Salesfusion. Marketing Automation Sales and Marketing

Why Retention Trumps Acquisition in the Mobile Marketing World

Marketing Insider Group

Companies can’t expect to profit from number acquisition alone, and they’re changing to retention-heavy mobile marketing strategy. The post Why Retention Trumps Acquisition in the Mobile Marketing World appeared first on Marketing Insider Group.

Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company?

Remarket Lead Nurture: Maximize Lead Acquisition & Conversion

Salesfusion

The post Remarket Lead Nurture: Maximize Lead Acquisition & Conversion appeared first on Salesfusion. Marketing Automation Sales and Marketing

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

bizible

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. In this post we’ll discuss the possibilities that emerge from one of the biggest tech acquisitions to date.

Talent Acquisition and Recruiting in AEC [VIDEO]

Hinge Marketing

This video discusses talent acquisition and recruiting for AEC, why it’s important and how to use your employer brand to attract talent. Hi, I’m Karl, and today we are gonna talk about talent acquisition and recruiting for AEC.

Spamhaus Risk and the Future of Email Acquisition

Modern Marketing

Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried.

Email: Retention Strategies in an Acquisition World

Marketing Action

Recently David sat down with me to discuss a topic he said is under-addressed: Using acquisition email in a retention-based world. Acquisition email is mail that goes to someone I don’t have a relationship with yet. The Promise and Peril of Acquisition Email.

All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help

Lattice

The post All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help appeared first on Lattice Engines. new customer acquisition predictive marketingHow Predictive Marketing Can Help You Acquire New Customers.

Learn How To Use Quora Ads for B2B User Acquisition

Listenloop

Jaime, please introduce yourself and tell us how to use Quora Ads for B2B user acquisition. I run User Acquisition here at Vettery. When you look at the different ways in which marketers go after user acquisition, it seems that more and more people are being very metrics driven.

6 Client Acquisition Tips for Agencies

Sharpspring

Now, client acquisition is data-driven. The post 6 Client Acquisition Tips for Agencies appeared first on SharpSpring. Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas.

New developments in B2B marketing list acquisition

Biznology

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers.

Tear Down the Silos: 5 Steps to Improving Customer Acquisition

Modern Marketing

Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition goals. Total customer acquisition and satisfaction results are what matter, not individual or functional greatness.

Top 5 Customer Acquisition Hacks

Radius

With decreasing marketing resources and lengthening sales cycles, there is no doubt that customer acquisition is an arena in desperate need of hacks. (A Here is a list of our top 5 customer acquisition hacks to help marketers and sales teams run more effective campaigns and focus on more impactful activities. These five hacks are taken from our newest eBook, “ Customer Acquisition Hacks For the Multi-Channel B2B Marketer.”

Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition

Modern Marketing

by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web.

Why You Should Treat Partner and Customer Acquisition the Same Way

Modern B2B Marketing

While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics. Putting Acquisition Into Action.

Use Commerce Data to Inform Top-of-Funnel Acquisition

Modern Marketing

To start, you need a plan for capturing commerce data to inform your acquisition strategy. Today’s online customers have all the information they need about your company at their fingertips.

Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers

Customer Experience Matrix

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle.

Inside the acquisition: How and why Terminus bought BrightFunnel

Heinz Marketing

Consolidation amongst B2B marketing technology and service providers has been a constant over the past several years, and 2018 started with a bang with Terminus’s announced acquisition of BrightFunnel earlier this week. Matt: What does this acquisition mean for marketers? This acquisition was led by her and Spett. You need a CFO to analyze every aspect of an organization to make sure an acquisition makes sense.

Why Merger and Acquisition (M&A) Growth Strategies Fail

Hinge Marketing

Mergers and Acquisitions (M&A) are time-honored strategies to grow a business. In fact, a half-baked acquisition can create major operational headaches, damage your reputation and stop growth in its tracks. According to Harvard Business Review , between 70% and 90% of acquisitions are failures. Remember HP’s disastrous acquisition of Autonomy? Take Bank of America’s acquisition of Merrill Lynch a few years ago.

15 Effective Ways to Reduce Cost Per Acquisition

PureB2B

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Here are a few best practices you can implement to reduce your acquisition costs in your PPC marketing campaigns.

Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV).

9 Steps to Lower Customer Acquisition Cost (And Higher Value)

Marketing Action

9 Steps to Lower Customer Acquisition Cost (And Higher Value). Lead nurturing done right is just one tactic in the marketer’s arsenal to drive customer acquisition costs (CAC) down and customer lifetime value (LTV) up. Demand generation Lead Generation customer acquisition

Customer Acquisition: In-House or Outsourced?

PureB2B

In this article, we will talk about the pros and cons of both internal and external customer acquisition and how both can help your business achieve its sales and business objectives. The post Customer Acquisition: In-House or Outsourced?

What the Marketo Acquisition Means for Customers & B2B MarTech

Leadspace

It’s been a few weeks since the announcement of the Marketo acquisition by Vista Equity Partners. Primarily, in my opinion, the acquisitions reiterate both the strong valuations and business potential for good marketing software plays. For Marketo, the acquisition reflects that the underlying value of the platform had been discounted by the market, given the 60%-plus premium Vista paid over the price even a month ago.

Two Acquisitions Extend SQL Server

Customer Experience Matrix

I don't usually bother to post "breaking news" here, but I've recently seen two acquisitions by Microsoft that seem worth noting. The Zoomix acquisition seems more straightforward. On July 14, the company announced purchase of data quality software vendor Zoomix , and just today it announced purchase of data appliance vendor DATAllegro.

What LinkedIn’s Acquisition of Bizo Means For Marketing

Modern Marketing

” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. Customers who embrace this approach to open platforms can easily orchestrate complementary experiences alongside the customer acquisition and retargeting done with Bizo.

Do You Want to Improve Lead Gen? Personalize Your B2B Marketing.

Navigate the Channel

However, improving your chances of success in today’s digitally streamlined business landscape does not mean employing traditional volume-based customer acquisition strategies. Marketing as a whole is not a numbers game, but lead generation certainly is. We’re all blind going in.

Mergers and Acquisitions as Part of Your Growth Strategy

Hinge Marketing

Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. There are essentially two kinds of mergers and acquisitions: strategic and financial.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

The potential of a vertically-connected ecosystem in the digital channel is what makes Microsoft’s acquisition of LinkedIn so powerful. The post Microsoft buys LinkedIn: the largest martech acquisition in history?

Lead Generation: How an insurance company reduced acquisition costs in purchased leads

B2B Lead Generation

There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey.