B2B Digital Marketer

AUGUST 26, 2021

Learn how to achieve real SEO results without gaming or manipulating the system. This is why we implement SEO : to increase our business’ bottom line. . SEO can be done better – it can be done more effectively and ethically, leading to better results and a better experience for both the user and the business owner.

Ethics 52

Ethics SEO Practices Effectiveness 52

Biznology

JANUARY 10, 2019

Martech impacts not only our daily tasks but our broad strategy work. It includes full website creation and hosting, marketing automation, email marketing, live chat, social media marketing, SEO, advertising automation, and more. Since the initial release in 2006, we’ve innovated and grown the Marketing Hub. So much to manage!

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

SmartBug Media

DECEMBER 14, 2018

One of our marketing consultants might be looking to dive deeper into growth-driven design and is setting out to work on the HubSpot Academy GDD course and certification, while one of our paid media specialists might be brushing up on ABM strategies and technology, and another may be taking the Google Shopping Advertisement Assessment.

Paid Content 86

Paid Content CMS Development Marketing & Strategy Advertising Agencies 86

Parse.ly

JULY 21, 2022

B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts , videos, and webinars.]. Content is essential for B2B companies to make purchasing decisions. Table of contents.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Hubspot

MARCH 26, 2019

However, if you don't use YouTube for your current marketing strategy, you're not alone. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. Ultimately, if you're ready to begin using YouTube to attract and convert an audience, it's critical you optimize your video descriptions for SEO.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

seo.co

JANUARY 18, 2022

Knowledge Graph looks like this: In this post, we will discuss what the Google Knowledge Graph is, why it exists and how to optimize for SEO. While this growth is both useful from a user perspective and fascinating from a human perspective, the ramifications it has for SEO are somewhat troubling. Let’s dive in!

SEO 105

SEO Google Optimization Lead Ranking 105

Moz

DECEMBER 15, 2020

At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more. The State of Local SEO Industry Report 2020. The Web Developer's SEO Cheat Sheet.

Communities 80

Communities Resources Lead Scoring Lead Ranking 80

Method and Metric

JANUARY 3, 2020

When we look back on how search engine optimization has evolved in the last 10 years, the shape of SEO today—while still retaining some constants—is noticeably different. For the SEOs who have been in the game for a while though, we already know this. For the SEOs who have been in the game for a while though, we already know this.

SEO 79

SEO Marketing & Strategy SERP Lead Ranking 79

Unbounce

OCTOBER 18, 2021

For Barcelona-based allWomen—an academy that upskills women in the workforce to take on and excel in tech positions— it’s something that fuels everything they do, from operations to marketing. Chief Marketing Officer Patricia Fernández Carrelo explains this is one of the big reasons why they don’t prioritize Google Ads or even SEO. “If

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

SmarkLabs

OCTOBER 28, 2019

It can be challenging to keep up with all of the new strategies, trends, and Google algorithm workarounds. Let me introduce you to HubSpot Academy. HubSpot Academy consists of narrated videos, how-to tutorials, and hands-on activities. In 2018, HubSpot Academy awarded 140,000 certifications. What to expect.

Hubspot 56

Hubspot Burn Rate Inbound Marketing Course 56

Conductor

DECEMBER 9, 2019

That means a winning SEO strategy isn’t simply about being found—you also need to make sure your company is putting its best foot forward. With quality content that speaks to your brand’s story and values, you can take a proactive approach to online reputation management and ensure your brand projects a positive image.

Work Management 93

Work Management SEO SERP PR 93

Conductor

OCTOBER 20, 2020

When you work consistently on your SEO and improve your overall ranking, you can scale back on paid campaigns. A strong SEO presence is crucial to gaining visibility, but dedicating some budget towards targeted paid campaigns may help you get seen by people who are later in the decision-making process. Reason 2: SERP Real Estate.

Paid Search Agency 77

Paid Search Agency Organization SERP Marketing & Strategy 77

KoMarketing Associates

SEPTEMBER 27, 2017

We see job openings for SEO managers, analysts, writers, coordinators, and more and often wonder what the differences are between each role. As SEO continues to grow and evolve, the duties for SEO experts continue to become more specific and niche for each area. How does SEO break down into separate roles or projects?

SEO 128

SEO Work Management Marketing Management Lead Ranking 128

ClearVoice

DECEMBER 12, 2019

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. alternatives to content marketing conferences: Websites and blogs. You know those speakers who are invited to all the major content marketing conferences? HubSpot Academy. Content marketing.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Conductor

OCTOBER 28, 2019

SEO is amazing. What is SEO? SEO stands for search engine optimization. SEO includes anything done to a website for the sake of search rankings, which might include researching keywords and placing them strategically within a page, optimizing a page’s structure,, or using certain redirects in a site’s url hierarchy.

SEM 68

SEM SEO Long Tail Marketing SERP 68

Sprout Social

SEPTEMBER 2, 2022

Additional resource: Webinar: Supercharge your marketing strategy with social. This social media training course covers every corner of social strategy—from choosing channels to managing communities. According to the Sprout Social Index™, sales strategy and product development are the number one uses of social media data.

Social Media 118

Social Media Training Course Resources 118

Hubspot

NOVEMBER 30, 2020

Each business will use video for a completely different goal — ranging from increasing brand awareness, to boosting SEO. HubSpot Academy, for instance, often uses YouTube as a platform to educate its viewers. Here, we dove into new research from Wave.video to explore the top five reasons brands use video. And that's it!

Video Marketing 100

Video Marketing Research Branding Brand Identity 100

Conductor

JUNE 11, 2020

According to Linkedin’s job board, we have seen across the US, there have been 304 SEO related jobs posted in the last 24 Hours! And that is just SEO roles — what about digital marketing jobs? With that in mind here are some resources that we have put in place to help you get your next SEO or digital marketing position.

Resources 59

Resources SEO SERP Forrester 59

KoMarketing Associates

SEPTEMBER 11, 2015

If you are a beginner to Google Analytics, take their free Academy certification course that explains the basics. Once you’ve identified key areas where your marketing strategy is working (e.g. your content about a specific topic always has the most traffic), then you know where to point your future efforts. and Bit.ly

Paid Content 120

Paid Content B2B Marketing Marketing Analytics Tools Advertising Agencies 120

Hubspot

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. Below, let's review content marketing — the benefits of producing consistent, high-quality content, and how to measure success.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

Moz

MARCH 4, 2021

Posted by meghanpahinui What is duplicate content , and why is it a concern for your website? Today we're going to talk a bit about duplicate content. So why are we talking about duplicate content? What is duplicate content? So first off, what is duplicate content? Better yet, how can you find it and fix it?

Content 66

Content Lead Scoring Lead Ranking Opt-out 66

ClearVoice

FEBRUARY 22, 2021

Slashed budgets, nervous entrepreneurs worried about their bottom line, and clients unwilling to sign long-term contracts threw plenty of content marketers, SEO writers, and other experts into a tailspin. 8 freelancers who made more money in 2020 share their strategies. Leaning in to pivoting content work.

Paid Search Agency 135

Paid Search Agency Copywriting Work Management Communities 135

ClearVoice

FEBRUARY 16, 2020

Digital marketing courses can help keep you or your team on top of the latest strategies and technology. A digital marketing course can help you grasp one of the many areas of the field, from data analytics to SEO writing to content writing to creative planning. But not all are accredited or worth you time or money.

Course 101

Course Training Work Management Planning 101

Hubspot

OCTOBER 23, 2020

Website taxonomy is also related to URL structure , which is how URLs are organized to reflect content within specific site pages. Every website domain stays the same for every URL address, but subdirectories and URL slugs change as page content gets more specific. Why is a website taxonomy important? Know your audience.

Marketing Websites 91

Marketing Websites Domain Fulfillment SEO 91

Sprout Social

JULY 11, 2022

Besides providing a go-to hub for ever-popular video content, YouTube videos have the potential to show up first in Google search results to grow your brand’s reach, presence and authority. But with 500+ hours of content uploaded every minute, competition is high. Evaluate your content. Get to know your YouTube audience.

Youtube 95

Youtube Banners Ideal Customer Profiles Keywords 95

Televerde

NOVEMBER 15, 2021

You don’t have to convert a lead right away to have a successful sales strategy immediately. They can be direct interactions with strategies you set in place or indirect contact through third parties. When you use multi-channel marketing strategies , you have the broadest reach. Learn how to improve future sales strategies.

Touchpoints 52

Touchpoints Paid Content Top of Funnel Cold Calling 52

Conductor

JULY 23, 2019

With Conductor Orchestra, all Conductor customers have access to dedicated digital strategists to support their SEO efforts. Our Director of Product Marketing, Lindsay Boyajian, sat down with Pat Reinhart, our VP of Digital Strategies and one of the architects of Orchestra, to get his take on the new program. Pat: Not much is changing!

Work Management 40

Work Management Marketing Management SEO Service 40

Moz

MARCH 8, 2021

Posted by morgan.mcmurray It’s no secret that SEO relies heavily on technical components to drive site rankability, and with so many emerging technologies, new tools, and metrics (*cough* Core Web Vitals *cough*), you might be wondering whether these constant updates will affect your more technical work. The overwhelming answer?

SEO 73

SEO Trends Lead Scoring Lead Ranking 73

SmartBug Media

OCTOBER 15, 2021

We stayed busy feverishly capturing notes and ideas to take back and implement across our clients' inbound marketing strategies. Over the next week or so, we'll be publishing a series of INBOUND 2021 Recap blogs will cover our top highlights from: SEO Marketing Sessions. HubSpot Academy Sessions. Email Marketing Sessions.

SEO 52

SEO Paid Search Agency Planning Lead Ranking 52

Hubspot

APRIL 23, 2020

We knew that reports were a content type that worked well for us in the past. We wanted to build content to support marketers planning their strategies for the upcoming year. In this article, I’ll talk through the report surveys and content, the web experience, the promotion, and the results. So, we brought in the humans.

Acquisitions 94

Acquisitions Hubspot Lead Ranking Lead Scoring 94

KoMarketing Associates

MARCH 22, 2016

During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem. It got me to thinking: Shouldn’t the goal of any content initiative be to address specific problems customers are facing and provide solutions? Source: Quora ). 2: How do you identify your customers’ needs?

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

Moz

AUGUST 13, 2019

Posted by KameronJenkins Search for information about SEO, and you’ll quickly discover three big themes: content , user experience , and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. Let’s get to it! What does “building links” mean?

SEO 53

SEO Ad Building Outreach Link Building 53

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. That said, content is just one of the many marketing pillars — and I'm not the only one with ideas about where our industry is headed. New and Evolving Email Strategies.

Marketing AI 90

Marketing AI Lead Ranking Work Management Marketing Management 90

Atomic Reach

MARCH 18, 2019

He believes in small teams and the need for SEO experts and consultant to really listen to the clients and hear them. His focus area lies within local and seasoned paid SEO strategies for small and medium businesses across the USA and Canada. He takes digital PR strategies to a whole new level.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Hubspot

JANUARY 31, 2017

Design and coding academies are rising to meet these opportunities, but there's a lot of noise swirling around. If you want your academy's message to shout out and reach your prospective students, you need to be using inbound and content marketing. You're Already Flush with Content. Not so for design and coding academies.

Inbound Marketing 28

Inbound Marketing Design Press Mobile Marketing 28

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. Social Media Strategies Summit.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Moz

OCTOBER 15, 2020

Posted by Cyrus-Shepard When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. We're talking about ten tips to index and rank new content faster. So excited to be here today.

SEO 64

SEO API Tips Best Practices 64