Biznology

JUNE 25, 2020

It’s not just about adjusting to a “new normal,” reducing a real estate footprint or phased re-opening of facilities in the wake of a global pandemic. It’s about transforming how employees work, think and behave in ways that protect people and business from risk, and drive performance. Think about it.

Work Management 197

Work Management Advertising Channels Organization Tools 197

Marketing Insider Group

JANUARY 18, 2021

If your workforce is working remotely, it’s more crucial than ever to be intentional about sales and marketing alignment. Marketing from home forces your business to be more intentional about communicating, collaborating, and sharing information. Remote workers are more productive than in-office workers.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Zoominfo

OCTOBER 10, 2023

ZoomInfo now has more than 35,000 customers around the world, and we’ve grown right along with them, establishing offices in 10 cities and five countries. To ensure we were meeting the challenges posed by this rapid global growth, ZoomInfo connected with many of our largest customers to learn more about their needs and plans.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Martech

MARCH 14, 2024

Alicia will also be joining Mike Kaput, chief content officer at the Marketing AI Institute, for an informal networking conversation about AI and CX (Wednesday, March 20, 10.00am ET). A: While a CDP is not required, having a centralized location where data from multiple sources is unified will streamline the process.

Conference 110

Conference Digital Transformation Sample Touchpoints 110

Madison Logic

APRIL 9, 2024

Most recently, he served as Chief Growth Officer at MERGE, where he led double-digit new business growth. Most recently, he served as Chief Growth Officer at MERGE, where he led double-digit new business growth. Mr. Turco previously served as Chief Commercial Officer & President, Americas of EVRYTHNG, Inc.,

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Enterprise Management Advertising Agencies 52

Zoominfo

JULY 25, 2022

Oftentimes, remote-first companies do not have a central office, but employees still work together online as fully distributed teams. The typical pre-COVID office environment contained many distractions that could prevent long periods of focused work. Additionally, it gives them the freedom to work from any location.

Lead Ranking 130

Lead Ranking Work Management VALS Distribution 130

Customer Experience Matrix

DECEMBER 13, 2020

Nearly all device-level targeting can also include location data , adding a dimension that cookies often lack. Augmented and virtual reality are making great technical strides (how about an AR contact lens ?) However, the two technologies perfectly complement each other, and will be supercharged by more accessible location data.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Choozle

JANUARY 30, 2024

Talking about Denver without acknowledging its nickname is nearly impossible. Choozle’s New Home: 1125 17th Street Choozle recently relocated its corporate headquarters to 1125 17th Street, a gleaming 492,799-square-foot Class A office tower in downtown Denver. One of the best aspects of the new office? What’s in a Name?

Advertising Agencies 70

Advertising Agencies Paid Search Agency Communities Training 70

Martech

DECEMBER 27, 2023

Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady. The key is that brands are transparent with users about this exchange. “A

Marketing AI 128

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 128

Zoominfo

FEBRUARY 10, 2022

A slow but steady office reopening seemed imminent — then Omicron disrupted everyone’s plans. Now, over a month into the new year, where do return to office plans stand? Companies are delaying return-to-office (RTO) plans The Omicron surge forced businesses to quickly pivot their return-to-office plans.

Paid Search Agency 100

Paid Search Agency Companies Zoominfo Peer-to-peer 100

Salesforce Marketing Cloud

AUGUST 7, 2023

The exec summary Robots are coming … to some Salesforce offices. These robots roaming the floors at some Salesforce offices do not take random photos of people or have access to personal information. When those offices got decommissioned, the security team gained access to the robots and decided to run a test program with them.

Marketing AI 98

Marketing AI Privacy Lock-In Guidelines 98

Zoominfo

MAY 24, 2021

The COVID-19 pandemic has fundamentally changed the way we view the office. Many companies are scaling back on office space while others are reinvesting in their physical footprint. How often employees can work remotely: Most WHF policies specify a set number of days to come into the office, ranging from 1 day to full time.

Zoominfo 130

Zoominfo Work Management Planning Customer Surveys 130

Marketing Insider Group

JANUARY 12, 2021

What About Customer Expectations? Your audience will have preferences here, and the channel they choose says a lot about the content they want. based, location is still essential for many reasons. Think about post-click landing pages. Image: Monetate. When they receive it, this has an impact on their behaviors.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Marketing Insider Group

APRIL 26, 2021

How can chief marketing officers empower their organizations to remain nimble in changing times? Today’s consumers care about what you do – often more than what you say. Leaders have learned that many positions and processes typically done in a traditional office setting can now be done remotely. Fewer office politics.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Zoominfo

APRIL 14, 2021

Last week, ZoomInfo employees received the email that all of corporate America has been waiting for: “Return to Office Information.”. In October 2020, ZoomInfo employees were reassured that they would not have to return to the office until July 2021. The main bullet points, like when (July 6) and how (safely!) Fully remote.

Zoominfo 130

Zoominfo Work Management Guidelines Marketing Management 130

Webbiquity

NOVEMBER 18, 2021

Sales leaders should comprehensively comprehend the characteristics of an ideal buyer, which range from basic facts such as company size, sector, and location to technology adoption, revenue, and growth rates. Growth, location, financial, recruiting, and legislative actions are categories of trigger events that be detected. Fundraises.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

Zoominfo

MARCH 5, 2021

Hackers can steal personal information about your employees, customers, and vendors. Hackers can even engage in competitive espionage by stealing financial information, and details about planned projects. One security breach can cause irreparable damage to your brand image. Secure Your Servers.

CRM 253

CRM Lock-In Broadcasting Vendors 253

Webbiquity

DECEMBER 26, 2017

They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use. With a top “Map Pack” placement, consumers can easily see the business closest to them and begin to gather more information about their options. Guest post by Chad Crowe.

Paid Search Agency 230

Paid Search Agency Marketing Management Service Advertising Agencies 230

Buffer

FEBRUARY 23, 2023

Read the full report here: Read the 2023 State of Remote Work Let's take a closer look at what this year's report has to say about the state of remote work. Another indicator for remote work is that we directly ask respondents about their experience. Remote work continues to be perceived as very positive.

Trends 129

Trends Positioning Customer Surveys Organic Leads 129

BOP Design

OCTOBER 7, 2020

Experts predict that business travel will never return to the volume it was before COVID-19, thus you see major hotel chains permanently closing locations in popular places like Times Square. Are they still working in the office, or working remotely indefinitely? They no longer care about hiring the company down the street.

Marketing Websites 116

Marketing Websites B2B B2B Thought Leadership Cold Calling 116

Martech

FEBRUARY 14, 2024

That’s why the company created a new sonic identity, rolling out to digital touchpoints and physical locations (such as ATMs), to knit together key points in the customer journey with a familiar theme aimed at building an emotional connection. It’s about being customer-centric as opposed to being bank-centric.”

Paid Search Agency 123

Paid Search Agency Touchpoints Work Management Marketing Management 123

Sprout Social

JUNE 24, 2021

It’s been over a year since the World Health Organization declared COVID-19 a pandemic and offices, stores and workplaces of all kinds shut down. People have mixed feelings about the future of work. As vaccination rates increase, conversations about reopening offices are simultaneously on the rise.

Work Management 114

Work Management Planning Peer-to-peer Paid Search Agency 114

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. For this prompt, try selecting the Chief Marketing Officer persona. Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT.

Budget Programs 116

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 116

Martech

OCTOBER 13, 2023

McDonald’s Chief Marketing and Customer Experience Officer Tariq Hassan (right) speaking with Barry Frey, DPAA Global President & CEO (left). As we think about those data signals, we then think about how these apply to the media strategy,” Hassan said. Image: DPAA Global. Brand data. Experiential culture.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 122

Salesforce Marketing Cloud

MARCH 15, 2024

See what data you can easily access, and determine what data is difficult to locate. Find out how much time they spend navigating multiple systems to locate the information they need. This is all thanks to bringing your data — customer, product, asset, channel, and back office — together.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Salesforce Marketing Cloud

MARCH 21, 2022

Diversity is about an organization’s demographic makeup, which is more objective and easier to measure. Get to know who is working in the office and remotely. Are there role-based differences that dictate who gets to choose their work location, or demographic differences? Understand who gets to choose where to work.

Peer-to-peer 98

Peer-to-peer Webinar Metrics Gartner Demographics 98

Launch Marketing

SEPTEMBER 29, 2022

This is important for B2B buyer personas because it reveals almost everything about the ideal target audience from a job perspective. Geographical Location and Accessibility. The geographical location of a company is another critical demographic characteristic. Job Title or Role and Responsibilities.

Buyer Personas 114

Buyer Personas Demographics Ad Building Peer-to-peer 114

Sprout Social

AUGUST 23, 2022

Employees flew in from across the world (and over half of them were making their first office visit). As Sprout grows, we may not be able to facilitate flights, hotels and activities for thousands of people and we have to stay vigilant about constantly changing health guidelines. Want to learn more about the metaverse?

Conference 120

Conference Guidelines Intent Budget Programs 120

Sprout Social

MARCH 23, 2020

According to research from Global Workplace Analytics , employees benefit from the flexibility and mix of environments that facilitate both collaboration in-office and stronger focus on tasks when remote. Remote employee engagement doesn’t mean forcing your external workers into the same boxes as your in-office staff.

Broadcasting 139

Broadcasting Distribution Paid Search Agency Training 139

Walker Sands

JANUARY 28, 2022

As we celebrate both the start of a new year and our recent recognition as a 2022 Best Place to Work in Seattle by Built In , we’re reflecting on how far we have come at our Seattle office. Everyone in the Seattle office has contributed to the development of our unique culture, which has helped ensure our office is diverse and authentic.

Work Management 97

Work Management Paid Search Agency Best Practices Advertising Agencies 97

ClickZ

JULY 24, 2023

While some individuals may still feel uneasy about speaking out loud to their voice assistants in public settings, overall, this hesitation is gradually being overcome. This is especially true for millennial groups, who are more inclined than any other demographic to use their voice assistants in places like pubs, shops, and the office.

Privacy 98

Privacy Mobile Marketing Thought Leadership User-Generated Content 98

Martech

NOVEMBER 15, 2022

Creating new meeting spaces in a digital office. Roam, currently in beta with about two dozen enterprise and smaller-sized clients, allows users to navigate a floor plan where each employee has their own office and can move around and meet with their colleagues. Dig deeper: Why we care about AR & VR. Roam floor map.

Work Management 101

Work Management Paid Search Agency Ideal Customer Profiles Distribution 101

Heinz Marketing

JUNE 22, 2021

Love working from home or dying to return to the office? Others may be elated at the thought of retreating to a real office space away from their hectic home life. Hybrid work is a blend of being co-located and fully distributed. When are your colleagues in the office? What about other life commitments?

Work Management 117

Work Management Cable Peer-to-peer Lead Ranking 117

Martech

NOVEMBER 5, 2021

This persona was primarily an in-store audience, but they increased in numbers at the outset of the pandemic as luxury retail locations closed. Even though physical locations have largely re-opened, the luxury shopper persona has remained, signifying a permanent consumer behavior shift. Luxury shoppers. Image: Microsoft Advertising.

Work Management 111

Work Management Verticals Mobile Advertising Marketing Management 111

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Get new insights now Set up for customer service automation in 3 steps Every customer service automation process is a journey that begins with a request and ends (ideally) with a great customer experience — but you can’t do that until you’re clear about where you’re going and the rules of the road. What are the decision points?

Work Management 98

Work Management Automation Service Customer Satisfaction 98

Oktopost

MARCH 29, 2023

Whether you prefer learning in a classroom environment or from the comfort of your own home or office, we’ve got you covered. We want to make sure that our certifications are accessible to everyone, regardless of their location or schedule. It’s about driving measurable results for your business.

Social Media 118

Social Media Media Analysis B2B Sales 118