Act-On

JUNE 13, 2024

How to Increase Customer Retention: 4 Strategies As with any marketing effort, your starting point should always be the customer. Talk with your sales and marketing teams and gather intel. Email nurturing During 2023, we had an interesting challenge. Here’s what that might look like: Send a welcome email to new customers.

Marketing Automation Services 130

Marketing Automation Services Cross-Selling Tools Planning 130

Webbiquity

MARCH 30, 2024

Image credit: Canva Studio on Pexels You already know that, but the question is: how can you ensure you are spreading the word about your new business in the right way, and in a way that will be effective? No one enjoys listening to a long marketing or sales pitch, but everyone enjoys an engaging conversation. What do they care about?

Ideal Customer Profiles 150

Ideal Customer Profiles Business Newsletter Word of Mouth 150

The Point

DECEMBER 5, 2023

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. How should we approach the campaign differently?” This means, in effect, that you won’t know how much of your list is subject to the new rules. Now, to recommendations.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. It’s time to send them and begin to receive replies. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder?

Deliverability 286

Deliverability CAN-SPAM Opt-in Opt-out 286

Martech

JUNE 13, 2024

What’s on your email rap sheet? Or go directly to email jail ,” I listed 10 crimes that could send digital marketers to the email Big House — from misdemeanors like sending transactional emails without even a line of business-building promotional copy to felonies like buying a list or skipping authentication.

CAN-SPAM 86

CAN-SPAM Paid Search Agency B2B Thought Leadership Deliverability 86

Optinmonster

JUNE 11, 2024

For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. They are golden opportunities to skyrocket sales, attract new customers, and improve brand loyalty. So, how do you ensure your business stands out in this bustling marketplace? Look no further!

Planning 79

Planning Marketing Analytics Tools Paid Search Agency eCommerce 79

Martech

MAY 24, 2024

10 crimes that will send you to email jail This incident makes me think about email (of course!). When I talk with clients who are having deliverability problems, especially when sending into Gmail, I call it being in Google Jail. Why should you fear email jail? People still think email is easy.

RFP 115

RFP Deliverability Blast Campaigns Budget Programs 115

Salesforce Marketing Cloud

FEBRUARY 2, 2024

You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” Below, we share a vetted sales email template that can help you get responses. Below, we share a vetted sales email template that can help you get responses. Simple, low-stakes question.

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Martech

MAY 16, 2024

How can you use software to build a lead-generation engine that delivers big results? Dig deeper: How to keep your marketing automation campaigns from ruining your week The key is creating automation sequences that adapt to your audience’s behavior. You want to capture more leads. Are you ready to shift your team into high gear?

Marketing Automation Services 119

Marketing Automation Services Marketing Automation Sales Qualified Leads Automation 119

Convince & Convert

FEBRUARY 9, 2024

That pressure to move fast and test things is even more critical for sales-centered organizations. The sales process and toolset has been impacted more heavily than almost any other business unit. AI has become a key ingredient to the modern sales strategy. Humans will always be important to the sales process.

Deliverability 132

Deliverability Ad Frequency DemandBase Paid Search Agency 132

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. What you’ll learn What is email segmentation?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. 1: Set up your mailbox Think about how you as a sender are perceived.

Email Marketing 127

Email Marketing Marketing Management Salesforce.com Deliverability 127

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

Top of Funnel 122

Top of Funnel Newsletter Planning Peer-to-peer 122

Salesforce Marketing Cloud

MAY 20, 2024

The team can connect with fans in new and innovative ways, from targeted email and digital marketing and great customer service, to get them ready for game day — all powered by Salesforce Einstein 1. With the help of AI, the Fever are creating a more customized and connected experience for their growing worldwide fanbase — here’s how.

Marketing AI 104

Marketing AI Digital Marketing Funnels Merchandising Funnel Advertising 104

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Remember building your first email campaign? Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress.

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Tuesdays and Wednesdays are the best days to send emails.

Newsletter 119

Newsletter Practices Analytics Optimization 119

Martech

DECEMBER 6, 2023

This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. What are the email authentication requirements for bulk senders?

Rules 130

Rules Google Paid Search Agency Marketing Automation Services 130

Spiralytics

MAY 23, 2024

Email spam filters are useful in deciding which messages end up in your inbox. Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. That’s countless potential leads and sales opportunities that just vanished. What are email spam filters?

Email Campaigns 62

Email Campaigns Campaigns Lead Scoring Lead Ranking 62

Martech

MAY 6, 2024

See more about how marketers are using MarTechBot here. After that, how to improve prompts to get even better answers from me. Please list each lead type, how to score them, and what actions should be taken for marketers and sales to approach these leads. Prompt: Can I use lead scoring for existing customers?

Lead Ranking 99

Lead Ranking Lead Scoring Sales Qualified Leads Cross-Selling 99

Litmus

NOVEMBER 13, 2023

The holiday email marketing season is here. It’s your last push to meet your annual goals, so stress levels—and email volume—are at an all-time high. You and every other email marketer in your industry—making subscriber inboxes more crowded than ever. No wonder email marketers sometimes get a little Grinch-y this time of year!

Mobile Marketing 106

Mobile Marketing Trigger Marketing Email Campaigns Eye-Tracking 106

Optinmonster

MARCH 4, 2024

We’ll show you how to recover MORE sales with exit intent offers, plus the exact emails smart marketers use to bring abandoning shoppers back to complete their purchases. You can review abandoned carts one by one, and send an abandoned cart email manually or automatically.

Urgency Marketing 76

Urgency Marketing Intent eCommerce Click Rate 76

Martech

JUNE 14, 2024

Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all, recipients. Warm it up The first rule of cold emailing? Best of all, you won’t waste time chasing after leads who may be more annoyed than anything else when they see your emails.

Loyalty 71

Loyalty Tips Ad Building Opt-out 71

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support. It’s not ideal.

Ideal Customer Profiles 123

Ideal Customer Profiles Lead Ranking Cross-Selling Top of Funnel 123

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 97

Email Marketing Marketing Automation Services Work Management Planning 97

Optinmonster

APRIL 11, 2024

For example, if someone signs up through your OptinMonster campaign (that’s the “if”), Uncanny Automator can then do things like add them to your email list, send a welcome message, give them a special offer, or even update your CRM software (those are the “then” actions).

Automation 88

Automation Marketing Websites Work Management Conversion 88

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. According to our research , the number of outbound emails increased 15% last year. What is AI in email marketing?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Oktopost

OCTOBER 8, 2023

Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills.

Deliverability 110

Deliverability CAN-SPAM Lead Scoring Lead Ranking 110

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? But they also have their pros and cons.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ClearVoice

JUNE 13, 2024

Every day the average email user receives 147 messages , half of which get deleted in under five minutes. To make the most of your sales emails, here are three tried and tested frameworks and why they work. Framework #1: Sales Introduction Reaching out to someone who doesn’t know you can be nerve-wracking.

Cross-Selling 52

Cross-Selling Work Management Copywriting Case Studies 52

Martech

OCTOBER 31, 2023

Confirmation emails are more than just a courtesy. So, what do you do when your confirmation emails aren’t being delivered? The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient.

Work Management 96

Work Management Marketing Automation Services Marketing Management Deliverability 96

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact.

Email Marketing 123

Email Marketing Marketing AI Enterprise Management Work Management 123

Trade Press Services

MAY 6, 2024

Connecting with your prospects and clients in person is a main driver for sales and marketing, and events are still a top choice for this. The B2B trade show market was $10.2 billion in 2022 and is expected to reach nearly $15 billion by 2027. Cristina Danila , global marketing manager of Backbase, agrees.

Trade Show 101

Trade Show Marketing Management Planning B2B Thought Leadership 101

Litmus

FEBRUARY 7, 2024

In this new era of email, first party data matters more than ever. Measuring email opens alone is not enough to gauge email performance. Email engagement is gold, but subscriber expectations are skyrocketing almost as fast as your email workload and complexity is growing. Start your free trial today !

Webinar Metrics 96

Webinar Metrics Personalization Newsletter Planning 96

xiQ

OCTOBER 12, 2023

Unlocking Success in Sales: Harnessing the Power of Buyer Groups in xIQ In today’s fast-paced world of sales, building meaningful relationships with clients and prospects is at the heart of success. For sales plays, consider 2-3 initial emails over a 3-5 week period, followed by periodic follow-ups.

Ideal Customer Profiles 133

Ideal Customer Profiles Outreach Acquisitions Profiling 133

Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Which potentially means all your tireless efforts spent crafting the perfect campaign may be undone by simply using spammy words in emails. Spam filters learn what characteristics are “spammy” by looking at spam emails.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98