Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing.

B2B Thought Leadership 106

B2B Thought Leadership Conversion B2B Thought Leadership 106

Marketing Insider Group

OCTOBER 6, 2021

However, there is no question that most people use their smartphones as their primary means for accessing video content. Moving potential customers from your short-form videos to your website will require providing useful, engaging information while getting straight to the point. Why YouTube Shorts Need to be in Your Marketing Plan.

Youtube 315

Youtube Marketing & Strategy Marketing Strategy Planning 315

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Use these tips to give your audience an experience they’ll remember – and trust. Build human connections with relatable content using a variety of tactics.

Brand Identity 349

Brand Identity Branding Advertising Agencies Content 349

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Previously, these decisions may have been under the supervision of procurement and a department head that would use the product or service. Quick Takeaways. We Live in a Digital Marketplace.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Webbiquity

APRIL 5, 2022

Drinkwine, God rest her soul) gets published on otherwise respectable sites, readers suffer from time wasted reading articles that don’t really tell them anything and the mental anguish of plodding through inexcusably dreadful prose. When copy that wouldn’t have gotten past my fourth-grade English teacher (Mrs.

Copywriting 329

Copywriting Marketing Budget Budget Programs Internet Marketing 329

ClearVoice

JUNE 6, 2024

Article Often used for in-depth topic exploration, providing detailed information, analysis, and insights. Use professional and authoritative language. Audience Engagement What are your goals for audience engagement in the short term and long term? Better as a part of a long-term content strategy.

Comparison 52

Comparison Long Tail Marketing Keywords Analysis 52

Navigate the Channel

NOVEMBER 6, 2023

Digital branding is vital for long-term success in a competitive market. Another great way to define your brand and establish authority is to publish free informational content designed to educate and assist your customers without directly selling to them. Consistency in content reflects and reinforces your brand image.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Martech

MARCH 11, 2024

uses encrypted and hashed email addresses as identifiers, which users provide when they log in or register across millions of websites. Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action.

Cost per Acquisition 117

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 117

Martech

DECEMBER 13, 2023

Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He is now president of The Krehbiel Group, a digital consultancy that solves technology, strategy, operations and process problems for publishers. I didn’t know how to write.

SME 96

SME Custom Publishing Customer Surveys Landing Pages 96

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? As a content marketer, I use Google search to find accurate information and data, monitor competitors, and discover opportunities for new content. You can click their links to jump down to a more detailed explanation and use case.

Search Marketing 92

Search Marketing Google Content Marketing Case Studies 92

Martech

APRIL 19, 2024

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. We must always serve the best interests of consumers.

Paid Search Agency 104

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 104

Martech

FEBRUARY 1, 2024

The tool aims at making it easier for advertisers and publishers to vet adtech partners in an increasingly regulated digital advertising space. For advertisers and publishers. Why we care. With new privacy laws and enforcement , non-compliance can come with steep fines. Get MarTech! In your inbox.

Privacy 103

Privacy Tools Advertising Agencies Vendors 103

Contently

JANUARY 17, 2023

And honestly, the kinds of content businesses publish rarely require the rigor expected by publishers of long-form investigative journalism. All content teams do, however, need everyone to buy into and use the following practices. Use a multi-level process for fact-checking the piece.

Practices 201

Practices Generation Best Practices Content 201

Martech

OCTOBER 4, 2023

Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed. This is an opportunity to reach X’s vast audience of over 200 million actively engaged daily users using Google Ads’ familiar campaign set-up and targeting tools.

Advertising Agencies 118

Advertising Agencies Paid Search Agency Twitter Google 118

Martech

APRIL 10, 2024

As an out-of-the-box solution for email marketing campaigns, Product Finder will use genAI to help marketers run searches of often extensive product catalogues to find relevant content for emails. Alongside Product Finder, Emarsys will launch AI Subject Line Generator using genAI to recommend relevant email subject lines. All-in on AI.

Product 99

Product Buzz Custom Publishing Email Marketing 99

Top Rank Marketing

JANUARY 24, 2024

It is the framework that guides your approach to gaining visibility in search engine results pages (SERPs) for terms valuable to your business. As third-party tracking cookies fade out and paid media rates rise, organic SEO is an increasing priority for marketing leaders who want to foster long-term growth with limited budgets.

Marketing AI 109

Marketing AI SEO Ad Building Marketing & Strategy 109

Top Rank Marketing

JUNE 5, 2024

When you focus on top-funnel, educational search terms, you can grow your audience by catching them at the beginning of their customer journey. These lengthier search terms tend to encapsulate more specific levels of user intent, relating to questions and topics that might lead people to your brand or solution. Let’s talk about how.

Top of Funnel 67

Top of Funnel Paid Search Agency Long Tail Marketing Content Marketing 67

Content Standard

APRIL 16, 2024

Alternatively, some emerging tools and SEO agencies propose the use of GenAI to create SEO content from scratch, bypassing the need for human creators. Marketers producing AI-generated content at scale risk publishing low-quality content that damages their brand reputation and search authority scores.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

Martech

SEPTEMBER 22, 2023

If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of useful productivity. Publishers monetize content. We do have copyright laws, of course, that protect publishers and authors from direct theft.

Marketing AI 119

Marketing AI Generation Gartner Telemarketing 119

Top Rank Marketing

MAY 28, 2024

But according to the latest CMI benchmark report , they still represent the second-most common platform for distributing content, used by 78% of respondents. A search-informed perspective should define and guide every aspect of your blogs, from keyword strategy to writing approach to publishing cadence. Limit brand or product mentions.

Top of Funnel 98

Top of Funnel SEO Lead Scoring Lead Ranking 98

Martech

DECEMBER 15, 2023

Custom funnel report builder supports optional/skip stages and more objects (beta) Create more accurate conversion rates by skipping “optional” middle lifecycle stages and reporting on company lifecycle stages (such as in ABM) by using the new options and additional objects included in the new custom funnel report builder.

Top of Funnel 107

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 107

Martech

DECEMBER 6, 2023

Additionally, the audience consuming such content is unlikely to align with your intended target demographic, leading to an inefficient use of advertising budget, time, and resources. Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). We’d like to know how it’s been for you.

Opt-out 107

Opt-out Advertising Agencies Advertisements Advertising 107

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning. Google, Siri, and Alexa are all examples of NLP in action.

Marketing AI 190

Marketing AI CMS Development Lead Ranking Process 190

Contently

APRIL 28, 2022

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. Use the calendar to manage C-suite expectations. They tend to think of their calendar as a set-it-and-forget-it kind of thing. Then, all they have to do is review and approve the draft before publication.

Top of Funnel 213

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 213

Martech

OCTOBER 17, 2023

Data Guardian uses AI-enhanced trust scoring and auditing to protect privacy as well as to increase visibility into media partner performance. Data Guardian uses AI capabilities to: Execute audits on individual leads to ensure they meet existing and emerging compliance requirements. Why we care. Get MarTech! In your inbox.

Privacy 111

Privacy Intent Signal Lead Scoring Lead Ranking 111

Martech

APRIL 5, 2024

When Universal Analytics services stop, you won’t be able to access or use any data or settings through advertiser, publisher, or other product integrations. When Universal Analytics services stop, you won’t be able to access or use any data or settings through advertiser, publisher, or other product integrations.

API 99

API Analytics Google Marketing Analytics Tools 99

seo.co

JANUARY 1, 2023

In fact, the popular infographic is close to celebrating its 10th birthday as a useful and meaningful way to provide readers with new knowledge and real value while boosting a website’s overall profile in the process. Consider the following key reasons to keep researching, assembling, and publishing these engaging visual masterpieces.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

ClearVoice

MARCH 9, 2024

Content distribution is the strategy you apply to publishing, sharing, and promoting your content across multiple platforms and channels to ensure maximum reach and engagement. It’s not enough to hit “Publish.” and have limited — if any — control over the content being published. Engaging your email list.

Distribution 52

Distribution Paid Content Content Planning 52

seo.co

DECEMBER 2, 2022

Domain authority growth is an indication that you’re building positive momentum with the number and diversity of links you build to your site, and you can calculate that figure using Moz’s Open Site Explorer or a similar tool. low quality link directories). Your links are not diverse, relevant or natural. Let’s find out.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust. For example, you can identify the most common terms being searched related to your market.

Trust Marketing 101

Trust Marketing Loyalty Ad Building Planning 101

Top Rank Marketing

MARCH 18, 2024

When in use, SGE will provide an “AI-powered snapshot” of information requested in a query at the top of the resulting search engine results page (SERP). As a result, Wall Street Journal reported that publishers expect to lose “between 20% and 40% of their Google-generated traffic” in a post-SGE landscape. What is Google SGE?

Traffic 69

Traffic SERP Guidelines User-Generated Content 69

Top Rank Marketing

DECEMBER 11, 2023

Search engine optimization (SEO) is a long-term approach aimed at improving your website’s visibility in search engine results with a focus on attracting organic traffic with high-quality content, on-page optimization, and link building. SEO is a foundational strategy for long-term business growth. Sustainability.

Paid Search Agency 112

Paid Search Agency SEO Allocation Google 112

Martech

AUGUST 9, 2023

In addition, having the context of the entire process and experience at every stage — from concept through hitting publish — is critically important. Many creators publish daily, and some even publish multiple times a day. Creators have no time to self-edit, overthink and have endless meetings about what font to use.

Advertising Agencies 82

Advertising Agencies Best Practices Paid Search Agency Youtube 82

Martech

OCTOBER 11, 2023

But while you might think it’s about to give you the edge you need to get ahead, remember this: Everyone else is using it too, so you now need higher-quality content to stay competitive. This makes your blog a long-term investment in your visibility in AI search results.

Marketing AI 123

Marketing AI SEO Thought Leadership Search Marketing 123

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Martech

MAY 26, 2023

Customers who used AddThis widgets on their sites, enabling visitors to share content on social platforms, have seen the tools disappear with little warning. AddThis was a popular tool for upwards of 15 million publishers. Oracle has removed social sharing and insights tool AddThis from its marketing cloud services. What’s next.

Tools 96

Tools Custom Publishing Paid Search Agency Marketing Management 96

Martech

NOVEMBER 2, 2023

Agile start-ups and online publishers are pirating attention away from global brands by creating more engaging, resourceful and user-focused content. In other words, your brand must also become a publisher. When taken together, that data turns into insights you can use to determine consumer intent. You spend eight hours working.

Brand Identity 111

Brand Identity Branding Work Management Marketing Management 111