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How to Make Your Content More Relevant with Original Research

Marketing Insider Group

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion.

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11 realizations from testing Search Generative Experience

Kevin Indig

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. Here is my theory: For the keyword “ corporate credit card ”, the first result in the AI Snapshot carousel ExpenseAnywhere, which ranks in position 26 of the classic search results. That's where SEOmonitor comes in.

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Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

To put it simply; an influencer can be in theory be anyone – whether they’re an internal employee, external individuals, brands, publications or stakeholders. Key verticals (e.g. ” Jim Marous , FinTech Influencer & Retail Banking Publisher. Define your topical focus. digital transformation, artificial intelligence).

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How the subscription economy is transforming the B2B revenue model

Ledger Bennett

This phenomena is not limited to the consumer market, but instead is spreading across nearly all industry verticals – especially B2B. With subscription there is no standard return, in theory it should just increase over time. Getting customers onboard and keeping them onboard to maximise LTV is the name of the game.

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3 Big Martech Innovation Themes in 2022

chiefmartech

Instead, more and more big players have shifted to a strategy of Aggregation in Tech Stacks , channeling the rising tide of apps into common platforms either for a specific layer of the business tech stack (horizontal aggregation) or within a specific domain (vertical aggregation).

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Making Content Relevant with Original Research

PureB2B

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion.

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See innovation differently: How social media holds the key to true differentiation

Sprout Social

If you’ve been following Insights over the past few years, you’ve likely read how social listening can be a game-changer for every department of a modern business. Our hypothesis was that they’d be into other adrenaline-driven activities, so we set up social media queries to test that theory. Get more out of research .