Remove customer prospect
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Customer Survey: Faster Prospecting, Better Performance with ZoomInfo


To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems.

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Lifecycle of a Lead: How to Turn Prospects into Customers Using Social Media


Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. This connection allows social media engagement data to be matched with prospects’ profiles living in your CRM. But why is this so important?


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The Perfect Cold Call: How To Turn Prospects Into Customers

Salesforce Marketing Cloud

Get deals done, make customers successful, and help your company grow. First, you need to identify your target prospect by determining the ideal business type and industry for your product. Cold calling also helps prospects solve nagging problems with products and services they haven’t considered. Ready to start?

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How to Create an Ideal Customer Profile (ICP) to Target the Right Prospects


If you know your Ideal Customer Profile well, then you’ll be aware of how you can solve their pain points now and in the future. Using an ICP helps identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? Keep reading for our best practices!

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The Definitive Guide to Account-Based Experience

Gifting & direct mail can carry you straight to the hearts of your prospects & customers. ABX is the next evolution of ABM & it’s here to stay. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

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From Prospects to Customers: How to Design a Winning Sales Funnel with Automated Email Sequences

Benchmark Email

Without being able to build an effective sales funnel, converting prospects into customers is more or less impossible in modern times. Part of any serious funnel will be automated email sequences.

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Lifecycle Operations: Nurturing Customers from Prospect to Advocate


The concept of the customer journey is all the rage these days. It seems like every SaaS business wants to structure their sales, marketing and customer success team around a “customer journey framework” as the ultimate display of alignment. Emergence of Customer Success Operations. But we must. Lifecycle Nurturing.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. The amount of bad data causes teams to waste valuable time during their workflow, and decreases their number of targeted prospects.

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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Ready to impress your boss with killer results?

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Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. Instead of doing the same thing over and over again, however, you can use gifting to connect with customers and prospects. To rise above the digital noise, you need to connect with your audience in a new way.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

The next step in the process is to provide leverage to sales as they engage with the prospect, close the deal, and then nurture and deepen the customer relationship. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!). Which production secrets are key to transitioning webinar attendees to active sales prospects. How to produce a successful webinar that guarantees you generate higher quality leads.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns.