February, 2022

Marketing to Engineers—Why Digital is the Dominant Strategy

Industrial Marketing Today

Digital marketing to engineers works for several reasons. And you can’t argue against the results. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now.

12 Email Design Best Practices for Successful Email Marketing in 2022

SendX

Email marketing is building strong relationships with the audience through effective emails. In the digital world, email marketing is a popular tool to promote your brand and engage with potential customers. email marketing best practices email design

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The Dangerous Allure of World-Class Marketing

The Point

Just as too much time on Instagram fawning after the photoshopped lives of internet influencers can create an unhealthy self-image, marketers too can fall victim to unrealistic standards and FOMO created by the marketing blogosphere and the breathy propaganda of martech vendors.

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Emerging Marketing Trends to Monitor in 2022

Marketing Insider Group

If you asked 10 marketers to predict the emerging marketing trends for 2022, you’d get 10 different orders of priority. It’s equally likely that there would be at least a few trends that everyone would validate as being critical to the success of any marketing strategy.

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The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

AI Tools Turn Analytics Data into Actionable Information

Vision Edge Marketing

The early 20th-century department store magnate, John Wanamaker, who famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half,” couldn’t have imagined the analytical power of today’s innovative artificial intelligence (AI) tools for marketers.

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5 essential tips for positioning your SaaS product

Tomorrow People

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right.

How to Increase Attendee Engagement for Your Digital Events

SendX

f you had never thought about holding digital events before 2020, the Covid-19 pandemic likely put these virtual experiences on your radar. virtual event engagement

Report: B2B Marketers Utilizing ABM Remain Challenged By Poor Data

KoMarketing Associates

Many B2B marketers turn to account-based marketing (ABM) to achieve their primary objectives. However, new research suggests that they still face many challenges in this area, particularly when it comes to leveraging data.

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What Is an SEO Marketing Strategy?

Marketing Insider Group

Your SEO marketing strategy is the key to unlocking your brand’s growth potential. It’s how you rank on search engine results pages (SERPs), drive organic traffic to your website, and ultimately grow conversions and sales.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Did You Lose a B2B Deal Forecasted on the Pipeline? Maybe It Never Was a Deal

Vision Edge Marketing

We’ve all been there. We’ve poured tremendous effort and energy into responding to prospective customers’ requests and framing up a proposal. Then it fizzles out and vaporizes. In the pipeline review meeting, this opportunity originally in the sales forecast now becomes marked as lost.

B2B Influencer Marketing in 2022: Seven Key Lessons from New Research

Webbiquity

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences.

4 Reasons Why Customers Should Be Your Brand Storyteller, Not You

Contently

Let’s play a game. I tell you a fact, and you act surprised. Ready? Fact : Consumers don’t fully trust corporations. I know, I know. Shocking. But somehow brands still create elaborate marketing campaigns that don’t involve customers at all.

6 tips to increase product feature adoption

Tomorrow People

Discover how cognitive biases can influence how users adopt or reject new product features. Your product has improved. You’ve captured and listened to the voice of your customers , and you’ve spent months developing features that some of your most loyal users have requested for a long time.

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Only 33% of Marketers Can ‘Mostly’ Connect an ROI to Social Media

KoMarketing Associates

Marketers’ challenge to demonstrate a return-on-investment (ROI) from social media continues, but new research suggests they still intend to increase their investment in this channel over the course of the year.

What Is a Marketing Strategy?

Marketing Insider Group

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. It is also not about running banner ads no one wants or clicks on. A marketing strategy defines how a business grows through reaching, converting and retaining new customers.

Why Moving to the Consideration Phase is Essential for Growth

Vision Edge Marketing

You’ve overcome one of the primary hurdles every company faces. Your company, products, and services have been discovered. Your upstream and downstream Marketing efforts related to segmentation, positioning, content, social, and SEO are paying off. What do you need next to grow?

The Founder Interview Series #39: Stephen Moore, Culture Booster

Webbiquity

The competition for talent is a long-term trend, not a short-term blip. How will your company compete for workers through the next decade?

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

How Sales Teams Turn Conversations into Conversions - Triblio Blog

Tyler Heuple

Learn three ways to activate your intent data for sales teams

5 tips for a successful go-to-market strategy

Tomorrow People

Planning to take your product or service to market? Here are some key points you should consider. Having an effective go-to-market (GTM) strategy is essential. Not only does it make a successful launch more likely, it also increases the chances of your long-term success.

Report: Marketers are Struggling to Leverage Data for Demand Generation

KoMarketing Associates

Demand generation remains a critical objective for marketers, but new research indicates that not all are leveraging data to help them achieve their goals.

10 Google Sheet Templates for SEO and Content Marketing

Marketing Insider Group

Using a Google sheet for content marketing planning and SEO management is one of the most effective ways you can keep your strategy on track. It’s true that there are tons of powerful technology tools out there for different content marketing needs.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Business is Not the Panacea for Trust, but Candor Makes Powerful Content [roundup]

Sword and the Script

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. It’s been a long minute since I published a roundup. However, there’s been a flood of worthy ideas and studies on the topic of trust in business.

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Why Marketing Needs to Own Demand Generation Right Out of the Gate

Webbiquity

Guest post by Laura Patterson. In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.”

High Growth Study 2022: AEC Firms Go Digital

Hinge Marketing

While 2021 showed many Architecture, Engineering & Construction (AEC) firms learning to adapt to the chaos caused by the Covid pandemic, many were hesitant to celebrate, pointing to ongoing labor and supply chain constraints and the uncertainty surrounding the U.S. infrastructure legislation.

The First 10 Steps to Site Accessibility (and the 5 Mistakes You're Probably Making)

ATAK Interactive

The Web Content Accessibility Guidelines (WCAG) 2.1

Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

64% of Marketers Still Struggling to Execute Valuable Virtual Events

KoMarketing Associates

Marketing events have shifted in both form and function as a result of the Covid-19 pandemic, and new research suggests that marketers are still not entirely confident in virtual event execution.

How To Create A Thought Leadership Strategy That Drives Innovation

Marketing Insider Group

Thought leadership is a common approach for companies and leaders who want to establish credibility in their industry and stand apart from the crowd. According to a study by Edelman and LinkedIn, 88% of executives say that thought leadership is effective in improving the reputation of a company.

Understanding the Generational Divide in B2B Decision Making

ANNUITAS

Three main cohorts are leading businesses right now – Baby Boomers, Generation X, and Millennials. Yes, Millennials are well established as decision makers in B2B companies, and even if not the decision maker, research shows that others are highly likely to seek a Millennial’s input.