Industrial Marketing Today
FEBRUARY 16, 2022
Digital marketing to engineers works for several reasons. And you can’t argue against the results. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now. Let’s look at the big picture first – B2B sales. After all, engineering services and. [ This is only a content summary.
Webbiquity
FEBRUARY 1, 2022
Guest post by Andrea Vargas. Slowly but surely, the Metaverse is moving out of the realm of niche games and into the realm of everyday online engagement. Image credit: Tumisu on Pixabay. When Mark Zuckerberg announced Facebook was getting rebranded as “Meta”, it catapulted the idea of the Metaverse into popular consciousness. But the Metaverse is not just a gimmick or sci-fi fantasy.
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Contently
FEBRUARY 8, 2022
Let’s play a game. I tell you a fact, and you act surprised. Ready? Fact : Consumers don’t fully trust corporations. I know, I know. Shocking. But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product.
Oktopost
FEBRUARY 24, 2022
While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Brandpoint
FEBRUARY 9, 2022
When we launched Brandpoint’s Diversity and Inclusion Committee in 2020 , we knew that we wanted to focus on our company’s corporate social responsibility in the long run. Many businesses were inspired to action in the wake of the George Floyd murder and subsequent protests, and we were, too, but we also realize that devoting time to D&I efforts means putting in the work on a regular basis.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SEMrush
FEBRUARY 2, 2022
Long-tail keywords are a great way to reach a more targeted audience for less money & effort. Learn how they work & how to choose the right to create the best SEO content strategy.
Webbiquity
FEBRUARY 22, 2022
Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better. For example: Always-on influencer campaigns are more effective than one-off efforts.
Contently
FEBRUARY 3, 2022
When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. Lead generation companies exist to gather the contact details of consumers and company owners to sell on to related businesses, and their owners are, from my dealings with them, absolutely obsessed with SEO.
Oktopost
FEBRUARY 7, 2022
Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Listen to the Podcast: Or subscribe on Spotify or YouTube. Episode Summary. Milena Farber , Social Media Marketing Manager at Namogoo goes Behind the Post with host Olivia Messina to uncover some major challenges new social media managers face when transitioning into a new role.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Unbounce
FEBRUARY 25, 2022
Facebook has more than 2.9 billion users worldwide , giving marketers a huuuge audience. But if you’ve ever tried to advertise on Facebook, you’ve seen that you can choose from a bunch of different ad formats. So which one should you choose and try out? May we suggest—hint, hint—giving link ads a shot? Why? Because Facebook link ads are flexible and beginner-friendly , which make them an excellent choice for folks new to the world of Facebook ads.
Brightedge
FEBRUARY 23, 2022
Fifteen years ago, Lem and I started BrightEdge because we saw a huge gap in digital. Brands were investing to produce and optimize content but had no way to predict what would make that content findable by their customers. I had myself run websites and knew how hard it was to figure this out. Lem and I are both engineers and we worked hard to build the DataCube, the first reverse index of the internet.
Benchmark Email
FEBRUARY 22, 2022
When it comes to finding what you need on the internet, most people just do a simple search. But if you want to get as specific as possible, that’s when long-tail keywords come into play. There’s a lot to take into consideration when tapping into long-tail keywords and using them for your company’s SEO strategy.… The post Long-Tail Keywords: Definition and How to Leverage Them appeared first on Benchmark Email.
Webbiquity
FEBRUARY 8, 2022
The competition for talent is a long-term trend, not a short-term blip. How will your company compete for workers through the next decade? While much has been written lately about the Great Resignation and churn in the job market, labor force growth metrics show that worker shortages aren’t a short-term phenomenon but rather the new normal for employers.
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Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Contently
FEBRUARY 8, 2022
While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. But it wasn’t just any old hoodie—this one was special. Emblazoned across its chest were the following words: “I’m Proud to be a University of Reading Grad in Berlin.” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital.
Oktopost
FEBRUARY 2, 2022
CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? Catch all episodes here. Episode Summary. SmartBug Media® ’s CEO and Forbes Councils Member, Jen Spencer stops by Oktopost’s Radically Transparent podcast to chat about where B2B marketing leaders are falling short, the new skills required to tell f
SEMrush
FEBRUARY 1, 2022
Entering new markets is always risky. However, a well-informed go-to-market strategy can soften the landing in a new area. As you move forward with your plans, follow these checklist tips to guide your expansion.
Brightedge
FEBRUARY 15, 2022
Digital media continues to create global interconnections, and in response many brands want to expand beyond their borders and engage with new prospective customers in foreign countries. We put together this list of international SEO best practices to equip you with what you need to know about driving qualified, high-intent global traffic to your organization.
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Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.
Search Engine Journal
FEBRUARY 14, 2022
A hallmark of the SEO podcasts on this list is that each one will help search marketers become better at what they do. The post Top 17 SEO Podcasts For 2022 appeared first on Search Engine Journal.
Webbiquity
FEBRUARY 15, 2022
Guest post by Laura Patterson. In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.” Insufficient go-to-market (GTM) expertise has a crippling effect on growth. It drags down demand and lead generation and sales-ready opportunities.
Unbounce
FEBRUARY 17, 2022
As a digital marketer or business, standing out from the crowd has never been more difficult. How do you surprise and delight your audience when there are six ads out there just like yours, all vying for attention? At a time when people are watching, reading, and interacting with media across multiple devices, creating a new campaign can seem like a losing battle.
Oktopost
FEBRUARY 28, 2022
Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs.
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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.
Stevens & Tate
FEBRUARY 22, 2022
There are many ways to engage with potential customers these days, from social media to mobile and more. While it’s important that you establish a presence on different channels so that you can reach your target audience, it’s also important that you create a seamless experience. This is known as an omnichannel approach. An omnichannel approach allows customers to engage with a brand no matter what platform they’re on or what device they’re using, whether it’s online or in store.
Brandpoint
FEBRUARY 23, 2022
Social media can be a tricky place to navigate. And knowing when to stick with your organic strategy versus choosing to put money behind your posts can be even more challenging. Elizabeth Camp , social media manager at the Walker Art Center, gave us some tips on tackling the world of social media and knowing how to approach a brand’s social media presence.
Search Engine Journal
FEBRUARY 23, 2022
Are security headers a part of your SEO audits? Here's why they should be, alongside the top security headers you need to know. The post 5 HTTP Security Headers You Need To Know For SEO appeared first on Search Engine Journal.
Webbiquity
FEBRUARY 17, 2022
Contributed post. Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. Image credit: fauxels from Pexels.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
Martech
FEBRUARY 22, 2022
Marketing your services is essential for building your brand image and reputation. One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.
DivvyHQ
FEBRUARY 2, 2022
In an age where audiences are fragmented, you can't afford to be a one-channel brand. Today, consumers browse through multiple channels and touch multiple platforms while interacting with brands. If you're not on their preferred platform waiting for your customers when they get there, then your competitors will be. Here's how to execute a multi-channel content marketing approach from Ahmad Benguesmia, founder of Bengu.
Stevens & Tate
FEBRUARY 1, 2022
Building a new website is a big under taking for any sized business. You want to make sure that your website looks and feels the way that you imagined it would, while also having incredible content that attracts customers and keeps them coming back for more. There is no magic, one-size fits all approach to web design, but the Growth Driven Design process is a new development method that may benefit you.
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