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Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

Social Media Today Bing Tests Trending Labels In Visually Explore Box Microsoft’s Bing search engine has begun testing designated trending-now content within its visual exploration search functionality, offering B2B marketers potential new avenues for content optimization, Microsoft recently announced.

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How to Maximize Trade Show Success: Tips for Pre- and Post-show Marketing

Trade Press Services

billion in 2022 and is expected to reach nearly $15 billion by 2027. Consider the costs associated with booth space, design, or rental, travel, printed and digital marketing materials, giveaways, and other expenses. Attending industry trade shows and events is a valuable strategy for organizational growth. Establish a budget.

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How Social Media Marketers Can Manage Multiple Projects Efficiently

Convince & Convert

Hire content creators like freelance writers, designers, or videographers to produce high-quality content for your social media projects. between 2022 and 2027. You don’t have to do everything by yourself. Instead, take advantage of the skills and expertise of other professionals to help you with your projects.

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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

What B2B Software Buyers Look for in Online Reviews 64 percent of B2B buyers have said that they read online reviews during the awareness stage of the purchasing process, with 68 percent reading them while considering purchases, and 54 percent while in the decision-making stage — three of numerous findings of interest to B2B marketers contained in (..)

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How CMOs should respond to ChatGPT’s marketing impact

Martech

While caution is warranted in mistaking its answers for actual field research, it can: Clearly refine the design of surveys and focus studies by providing a baseline for testing hypotheses and methodologies. Designed for consistency ChatGPT’s out-of-the-box ability to produce consistent results limits the variability of its output.

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15 cutting-edge tools every B2B marketer should know

Martech

The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. trillion in 2021 to $3 trillion by 2027. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on.

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The Future of the Gig Economy for 2023 and Beyond

ClearVoice

Examples are driving for Uber or Lyft, providing short-term home rentals through Airbnb, or completing freelance projects such as writing or graphic design. A 2023 research insights report on the gig economy states that, globally, the market will breach the $873 billion mark by 2027. Gigs or tasks they can perform run the gamut.