Influitive

DECEMBER 14, 2021

Just how valuable and in-demand are customer communities to today’s B2B businesses? One of the […]. The post Q&A: How Emburse Effectively Plans Content for its Customer Community appeared first on Influitive.

Communities 130

Communities Effectiveness Gartner Content 130

Only B2B

DECEMBER 29, 2022

We’ve had a busy year at ONLY B2B. Strategies For Generating B2B Leads In 2023. In general, B2B businesses prioritize producing high-quality leads above a large volume of leads. Additionally, B2B businesses do this through long-term organic lead creation techniques. Once again, it’s that time of year.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Walker Sands

JUNE 20, 2023

By 2025, Gen Zers will represent nearly a third of the global labor pool. What does this mean for B2B marketers? It’s time to move past the stereotypes and speak to the next wave of B2B customers authentically. Before long, they will become decision-makers at their organizations.

B2B Marketing 98

B2B Marketing Marketing & Strategy Marketing Strategy Generation 98

B2B Marketing Exchange

APRIL 10, 2024

We’re thrilled to announce the next evolution of the B2B Marketing Exchange event series: This October, we’re hosting the inaugural B2B Marketing Exchange East (#B2BMXEast) in Georgia! This marks the latest chapter in our journey to reshape the future of B2B marketing and sales. appeared first on B2B Marketing Exchange.

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

Marketing Interactions

OCTOBER 15, 2021

While the events I’ve attended and material I’ve read tend to apply the focus on sales as the central pivot for RevOps, I find that approach distracting for sales and a discredit to B2B marketers. 69% of B2B marketers are responsible for some (41%) to all (28%) of customer experience ( Capgemini ). B2B Research 2022 CMI ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Sana Commerce

AUGUST 3, 2023

Sana Commerce, a leading provider of B2B e-commerce solutions, is announcing the end of life for legacy Sana product versions 9.3.0 will reach its end-of-life by the end of 2025. By doing so, they can access a complete suite of B2B-first features without the need for time and resource-consuming customizations.

B2B 52

B2B Curation Opt-in B2B Sales 52

Heinz Marketing

JUNE 11, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Future Of B2B Marketing: Get Ready For 2025. Thank you, Loredana Niculae , for guiding us through emerging B2B priorities and strategies so we can be better prepared.

B2B Sales 112

B2B Sales B2B Marketing Trends Content Marketing 112

Martech

APRIL 18, 2023

B2B marketers have employed account-based marketing (ABM) for well over a decade, but the approach has quickly begun gaining currency over the past few years and that growth is expected to continue.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Marketing Management 114

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

Marketing Analytics Tools 129

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 129

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Drew Neisser

DECEMBER 16, 2022

And they don’t show signs of stopping, on a growth path to reach half a million by 2025. The post Recession Proof Your B2B Marketing appeared first on The Drew Blog. Josh Leatherman has been with Service Express for over a decade, serving the last 6 as CMO as the company has grown from $30 million to $250 million in ARR.

B2B Marketing 52

B2B Marketing Planning B2B Budget Programs 52

Navigate the Channel

MAY 22, 2023

percent of B2B product sales on U.S. And although, by 2025, Amazon Business’ market share will grow to 2.4 percent, many B2B companies remain wary of using the online giant for business sales. There is also concern that committing to selling B2B on Amazon could disrupt traditional sales channels or existing eCommerce.

Amazon 65

Amazon B2B Sales CMS Development Enterprise Management 65

Biznology

MARCH 1, 2020

Alibaba and eBay are also competing actively in the B2B space. How should B2B marketers get in on the action? In B2B, the answer usually begins with the aftermarket, like parts. The first step in B2B was e-procurement and EDI. The landscape of existing B2B seller marketplace options is already well populated.

B2B Thought Leadership 104

B2B Thought Leadership B2B eCommerce Amazon 104

Only B2B

FEBRUARY 16, 2022

But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. Put The Customer First. The answer is both.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Only B2B

JUNE 30, 2023

In the rapidly evolving landscape of B2B marketing and sales, understanding and leveraging buyer intent has become crucial for driving growth and achieving success. However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

The Lead Agency

OCTOBER 18, 2020

Social media has become an integral part of B2B marketing strategies around the globe. billion users by 2025, B2B marketers are harnessing the platform to reach desired target audiences to promote their products and/or services through a diversified calendar of content. billion users worldwide in 2020, and a predicted 4.41

Social Media 118

Social Media Media B2B Business 118

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. As the Founder and President of Tiecas, a B2B industrial marketing agency in Houston, TX , I’ve spent the past 35+ years immersed in industrial and manufacturing marketing. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Blend Marketing

NOVEMBER 16, 2021

billion by 2025 and 86% of professionals describing email as their favourite communication channel, email marketing in B2B is as important now as ever. But how many emails should a B2B marketer send? With worldwide daily email users expected to reach 4.6

B2B 52

B2B B2B Marketing Email Marketing Advertising Channels 52

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. What Is Intent in the B2B Customer Journey? Optimizing CTAs for B2B Landing Page Performance What makes a landing page a landing page?

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Marketing Insider Group

NOVEMBER 10, 2021

Grandview projects annualized growth in SMS spending above 20% through 2025. That’s especially important in B2B sales, where the difference between a closed sale and a lost opportunity can be as simple as a phone number. That tool is text message marketing, also known as SMS marketing. Analyze Your Marketing Effectiveness.

SMS 344

SMS Marketing Automation Services CAN-SPAM Marketing & Strategy 344

ClearVoice

DECEMBER 15, 2021

B2B Content Marketing Studies and Research. More than 75 percent of B2B marketers now use agency partners in their ABM efforts. More than three fourths of B2B marketers are now using — or are planning to use — an agency partner to assist them in their account-based marketing (ABM) efforts. million of its United States followers.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

xiQ

JANUARY 30, 2023

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Zoominfo

FEBRUARY 17, 2023

Last year ZoomInfo committed to reaching a global target of 100% Scope 1 and Scope 2 carbon-neutrality by 2025. We founded the Business Information Coalition, which brings together B2B professionals to share best practices on privacy regulations and data management, as well as develop a cohesive industry voice.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. ChatGPT, Bard, Midjourney, etc) The purpose of this was to split AI into the two areas which we feel are being spoken about most frequently in the world of B2B. There’s no doubt that ecommerce is a huge topic in B2B. NFTs and the metaverse.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange. B2B Online. ANA Masters of B2B Marketing Conference. Marketing Impact 2025.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Martech

SEPTEMBER 9, 2022

B2B firms will increase martech spending less this year and next as well. Spending by B2B firms will rise 14.6% B2B martech spending will reach $6.6 B2B martech spending will reach $6.6 Spending increases by B2B firms will outpace increases by B2C companies. trillion by 2025. in 2022 and 12.4%

Spending 112

Spending Emarketing Gartner Comparison 112

Heinz Marketing

SEPTEMBER 10, 2020

But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as And just like B2C consumers, B2B buyers actually want to learn about a potential vendor through fun, interactive experiences (even if they don’t think they do)! That’s priceless.

B2B Marketing 101

B2B Marketing B2B Marketing & Strategy Interactive Marketing 101

Webbiquity

MAY 3, 2022

That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Here are a few more. Image credit: Emerald Xcelerator.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Martech

AUGUST 19, 2021

When stay-at-home orders and social distancing guidelines spurred the movement of customer interactions – both B2B and B2C – to digital channels, marketers became increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration. billion in 2020.

Enterprise Management 122

Enterprise Management Ideal Customer Profiles Marketing Management Gartner 122

Zoominfo

APRIL 20, 2022

But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

The Lead Agency

FEBRUARY 8, 2023

Consumer behaviour in the B2B space has undergone significant changes in the past year. They also prefer to avoid direct communication with sales, which has a considerable impact on B2B interactions. B2B buyers across industries are looking for ease of access to product information and validation from peer reviews.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. Sequel.io’ s Sequel AI turns live video into B2B content. As a result, more and more AI-powered solutions are being announced every day. And businesses are eager to get them.

API 108

API Gartner Paid Search Agency PR 108

Zoominfo

AUGUST 12, 2018

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ). jobs by 2025. jobs by 2025. AI Priorities and Plans.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Biznology

JANUARY 22, 2018

Disclaimer: All articles in Media 2025 are provided as-is for general information. Related articles in Media 2025: First article — Executive Summary: Lead exponential digital growth through publishing and advertising. Intellectual property will be your friend, and so will the millions of people that you help, perhaps every day.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. The Future of AI The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ). jobs by 2025. jobs by 2025.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Martech

APRIL 18, 2024

We have a target of 90% by 2025 which is challenging, but we’re well on our way to achieving that.” So all your emissions as clients, that’s our scope 3 emissions, as well as our 20,000 suppliers for various things we purchase. Fifty percent of our energy now comes from renewables. Curbing marketing emissions.

Advertising Agencies 114

Advertising Agencies Paid Search Agency Work Management Marketing Management 114