The Future of B2B Marketing: Predictions from #FutureM15 Speakers

KoMarketing Associates

This year marked the 6 th annual FutureM conference, bringing marketing and technology professionals together to envision, discuss and plan for the future of marketing. If you didn’t already know, the “M” in FutureM stands for Marketing. So, it’s only right that I share some of the most interesting predictions from #FutureM15 speakers that B2B marketers should keep in mind for the future. Connon urges marketing professionals to, get this, actually read their emails.

B2B 260

Virtual Health: Marketing Essentials

EMagine B2B Blog

In today’s post, we’re providing you with the basics of virtual health including: What marketing and behavior modification strategies you can begin implementing as a virtual health vendor with both healthcare providers and patients to enact tangible change.

10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)


The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. We were thrilled to learn marketing managers had only a 1.4% 8) Market Research Analysts. 3) Marketing Managers.

How Do You Market a City? 9 Famous Olympic Bid Videos From Around the World


Not only does it require communication and cooperation among city, regional, and national authorities, but it also calls for teams of creative minds to spin up some killer marketing campaigns. How do you market your city and your country to win the honor of hosting the Olympic Games?

Consumers Could Drive Data Sharing and Personalization with Blockchain Marketing

Content Standard

It’s a hypothetical win-win that gives marketers the specific audience knowledge they need to drive effective campaigns, while placing control in the hand’s of the customer. The vision for marketing espoused by vendors such as Dapps Inc. Marketing Technology Marketing

Risks and Benefits of Direct-to-Consumer Genetic Testing Kits

EMagine B2B Blog

The DTC Genetic Testing Market is Growing. According to a press release from Global Market Insights, the DTC genetic testing market will grow to $2.5 billion by 2024. All Things emagine Biopharma Marketing Articles Vlog

Test 80

5G Is Coming: Here’s How You Can Prepare


billion people in the United States are expected to have a 5G subscription by 2024. For media planners and marketers, data can be obtained and analyzed in the moment campaigns are launched, with ease.

Looking Glass Factory: Is it AR for the Rest of Us?


This is one of many stories of how a late arrival in a new market chose a new approach and absolutely disrupted the obvious leader. Achieving that in 1984 was far more difficult than it would be for Looking Glass to achieve a similar victory in say 2024 in immersive technologies.

GDPR Compliance and the Shifting B2B Dynamics


B2B marketing relies on researching data of potential clients. The regulation was legally enforced on March 25, 2018, & has made it obligatory for inbound marketers to make sure that the data gets collected & processed safely.

10 Meaningless, Overused, and Boring Phrases You Should Cut from Your Resume


Here's the good news: marketing and ad agencies are getting serious about hiring new talent. According to data from the Bureau of Labor Statistics, advertising, promotions, and marketing manager employment is expected to rise 9% by 2024 -- which is faster than the average for all occupations.

10 of the Best Ads from October: Spooky Retargeting, Amazon Reviews, and a Lost Panda


This month's ad round-up isn't all spooky and pumpkin-based (for the sake of your sanity), but it does feature some clever spins on traditional Halloween marketing, as well as some creative print ads and tear-jerkers. I'm obsessed with fall and I don't care who knows it.

Advice to Aspiring Agency Professionals: 5 Personality Traits to Embrace

Modern B2B Marketing

So you’ve embarked on a career with a marketing agency. In fact, the Bureau of Labor Statistics predicts a 19% rise in marketing analyst roles by 2024. Because every sector is now thinking deeply about marketing and data, analyst jobs can be found everywhere.

What Is a Demand-side Platform (DSP)? Key Features, Architecture, and Examples

Martech Advisor

According to research by Market Study Report LLC, the demand-side platform market will increase its annual revenue from $9.7 billion in 2024. Learn More: Programmatic AdTech for B2B Marketers.

The Automotive Aftermarket – Top Strategies to Acquire Shoppers Online and In-Store

V12 Data

Market Research Future) In research by Global Market Insights, the industry is expected to exceed $680 billion by 2024. Handyman consumers buy parts and accessories to upgrade their vehicles during repairs or maintenance comprise 10% of the market. However, the online auto sales market is expected to break $10 billion in 2018, a 16.3% Joe would be captured as a consumer who in in-market for auto aftermarket retail.

27 Ways to Drive Traffic to Your Website


You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is " Why can't I drive traffic to my website like this? ". Inbound marketing focuses on attracting the right people to your company. Video marketing.

How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

As digital marketers, we’re naturally busy people. By 2024, Zuckerberg wants to see the number of users in such Groups climb to one billion. More likely, the end goal for all your marketing efforts is to drive sales or generate leads. Let’s say you’re running a marketing agency.

Brand Growth with Chatbots: How Companies can Make Use of it?

Altitude Branding

Emerging technologies have played a pivotal role in how businesses market their product or services. For instance, people who have relied heavily on traditional marketing after the evolution of digital marketing are being waived off.

Blog #4: Deep Learning: The Rise of Cognitive Science Technology


Market Growth Dynamics. billion between 2015 and 2024. The use of cognitive technologies in enterprise software is only part of the overall trend toward increases use of AI in the larger enterprise market. Below are some examples of how different market leaders are using Cognitive Computing approaches, including our own company: Intel is using machine learning to improve sales effectiveness and boost revenue. . Understanding Cognitive Science Technology.