DivvyHQ

DECEMBER 14, 2023

With so much in flux in the marketing world, prepping for 2024 probably has you feeling overwhelmed. But with the right systems, content calendars, and automation, you can streamline your agency's production processes and get organized.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Planning 75

Martech

JANUARY 16, 2024

This year’s elections are the first with generative AI tools that can be as easily used by individuals as large organizations to produce misinformation at scale. Last month Google said it would restrict election queries to its AI chatbot, while Facebook parent Meta barred campaigns from using AI advertising tools last year.

Marketing AI 104

Marketing AI Paid Search Agency Companies Amazon 104

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance. What will I take into 2024? Get MarTech!

Work Management 109

Work Management Marketing Automation Services Marketing Management Marketing AI 109

Martech

SEPTEMBER 7, 2023

The search engine explains the consequences of not adhering to its rules in the Google political content policy: “Non-compliance with our political content policies may result in information about your account and political ads being disclosed publicly or to relevant government agencies and regulators.” ” Why we care.

Marketing AI 121

Marketing AI Paid Search Agency Google Ads 121

SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. SocialPilot has all the social media tools you’ll ever need to charge a premium price. Phew, that’s a lot.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Social Media 52

Martech

JANUARY 30, 2024

Safeguarding consumer data is crucial for your business’s success and reputation in 2024. Smaller businesses without strong IT teams are ideal victims, as they lack the tools to prevent and mitigate cyberattacks. Data privacy and protection demand effective tools and resources to defend against rapidly evolving cyber threats.

Privacy 112

Privacy Ad Building Work Management Marketing Management 112

Martech

APRIL 23, 2024

Survey the organizations and partners you collaborate with to determine how the tool works for them. Carefully weigh the pros and cons of your tool against a list of competitive ones. Dig deeper: A 5-step guide to retiring martech tools without disrupting operations 2. Have you done your research?

Enterprise Management 82

Enterprise Management Work Management Marketing Management Vendors 82

Salesforce Marketing Cloud

JANUARY 8, 2024

Generative page designers let users of all skill levels create and design web pages in seconds with simple, conversational building tools. Instead, employees can update online interfaces using APIs, experience managers, and user-friendly tools. Need to build a landing page for a new promotion? Want to stay ahead of the ecommerce curve?

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Martech

DECEMBER 19, 2023

However, given that Google is basing their inactive accounts on two years of not logging into or using any of their tools and channels — not just Gmail — why are we basing our decisions to remove subscribers and customers on only their email activity? Mail are expected to launch their new requirements for inbox access in February 2024.

Marketing & Strategy 116

Marketing & Strategy Opt-out CAN-SPAM Work Management 116

Martech

JUNE 20, 2023

But at the end of the day, handing all decisions over to the most powerful AI tools, with the risk of them going rogue, is not, indeed, sustainable. “My hope is that we have some variation of it in 2024. I think it’s going to take governance and control.” High returns, low risk.

Marketing AI 109

Marketing AI Enterprise Management Generation Allocation 109

Martech

APRIL 23, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Instead of relying on a jumble of platforms, you can invest in automated data governance to relieve your teams of manual data aggregation. Now, the team has new tools to achieve that metric across the customer journey.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

chiefmartech

JANUARY 1, 2024

Welcome to 2024! The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. Governance will be embedded into or layered on top of these agents.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Seismic

JANUARY 30, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. There are several benefits to developing a prescriptive roadmap to govern the growth of your enablement program. Work backward to develop targeted projects.

Work Management 80

Work Management Marketing Management Efficiency Planning 80

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. This includes the accessibility of the tools across systems and devices, the data discovery and management capabilities, risk assessment tools, customer consent controls, and more. The outcome?

Lock-In 59

Lock-In Privacy Practices Work Management 59

Martech

DECEMBER 11, 2023

Examples: Marketing automation platforms like HubSpot or Marketo CRM systems like Salesforce or Zoho AI-powered marketing tools Social media analytics platforms This will help you get insights into how these specific technologies can be used. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Marketing AI 115

Marketing AI Marketing Automation Services Work Management Marketing Management 115

Martech

DECEMBER 28, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. This is not to say your content marketing team can’t use AI to write blog posts, but have you created an AI governance policy? We’d like to know how it’s been for you. Dig deeper: What does the future hold for genAI?

Marketing AI 112

Marketing AI Allocation CMO RFP 112

Martech

DECEMBER 6, 2023

the percentage of outgoing messages reported as spam by recipients) in Google Postmaster Tools below 0.10% and “avoid ever reaching 0.30% or higher.” Armed with generative AI tools and sales engagement platforms (e.g., What are the reported spam rates for bulk email senders? Spam is a significant problem.

Rules 134

Rules Google Marketing Automation Services Paid Search Agency 134

Bannerflow

JUNE 1, 2023

TikTok Montana to ban TikTok on all devices from January 2024 Montana has become the first US state to completely ban the popular short video app TikTok. While other states have banned TikTok on government devices, Montana is the first to take the step of banning it outright over security concerns.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Martech

OCTOBER 18, 2022

With Google’s 2024 deadline for the deprecation of third-party cookie support rapidly approaching, marketers are frantically readjusting strategies to account for the loss of data. Data governance teams are connectors for the enterprise, ensuring the business remains compliant with new data privacy laws. Get MarTech! In your inbox.

Enterprise Management 110

Enterprise Management Privacy Marketing & Strategy Work Management 110

Martech

FEBRUARY 7, 2024

government’s Competition and Markets Authority warns that it will not allow cookie deprecation unless similar concerns are resolved. The Privacy Sandbox project will celebrate its fifth anniversary in August 2024, although perhaps “celebrate” is not the right word. ” This comes as the U.K. Why we care.

Privacy 117

Privacy Google Advertising Agencies Paid Search Agency 117

B2BMarketing.net

APRIL 18, 2024

Shifting to an ESG mindset A business seeking new avenues of growth should adopt an ESG mindset – ensuring their brand and ways of working are grounded in environmental, social and governance considerations. Using this data to support customers on issues that matter to them can help to differentiate a brand.

Ethics 52

Ethics Loyalty Differentiation Paid Search Agency 52

Modern B2B

MARCH 1, 2024

These are Governance, Workers, Community, Environment and Customers. These include the tools we use daily, the freelance suppliers we use for client work and even the clients we work with. Obtaining the certification would both reinforce those beliefs, and also guide our business decision-making to align with those core values.

Communities 52

Communities Customer Surveys Focus Group Analysis 52

Walker Sands

OCTOBER 23, 2023

However, reporter fatigue doesn’t mean AI is going away — as enterprise adoption of these tools increases, stories centered on understanding and addressing the security benefits and repercussions of generative AI will remain common in the media. Looking for more insights into navigating cybersecurity conferences?

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Oktopost

JULY 4, 2022

You can still use Social Studio until either the end of your contract date, or November 18th, 2024 , when the product is slated for retirement. However, after November 18th, 2024, you’ll no longer be able to access Social Studio at all. ? According to Salesforce , after August 1st, 2022, you’ll no longer be able to renew Social Studio.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

Martech

FEBRUARY 12, 2024

What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced.

Paid Search Agency 110

Paid Search Agency Planning Ad Building Enterprise Management 110

Salesforce Marketing Cloud

OCTOBER 12, 2023

Data security in your company, on the other hand, is often governed by the principle of least privilege: You give users access to only the data they need to do their specific job. Expertise: You’ll need a team of specialized Machine Learning (ML) and Natural Language Processing (NLP) engineers. In other words, the less data the better.

API 138

API Generation Ad Building Paid Search Agency 138

Martech

MARCH 6, 2024

Embedded directly in your template editor, this tool promptly flags risky words, proposing smarter alternatives and keeping your emails clean and compliant. 2024 cold email strategy: Key takeaways from our wins Secure your email domain by attaching an SSL/TLS certificate to it.

Outreach 114

Outreach Effectiveness CAN-SPAM Domain 114

Martech

DECEMBER 19, 2023

Once the campaign is launched, campaign management tools will help automate the data collection and insight generation. Understanding the role of campaign management software If you wanted to summarize the benefits of campaign management tools in one word it’s “organization.”

Work Management 81

Work Management Marketing Management Marketing Automation Services Budget Programs 81

Sprout Social

APRIL 25, 2024

According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. With the right tools in place, brands can tap into readily available conversations to extract unbiased feedback quickly and efficiently. Get the template 23.

Social Media 52

Social Media Template Work Management Marketing Management 52

ClearVoice

OCTOBER 27, 2023

In-person events have proven to be highly successful, to the extent that according to Bizzabo’s report , 86 percent of organizers intend to either maintain or increase the number of in-person events in 2024 compared to 2023. billion in 2024. billion and rise further to $15.7

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Outgrow

APRIL 9, 2024

Embracing AI for augmentation, not replacement, with governance and principles. Saksham Sharda: So in what ways do you foresee AI devices impacting both B2B and B2C markets in 2024, especially with the rise of AI-powered PCs? AI tools are properly vetted for how they’re trained from a legal perspective.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

ClearVoice

OCTOBER 27, 2023

In-person events have proven to be highly successful, to the extent that according to Bizzabo’s report , 86 percent of organizers intend to either maintain or increase the number of in-person events in 2024 compared to 2023. billion in 2024. billion and rise further to $15.7

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

chiefmartech

DECEMBER 27, 2021

Slack), and governance layer (e.g., The latest Martech Replacement Survey from my friends at MarTech.org provided more empirical evidence for this shift with results that indicated that aggregation was the reason 67% of marketers replaced a martech tool in the past year. billion in 2024. Snowflake), workflow layer (e.g.,

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

chiefmartech

JANUARY 14, 2023

But last year was a notable inflection point, with multiple generative AI implementations transitioning from science fair projects to genuinely useful commercial tools. But 2024 may be the start of exponential growth. ChatGPT triggered a pivotal ah-ha moment, where almost everyone recognized that a major disruption had begun.

API 136

API Software Startups Mobile Marketing 136

Content Standard

OCTOBER 25, 2018

In an era increasingly concerned with data consent and protecting consumer information, blockchain-powered identity management tools could soon eliminate fears of data privacy theft and unleash a new paradigm of consumer-driven personalization. Identity management is widely seen as one of the best use cases for blockchain.

Marketing Management 75

Marketing Management Personalization Planning Paid Search Agency 75

ClickZ

AUGUST 15, 2019

The global content management market accounted for just under $5 billion in 2017 and is expected to reach over $14 billion by 2024. A traditional CMS approach puts more of the control in the hands of the marketing department since these tools offer a front-end user interface. How quickly and dynamically can changes be made?

CMS Development 71

CMS Development Work Management Touchpoints Marketing Management 71

chiefmartech

FEBRUARY 20, 2024

To enter the 2024 Stackie Awards, all you need to do is create a single slide (16:9 aspect ratio) that illustrates your marketing stack — the collection of martech software that you use. Then just upload your slide by April 26, 2024. Are you using specific gen AI tools, or gen AI features built into larger martech platforms?

Aggregators 76

Aggregators Communities User-Generated Content Vendors 76