Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO? Take a look: 6.

Social Media 153

Social Media SEO Cost Per Click Media 153

SmartBug Media

JANUARY 25, 2024

January 2024 Instagram Mobile News *Available to Marketing Hub Pro+ customer HubSpot Update Details Let's dive into the latest updates from HubSpot, shall we? Plus, they're a great way to raise brand awareness. This blog post will explore the latest product updates and how they can benefit your business.

Hubspot 59

Hubspot Product Paid Search Agency Ideal Customer Profiles 59

SmartBrief - Marketing

FEBRUARY 8, 2024

But what can we expect to see happening in DOOH in 2024 and beyond? Top predictions for DOOH in 2024 As 2024 progresses, DOOH advertising is on the verge of transformative changes, driven by technological advancements and evolving market dynamics. Opinions expressed by SmartBrief contributors are their own.

Marketing AI 78

Marketing AI Allocation Mobile Advertising Paid Search Agency 78

illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. In 2019 , 56.3%

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Sprout Social

JANUARY 24, 2024

It’s a top spot for generating leads and getting your brand seen. But it’s also a great way to find and interact with your target audience—people who are interested in your brand, industry, products and services. It’s a great way to contribute in-depth insights and opinions to trending discussions and topics.

Linkedin 112

Linkedin Trends Eye-Tracking Marketing Agencies 1 112

Champion Communications

DECEMBER 15, 2023

As we approach 2024, anticipating the trends that will shape our industry is key. As social media continues to dominate our lives, influencers have become influential voices in shaping public opinion. 2024 will witness a significant shift towards micro-influencers and nano-influencers. Looking for more PR insights?

PR 62

PR Forecasting Campaigns Analysis 62

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Top Rank Marketing

JANUARY 15, 2024

Influencers elevate B2B marketing by connecting brands with key audiences in a meaningful and authentic way. This relationship leverages the trust and respect influencers have cultivated to turn potential customers into engaged brand advocates. Success, however, is not guaranteed.

B2B Thought Leadership 115

B2B Thought Leadership B2B Thought Leadership B2B Marketing 115

SocialPilot

JANUARY 14, 2024

Cut to today – It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike. There are over 17 million opinion leaders on LinkedIn. Brands and businesses are making the most of the Linkedin content formats to strengthen their voice. Millennials make up 20.4%

Statistics 75

Statistics Linkedin User-Generated Content CTR 75

Trade Press Services Newsletter

FEBRUARY 1, 2024

Rather than get caught up in what your competitors are doing or the latest social media tactic, focus on the core of what makes your brand unique. Take a break from the latest fads and drive long-term success by defining your brand’s original voice. What is your unique value proposition ? How are you better than your competitors?

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Bluetext

FEBRUARY 12, 2024

A day filled with classic American traditions, from a never-ending buffet of dips and apps, to the football rivalries, and most importantly (in marketers’ opinion): the advertisements. Q2: Oreo Super Bowl ad veteran Oreo put a new twist on the brand this year, literally. That’s right, we’re referring to the Super Bowl.

Ads 40

Ads Advertisements Advertising Creativity 40

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. There are fair chances that these fixed times can work wonders for your brand on LinkedIn. It is a great place for B2B and B2C marketers to promote their content and build strong connections.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media 112

Social Media Social Marketing Media Planning 112

SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. You need to strike a balance in opinions. The post Social Media Management Cost – How Much to Charge in 2024?

Enterprise Management 52

Enterprise Management Work Management Social Media Marketing Management 52

SmartBug Media

MARCH 15, 2024

Here’s a look at some of the key trends driving franchise marketing in 2024. The Rise of AI in Franchise Marketing Artificial intelligence (AI) made a big splash in the marketing world in 2023 and is showing no signs of slowing down in 2024. Businesses must keep pace with the latest developments to stay ahead of the competition.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Madison Logic

FEBRUARY 7, 2024

The same mindset can be applied to your 2024 marketing strategy. If the story about your brand is going to be produced by AI, how different will that story be, and will it be enough to stand out from your competitors? Experts agree that the key to successful resolutions is setting small goals that help you achieve big results.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Engagio

JANUARY 24, 2024

As 2024 kicks off, many of us are excited about all the fun events that come with the beginning of the year. Valentine’s Day, company holidays, and even an extra day to enjoy, thanks to 2024 being a leap year. Which brands do you predict will have the most memorable and impactful commercials during the Super Bowl this year?

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

Salesforce Marketing Cloud

JANUARY 2, 2024

Start by learning about your customers’ behavior on different online platforms — for example, how they express opinions, ask for help, and engage in general discussions. Reach out to them to see if they’d be willing to craft a series of social media posts to create brand awareness and warm leads for your sales team to contact.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Salesforce Marketing Cloud

JANUARY 8, 2024

Brands are going big with resale Over the past few years, consumers have shifted their mindset about resale items. As the circular economy grows in popularity, brands everywhere are opening their own resale stores and encouraging consumers to turn in used items, from old jeans to designer handbags to kitchen appliances. Even better?

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

SpotMe Blog

OCTOBER 7, 2023

It serves as a useful promotional tool where you can highlight your brand, products, and services. By facilitating more meaningful interactions, an app helps create a better overall experience that keeps people engaged with your event and brand. The post The Best Medical Conference Apps [2024] appeared first on SpotMe.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Salesforce Marketing Cloud

JANUARY 2, 2024

Start by learning about your customers’ behavior on different online platforms — for example, how they express opinions, ask for help, and engage in general discussions. Reach out to them to see if they’d be willing to craft a series of social media posts to create brand awareness and warm leads for your sales team to contact.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Align with the right influencers Align with the right influencers for your brand. When you do, your brand’s message resonates with an already engaged audience.

Advertising Agencies 104

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 104

Martech

APRIL 18, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter.

Merchandising 107

Merchandising Marketing Analytics Tools Conversion Lead Ranking 107

Animalz blog

MARCH 21, 2024

” Editor’s note: This post was updated in 2024 by the Animalz team, based on a recent Q&A with Jimmy Daly to reflect the evolution in his thinking about the Library vs. Publication Framework. In 2024, it’s table stakes for any successful content program, regardless of whether you follow the library or publication model.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Martech

JANUARY 29, 2024

With so much uncertainty about the future, brands need to remain grounded in what matters to humans on a real level — one that can’t be calculated by an LLM. However, like all other generations, Gen Z isn’t a monolith, it is made up of complex humans with varying beliefs and perspectives that don’t always translate to behaviors.

Marketing AI 100

Marketing AI Ethics Training Opinions 100

Litmus

JANUARY 29, 2024

If you’re in the business of fostering brand trust and creating customers for life, then meeting this expectation is just the bare minimum. 76% of buyers expect personalized attention because they understand that tailored experiences reflect a brand’s commitment to understanding their needs and preferences. Need email inspo?

Personalization 103

Personalization Marketing AI Urgency Marketing Forecasting 103

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. It truly reflects how many brands worldwide have embraced the new form of online marketing. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Statistics 96

Statistics Advertising Agencies Paid Search Agency Allocation 96

Oktopost

JANUARY 25, 2024

Forrester’s customer life cycle framework for social media, comprising seven stages, emphasizes the cyclical and non-linear nature of customer-brand relationships. Prioritize employee advocacy If you haven’t implemented an employee advocacy program yet, 2024 is the year you should make it happen.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. Increased brand awareness? What are you hoping to achieve? Improved analyst ratings?

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Marketri

DECEMBER 11, 2023

Despite all the changes, timeless principles such as understanding the target audience, creating compelling value propositions, building brand awareness, and fostering relationships remain unwavering. While her name may not spring to mind when you think about top marketers, in my opinion, Swift is an unexpected marketing genius.

Planning 62

Planning B2B Thought Leadership CMO Ethics 62

Velocity Partners

MARCH 13, 2024

Even the pages that get that sweet search love aren’t doing brands a lot of good — often because they’re not optimized for terms that matter to qualified buyers. (So Good SEOs are responsible for helping their brands play by Google’s rules — which Google loves — while bad ones try to game the system. It’s a problem. Or robots).

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Read on to learn how members have found value in the platform and lessons we’ve learned so far for building a successful brand community.

Communities 83

Communities Peer-to-peer Thought Leadership Webinar Metrics 83

BDB

DECEMBER 22, 2023

As the marketing communications agency for food & nutrition brands, we have provided exhibition support for 30 years to some of the biggest players in the food & beverage market – from designing stands to carrying out in-person press support in a multitude of languages (and everything in between).

Paid Search Agency 26

Paid Search Agency Advertising Agencies Peer-to-peer Conference 26

Stevens & Tate

MAY 1, 2024

Step right into our April 2024 edition of “What’s Trending in Marketing,” your portal to the freshest marketing trends and insights. Stay ahead of the curve with our collection of marketing trends and reports for the 2024 year. To stay connected with customers, brands will focus on showing what they stand for.

Trends 81

Trends Advertising Agencies Planning Paid Search Agency 81

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time. But tracking sentiment is no piece of cake.

Analysis 95

Analysis Marketing AI Tools API 95

Sana Commerce

NOVEMBER 28, 2023

Consider this: Visitors take a mere 10 seconds to form an opinion about your website. Shoppers tend to trust fellow customers’ opinions over brand claims. The significance of consistent optimization Why should you invest your efforts in optimizing your e-commerce store?

Optimization 52

Optimization B2B Business Conversion Rate 52

Optinmonster

FEBRUARY 15, 2024

That’s why all the big brands use social proof on their sites, on their social media, and in their email marketing. In other words, they make choices based on the behavior and opinions of their peers. Consumers want proof from their peers and from unbiased 3rd parties, not from the brands selling the products.

Social Marketing 111

Social Marketing Examples Peer-to-peer Case Studies 111