ClearVoice

FEBRUARY 9, 2022

With the constant barrage of news and opinions on social media, it can be challenging for brands to know whether — and how — to speak up about controversial topics. But sometimes the person behind the brand finds it impossible or even immoral to remain neutral about current events. Take action behind the scenes.

Opinions 64

Opinions Brand Identity Branding Paid Search Agency 64

Martech

APRIL 22, 2024

No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. This is where consumer behavior is driven by an emotional investment in the brand itself.

Buy 71

Buy Brand Identity Branding Loyalty 71

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

SmartBug Media

JUNE 28, 2023

Without a thorough understanding of the role of public relations (PR) in brand recognition, many companies struggle to increase their visibility and improve their reputation. At SmartBug, we understand the challenges you face when it comes to increasing brand recognition, and we're here to help. What Is Brand Recognition?

PR 98

PR Brand Identity Branding Loyalty 98

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. Webinars provide a platform for real-time interaction between your brand and its audience.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. What other brands peak their interests? What else is important to them?

Rules 148

Rules Planning Brand Identity Branding 148

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 110

Work Management Marketing AI Brand Identity Branding 110

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. There is a time and place for brands to tell their own stories and showcase their value props for the world to see. You should even brag about your brand to potential employees. Big brands use this strategy because it works.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Influitive

FEBRUARY 22, 2018

Nielsen’s “Consumer Trust in Advertising” study shows that, ‘recommendations from people I know’ remains the most trusted form of brand discovery, and ‘consumer opinions posted online’ comes in at third most trusted. Instead, they turn to their inner circle of peers when they need recommendations on new products or services.

Peer-to-peer 252

Peer-to-peer Studies Brand Identity Branding 252

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content?

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Marketing Insider Group

FEBRUARY 19, 2020

Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. But employee branding takes influencer marketing to a whole new level. Expertise matters even more when it comes to brands that sell to other businesses – B2B companies. That’s not just my opinion.

Brand Identity 329

Brand Identity Branding Paid Search Agency Marketing & Strategy 329

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. The way consumers engage and evaluate brands online is constantly evolving.

Social Media 132

Social Media Marketing AI Media Brand Identity 132

Content Standard

JULY 3, 2018

Brands taking a stand on hot-button issues has become something of a cliché—everyone’s at it today. Yet being a socially or politically conscious brand isn’t itself a differentiator. When everyone is getting political, brand messaging is still in danger of becoming samey, vanilla, and boring.

Opinions 58

Opinions Paid Search Agency Brand Identity Branding 58

Martech

SEPTEMBER 22, 2023

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The survey experiments examined how user-generated hate speech posted on social media would impact social media users’ opinions of social media websites and apps, and the brands that advertise on them.

Social Media 97

Social Media Studies Media Brand Identity 97

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

Work Management 115

Work Management B2B Marketing Marketing Management Paid Search Agency 115

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. Sharp states that brand recall is improved with a consistent and ubiquitous logo and tagline, by celebrity endorsements and traditional mass marketing. Their brand is so strong Coke is one of a handful of generic trademarks. Tactics for measuring brand awareness 1.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Stevens & Tate

MARCH 8, 2022

Deliberately segmenting consumers into generations allows brands to target their campaigns more effectively, ensuring they are communicating with the correct group of people at the right time. Brand loyalty is meaningful to them, so loyalty programs work well when targeting Generation X customers. Marketing to Millennials.

Generation 128

Generation Brand Identity Branding Peer-to-peer 128

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brand Identity 125

Brand Identity Branding Word of Mouth Social Media 125

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. Only with a strategy to build the brand across all channels can marketers create brand authority. Let’s go over nine methods to get started with today. Image sourced from pepper.io

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Engagio

AUGUST 23, 2021

Most demand generation and account-based marketers tend not to think much about branding, which is unfortunate given that a consistent brand can increase revenue by up to 23 percent (Forbes). Indeed, your brand can have a massive impact on the success of all aspects of your go-to-market. Brands work on emotions.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

The Customer

OCTOBER 1, 2021

From the popular Disney-branded Star Wars franchise. We found that more than a third (34.32%) of tweets about Disney were negative towards the brand – yet, Disney share prices rose 125% last year, even with its theme parks closed. And the brands we hate the most are often the least vanilla. You know that quote, right?

Brand Identity 97

Brand Identity Branding Opinions Amazon 97

Stevens & Tate

OCTOBER 24, 2022

Consumers like certain brands. They develop a trust that the brand’s products are of the right quality and a good value. That trust, along with other positive emotions, causes consumers to develop brand loyalty, where they tend to buy certain products from particular brands now and into the future.

Loyalty 85

Loyalty Generation Brand Identity Branding 85

Onalytica B2B

DECEMBER 6, 2016

However, many B2B brands are potentially missing a trick by not exploring or exploiting the influencer territory. Here are some reasons why your B2B brand should implement influencer marketing into your digital strategy and what you can get out of it. SUCCESSFUL CONTENT. SWAY B2B BUYERS.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. Having an expert talk positively about your product can improve trust and enhance brand credibility.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Optinmonster

MARCH 30, 2024

That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales. And because of this, our decisions are consciously or subconsciously influenced by the choices, opinions, and actions of the people around us.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Exo B2B

JUNE 29, 2023

Why should companies adopt a B2B branding or image and brand management strategy based on specific growth or transformation objectives? As entrepreneurs or decision-makers, you shouldn’t neglect your thoughts on the implementation of your B2B branding strategy. Historically, brand power in B2B has often been overlooked.

Brand Identity 59

Brand Identity Branding B2B Differentiation 59

Content Standard

APRIL 1, 2022

What does it mean to be an influential brand? In my opinion, two things: First , it means that you have credibility among customers—there’s a broad consensus that your brand delivers the value it says it does. These are subject matter experts who also happen to be members of your brand audience.

Brand Identity 96

Brand Identity Branding Ad brokers Thought Leadership 96

Navigate the Channel

DECEMBER 4, 2023

In every type of marketing, you utilize your brand voice. A brand voice is more than just a slogan or a pitch, it encompasses everything the brand stands for and it is part of every message. Start with Three Words To establish a compelling brand voice, it’s crucial to begin with a strong foundation.

Brand Identity 65

Brand Identity Branding Tips Urgency Marketing 65

Contently

FEBRUARY 2, 2018

In a matter of days, Uber lost 200,000 customers, and people were boycotting the brand on Twitter with #DeleteUber. For brands, it’s no longer business as usual. All branding is personal now, be it professionally or socially. In fact, the company even turned off surge pricing to and from the airport. Please be patient.

Brand Identity 164

Brand Identity Branding Paid Search Agency Loyalty 164

Salesforce Marketing Cloud

JANUARY 4, 2022

In many ways, a healthy relationship between your brand and its community parallels that of a healthy relationship between two people. Ask for your community’s opinion. People like being asked for their opinion, and project collaboration almost always produces a better end result. Share a common passion. Get the guide.

Communities 98

Communities Loyalty Ad Building Brand Identity 98

Convince & Convert

DECEMBER 3, 2014

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. Their brands have a presence, but the content is lacking. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. A conversation is a two-way dialogue to share ideas and opinions.

Social Media 167

Social Media Brand Identity Branding Media 167

Stevens & Tate

NOVEMBER 4, 2022

However, this generation has impressive buying power and are essential to consider when determining how to tell your brand story. They are also extremely brand loyal, once they find a brand that is worthy of that loyalty. So, your story and your brand need to be instantly recognizable, and easily digestible. Sure we do!

Generation 95

Generation Brand Identity Branding Ethics 95

Hubspot

JULY 28, 2020

The only exception is when I'm shopping from a brand I trust. When it comes to this brand, I know it's gonna be great.". This is known as brand equity. Consumers influence the public perception of businesses, building positive or negative brand equity. In your opinion, that business has positive brand equity.

Brand Identity 90

Brand Identity Branding Opinions Paid Search Agency 90

Biznology

MAY 25, 2018

Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. However, despite their proven value — and staggeringly high ROI compared to most other forms of conventional brand building — many businesses aren’t happily aboard the press-release bus. Reputation Rehabilitation.

Press 178

Press Marketing Management Brand Identity Branding 178

Martech

MAY 23, 2022

customers agree, or strongly agree that it’s important for brands to take a stand on sensitive topics – up 7.6% Only 40% say they want the CEO’s opinion on who the next leader of the nation should be. Marketers know that customer trust is everything when it comes to brand success. Processing.Please wait. See terms. from 2017.

Customer Surveys 106

Customer Surveys Brand Identity Branding Trust Marketing 106

Stevens & Tate

APRIL 15, 2023

Establishing brand authority is invaluable when promoting your company, especially in the early stages. The modern consumer relies on research, opinions, and reviews before purchasing a product. But when a customer trusts your brand, they become more receptive. Therefore, a website creates the first impression of your brand.

Marketing Management 105

Marketing Management Marketing Strategy Marketing & Strategy Effectiveness 105