ClearVoice

MARCH 6, 2023

So, what does the future of the gig economy look like? In this article, we’ll discuss what the gig economy is and its downsides. Additionally, we’ll look at what to expect in 2023 and beyond, and how to prepare for your financial future. What is the gig economy? What are the downsides of the gig economy?

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. What started as a new concept back in 2003 is now one of the hottest topics in B2B Marketing. So, what does this tell us?

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Engagio

OCTOBER 11, 2023

Be it software solutions, artificial intelligence, or go-to-market (GTM) strategies — the common thread behind the value is quality data. This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers. There are two categories of capabilities to evaluate.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Valasys

APRIL 3, 2023

Sales and marketing teams are always trying to accomplish more with less. Leaders are now more than ever asking, “How can we modify our GTM strategies in light of the anticipated market conditions for 2023?” What exactly intent data?

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps.

Enterprise Management 107

Enterprise Management Hubspot Terms and Conditions Sample 107

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

SalesIntel

JANUARY 26, 2023

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions. What is B2B Data? What Are the Types of Data?

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Hubspot

APRIL 11, 2023

Below, we’ll explore the factors that lead salespeople to quit, the sales landscape in 2023, and how you can retain top talent. How to Minimize Churn in 2023 Are salespeople leaving or staying at their jobs? Despite an uncertain economy ahead, recruiters forecast that the market will remain favorable to candidates.

Burn Rate 87

Burn Rate Gartner Churn Rate Lead Ranking 87

Valasys

MARCH 24, 2023

Lead Management Metrics in 2023 A new year means new objectives for the company. So, before we introduce the Lead Management metrics you should be tracking in 2023, let us answer a very basic question: What are the Lead Management Metrics? What are the Lead Management Metrics? Why do you need Lead Management Metrics?

Lead Management 52

Lead Management Work Management Marketing Management Sales Qualified Leads 52

SalesIntel

FEBRUARY 9, 2023

A reliable B2B data provider can help you understand other firms better, make informed decisions, develop new business prospects, and support marketing and sales teams. What is B2B data? Its primary application is to drive marketing and new sales tactics or procedures. What are the Types of B2B Data?

Sales Management 52

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 52

illumin

SEPTEMBER 12, 2024

While AI is still a far way off from becoming a true labor replacement, it is understandable that people (and specifically marketers) are worried. In marketing, there are many use cases for AI, from content creation to data analysis. Predictive analytics, or Predictive AI is one of the most impactful forms of AI a marketer can use.

Marketing AI 96

Marketing AI Copyright Work Management Marketing Management 96

SalesIntel

MARCH 8, 2023

After all, the more you know about your target market and their purchasing habits, the better you will be at meeting their demands. According to HubSpot , 61% of B2B marketers say generating traffic and leads is their most difficult task. What is Buyer Intent Data? What are B2B Intent Data Providers ?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SpotMe Blog

JULY 21, 2023

With 500,000+ people attending events run on SpotMe every month, we know what it takes to create an engaging experience from the moment guests land on your registration page to the moment they leave your event. What Is Event Registration Software and How Can It Help You? What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

SpotMe Blog

JULY 28, 2023

Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). But with so many options on the market, how do you determine which onsite event management software is the best fit for your needs? What Is An In-Person Event Platform?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SalesIntel

FEBRUARY 8, 2023

Alignment among go-to-market teams has always been difficult. Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Studies 113

Case Studies Case Study Work Management Studies 113

SalesIntel

FEBRUARY 17, 2023

You need accurate B2B data for effective prospecting, audience segmentation, and CRM ROI. Thankfully, this guide is here to steer you in the right direction and share what to look for. You likely have lots of questions , but to make it easy, let’s focus on quality, coverage, completeness, accessibility, and data types.

Purchase 52

Purchase Work Management Marketing Management Ideal Customer Profiles 52

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Financial services CRMs are changing and so are the needs of customers.

Work Management 102

Work Management Marketing Management CRM Service 102

Digilant

MARCH 28, 2023

Advanced TV in 2023 A Digilant Get Smart Series, Part 1: Dig Deep into Data to Reach your Audience In our newly released whitepaper, Advanced TV in 2023: The Trends, Technology, and Tools you Need to Succeed , we outline everything advertisers need to know about the rapidly expanding and evolving video advertising landscape.

Budget Programs 52

Budget Programs Cable Advertisements Advertising 52

SmartBug Media

JUNE 6, 2024

Before "artificial intelligence" became the trending topic of 2023, HubSpot was already leading the charge in its adoption. Over the years, HubSpot has utilized AI tools for marketing through smart content , facilitate lead scoring, and enhance data enrichment behind the scenes. So, what can you achieve with HubSpot's AI-powered tools?

Marketing AI 69

Marketing AI Enterprise Management Tools Data Hygiene 69

SpotMe Blog

JUNE 13, 2023

If you would like to submit an application to be added to the list or would like us to update your details, please complete this form. What are pharma event management companies? Focus on what you do best, and leave the details to the experts! Disclaimer: The objective of this list is to share useful information.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Spiralytics

MAY 1, 2023

Does your company use Customer Relationship Management (CRM) Software? To keep up with today’s competitive business landscape, having an effective CRM software that aligns with your business goals is essential. G2, the largest and most trusted software marketplace, has even recognized Hubspot as the #1 Global Software Company in 2023.

Hubspot 118

Hubspot CRM Work Management Marketing Automation Services 118

SmartBug Media

APRIL 27, 2023

The digital marketing landscape is constantly changing, and it can feel like new strategies and tactics arise every few seconds. Just think, for example, about how artificial intelligence has taken the marketing world over by storm. How has marketing data evolved to get us where we are today?

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

SalesIntel

JANUARY 9, 2023

But mediocre data can deplete your marketing budget – or, worse, your client relationship. This article explains five questions you should ask yourself and any potential provider, as well as, the answers you should expect when choosing the right B2B sales data partner in 2023. . Let’s get started. You’re looking at the company level.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 52

Martech

DECEMBER 28, 2023

Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). To accommodate growth, the business plans to deploy a CRM/MAP for customer marketing and customer service outreach.

Work Management 110

Work Management Marketing Automation Services Marketing Management Marketing AI 110

Sprout Social

NOVEMBER 30, 2023

Competition is a normal part of business–and it’s what drives innovation. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. And this informs your marketing game plan. What is competitor analysis in marketing?

Planning 107

Planning Paid Search Agency Advertising Benchmark Analysis 107

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Oktopost

AUGUST 1, 2024

What is B2B Lead Generation, Exactly? of marketers state generating high-quality leads is their biggest challenge. of marketers state generating high-quality leads is their biggest challenge. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Top of Funnel 118

Salesforce Marketing Cloud

OCTOBER 12, 2023

Everyone wants generative AI applications and their groundbreaking capabilities, such as creating content, summarizing text, answering questions, translating documents, and even reasoning on their own to complete tasks. What is an LLM? But where do you start? Should you train your own LLM? Customize a pre-trained open-source model?

API 138

API Generation Ad Building Paid Search Agency 138

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua.

Marketing AI 112

Marketing AI Conversion Top of Funnel Eloqua 112

SpotMe Blog

MAY 31, 2023

After providing the tech and expertise to help leading life science and pharma and Fortune 500 companies run 10,000+ successful in-person events for the past 20+ years, we’ve consolidated what we know into the best planning and technology guide. What is the meaning of in-person events? What are the advantages of in-person events?

Planning 52

Planning Personalization Work Management Best Practices 52

Salesforce Marketing Cloud

APRIL 25, 2023

Julie O’Donnell Senior CRM Manager The next time you’re in line for coffee, turn your “waiting time” into “learning time”. Trending Articles 6 Easy Ways You Can Skill Up for AI 4 min read Generative CRM — Here's What It'll Mean For Your Business 6 min read I love the new Trailcast feature!

Barriers 98

Barriers Guidelines Paid Search Agency CRM 98

Optinmonster

JUNE 11, 2024

Are you looking for the best and easy-to-follow Black Friday marketing guide? For eCommerce businesses, holiday sales marketing like Black Friday represents more than just dates on a calendar. In this post, I’ll share a marketing calendar specifically tailored for Black Friday and Cyber Monday (BFCM) marketing.

Planning 97

Planning Marketing Analytics Tools Paid Search Agency eCommerce 97

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Enterprise Management Automation 111

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that point to find analytics alternatives for website analytics. They’re also vital to digital marketing.

Marketing Analytics Tools 123

Marketing Analytics Tools Marketing Attribution Analytics Google 123

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

Marketing Automation Services 99

Marketing Automation Services Top of Funnel Marketing Automation Automation 99