Google extends cookie execution deadline until late 2023, will pause FLoC testing in July

V12 Data

The company has extended its self-imposed deadline to deprecate third-party cookies in its popular Chrome web browser from its original date of January 2022 until late 2023, Google announced today. But Google’s decision to extend its deadline seems largely driven by government pressure.

Collect Ethical Data To Save Costs and Preserve Privacy

Salesforce

Ethical data protection and data privacy. Indeed, serious issues around data protection, liability, ethics, and privacy (not to mention leveraging data to drive new business opportunities) have elevated data governance from the server room to the board room.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Accountability/Governance. 1 July 2023. 1 January 2023.

3 Trends Creating a More Secure Data Privacy Landscape

TrueInfluence

Data privacy has become a high-profile topic in today’s data-driven world. According to a Cisco Consumer Privacy Survey, 84 percent claimed that they care about their data and its privacy. Are These Data Privacy Trends on Your Radar?

3 Trends Creating a More Secure Data Privacy Landscape

TrueInfluence

Data privacy has become a high-profile topic in today’s data-driven world. According to a Cisco Consumer Privacy Survey, 84 percent claimed that they care about their data and its privacy. Are These Data Privacy Trends on Your Radar?

Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023.

First-, Second-, and Third-Party Data: It’s All Good Data, Right? Riiiight?

LeadsRX

Before diving into defining each party’s data distinction, know that focusing on first-party data is the only surefire approach to keep your customers’ data compliant with regulator, browser, and enterprises’ own privacy and data governance policies.

What Publishers should keep top of mind in 2022

Liveintent

Google gave the industry a reprieve when it delayed third-party cookie deprecation in Chrome to the end of 2023. This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Privacy was a central theme in 2021.

Data Quality Concerns Impact CCPA Business Projects

Zoominfo

When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. The new law goes into effect in 2023.

UK guide to B2B email marketing laws (warning, it’s tricky)

Marketing Graham

Data for email campaigns in the UK is governed by two laws; GDPR and PECR. That’s governed by PECR. Also note that Schools, Hospitals and Government Departments would be regarded as corporate. There are email marketing laws. Surprise!

The yin and yang of martech

ClickZ

Companies are now searching for people who understand the nature of these data systems, how they work, and how to use them to create sound data governance, privacy, security, and trust. billion, by 2023.

Leading By Example: ESG-Focused Companies to Watch

Televerde

Environmental, Social and Governance (ESG) strategies have become key competitive differentiators for companies in every industry. The company is committed to going carbon neutral by 2023, which is two years earlier than its original goal.

Advertiser Perceptions: Encrypted email identifiers and the changing Identity landscape

Liveintent

The government should be involved in developing alternatives to third-party cookies and Ad IDs. Currently, advertisers are leaning on their agencies as well as ad tech and martech partners to strategize long-term solutions to address privacy changes.

ROAS 68

To SCV or not to SCV?

DotDigital

We see a very welcome trend shaping the conversation around SCV, which is the rising interest in data governance and good data stewardship.

Want to improve the CX? Data democratization is your answer

ClickZ

With a universal “fabric” of data that stretches across data types and access methods, the marketing team can also leverage analytics, risk and fraud capabilities to protect Personal Identifiable Information (PII) and comply with regulations such as General Data Protection Regulation (GDPR) and other burgeoning privacy legislation in the U.S. But, the biggest adjustment may come from the shift we are seeing with consumer privacy concerns, which actually could be a good thing for marketers.