ZoomInfo, Data Privacy, and You


Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. Current Data Privacy Laws. Data Privacy Best Practices. Have an easily accessible privacy policy.

Defanging FLoC: Top 3 User Privacy Concerns

DAGMAR Marketing

On March 30, 2021, Google unveiled its plans to release FLoC—a proposed alternative to third party cookies that claims to offer more user privacy—while still tracking users to provide advertisers with the information they need. Top 3 User Privacy Concerns.


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6 Ways to Privacy-Proof Your Email Program


Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018.

Email Marketers and California’s New Data Privacy Law


In June of 2018, Governor Jerry Brown signed into law the California Consumer Privacy Act (CCPA). Taking its inspiration from the European Union’s General Data Protection Regulation (GDPR), the CCPA was intended to protect online data privacy. The California Privacy Protection Agency.

A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection


This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to opt-out of behavioral advertising. Opt-in. Opt-in. Opt-out.

Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law


The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Opt-in. Opt-out. Opt-in.

Data Quality Concerns Impact CCPA Business Projects


When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. The new law goes into effect in 2023.

6 Email Marketing Trends You Need to Be Aware Of


That’s especially true when you consider that estimates indicate there will be more than 4 billion users by 2023. Data privacy needs to be top of mind. . However, you should also have a stricter subscription process, such as double opt-outs. Marketing Mobile advertising data privacy email email marketing marketing mobileEmail may not get as much love as channels like social media, but it remains perhaps the most important communication tool for marketers.

The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)


In 2021, with loads more online competition, the focus shifted to standing out online —to 40% of small businesses , that’s their biggest fish to fry in the coming years. More privacy regulations are on the horizon—here’s how to pivot your paid advertising strategy.

The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program


What’s more… the GDPR was a precursor of other initiatives like the ePrivacy Directive and the California Privacy Rights Act. If you plan to comply with each new regulation when it comes out, you will stifle innovation in your business and will be running to avoid landmines.

UK guide to B2B email marketing laws (warning, it’s tricky)

Marketing Graham

Their full titles are the ‘ General Data Protection Regulation ‘ and the ‘Privacy & Electronic Communication Regulation’ GDPR governs how you store a person’s data, PECR governs how you contact them electronically. The best way to get consent (opt-in).