Navigate the Channel

SEPTEMBER 15, 2023

As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1 Its significance is only expected to grow in 2023 and beyond. Video content dominance is a trend that marketers cannot afford to overlook in 2023. This is where AI shines as a productivity booster.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. 1 July 2023.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Convert

NOVEMBER 30, 2020

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023.

Privacy 93

Privacy Advertising Agencies Privacy Protection Opt-out 93

Only B2B

DECEMBER 29, 2022

Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023. Here are the top 7 lead generation strategies for 2023.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Engagio

OCTOBER 11, 2023

At a time when data quality and privacy compliance are top of mind for B2B leaders, and generative AI is transforming the way companies use data, the report offers practical guidance on the changing dynamics in the B2B data provider space and how to evaluate potential partners.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Porch Group Media

JANUARY 16, 2023

*This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023. Luci: We’ve seen things like increasing mail privacy policies and they can be difficult to keep up with. Do you have any advice or best practices for how to keep up with those mail privacy policies?

Privacy Policies 52

Privacy Policies Privacy First-Mover Advantage Opt-out 52

Marketing Insider Group

JULY 24, 2023

As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. Users transitioning to GA4 from UA had a few years to do so between the former’s launch in 2020 and the latter’s complete replacement on July 1, 2023. Are You Ready for GA4?

Marketing Analytics Tools 208

Marketing Analytics Tools Analytics Google Marketing Automation Services 208

Bluetext

DECEMBER 8, 2022

You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of comprehensive data privacy bills, successfully passed by both Connecticut and Utah.

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

Convert

MAY 30, 2022

Cox signed into law the Senate Bill ( SB) 227 , also known as the Utah Consumer Privacy Act (UCPA). The UCPA is a cross-industry privacy law that gives Utah consumers significant privacy rights over their personal information. The law will come into force on December 31, 2023. Right to opt-out of behavioral advertising.

Privacy 52

Privacy CPA Cost per Acquisition Privacy Policies 52

Convert

APRIL 21, 2021

The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information. 1 January 2023.

Privacy 72

Privacy Privacy Protection Opt-out Privacy Policies 72

DAGMAR Marketing

SEPTEMBER 1, 2021

On March 30, 2021, Google unveiled its plans to release FLoC—a proposed alternative to third party cookies that claims to offer more user privacy—while still tracking users to provide advertisers with the information they need. FLoC, short for Federal Learning of Cohorts, is part of the Google Privacy Sandbox. What is FLoC?

Privacy 98

Privacy Marketing Proposals Paid Search Agency User-Generated Content 98

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. The digital media scene has had a shake-up since 2024 began.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023.

Marketing Automation Services 119

Marketing Automation Services Privacy Enterprise Management Work Management 119

Zoominfo

OCTOBER 5, 2021

But soon, individual participants can opt out of attending. The California Privacy Rights Act (CPRA) gives consumers the right to do just that — but with their personal data. Since marketers rely heavily on personal data to inform their campaigns, understanding how to adapt to these new privacy acts can be daunting.

Advertising Agencies 100

Advertising Agencies Cross-Selling Opt-out Privacy 100

Zoominfo

JANUARY 21, 2021

When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. Now when I feed this stuff into my lead-scoring mechanisms, the accuracy that’s coming out on the other end is just a lot greater.

Zoominfo 173

Zoominfo Business Privacy Work Management 173

Marketing Insider Group

OCTOBER 15, 2020

billion by 2023, a social media policy serves as a code of conduct to help your employees understand how to act on social media. An in-depth social media policy will: Defend against legal and security risks to keep employees out of trouble. Protecting the data privacy of stakeholders and customers. Personal Account Guidelines.

Social Media 363

Social Media Media Guidelines PR 363

Martech

JULY 13, 2023

Dig deeper: Top 5 XR and AI marketing trends in 2023 Business news Google’s Bard has added more languages and privacy features. Stability AI , which runs the image-generating model Stable Diffusion, launched Stable Doodle which turns sketches into “visually pleasing” images. It’s available through ClipDrop.

Paid Search Agency 96

Paid Search Agency Product Urgency Marketing Enterprise Management 96

Martech

OCTOBER 18, 2022

In turn, data compliance has become more complex than ever before and global privacy regulations continue to evolve. Opting out of future data collection. Dig deeper: Why marketers should care about consumer privacy. Data is recognized as the most valuable resource for brands and marketers around the world.

Enterprise Management 110

Enterprise Management Privacy Marketing & Strategy Work Management 110

Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals. ”) GDPR’s stateside influence In the U.S.,

Paid Search Agency 111

Paid Search Agency Privacy Work Management Marketing Proposals 111

Bluetext

JANUARY 17, 2023

If you spent any time on social media over the recent holidays, your Instagram Stories and Tik Tik feed may have been filled with ‘In and Out’ lists. Originating from The Washington Post ‘s inaugural ‘In and Out’ list, these highly opinionated posts have become the epitome of user-generated content.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Top of Funnel Privacy 26

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking.

Multi-Touch Attribution 116

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 116

Modern B2B

DECEMBER 4, 2023

However, as these innovations roll out, the industry’s attention is increasingly focused on how they impact user experience and conversion rates. Reddit’s Privacy Pivot Jutta Williams, the Head of Privacy at Reddit, has made a significant announcement that could reshape user ad experiences on the platform.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Modern B2B

NOVEMBER 16, 2023

However, as these innovations roll out, the industry’s attention is increasingly focused on how they impact user experience and conversion rates. Reddit’s Privacy Pivot Jutta Williams, the Head of Privacy at Reddit, has made a significant announcement that could reshape user ad experiences on the platform.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Navigate the Channel

JULY 12, 2023

In 2023 so far, the number of emails sent and received is already at 347.3 In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void. What are the specifics? Translation?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

sagefrog

FEBRUARY 7, 2024

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1%

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Unbounce

JANUARY 13, 2022

In 2021, with loads more online competition, the focus shifted to standing out online —to 40% of small businesses , that’s their biggest fish to fry in the coming years. More privacy regulations are on the horizon—here’s how to pivot your paid advertising strategy. Digital privacy has been one of the hottest topics in 2021.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

LeadsRX

NOVEMBER 30, 2021

Surprisingly, the confusion and frustration that overcomes the questioning Costello is similar to what some marketers – and certainly many consumers – feel when the topic of first-, second-, and third-party data is brought up when it comes to marketing analytics and what types of data meets stiffening consumer privacy requirements.

Enterprise Management 88

Enterprise Management Work Management Privacy Marketing Management 88

Martech

JUNE 1, 2022

Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022. It’s all about protecting privacy, ensuring transparency, and building trust with consumers.

Marketing Analytics Tools 126

Marketing Analytics Tools Marketing Attribution Analytics Google 126

Martech

AUGUST 13, 2021

So it’s a good idea to pay close attention to this demand wherever it is, and build out a content demand chain. Or, they’re completing a mindless task, or working out, and need something to fill the silence. Also, users could opt-out of particular topics. Chris Wood, Editor. Is FLoC switching from cohorts to topics? .

Digital Asset Management 124

Digital Asset Management Enterprise Management Work Management Marketing Management 124

QuanticMind

JULY 28, 2023

Perhaps the most notable shift is the rapid increase in digital ad spend, from just 29% of total B2B ad spend in 2019 to 47% in 2023. Read on for Sean’s top insights for B2B marketing in 2023: Basis Technologies : What are some of the keys to a successful B2B campaign? How are consumers able to opt out?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising B2B 52

Brightedge

JULY 22, 2022

It is not sufficient to publish a keyword-optimized piece of content and hope the search engines figure out how to use it. But now, two realities are disrupting the tracking-dependent worlds of digital marketers everywhere: zero-click results and privacy changes. Customers have demanded data privacy and the marketing is responding.

Privacy Protection 52

Privacy Protection Marketing AI SEO Optimization 52

PureB2B

JUNE 21, 2022

Before we delve into the drawbacks or benefits of either approach, and how a database of people that have opted-in to receive information about your products and services results in better leads, let’s define our terms. For B2B customers, permission-based or opt-in marketing usually yields stronger leads and, ultimately, more sales.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

Liveintent

AUGUST 19, 2021

Third-party cookies are on their way out the door, leaving advertisers with a gaping hole in their advertising strategies. Since first-party data is delivered straight from the customer to the business, it is typically cleaner, more transparent, and more privacy-safe than data one might collect from a third party. Improved privacy.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Marketing Graham

OCTOBER 20, 2020

Their full titles are the ‘ General Data Protection Regulation ‘ and the ‘Privacy & Electronic Communication Regulation’ GDPR governs how you store a person’s data, PECR governs how you contact them electronically. The best way to get consent (opt-in). That’s governed by PECR.

Email Marketing 98

Email Marketing B2B Marketing Opt-out Opt-in 98

QuanticMind

JULY 7, 2023

The 2023 Holiday Advertising Opportunity US retail sales slowed last year (thanks, inflation and high interest rates!) Rosenbloom notes that digital out-of-home is growing quickly post-pandemic and suggests advertising near retailers to generate in-store sales and the type of awareness that results in searches and online purchases.

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

Martech

MARCH 15, 2022

Firstly, they cut out the need for traditional back-and-forth negotiations between publishers and advertisers, making the process faster and cheaper. But, with increasing privacy concerns, marketers will have to develop more people-centric solutions to get buy-in. This ultimately yields higher CPMs. People-centric marketing.

Advertising Agencies 123

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 123

Liveintent

NOVEMBER 25, 2020

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. It’s nearly here, folks: the cookie-apocalypse.

Media 125

Media Advertising Agencies Curation Ad Exchange 125