ZoomInfo, Data Privacy, and You


Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. Current Data Privacy Laws. Data Privacy Best Practices. Have an easily accessible privacy policy.

Google extends cookie execution deadline until late 2023, will pause FLoC testing in July

V12 Data

The company has extended its self-imposed deadline to deprecate third-party cookies in its popular Chrome web browser from its original date of January 2022 until late 2023, Google announced today. A sign of more Google transparency? by Kate Kaye, Digiday.


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Retargeting and addressability in the new privacy-first programmatic landscape


” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. Within the same time frame, Google has worked to invalidate third-party cookies in Chrome by 2023. What do apples and cookies have in common?

Collect Ethical Data To Save Costs and Preserve Privacy


Ethical data protection and data privacy. Indeed, serious issues around data protection, liability, ethics, and privacy (not to mention leveraging data to drive new business opportunities) have elevated data governance from the server room to the board room.

A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection


This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. 1 July 2023. 1 January 2023. 1 January 2020 / 1 January 2023.

The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?


In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, A New Privacy Enforcement Agency. CPRA 2023. CPRA 2023.

3 Trends B2B Marketers Should Know in 2022


Why establishing a privacy-first data model is crucial for long-term success. However, it seems the death of the third-party cookie won’t become a reality until 2023. Marketers and advertisers have time to plan out how to shift towards a privacy-first digital ecosystem.

dotdigital is now ISO 27701 certified


We’re extremely proud to announce that dotdigital has been awarded ISO 27701 certification; demonstrating our ongoing commitment to privacy and trust. ISO 27701 is the international standard-setting out best practice for a Privacy Information Management System (PIMS).

Why First-Party Customer Data Is Better Than Using Cookies (Really)


Privacy advocates and regulatory bodies have pushed back against adtech’s dependence on this kind of surveillance for years. Brands have been trying to walk a fine line: reaching consumers in a relevant way without compromising anyone’s sense of privacy. .

The Third-Party Cookie Workaround: Investing in First-Party Data


The countdown to late 2023 has already begun for advertisers. But while that is still sorted out, advertisers can breathe a sigh of relief knowing already another cookie solution that is readily available, reliable, valuable, and transparent: the first-party cookie. .

What is CRM retargeting and why does it matter?


Since first-party data is delivered straight from the customer to the business, it is typically cleaner, more transparent, and more privacy-safe than data one might collect from a third party. Improved privacy.

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The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program


What’s more… the GDPR was a precursor of other initiatives like the ePrivacy Directive and the California Privacy Rights Act. Respect user privacy while collecting data to frame hypotheses. ? In short, you become transparent and accountable. Feature #6: Transparent Stats Engine.

Google’s Pushing the Cookie Deadline Back – Here’s What That Means for Terminus Customers


Here’s Google’s reasoning for pushing the cookieless deadline to end-of-2023: “We believe the web community needs to come together to develop a set of open standards to fundamentally enhance privacy on the web, giving people more transparency and greater control over how their data is used.

Want to improve the CX? Data democratization is your answer


CMOs need to adopt a digital-first mindset, and be more transparent about how they collect and use customer data – both inside and outside the enterprise – to drive personalization and entirely new ways to serve consumers. But, the biggest adjustment may come from the shift we are seeing with consumer privacy concerns, which actually could be a good thing for marketers.

Top 15 Major B2B Marketing Trends for 2020 and Beyond

Unbound B2B

According to data from Statista , global marketing spend on digital ads will reach $ 385 billion by 2020 and will continue to increase gradually, reaching $517 billion by 2023.”. Transparent Data Handling. Data protection policies such as the GDPR have since been enacted, to ensure that any company collecting, or handling customer data puts measures in place to protect that data and to use it responsibly and transparently. Introduction.