Current State of Apple’s Mail Privacy Protection: Webinar Recording + Q&A


Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April: To answer the question about why is Apple doing this—this is a big pillar of their brand message: privacy. With a few months behind us, how did it really affect email marketing?

What You Need to Know About Mail Privacy Protection (MPP)

Benchmark Email

Privacy is the buzzword in the digital world today, and the protection of user data has become the core focus of many businesses. Google Chrome, which has a market share of 63.58%, plans to do the same by 2023.


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Retargeting and addressability in the new privacy-first programmatic landscape


” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. Within the same time frame, Google has worked to invalidate third-party cookies in Chrome by 2023. What do apples and cookies have in common?

100 Compelling Email Statistics to Inform Your Strategy in 2023

V12 Data

Our team curated the latest stats we could find to help you stay current and informed for 2023. billion by 2023. Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. Let us help rock your email campaigns in 2023.

Email Marketers and California’s New Data Privacy Law


In June of 2018, Governor Jerry Brown signed into law the California Consumer Privacy Act (CCPA). Taking its inspiration from the European Union’s General Data Protection Regulation (GDPR), the CCPA was intended to protect online data privacy.

The State of Global Privacy Legislation with Adam Woods, COO


A Tealium survey found that 97 percent of consumers are somewhat or very concerned about protecting their personal data. The changing privacy laws surrounding consumer data puts marketers in the position to assume the risks involved when launching campaigns.

A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection


This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Data Protection Assessments. 1 July 2023. 1 January 2023.

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Connecticut Data Privacy Act: How We Make Sure Convert Remains Compliant


Despite privacy and data security regulations existing in the United States for decades, those regulations previously only applied to specific businesses, areas, and data types. Check out our assessments of the privacy laws in. Data Protection Assessments. 1 July 2023.

Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law


The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023.

The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?


In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, A New Privacy Enforcement Agency. CPRA 2023. CPRA 2023.

Email Client Market Share: Trends from August to October 2022


Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy: 54.6%.

10 Email Marketing Predictions from the Experts


In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. Data privacy will demand that social media and email cross-pollinate.

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What Publishers should keep top of mind in 2022


Google gave the industry a reprieve when it delayed third-party cookie deprecation in Chrome to the end of 2023. This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Privacy was a central theme in 2021.

Email: The Perfect Place for Building First-Party Data


The email marketing community has had all eyes on privacy shifts in recent years–for good reason. Last year marked the launch of Apple’s Mail Privacy Protection. Google’s plan to end third-party cookies by 2023 remains a key element of its Privacy Sandbox.

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Optimizing for Search Amid the Data Revolution and Increasing Complexity of Technical SEO in 2022


But now, two realities are disrupting the tracking-dependent worlds of digital marketers everywhere: zero-click results and privacy changes. Another major change impacting digital marketers is significant new privacy protections.

Increase Subscriber Loyalty With These Email Marketing Automation Best Practices


billion annually by 2023. Vanity metrics like email opens may not be the best to focus on, particularly with Apple Mail’s recent updates to privacy protection.

2022: THE Year of Contextual Advertising


In fact, according to Yahoo News, 86% of media owners expect contextual solutions to grow by 2023. . User privacy is top of mind. You may be tired of hearing it, but the countdown to the cookieless future is nearing closer.

6 Marketing Trends to Look Out for in 2022


Consumer Privacy Protections Will Hold the Spotlight . As consumers have become more vocal about their demands for privacy protections, Google announced that they will no longer support cookie tracking as of early 2023.

The Litmus Team’s Favorite Emails of September 2021


We’ve been talking a lot about the importance of preference centers , especially with Apple’s Mail Privacy Protection and the death of the third-party cookie in 2023.

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