The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

B2BMarketing.net

MARCH 12, 2024

In short, we provide a list of 19 trends (including definitions) and ask the same question each time: how focused are you on the following trend in 2024? Employer branding / employee experience: Understandably low! Undoubtedly, having a strong employer brand is good for business. Brand performance: Too big to tackle?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Only B2B

FEBRUARY 1, 2024

This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! Enter the world of B2B intent data, a tool that will revolutionize the way you generate leads in 2024. CMI, 2022).

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Marketing Insider Group

JULY 21, 2020

With US soda brands bringing in over half their revenue from outside the country, other CPG brands have leaped into the fray. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024. Virtual Reality Will Likely Generate Nearly $2 Billion in Revenue in 2022. billion in business during 2022.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Martech

DECEMBER 15, 2022

Sponsorship deals for female athletes grew 20% year-over-year in 2022, according to sports and entertainment intelligence platform SponsorUnited. Brands leveraged these partnerships through digital channels, including social media, where sponsorships of women athletes saw a 70% boost in engagement this year. Shining stars. Why we care.

Social Media 93

Social Media Rules Advertising Channels Media 93

Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” million in 2022, according to the report. 2024 is projected to be the first year where more spend is committed to digital video than linear TV.

Spending 59

Spending Paid Search Agency Top of Funnel Cable 59

SocialPilot

JANUARY 14, 2024

Cut to today – It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike. A Q3 2022 study revealed that 40% of internet users aged between 46-55 access LinkedIn. Brands and businesses are making the most of the Linkedin content formats to strengthen their voice.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Top Rank Marketing

DECEMBER 15, 2023

MarketingCharts The Top Priority of B2B Go-to-Market Leaders in 2024 52 percent of go-to-market leaders have said that better alignment between marketing, sales, and customer success was their top priority for 2024, with 43 percent prioritizing customer experiences and engagement, while 39 percent pointed to boosting brand awareness and the same number (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Webbiquity

DECEMBER 19, 2023

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. Yet too many marketers and brands go about social media marketing the wrong way. Onward and upward to a happy and prosperous 2024! Alright, now the list.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Martech

APRIL 5, 2024

Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Chase’s advantage is transactional first-party data, which allows brands and agencies to target based on purchase history. Dig deeper: 2024 Predictions: Retail media networks Early adopters.

Advertising Agencies 115

Advertising Agencies Media Verticals Paid Search Agency 115

Sprout Social

FEBRUARY 22, 2022

All it takes is one click to kickstart a relationship between a consumer and your brand. Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. In this article, we’ll explore: What social shopping is and why it’s huge for brands. What is social shopping?

Peer-to-peer 109

Peer-to-peer Top of Funnel Paid Social Agency Tips 109

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand? Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022.

Statistics 65

Statistics Paid Content Stats Mobile Advertising 65

Top Rank Marketing

NOVEMBER 24, 2023

ANA “B2B brands are all drowning in a sea of sameness. Every brand is blue, every brand is saying the same things in the same way. The post Elevate B2B Marketing News Weekly Roundup: B2B Performance Branding, Rising MarTech Spend, & Meta’s New AI Tools appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

ClearVoice

OCTOBER 14, 2022

To get you started, we’ve compiled the top content marketing statistics of 2022. The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). 88% of marketers have generated brand awareness through content marketing ( Content Marketing Institute ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

SocialPilot

DECEMBER 6, 2023

In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. And then there is Salesforce, which has saved 12,000 hours of work since implementing Sprout in 2022.

Work Management 116

Work Management Marketing Management Software Product 116

Digilant

DECEMBER 7, 2023

billion (2022). In 2022, gaming ad revenue only grew 7% , compared to 32% across CTV and 16% across social media. Not only will this boost performance, but it will also improve the user experience, leaving a positive connotation between your brand and the consumers. As such, there are an estimated 3.09

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

Bannerflow

DECEMBER 8, 2021

The programmatic advertising trends you need to know for 2022: Slow death of the cookie. billion by 2024 in the US , and $4.1 And we believe it to be among the programmatic advertising trends worth exploring in 2022. This makes CTV growth one of the biggest programmatic ad trends for 2022. Read on to find out more.

Advertisements 98

Advertisements Advertising Trends Mobile Advertising 98

Spiralytics

JANUARY 31, 2023

million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2 million people worldwide consumed podcasts in 2022 ( Statista ) Podcast Listening Behavior In 2021, American listeners spent 11.2 billion on podcast ads ( Statista ) Podcast ad spending will exceed $2.5

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Top Rank Marketing

DECEMBER 8, 2023

MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2 percent from 2022, with 11.6 percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Martech

JANUARY 23, 2024

Much of the growth is driven by large consumer brands. In 2022, annual growth peaked at 16.7%, according to Forrester. Each of these broad areas account for approximately one-third each of martech spend: Brand strategy (resource and performance management). Brand experience (experience delivery and automation).

Marketing Management 114

Marketing Management Marketing Budget Budget Programs Forrester 114

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

MAY 18, 2023

growth in 2024, the forecast said. In 2022, the numbers fell to back to earth with 10.6% A more modest rebound may also in the cards for 2024. When TV watchers cut the cord and shift to streaming services, brands have to shift their budgets accordingly. digital ad spend is only expected to increase 7.8% Get MarTech!

Spending 115

Spending Ads Emarketing Forecasting 115

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Additionally, overall U.S. B2B advertising spending is expected to reach $31.72 billion during 2023, with 37.4

Paid Content 123

Paid Content Features B2B Marketing B2B 123

ClickZ

FEBRUARY 16, 2024

Across their client base, Fospha also found that brands that aren’t investing in higher-funnel activity like Snapchat have significantly higher acquisition cost and lower return on advertising spend. Our product allows us to clearly see the massive unrealized opportunity that brands have in paid social media.

Advertising Agencies 59

Advertising Agencies eCommerce ROAS Funnel Advertising 59

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Social Media 89

Social Media Branding Brand Identity Media 89

Hubspot

JANUARY 30, 2024

In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. They prefer to gather information themselves before speaking to a human when researching a brand or product. Since we just started a new year, is it time for some goodbyes? Why the change?

Trends 62

Trends Cold Calling Peer-to-peer Lead Ranking 62

Salesforce Marketing Cloud

JANUARY 2, 2024

Trend 2: Prioritizing human connection I’ve heard sellers and sales leaders call 2010-2022 the golden age of sales. Reach out to them to see if they’d be willing to craft a series of social media posts to create brand awareness and warm leads for your sales team to contact. But as times change, techniques must follow.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Salesforce Marketing Cloud

JANUARY 2, 2024

Trend 2: Prioritizing human connection I’ve heard sellers and sales leaders call 2010-2022 the golden age of sales. Reach out to them to see if they’d be willing to craft a series of social media posts to create brand awareness and warm leads for your sales team to contact. But as times change, techniques must follow.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Oktopost

JULY 4, 2022

According to Salesforce , after August 1st, 2022, you’ll no longer be able to renew Social Studio. You can still use Social Studio until either the end of your contract date, or November 18th, 2024 , when the product is slated for retirement. However, after November 18th, 2024, you’ll no longer be able to access Social Studio at all.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

Martech

JULY 27, 2022

It will now “begin” to phase them out in the second half of 2024. In June 2021, Google had moved the deadline back from 2022 to 2023. In January 2022, it abandoned its highest profile alternative to cookies, FLoC, and turned to targeting by Topics. In June 2021, Google had moved the deadline back from 2022 to 2023.

Google 124

Google Advertising Agencies Privacy Marketing Proposals 124

Sprout Social

OCTOBER 26, 2023

billion in 2022 and is expected to increase by another $5 billion this year. billion by 2025 Influencer marketing platforms have also been popping up regularly to assist in a number of related tasks: finding influencers, partnering them with brands, creating contracts, planning campaigns and more. Brands are expected to spend $7.14

Statistics 128

Statistics Marketing Budget Advertising Agencies Marketing & Strategy 128

DAGMAR Marketing

APRIL 5, 2024

Here are six Google products and tools you should consider trying in 2024. Meridian Meridian: Free In March 2024, Google announced the release of Meridian, an open-source marketing mix model (MMM) designed to help users navigate critical measurement challenges. In March of 2024, this free tool upgraded to version 2.6,

Budget Programs 52

Budget Programs Google Tools Marketing Analytics Tools 52

Martech

JANUARY 29, 2024

Widespread awareness and excitement about these kinds of models grew with the release of ChatGPT toward the end of 2022, touching every point of our online lives. With so much uncertainty about the future, brands need to remain grounded in what matters to humans on a real level — one that can’t be calculated by an LLM.

Marketing AI 114

Marketing AI Ethics Training Opinions 114

illumin

DECEMBER 4, 2023

billion loss in Q4 of 2022. US subscribers of both Disney+ and Hulu can expect to see a beta version of the combined Disney+ and Hulu next month, with the full rollout expected in March of 2024. This service includes content from several brands owned by Disney, like 20th Century Studios, FX, and even some Hulu shows.

Advertisements 93

Advertisements Advertising Paid Search Agency Acquisitions 93