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2024 Predictions: Social media’s evolution

Martech

Here are some ways that marketers will leverage social media in 2024. Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. For the modern marketer, recognizing and harnessing this shift in 2024 is paramount.”

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ANNUITAS Predicts – How Go-to-market Will Transform in 2024

ANNUITAS

2023 was a pivotal year, and ANNUITAS expects much to change in 2024. This is a similar trend reported in the 2022 report , as well. Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. How will this change in 2024?

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Meta advertising trends and priorities for 2024

illumin

In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. eMarketer adds that while TikTok will remain dominant with users in 2024, Facebook is going to be the higher revenue earner, with Facebook bringing in $1.02 per user, per hour by 2025.

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The best Super Bowl ads of 2024

illumin

The top 7 ads of Super Bowl 2024 These are some of the most eye-catching and entertaining ads of 2024’s Super Bowl. Check out 2023’s top Super Bowl ads , or if you’re keen, take a peek farther back at the most watched Super Bowl ads of 2022. This means that next year may be an even bigger opportunity for advertisers.

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Focus on Talent: 25 B2B Influencer Marketing Experts To Follow In 2024

Top Rank Marketing

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Let’s jump right in and take a look at 25 top B2B influencer marketing professionals to follow and learn from in the year ahead.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. In 2022 and 2023, we witnessed first the rollout of AI-driven bots like ChatGPT , DALL-E, Bard and Bing Chat and then a host of proprietary vendor tools that businesses of all sizes and capabilities could use.

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Looking Back, Looking Forward - 2024 Edition

B2B Marketing Directions

Like many marketers, I used the final few weeks of 2023 to reflect on what happened during the year and plan for 2024. Because of the disruptive events of the past few years, I spent a good bit of time thinking about how this blog needs to change and what the focus of my content here should be in 2024.