B2B Marketing Directions

JANUARY 3, 2021

I suspect if I asked a group of marketers what they were thankful for about 2020, many would loudly answer, "I'm thankful it's over!" It's easy to understand why marketers want to put 2020 in their rearview mirror. Fortunately, 2021 isn't likely to be a rerun of 2020. Other economists have predicted that real GDP in the U.S.

Planning 64

Planning Forecasting Marketing Budget Creation Conference 64

Aberdeen

JUNE 23, 2020

News outlets have recently reported that in the US alone, more than 30 million people have requested government assistance for unemployment — in addition to reduced work hours and pay cuts observed by employees across many sectors — since the COVID-related shutdowns began in March. Leveraging Gig Economy Agents for the Future.

Contacts 98

Contacts Churn Rate Customer Satisfaction Work Management 98

Televerde

NOVEMBER 2, 2021

Sustainable investing, or ESG investing, focuses on promoting socially responsible principles, such as when the investor considers the environmental, social and governance aspects of an investment opportunity before choosing which companies to support. Governance: The governance aspect considers how an ETF or company is managed.

Lead Scoring 52

Lead Scoring Lead Ranking Ethics Forecasting 52

Outgrow

DECEMBER 17, 2020

According to reports , digital advertising spends in the UK fell by 5% YoY in the first half of 2020 compared to H1 2019. However, as per the Mobile Quarterly Index by PubMatic , mobile ad spends globally soared 71% YoY during the second quarter of 2020. in April 2020 as compared to the figures of March 2020. to £2.84bn.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Zoominfo

OCTOBER 5, 2021

Though Gro was founded in 2014, it gained prominence in 2019 during the government shutdown. What could have been absolute chaos for a host of farmers and investors was saved by Gro’s forecast technology. During this time the USDA announced that it would delay its monthly report on supply and demand for 20 crops.

Examples 130

Examples Business Budget Programs Advertising Agencies 130

DemandMatrix

MAY 26, 2020

Q2 2020 will go down in the history books as one of the most challenging environments for B2B sales. There is not even agreement on the shape of the recession as it is tied to public health, government policies, economic factors, fear, and the ongoing willingness to social distance. But not all companies are struggling.

Ideal Customer Profiles 52

Ideal Customer Profiles Planning Account Based Marketing Skype 52

Zoominfo

OCTOBER 5, 2021

HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020 How Do You Build A GTM Strategy? As the foundation of governance and accountability, SLAs enable B2B organizations to agree on what good looks like, both from a process and results perspective.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

ClickZ

MAY 2, 2020

30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle. ECI Media Management recently released a flash update to its ‘ 2020 Annual media inflation report’ to record how media inflation has been affected by the coronavirus pandemic across 15 key markets. .

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

The Lead Agency

AUGUST 20, 2020

Businesses have suffered throughout 2020, as they’ve had to significantly adjust their strategies to comply with new government regulations. Budget changes: Half way through 2020, digital ad spend was down 33% and traditional media spend down 39%. These changes are likely to impact businesses long into 2021 and beyond.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

ClickZ

JUNE 11, 2021

30-second summary: With regulatory movements legalizing cannabis in 16 states, the cannabis industry is now forecasted to surpass $100 billion by 2025. The regulatory and compliance nature of each individual state governs what a cannabis brand can and cannot do in their stores. With a record 151% revenue growth and turnover of $197.9M

Work Management 101

Work Management Marketing Management Advertising Agencies Paid Search Agency 101

Porch Group Media

AUGUST 4, 2020

In recent months, we’ve seen consumer spending habits change, brands being forced to innovate, and new government guidelines alter our everyday habits in response to COVID-19. A majority of marketers (52%) reported increased spending during March-June 2020. Top Priorities During Pandemic.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

ClearVoice

JULY 26, 2021

And if we collectively share one takeaway from 2020, it’s that we probably can’t perfectly predict the way business might go in the future. Besides, all the analytic data tools and sophisticated algorithms in the world might have been stumped by the after-effects of 2020. Successful people who think like futurists.

Forecasting 52

Forecasting Business Paid Search Agency Enterprise Management 52

ClearVoice

FEBRUARY 17, 2020

To identify those topics you should first look into the future and ask yourself a few questions, including: What legislation, regulations or other large government interactions are likely going to affect your industry in the coming months/years? 2020 Summer Olympics in Tokyo, Japan) that your readers may be interested in, what would they be?

Planning 69

Planning SEO Content SERP 69

Biznology

JANUARY 27, 2016

s forecasts, 5.5 billion by 2020. “It will change the way all businesses, governments, and consumers interact with the physical world.” According to this analysis, IoT numbers will be much larger than those initially forecasted by Gartner. Consumers will lag behind businesses and governments in IoT adoption.

Gartner 40

Gartner Lock-In Internet Marketing Verticals 40

Biznology

JUNE 19, 2014

Global e-commerce sales made via mobile devices are expected to top $638 billion (USD) in 2018, according to a forecast from Goldman Sachs. Global e-commerce sales made via mobile devices are expected to top $638 billion (USD) in 2018, according to a forecast from Goldman Sachs. Why should I be interested in mobility?

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Single Grain

JANUARY 3, 2020

” By 2020, the world’s data storage is predicted to reach 40 zettabytes of data (that's 40 trillion gigabytes)! In this article, we’ll explore business intelligence trends, as 2020 is sure to see more companies look beyond basic analytics tools for comprehensive solutions. 7 Business Intelligence Trends You Can't Ignore in 2020.

Enterprise Management 105

Enterprise Management Trends Marketing AI Work Management 105

Moz

JUNE 8, 2020

Frankly, it’s devastating reading headlines forecasting the permanent closure of 7.5 5) If large-scale government planning fails to ensure that all members of my community have what they need to support life, what are my options for cooperating with neighbors at a local level to ensure my city or county is more self-sustaining?

Planning 72

Planning Business Paid Search Agency Communities 72

Webbiquity

SEPTEMBER 12, 2023

Environmental, social, governance (ESG) and diversity, equity and inclusion (DEI) initiatives matter a great deal to Millennials and Gen Z when evaluating events. 2020 started as a year of great optimism, with rosy forecasts for growth amid a strong economy. workforce of any generation.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

SalesChoice

APRIL 3, 2017

The time for thoughtful leadership, policy and governance to ensure future generations secure productive lives, is now. According to IDC, by 2020, our digital world will have nearly as many digital bits as there are stars in the universe. From 2013 to 2020, the digital universe will grow by a factor of 10 – from 4.4

Marketing AI 20

Marketing AI B2B Thought Leadership Startups Internet Marketing 20

Salesforce Marketing Cloud

SEPTEMBER 10, 2021

In Salesforce’s recent consumer goods report , business leaders indicated that managing trade spend had become one of the top three priorities for consumer goods (CG) companies over the course of 2020. A joint business plan process ensures brands can establish governance and accountability across key stakeholders.

Promotion 98

Promotion Work Management Marketing Management Marketing AI 98

Marketing Insider Group

FEBRUARY 5, 2024

Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. Campaign Monitor) Government and Non-profit sectors receive the highest email open rates.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

ClickZ

DECEMBER 22, 2020

In fact, according to a recent report , the CDP market size is forecasted to grow from $2.4 billion in 2020 to 10.3 Nevertheless, CDP vendors are missing the boat on data privacy and the governance of enterprises. billion by 2025. However, for enterprises, it’s an entirely different script.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 102

Moz

FEBRUARY 23, 2021

The data in this chart was pulled with the following notes: YoY comparison was for November 2019 vs. November 2020 (November being the highest performing month based on seasonality) Two anomalies were excluded from this data: (1) A flour company and, (2) A company with an AOV of nearly $2K. Considerations to forecast future performance.

Case Study 56

Case Study Case Studies Studies Traffic 56

Single Grain

SEPTEMBER 30, 2020

The SaaS industry is growing rapidly: Between 2019 and 2023, the global SaaS market is forecast to be worth a staggering $60.36 Vertical SaaS products need to consider industry-specific compliance issues to better manage data governance and improve efficiency. More SaaS Content : * 8 SaaS Marketing Trends You Can’t Ignore in 2020.

Verticals 128

Verticals Enterprise Management Work Management Marketing Management 128

Hubspot

SEPTEMBER 27, 2018

In fact, by 2020 there will be 31 billion devices connected to the Internet of Things. By 2020, that number will swell to 193 million new devices per year. They predict the first fully autonomous ship will set sail by 2020. Heck, the entire city of Barcelona is made up of IoT devices. IoT Devices. Let’s find out. For Customers.

Work Management 74

Work Management Marketing Management Amazon Internet Marketing 74

Adobe Experience Cloud Blog

JANUARY 27, 2015

EIU: Imagine you’re in 2020. We’ll take what we’ve learned since then and use it to predict it out to 2020. I read a forecast the other day that 75% of marketing spend will be digital in the next two to three years. Or are we still going to be fighting in 2020? It’s granted by the government. That’s our baseline.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Enterprise Management Work Management 48

B2B Marketing Directions

MARCH 7, 2021

Specifically, I recommended that marketers develop a revenue forecast for each quarter of the year and finalize the forecast in the month before the beginning of each quarter. Then, marketers can lock down their marketing plans for the coming quarter based on the final revenue forecast. The federal government approves a $1.5

Planning 52

Planning Forecasting Paid Search Agency Conference 52

nDash

JUNE 2, 2021

He has a bachelor’s degree in finance and updates his website with data, posts, and tips about how corporations or government entities can raise capital. Odoo : On-premises solutions are best for companies with over 50 employees for tracking leads, closing opportunities, and getting accurate forecasts.

CMS Development 98

CMS Development Webinar Metrics Work Management Sitefinity 98

The Customer

JULY 6, 2021

Quick-Take: According to Forrester’s 2020 U.S. Quick-Take: According to Gartner, 89% of companies now compete primarily based on customer experience and a Walker study forecasts that CX will imminently overtake price and product as the key brand differentiator. CX Requires Leadership plus IT. Federal Customer Experience Index.

Lead Scoring 52

Lead Scoring Lead Ranking Ethics Gartner 52

Hubspot

AUGUST 31, 2018

But despite the technology’s major security risks, Gartner expects consumers to possess over twice as many IoT devices in 2020 as they do today, increasing the number of world-wide IoT devices from 11 billion to 26 billion. In the flourishing IoT market, which is bolstered by a forecasted global market value of $1.7 Government.

Work Management 61

Work Management Marketing Management Vendors Internet Marketing 61

TrustRadius Marketing

NOVEMBER 2, 2022

Using its proprietary Hyperblock™ technology, Anaplan lets you contextualize real-time performance, and forecast future outcomes for faster, confident decisions. They have been recognized as Microsoft 2020 Partner of the Year Finalist in the Customer Experience category for their email signature software. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Single Grain

JULY 21, 2020

Dive Deeper: * 8 SaaS Marketing Trends You Can’t Ignore in 2020. * Top SaaS Stats, Trends and Forecasts. Here are the top 25 SaaS companies to inspire you in 2020: 1) Google G Suite. billion USD as of 2020. billion USD as of 2020. 12 Best SaaS Marketing Tactics for Business Growth. The paid plans start from $9.99/month.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. They have been recognized as Microsoft 2020 Partner of the Year Finalist in the Customer Experience category for their email signature software.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. In October 2020, BlackLine acquired Rimilia, an AR automation solution. LEARN MORE. ClickUp is an all-in-one productivity platform. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

QuanticMind

JULY 11, 2023

While the Digital Markets Act (and its rules that govern so-called “gatekeeper platforms”) has already come into force, the wider-reaching Digital Services Act won’t go into effect across the EU until 2024 , giving Big Tech companies—and the advertisers who use them—a bit more time to adjust their strategic plans and ensure proper enforcement.

Advertising Agencies 40

Advertising Agencies Marketing AI Advertisements Advertising 40

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. They have been recognized as Microsoft 2020 Partner of the Year Finalist in the Customer Experience category for their email signature software.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52