Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Optinmonster

NOVEMBER 6, 2019

Online Shopping Statistics for 2019. General Shopping Statistics. In 2019, it’s estimated there are 1.92 Since online shopping, in general, is growing so fast, the next statistic shouldn’t come a surprise to you. SEO Guide: SEO Made Easy—Ultimate Guide to Explode Your Traffic In 2019.

Statistics 73

Statistics eCommerce Mobile Marketing User-Generated Content 73

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. Cisco predicted that video will make up 82% of global internet traffic by 2022, and with the year fast approaching, YouTube is one of the forces that certainly appears positioned to make it a reality. 46% of B2B buyers purchase something after watching video.

Youtube 110

Youtube Stats Paid Content Marketing Strategy 110

Atomic Reach

JUNE 3, 2019

In 2019, e-commerce sales are expected to account for 13.7 In 2019, mobile e-commerce is estimated to account for 67.2 40 percent of business owners as a whole are using social media to generate sales. 30 of consumers say they would make purchases through Pinterest, Instagram, Twitter, or Snapchat. Source ).

Statistics 91

Statistics Generation Amazon Paid Search Agency 91

KoMarketing Associates

DECEMBER 30, 2019

While 2019 will go down in our books as our 11th straight year of organizational growth, it was not without challenges. Really fantastic read and look at how Google is changing search behavior. How Much of Google’s Search Traffic is Left for Anyone But Themselves? Less than half of Google Searches now result in a click.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hubspot

MAY 29, 2019

Ultimately, the tool allows you to: Grow your traffic, convert leads, and prove ROI for your inbound marketing campaigns. Ahrefs is a comprehensive SEO tool to help you punch up your website traffic. The Top Pages tool lets you see which pages get the most traffic, and you can see the amount of traffic going to competitors' sites.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Moz

OCTOBER 29, 2019

Posted by FeliciaCrawford MozCon 2019 was an absolute blast. And there were a ton of folks in our community who watched it all unfold from the perspective of a Twitter hashtag — fun to follow along with, but not quite the same impact as seeing the talks unfold in real-time. Get the MozCon 2019 video bundle.

Bundling 45

Bundling Video Marketing Lead Ranking Lead Scoring 45

Zoominfo

FEBRUARY 5, 2020

Around 70% of web traffic is generated by mobile devices ( source ). 57% of traffic in the U.S. Mobile Usage Statistics Up to 70% of online traffic happens on mobile devices ( source ). As of August 2019, the most popular mobile browser was Chrome ( source ). Worldwide mobile ad spend topped $190 billion in 2019.

Mobile Marketing 100

Mobile Marketing Statistics B2B Marketing Planning 100

Hubspot

MAY 28, 2020

General LinkedIn Stats. In 2019, LinkedIn made more than 6.8 LinkedIn received 30 billion sessions from its members in 2019. In 2019, LinkedIn was voted the most trusted network. More than four million LinkedIn members were hired through the platform in 2019. Marketing Tactics and Lead Generation.

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Martech Advisor

AUGUST 29, 2019

Let’s talk about the mobile marketing hails and fails in the first half of 2019 and how they can shape your mobile marketing strategy. of e-commerce sales in the first quarter of 2019. Learn More: 5 Tips to Ace Your B2C Mobile Marketing Strategy in 2019. Mobile Marketing Strategies – 2019 and Beyond.

Mobile Marketing 46

Mobile Marketing Trends Marketing Strategy Marketing & Strategy 46

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Related Content: 25+ Powerful FOMO Statistics to Skyrocket Sales (2019) Related to that is urgency, which is also tied to human psychology.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Moz

OCTOBER 15, 2020

You wait for it to be in Google's index. There are a few simple things we can do to help nudge Google along, to help them index it and rank it faster. So basically, indexing content is not that hard in Google. Google provides us with a number of tools. That just simply means Google has a list of URLs to crawl.

SEO 64

SEO API Tips Best Practices 64

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( A full 15 percent of the searches Google sees every day are searches the company has never seen before. More than half of search traffic comes from mobile devices. statcounter.com ). More than 85 percent of U.S. eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Directive Agency

DECEMBER 13, 2018

Google Correlate. Google Keyword Planner. Keyword targeting within your meta tags, H1 headings, and content is essential to rank for a specific keyword on the search engine result pages (SERP) and drive organic traffic to your site. Google is able to better understand what your content is about this way! WordStream.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Martech Advisor

NOVEMBER 14, 2019

How to Get Started with Marketing Your Small Business: Tips for National Entrepreneurs Day 2019. Set up Google Analytics for your website and track customer/visitor traffic. Setup paid ads; Google ads should be on the top of your list, as it enjoys the largest amount of footfall and helps improve site traffic and conversions.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Huptech Web

JANUARY 13, 2023

Google Ads Stats. Twitter ad statistics. For example, search advertising is great for driving targeted traffic to a website, while social media advertising can be used to increase brand awareness and engagement. Google Ads Stats. For a good reason, Google Ads is the world’s leading search advertising provider.

Paid Content 52

Paid Content Statistics Advertisements Advertising 52

Moz

JANUARY 5, 2020

It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. Level 1: Feed Google. And something beyond dollar, too: civic satisfaction.

Google 78

Google SEO CAN-SPAM Communities 78

Moz

MAY 16, 2019

You wait for it to be in Google's index. There are a few simple things we can do to help nudge Google along, to help them index it and rank it faster. So basically, indexing content is not that hard in Google. Google provides us with a number of tools. That just simply means Google has a list of URLs to crawl.

SEO 70

SEO API Tips Content 70

Martech Advisor

AUGUST 22, 2019

A majority of buyers in both B2B and B2C segments start their query about a product or service with a Google search. Reports suggest that 89% of B2B buyers and 81% of online shoppers start their journey on Google , making your Google search engine ranking the key to organic traffic.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Unbounce

FEBRUARY 25, 2020

As of 2019, the spend management company has raised over $30 million in funding, counts Mark Cuban and Ryan Holmes among its investors, and is one of the most exciting tech startups in the city. We had a chance to talk to Mark, the Demand Generation Manager at Procurify, during Unbounce’s 2019 Call to Action Conference.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Martech Advisor

DECEMBER 26, 2019

In this article, we serve up some piping-hot food marketing trends for the foodie generation. SEO is the best marketing strategy as 56% of traffic to food websites comes from search engines. 67% of restaurants paid for social media ads in 2019. User-Generated Content (UGC) on social media will gain traction in 2020.

Trends 92

Trends Planning Marketing & Strategy Social Media 92

Hubspot

FEBRUARY 26, 2019

But today he actually spends more time in SEMrush than he does in Google Docs. As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google. says Victor Pan.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Ranking 101

Martech Advisor

MARCH 22, 2020

While each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business. In other words, organic word-of-mouth, both digital and offline, are key to establishing an inbound flow of traffic.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

SmartBug Media

AUGUST 9, 2019

Content was updated August 9, 2019. Marketing analytics measure traffic, page views, clicks, and so much more. These tools should be used to track keywords that drive traffic to your site, your social channels, page performance, and trends over time. Originally written on April 18, 2017. No coding experience is necessary.

Analytics 86

Analytics Budget Programs Marketing Websites Tools 86

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. million followers on Twitter, and 2.4 As marketers, we could all use some wisdom from the forerunners of social media marketing.

Social Media 135

Social Media Social Marketing Media Planning 135

Optinmonster

NOVEMBER 18, 2019

Adding one (or more) of these plugins to your website lets connect with your audience at a much deeper level and attract more traffic. Allows you to post on different social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest. Want to know if your Facebook posts are generating leads ? Flow-Flow (Freemium).

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Optinmonster

DECEMBER 4, 2019

By 2022, video consumption will take up 82% of internet traffic. In 2019, 87% of marketers are using videos in their digital marketing plan, and it’s working for them. The goal is to use publication and promotion of content to increase lead generation and drive more organic traffic. Helps with lead generation.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

seo.co

JANUARY 10, 2022

Additionally, if your website has more video content, it will drive higher site traffic than text. As a result, Google push sites that comprise videos. According to Business Insider , the influencer industry is projected to be worth up to 15 billion dollars from 8 billion dollars in 2019. User-Generated Content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Outbrain

AUGUST 21, 2019

When it comes to B2B lead generation, trust is the name of the game. Let’s get back to the drawing board with practical, actionable advice for how to generate B2B leads. Here are 21 ways you can boost your B2B lead generation efforts: 1) Website & Landing Page Optimization. Sounds complex? 2) Paid Advertising.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

Marketing Insider Group

MAY 11, 2020

Consider these impressive numbers: Web traffic growth: Companies that blog have, on average, 434 percent more indexed pages than those that do not. More content equates to more traffic, and content marketers have seen 7.8 times higher year-over-year growth in unique site traffic. How are you using it to generate traffic?

Paid Content 159

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 159

Martech Advisor

NOVEMBER 14, 2019

Backlinks to your website can garner traffic, build credibility, and help your brand rank higher on search engines. If you’re an SEO marketer, or simply looking to boost your brand’s ranking on Google search, then the top link building techniques for 2020 are probably on your radar. What Is Link Building in SEO?

Link Building 71

Link Building Ad Building SEO Keywords 71

seo.co

FEBRUARY 16, 2021

Additionally, if your website has more video content, it will drive higher site traffic than text. As a result, Google push sites that comprise videos. According to Business Insider , the influencer industry is projected to be worth up to 15 billion dollars by 2022 from 8 billion dollars in 2019. User-Generated Content.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

SocialPilot

JANUARY 21, 2024

They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. Online platforms such as TripAdvisor and Google Reviews offer a wealth of insights into your hotel’s performance directly from the guests. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media 93

Social Media Social Marketing Marketing & Strategy Marketing Strategy 93

Unbounce

SEPTEMBER 16, 2021

In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 billion in revenue from Google Ads alone the year before. Image courtesy of Google. Google, Facebook, Youtube, Bing, LinkedIn). So, yeah—businesses bid high numbers to play. Retargeting.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Optinmonster

OCTOBER 28, 2019

All businesses need to include some social proof tactics in their marketing strategy to build brand awareness, drive more traffic, and boost sales. Marketing features including social media ads, review generation, retention, marketing, and SEO functionalities. Pricing is based on your monthly traffic volume, products, and domains.

Work Management 40

Work Management Marketing Management eCommerce Paid Search Agency 40

Vidyard

OCTOBER 27, 2019

Video has been proven to increase traffic, engagement, and conversions—but that’s not all. Increase traffic to your website. How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? Social media: LinkedIn Facebook, Instagram, Twitter, and more. video SEO)?

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Martech Advisor

JANUARY 31, 2020

The author is one of the early investors of Google and introduced its founders to the Objectives and Key Results (OKR) methodology. This marketing book is a personal favorite here at Martech Advisor – a relatively new addition to our reading list, published as recently Q4, 2019. Tell us on LinkedIn , Facebook , or Twitter.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92