Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. And it has proved an incredibly successful medium over the years. For the first time in 2018, programmatic DOOH overtook mainstream OOH. And in the age of mobile-first advertising , far more on-trend. .

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? There are 3 major trends in the digital marketing industry I think everyone will be talking about. Content Marketing Institute annual survey on Content Marketing Trends. The second bug trend is AI-generated content. My 2022 Marketing Predictions.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Customer Experience Matrix

DECEMBER 13, 2020

digital out-of-home ads will combine with augmented and virtual reality to create a fundamentally new medium. As with digital advertising, the pandemic has accelerated an existing trend, achieving in months digital transformations that would otherwise have taken years. Back in 2018 we saw it at least as often as AI.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Bannerflow

MARCH 8, 2019

In fact, programmatic channels are rapidly becoming the most important medium for digital marketers worldwide. For too long advertising via programmatic channels on TV has been limited; with too few avenues to buy and sell inventory via this medium. First, with the rise of companies such as Sky AdSmart in 2018. Conclusion.

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. Comparing year-on-year trends for priority marketing activities, content creation remains second place priority, with distribution and amplification third priority.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

seo.co

FEBRUARY 16, 2021

Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in 2021. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

nDash

JANUARY 7, 2019

Here’s everything that has happened in 2018. Integrations with WordPress, Medium, Dropbox and Google Drive. Great content creation requires finding great source material and keeping up with the latest industry news and trends. 2018 in Review appeared first on nDash.co. nDash for Internal Teams. Content Feeds.

Work Management 64

Work Management RSS Hubspot Deliverability 64

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

In this blog, we’ll explore the top five trends that will define the future of marketing automation. In a 2018 interview with VentureBeat, Steve Lucas put forward: “[The future] belongs to those who embrace change, act boldly on their convictions, and understand that the willingness to take risks is what drives innovation.”

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Trends 134

NetLine

JUNE 9, 2021

Beginning in 2018, Content Marketers saw how effective webinars were at driving bottom of the funnel engagement with prospects and began producing more of them, leading to a sharp rise in overall production. Between 2018 and 2019, Webinar production saw a 64% increase, more than doubling in availability across our platform.

Webinar Metrics 52

Webinar Metrics Trends B2B Marketing Top of Funnel 52

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Bannerflow

DECEMBER 18, 2018

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. And it has proved an incredibly successful medium over the years. For the first time in 2018, programmatic DOOH overtook mainstream OOH. And in the age of mobile-first advertising , far more on-trend. .

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Porch Group Media

OCTOBER 24, 2019

Digital Advertising – Key Trends Heading into 2020. To better understand the online advertising landscape, here’s a look at some interesting statistics: Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. IAB 2018 Video Ad Spend Study ). eMarketer ). Sharethrough ).

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. Trend One: Tech on a First-Name Basis. Trend Two: Accelerating AI Rollout.

Trends 101

Trends Planning Paid Search Agency Amazon 101

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Bluetext

DECEMBER 8, 2017

With that in mind, we know how busy you are this time of year, so we’ve gotten together and brainstormed what we believed to be a list of the most important digital marketing trends for 2018. Medium Title: Medium Content: The post 2018’s Most Important Digital Marketing Trends appeared first on Bluetext.

Trends 20

Trends Advertising Mediums Marketing & Strategy Marketing 20

Hubspot

JUNE 7, 2018

Best of all, Google Sheets templates cater to specific categories -- if you click the Paid Traffic Report template, for instance, your spreadsheet is already organized into Overview, 12-month Trends, and Medium Breakdown categories. It knows what you need, and offers it without any manual input.

Template 98

Template Google Best Practices Marketing Analytics Tools 98

Zoominfo

SEPTEMBER 10, 2020

Customer loyalty programs, apart from rewarding customers, were also beginning to be designed to acquire data from customers , especially for airlines,” according to this Medium post. Starbucks had the most popular restaurant loyalty app in 2018, according to an industry poll.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Bluetext

JANUARY 23, 2018

In this post, we are examining five trends that companies need to understand as they examine the performance of their website design and whether it is delivering a successful user experience that is delivering results for the brand. Medium Title: Medium Content: The post Website Design: Mobile Trends for 2018 appeared first on Bluetext.

Design 21

Design Trends Marketing Websites Display 21

Content Standard

MARCH 28, 2018

Kacper Sawicki (@kacpersawicki) March 14, 2018. The new Bose AR sunglasses are hoping to succeed where others have failed, and they’re taking an innovative approach: Instead of augmenting the user’s visual experience, the glasses integrate audio as its medium for augmenting reality.

Advertising Agencies 71

Advertising Agencies Conference Buzz Storytelling 71

Porch Group Media

NOVEMBER 12, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More. during 2018, reaching $7.85 To better understand the online advertising landscape, here’s a look at some interesting statistics: Native advertising was the fastest-growing advertising segment, with 35 percent growth between 2017 and 2018. eMarketer ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Bluetext

JUNE 26, 2018

We’re now halfway through the year and it’s time to check in on some of the top digital marketing trends that we’re seeing for the second half of 2018. Medium Title: Medium Content: The post Digital Marketing Trends 2018: Mid-Year Update appeared first on Bluetext.

Paid Search Agency 20

Paid Search Agency Trends Advertising Agencies Mobile Marketing 20

Zoominfo

MAY 22, 2020

In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. For more stories, insights and market trends from ZoomInfo’s proprietary data, follow us on Medium. Digital behavior?—such fall into the less sensitive area of the spectrum.

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

EveryoneSocial

NOVEMBER 26, 2019

The employee advocacy trends that every organization should know about and consider in the new year. Now, as we move into a new decade, there will be some interesting employee advocacy trends to lookout for and think about. The Employee Advocacy Trends to Watch. Let’s get into some current trends.

Trends 67

Trends Enterprise Management Paid Search Agency CAN-SPAM 67

Bluetext

MARCH 14, 2018

Medium Title: Medium Content: The post Marketing Analytics: A Top Trend in 2018 appeared first on Bluetext. Our recommendation is to invest in marketing analytics that will provide real-time, data-driven insights to meet your marketing and revenue goals.

Analytics 21

Analytics Trends Advertising Agencies Paid Search Agency 21

TrustRadius Marketing

NOVEMBER 1, 2018

With 2019 looming, 2018’s digital marketing landscape has seen trends that picked up in 2017 gain even more momentum. We’ve got enough of 2018 behind us to make a few educated guesses about the trajectory of social media marketing in 2019. So saddle up for a tour of current trends and coming attractions.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

KoMarketing Associates

MARCH 29, 2018

Break it down into categories – high, medium, and low priority, so the team knows what needs to get implemented first and what’s less urgent. Beyond analyzing organic traffic trends, Google Analytics will also help build out actual performance reports to prove the value a B2B SEO program. Google Trends.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Only B2B

DECEMBER 27, 2017

18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process.

Ad Frequency 102

Ad Frequency Lead Generation Lead Scoring Lead Ranking 102

QuanticMind

DECEMBER 12, 2018

Without a doubt, 2018 has been quite a year for digital advertising and SEM. We’ve taken deep dives into PPC industry trends and global issues like GDPR and net neutrality , following the numerous twists and turns of a rapidly evolving and changing industry. The post Our Top 10 Favorite Blogs of 2018 appeared first on QuanticMind.

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40

Zoominfo

JUNE 11, 2021

By comparison, from 2018 to 2019, there was a 0.3% Whether it’s using Instagram, TikTok, or other mediums, the pandemic has inspired more sales reps to try videos, whether they are customized clips to entice a target account or more general, consultative takes. For example, in the U.S. Census Bureau. increase in these applications.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

By comparison, from 2018 to 2019, there was a 0.3% Whether it’s using Instagram, TikTok, or other mediums, the pandemic has inspired more sales reps to try videos, whether they are customized clips to entice a target account or more general, consultative takes. For example, in the U.S. Census Bureau. increase in these applications.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Sprout Social

SEPTEMBER 4, 2018

— Ripple (@Ripple) August 21, 2018. — Wanchain (@wanchain_org) August 10, 2018. Cryptocurrency is a hugely popular tag on Medium. Articles written in this space perform really well with Medium’s communities. This recent one got over 80k claps (Medium’s version of a “like”).

Social Media 75

Social Media Media Brand Identity Branding 75

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018. Large-Scale Study: How to Rank for Featured Snippets in 2018. Happy Holidays!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Hubspot

NOVEMBER 17, 2020

The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. To decide the ideal medium for your content, get clear about who you want to engage with, what they want to know, and how they access their content. Podcast listeners are growing fast. Determine who you need to reach.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . Pipeline Trend by Month. Leads: Lead Conversion Rate, Leads, Leads based on source/medium. We just looked at the top 10 most important B2B marketing and sales metrics you should be measuring in 2018. . . We have included each of their responses below.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Zoominfo

AUGUST 1, 2018

But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality. Check out these statistics: In 2018, there will be an estimated 171,000,000 VR users ( source ). Check out these statistics: In 2018, there will be an estimated 171,000,000 VR users ( source ).

B2B 154

B2B Zoominfo B2B Sales B2B Marketing 154