Marketing Insider Group

JANUARY 5, 2018

For the 156th episode of The Marketing Book Podcast, I interviewed Rohit Bhargava, author of Non-Obvious 2018 Edition: How To Predict Trends And Win The Future. The post Weekend Reading: “Non-Obvious 2018” by Rohit Bhargava appeared first on Marketing Insider Group.

Curation 116

Curation Trends Best Practices Marketing & Strategy 116

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Sprout Social

JANUARY 23, 2023

That number is up from 57% in 2018. React quickly The days of taking three to four months to evaluate a trend are over. Check out this list of 2023 social media predictions. The post Build out your packing list: Preparing for the 2023 marketing journey appeared first on Sprout Social.

Planning 126

Planning Ad Building Marketing Budget Budget Programs 126

G2M Solutions

NOVEMBER 13, 2017

In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their expiration dates. Here is a list of B2B Sales & Marketing Strategies for 2018. But that doesn't mean what worked last year -- or even last week -- will work today.

Trends 72

Trends Marketing & Strategy Hubspot B2B Sales 72

Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend? Want to keep your fingers on the pulse of industry trends?

Email Marketing 84

Email Marketing Trends Paid Search Agency Planning 84

Navigate the Channel

MARCH 20, 2018

The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. What B2B marketing trends actually define 2018? Refined, relevant content will earn a premium in 2018 and beyond.

Business to Business 79

Business to Business Tactics Trends Business 79

Navigate the Channel

DECEMBER 28, 2017

With the holiday season in full swing, it might not seem like you have enough time to add one thing to your to-do list. It’s not too early to start thinking about your public relations strategy for 2018. Below are three trends that should be on your list to implement in 2018.

PR 70

PR Trends Public Relations Thought Leadership 70

KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? The following points out why your website needs redesigned for 2018. With malicious hackers, malware, and Ransomware more prominent, security in 2018 will be of even greater importance. Greater Use of Negative Space. Secure Websites .

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69

KoMarketing Associates

JUNE 19, 2018

With that out of the way, let’s get to why I’m writing a post about the 2018 World Cup if I’m just a casual fan. World Cup : According to sources , the 2018 World Cup will be the most expensive soccer competition in history, costing more than $14 billion. Budget and Resources. Qualifying. The Participants.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Trends in ABM. By Lauren Dichter , Marketing Consultant for Heinz Marketing.

Account Based Marketing 75

Account Based Marketing ABM Intent Signal Budget Programs 75

Adobe Experience Cloud Blog

JANUARY 25, 2018

2018, though, is going to be filled with some things you might not know. In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. How can marketers start to prepare for this video-loving trend? Mobile-first indexing will exaggerate that trend.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

BenchmarkONE

JANUARY 10, 2019

The best marketers stay on top of the various marketing trends that emerge each year, learning from the best and finding better alternatives to the rest. Being able to tell the difference between positive trends and soon-to-pass fads is one of the top skills that a marketer can have. Influencer Marketing.

Trends 66

Trends Planning Budget Programs Privacy 66

Webbiquity

MARCH 8, 2018

Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. Automate it – Tools like BuzzSumo or Klear can help reduce the time spent searching for influencers and provide you with a ready-made list. And the more specific to your brand the hashtags are, the better.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Zoominfo

OCTOBER 24, 2018

If you’ve worked in marketing for any length of time, you’ve likely seen your fair share of marketing trends. But as trends fade in and out, several marketing strategies have truly stood the test of time. A thorough email marketing audit can help you pinpoint issues with your send lists, your timing, your content, and so much more.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Aberdeen

JANUARY 19, 2018

The list of technologies that companies use to manage customer experiences is extensive. Figure 1 shows the highest-ranking ones for planned adoption in 2018 and beyond. Figure 1 provides a long list of technologies that are on CX leaders’ radar. Read: Cognitive Customer Experience: The Future is Here .

Trends 45

Trends Cross-Selling Work Management Class 45

Onalytica B2B

DECEMBER 7, 2017

It seems like just yesterday that we were packing up 2016 and placing our bets on what 2017 had in store, and here we are preparing for 2018 – scary, huh? Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. 1) Do you know who your relevant influencers are?

Planning 198

Planning Work Management SME Budget Programs 198

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

ConvertKit

JANUARY 15, 2021

Chapter #4: Email volume and list growth. To help you reach more subscribers and grow your online business faster, we’ve put together a comprehensive list of the most useful (and the most up-to-date) email marketing statistics for 2021. So without further ado: here’s the ultimate list of email marketing statistics for creators in 2021!

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

Display 98

Display Advertisements Advertising Trends 98

Hubspot

OCTOBER 16, 2020

Yellow Sensis Social Media Repor t, 2018). million Instagram users are listed as over 18. Statista , 2018). Three regularly-trending Instagram hashtags in Australia are #photography, #Australia, and #Sydney, which have 450 million, 55 million, and 28 million posts associated with them, respectively. NapoleonCat , 2020).

Stats 99

Stats Trends Bandwidth Social Media 99

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. Research by Campaign Monitor digs into overall email marketing trends and statistics and strategies marketers should be implementing to find success. According to research by Adobe 2018, those who were born between 1981 and 1996 spent 6.4 Mobile Email.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. Predictions2018 Click To Tweet. More audio/podcasts.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Porch Group Media

DECEMBER 30, 2019

The Ultimate List of Consumer Travel Industry Stats and Trends to Know for 2020. Below is a list of 50 interesting trends and statistics as we look at the travel industry today and gain h into into what the future may hold. in 2018, almost double the amount of people compared to 2017 (Booking.com) .

Stats 72

Stats Trends Statistics Consulting 72

ATAK Interactive

MAY 23, 2019

Too many businesses believe in quantity over quality when it comes to blasting those on their email marketing list – this is a big no, no! Especially, those that buy or sell email lists. Reading more on emerging email marketing trends and applying them is a great start! Personalization Vs. Privacy. Interactive Content Takes off.

Email Marketing 122

Email Marketing Trends CAN-SPAM Privacy 122

Bannerflow

FEBRUARY 19, 2020

In-house marketing trends are developing all the time. Featuring the thoughts and insight of 200+ senior European marketers it is by far the most thorough analysis of the in-house marketing trend. . In this piece you will learn the essential facts on the in-house marketing trend. The top five benefits of in-housing.

Trends 98

Trends Paid Search Agency Advertising Agencies Planning 98

NuSpark Consulting

FEBRUARY 13, 2019

Some of the dominant trends you can expect to see in 2019 are: Live Video. Video is still top of the content marketing list, and the only thing that beats it is live video or streaming. Sticking with the video trend, Instagram TV (IGTV) and Instagram Stories are expected to ride the wave for the next couple of years.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

Parse.ly

JANUARY 7, 2019

Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end of 2018 – they were consistent. This past month, December 2018, once again has the top nine referral sources matching October and November’s. That’s it for December 2018.

Traffic 94

Traffic Trends Aggregators Domain 94

Content4Demand

JUNE 13, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Tech Trends. Mary Meeker’s Most Important Trends on the Internet. Recode published all 333 slides and pulled some of the most interesting trends to highlight. in 2018, mostly on Google and Facebook.

Content 62

Content Internet Marketing Ad Exchange Demand Generation Agencies 62

Scoop.it

JUNE 23, 2020

In this article, we’ll discuss the top content marketing trends for 2020 that you should integrate into your marketing strategy to get the best results possible. In 2018, it was reported that nearly 20 percent of US adults own a smart speaker now, but this number is expected to double by 2022. Voice search optimized content.

Trends 93

Trends Content Marketing Content Curation 93

Customer Experience Matrix

DECEMBER 13, 2020

I have a list of long-running stories that I follow, and keep an eye out for items that illuminate them. As with digital advertising, the pandemic has accelerated an existing trend, achieving in months digital transformations that would otherwise have taken years. Back in 2018 we saw it at least as often as AI.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Bannerflow

AUGUST 24, 2018

But what are the trends we need to be aware of and which have the potential to revolutionise marketing? One interesting trend (which perhaps is overlooked) is the public’s perception of AI, big data, and privacy. It’s a trend that will predict will go mainstream. Chatbots for example? The rise of personalised TV ads.

Marketing AI 40

Marketing AI Trends Work Management Marketing Management 40

seo.co

FEBRUARY 16, 2021

A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. As a result, marketers no longer had the luxury to build expansive campaigns.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Envy

FEBRUARY 20, 2018

Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. 7-11 March, 2018 / Cancun, Mexico. IBM Think 2018. 19-22 March, 2018 / Las Vegas, NV. The list of speakers includes luminary physicist and author, Dr. Michio Kaku. Infosec World.

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

PureB2B

FEBRUARY 6, 2018

Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections. The tactics listed above factor in the changing market and have worked for several companies. Don’t lag behind the competition.

Lead Generation 92

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 92

Content Standard

DECEMBER 27, 2018

We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation. As we wrap up the year, let’s take a look back at what has changed in social media in 2018 and how it will impact social media marketing strategy building in 2019. Facebook Kicks Off the New Year with an Algorithm Update.

Social Media 111

Social Media Social Marketing Media Planning 111

Hubspot

DECEMBER 17, 2018

As we continue to wax nostalgic -- or something like it -- on 2018 and look ahead to the next year, we wanted to get a sense of how users feel about the past, present, and future of tech. We've covered our top news stories of 2018 , and looked back on which predicted tech trends for this year seemed to flourish the most.

Marketing AI 74

Marketing AI Trends Mobile Advertising Lead Scoring 74

Vidyard

NOVEMBER 15, 2018

WATERLOO, November 15, 2018 — Vidyard , the leading video platform for business, has been recognized for its rapid revenue growth, bold innovation, and entrepreneurial as a recipient of Deloitte Fast 50™ and Technology Fast 500™ lists. technology, media and telecommunications leader.

Companies 86

Companies Work Management Lead Scoring Lead Ranking 86