Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

KoMarketing Associates

SEPTEMBER 27, 2017

The “2018 Content Marketing Benchmarks, Budgets, and Trends – North America” report from the Content Marketing Institute and MarketingProfs recently found that over the last year, higher quality content creation (78 percent) has been the top driver of success for B2B marketers deploying content marketing.

Positioning 120

Positioning ROI B2B Marketing B2B 120

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Salesforce Marketing Cloud

APRIL 21, 2022

These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. On the surface, marketing teams still build the various engagements, campaigns, and activations that are part of meaningful customer journeys. Build relationships with the digital-first customer. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Content Marketing Institute

JULY 19, 2018

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Or, maybe you need some great stats to help you build your business case for content marketing. Focus on building an audience. Technology Content Marketing 2018: Benchmarks, Budgets, and Trends — North America.

Research 107

Research Planning Content Marketing Peer-to-peer 107

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report.

Content Marketing 120

Content Marketing Planning Lead Ranking Lead Scoring 120

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. Eighty-one percent of B2C marketers surveyed say they’re concerned with creating content that builds loyalty with existing clients or customers. 66% of U.S.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

DAGMAR Marketing

NOVEMBER 29, 2019

The result is the LSM Benchmark Report. The report defines LSM as “marketing efforts that focus on building a local presence for a business, leveraging locally driven communication channels to reach the specific local communities it serves” (rather than a broad/national approach). What is localized social marketing? Why LSM matters.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. 3 Ways to Build a Better Agency-Client Relationship. From Derek Edmond : The Marketing Statistics You Need To Know To Be Successful In 2018.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Tomorrow People

MARCH 6, 2018

Text color: building a wall of information. Download: Content Marketing in the UK 2018: Benchmarks, budgets, and trends. White space is an aid to readership, increasing the time a pair of eyeballs stays on your page. Companioning white space is text color. It doesn’t mean a color of the rainbow, like magenta or orange.

Paid Search Agency 235

Paid Search Agency Advertising Agencies Ad Agencies Design 235

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 merchants in 2018, up 15.0% So here’s a simple way to benchmark your own B2B ecommerce marketing. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. Building a Story Brand : Clarify Your Message So Customers Will Listen by Donald Miller, 2017.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet.

Research 99

Research Content Marketing Paid Search Agency Marketing Budget Creation 99

Content Marketing Institute

DECEMBER 6, 2017

You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.). 2018 B2C Content Marketing Benchmarks, Budgets, and Trends – North America from Content Marketing Institute. We could do more, but we are understaffed.

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

KoMarketing Associates

NOVEMBER 1, 2018

Nurturing is about building human relationships, not just moving leads through a funnel.”. Nurturing is about building human relationships, not just moving leads through a funnel.”. Or if they’ve been at it for a while and are still struggling to build a business case around content marketing, they may need help. Be authentic.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

Bannerflow

NOVEMBER 22, 2022

This is why combining a display ad’s CTR with impressions gives you a clearer picture of your banner ad’s performance and how to benchmark this. This guide will explore online ad performance benchmarks by industry, ad format, ad position, and channel. Industry-specific CTR trends in 2022. Entertainment industry.

Display 52

Display Advertisements Advertising CTR 52

Sprout Social

SEPTEMBER 9, 2020

— McDonald's UK (@McDonaldsUK) June 15, 2018. Their objectives span from benchmarking campaign goals to finding fresh ideas for content, as well as identifying and reporting social ROI to validate their efforts. You asked, we listened. Paper straws will be rolling out to all UK restaurants from this September!

Organization 126

Organization Work Management Eye-Tracking Advertising Benchmark 126

ConvertKit

JANUARY 15, 2021

Whether you’re building an audience for the first time or you’re looking to double down on your list growth, keep these statistics in mind as you’re planning your email marketing strategies for 2021 and beyond. That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 Marketo 2018 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

The Mx Group

SEPTEMBER 11, 2018

Commitment to content marketing and building audiences breeds success. If you’re building a case for why content marketing is important, I hope these stats will help you drop the mic at your next presentation to management. It’s also more efficient! Businesses that implement a content management plan experience more benefits.

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. There countless B2B metrics you can measure, but the shortlist above will show you where to invest more dollars, and allow you to build meaningful reports that sell the value of the marketing team to the C-suite. . . Mike Lieberman.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Content Marketing Institute

SEPTEMBER 14, 2018

Providing influencers with tracked links lets you build a funnel of users referred from this channel and enables you to compare influencer-related site visit behavior to those attracted through other methods. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Tomorrow People

FEBRUARY 6, 2018

If you want to build awareness but the real goal is increased sales, make sure the truth is what ends up on the brief. Download: Content Marketing in the UK 2018: Benchmarks, budgets, and trends. Then, ask who are the ideal people you want your content to attract and engage? But how do others in the industry fare?

Paid Search Agency 149

Paid Search Agency Advertising Agencies Ad Agencies Top of Funnel 149

RebelMouse

NOVEMBER 28, 2018

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019. Time continues the trend we're seeing. And WordPress-powered.

CMS Development 60

CMS Development Google Classified Ads Paid Search Agency 60

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. Build a Landing Page. Keep conversion tracking in mind when building the landing page.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Like our past playbooks, this guide is loaded with fresh insights, practical tips, and latest findings from our benchmarks, budgets, and trends research. Build a Content Brand.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use!

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

KEO Marketing

OCTOBER 5, 2017

To effectively build a realistic plan in support of the business, you must know the marketing budget number you will be given. Identify new marketing trends and technologies. 2017 has brought many new marketing trends so be sure to research them and brainstorm new ways to apply them to your efforts.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Allocation 59

Martech Advisor

JANUARY 20, 2020

Over recent years, there has been an increasing trend to pair A.I. However, along with this trend, the sales industry has developed a growing need for trust as it struggles to humanize its process. In fact, a recent Benchmark Study indicates that only 36% of customers trust the advice of employees in the company they are buying from.

Enterprise Management 55

Enterprise Management Optimization Marketing Management SMB 55

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. If you are uncertain, start slower and build from there.”.

Research 101

Research Planning Marketing Budget Creation Content Marketing 101

KEO Marketing

OCTOBER 2, 2017

There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018. Measure your digital marketing budget against benchmarks to be sure you are not underfunding or overcommitting.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

RebelMouse

APRIL 18, 2018

The trend continued over the next year with the steady rise of short, readable videos, benchmarked by the success of Tasty and NowThis News. But it doesn't mean that there isn't space for social video in your 2018 content strategy. doubling down on its video content in 2018. So now publishers are shifting again.

Video Marketing 42

Video Marketing Marketing & Strategy Industry CMS Television marketing 42

Tomorrow People

FEBRUARY 2, 2018

In other words, that the ideas and facts in the campaign piece fairly represent the skills and experience of the thought leader, and will build his or her reputation in their space as well as market your organization to its audience. Our commitment to collaboration and building a mutually beneficial relationship doesn’t just stop there.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Tomorrow People

FEBRUARY 2, 2018

In other words, that the ideas and facts in the campaign piece fairly represent the skills and experience of the thought leader, and will build his or her reputation in their space as well as market your organization to its audience. Our commitment to collaboration and building a mutually beneficial relationship doesn’t just stop there.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email! It will definitely bring measurable improvements over the manual method, but are the results up to industry benchmarks? Table of Contents.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Content Standard

DECEMBER 17, 2018

” According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, having a documented content strategy is positively correlated with success: 59 percent of the most successful marketers have a documented content strategy in place, whereas only 15 percent of the least successful marketers do.

Marketing & Strategy 111

Marketing & Strategy Marketing Strategy Content Marketing Enterprise Management 111

Marketing Insider Group

MARCH 18, 2020

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A lot of companies miss the mark with employee activation because they only build one-way of a two-way street. Building your employee activation program is really a transformative process.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231